Cust.

1
Cust. 2
Cust. 3
Cust. 4
Cust. Needs/ Req./ WHAT's
What 1
What 2
What 3
What 4
What 5
What 6
What 7
What 8
What 9
What 10
What 11
What 12
What 13
What 14
What 15
What 16
What 17
What 18
What 19
What 20
What 21
What 22
What 23
What 24
What 25
What 26
What 27
What 28
What 29
What 30
How 1
How 2
How 3
How 4
How 5
How 6
How 7
How 8
How 9
How 10
 Importance Our Capabilities/ Techniques/ Approaches to Cust. Needs

Cust. 1
Cust. 2
Cust. 3
Cust. 4

8
1

ow

ow

ow

ow

ow

ow
ow

ow
Cust. Needs/ Req./ WHAT's

H
H
What 1 0 0 0 0
What 2 0 0 0 0
What 3 0 0 0 0
What 4 0 0 0 0
What 5 0 0 0 0
What 6 0 0 0 0
What 7 0 0 0 0
What 8 0 0 0 0
What 9 0 0 0 0
What 10 0 0 0 0
What 11 0 0 0 0
What 12 0 0 0 0
What 13 0 0 0 0
What 14 0 0 0 0
What 15 0 0 0 0
What 16 0 0 0 0
What 17 0 0 0 0
What 18 0 0 0 0

What 19 0 0 0 0
What 20 0 0 0 0
What 21 0 0 0 0
What 22 0 0 0 0
What 23 0 0 0 0
What 24 0 0 0 0
What 25 0 0 0 0
What 26 0 0 0 0
What 27 0 0 0 0
What 28 0 0 0 0
What 29 0 0 0 0
What 30 0 0 0 0

Relative Importance 0 0 0 0 0 0 0

Cust. 1 Absolute Importance 0 0 0 0 0 0 0

Cust. 2 Absolute Importance 0 0 0 0 0 0 0
Cust. 3 Absolute Importance 0 0 0 0 0 0 0
Cust. 4 Absolute Importance 0 0 0 0 0 0 0
Absolute Importance Sum 0 0 0 0 0 0 0
Absolute Sum Ranking 1 1 1 1 1 1 1

Current Value 9" 24oz 100' 4

hes to Cust. Needs

10
6

9
ow

ow

ow

ow

ow
H

High Impact Ctrl z

Meduim Impack Ctrl x
Low Impack Ctrl c
Clear Crtl v

0 0 0

0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
1 1 1
 Exercise Instructio

In this exercise we will be using an Excel Workbook that has been developed to create a Matrix Diagram. To use this spreadsheet fil

1. Fill in the What's worksheet first with the Customer needs or the requirements. For each item you enter also enter an importan
2. Next fill in the How's Worksheet listing the processes or product characteristics that are used to meet the customer needs or req
3. Last fill in the matrix with the impact that the how has on each What (note there is a key on how to do this to the right of the mat
a. High Impact (ctrl z)
b. Medium Impact (ctrl x)
c. Low Impact (ctrl c)
d. No Impact (ctrl v)

Then look at the bottom to see what how is ranked the highest.

In this assignment we are dealing with a flashlight company that wants to increase customer satisfaction. The things that are impor
1. Powerful Light
2. Easy to Hold
3. Easy on and off
4. Waterproof

The characteristics that engineering felt impacted these needs are as follows:
1. Length
2. Weight
3. Number of feet of water pressure
4. Number of switch positions

Put these into the Excel workbook and YOU assign the impact each How has on each What. Once you have completed the matrix w