Harvard Business

Publishing for Educators

and Students
hbsp.harvard.edu
How do we learn?

MBA
Program

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 Unlimited Catalogue Access Agreement

What’s next?
MBA
Program
1. Inspection copies & Free trials: Professors - Educator Premium access
• It is free for ALL faculty (including adjuncts, visiting professors)
• Please connect to http://hbsp.harvard.edu/ and then register at the
top right of the page (send automatic response to Gabriela to
accelerate application process).

2. Ordering material: contact Audrey Zaccardelli who will manage your

requests

• Single Click/coursepack for e-learning resources

• Reporting

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 Overview: Simulations & Online Exercises

 23 simulations available – various disciplines – Seat time: 60 to

MBA
120 minutes Program
 7 online exercises – 3 disciplines - seat time: 20 to 30 minutes
 Real-world contexts to reinforce student learning
 Simple but powerful administration tools
 Flexible setup options for various disciplines and course levels
 Detailed Teaching Notes
 Free Trials online for Premium Educators

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 New Ventures Exercise: The Food Truck Challenge

Synopsis
• Students play the role of an entrepreneur who tries to run a successful food truck in the city
MBA
of Boomtown.
Program
• Students work individually or in teams to achieve maximum revenue over 5 simulated
weeks .
• In each round, students make decisions about where to park – six possible locations- and
what menu item to offer – Icecream, Frozen Yogurth or Smoothies- in hopes of finding the
best menu-location combination and yielding the highest sales.
• They begin by analyzing market data and making a plan, but must then decide whether to:
a.) Go to scale right away with the food truck
b.) Conduct further research and analysis, or
c.) Experiment with a low-capacity pushcart.
• In the class debrief, students discuss the tradeoffs between analysis, experimentation, and
scale.
• Upon entering the exercise, students walk through a tutorial. From there, they enter the
exercise and begin their tasks.
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 Food Truck Challenge - Learning Objectives

 Learning by doing may have substantial advantages over

MBA
formal analysis, research, and planning in turbulent,
Program
unpredictable environments.

 Prototyping has powerful benefits, because entrepreneurs

and innovators can test, learn, and adapt their products and
business models.

 Explore challenging tradeoffs leaders face as they launch a

new business, product, service, or process.

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 Setting up the exercise- Debreif

• Manage Exercise – view students who are logged in, allocate teams and
MBA
roles, view results, class leaderboard, facilitator debrief videos
Program

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Technology Requirements

MBA
 Internet connection Program
 Laptop/Desktop (Windows or Mac), iPad/tablet for most
simulations and online exercises
 Updated internet browser

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 Supplementary Materials

Find suggestions in the Appendix section of the TN

MBA
Program
• Example: Supplementary Materials for The Food Truck:

• ENTREPRENEURSHIP READING: SELLING AND MARKETING IN THE

ENTREPRENEURIAL VENTURE

• ENTREPRENEURSHIP READING: EXPERIMENTING IN THE ENTREPRENEURIAL

VENTURE

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How to make simulations available to your students

1. Register for Premium Educator account

MBA
2. Contact Audrey to order the simulation. The simulation
Program will
be setup in your Premium Educator account as a coursepack
3. Configure it
4. Post the link to your LMS or email the URL link to students
with instructions on how they can access the coursepack.

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 Resources for Educators
• Detailed Teaching Notes MBA
• Free trial for Premium Educator account Program
holders
• Webinar recordings
• Videos
– How to play
– Debrief tools
• Teaching Post forum

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 HELP!!!!!

• I have a large class >100 students

MBA
=> email techhelp to assist with bulk registration.
Program

• 24 hours a day, 7 days a week tech support

• International: +1 617-783-7600
• E-mail: techhelp@hbsp.harvard.edu
• Online Chat with customer service

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 Tips to Start the Session Right
• Check browser compatibility
http://forio.com/hbp-support/ MBA
Program
• Be familiar with the Audio/Video equipment in the room or
make sure you engage some help from your IT/facilities team:
– Audio
– Internet connection
– PC in room
– Projector
• Check that Simulation is “OPEN” before you have students
access the simulation during the session
– For the Food Truck Challenge – choose scenario
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 23 Simulations – Current titles

 NEW! Global Collaboration Simulation: Tip of the MBA

Iceberg
 Supply Chain Management:
Program
Root Beer Game V2
 NEW! Data Analytics Simulation: Strategic
Decision-Making
 Project Management: Scope, Resources, Schedule V2
 Organizational Behavior: Judgment in a Crisis
 Marketing: Managing Segments &
Customers V2
 Strategy Simulation: The Balanced Scorecard

 Leadership and Team: Everest V2  Marketing Simulation: Using Conjoint Analysis for
(Available in Spanish) Business Decisions

 Entrepreneurship: Startup Game (Wharton)  Negotiation: OPEQ (Wharton)

 Entrepreneurship: Working Capital  Pricing: Universal Rental Car V2

Simulation: Managing Growth V2
 Change Management:
 Finance: Blackstone/Celanese Power and Influence V2

 Finance: M&A in Wine Country V2  Strategic Innovation:

Back Bay Battery V2
 Finance: Capital Budgeting

 Operations Management: Benihana V2  Strategy: Competitive Dynamics

and Wintel V2 (Updated)
 Operations Management: Process Analytics

 Operations Mgmt: Quality Analytics

 Global Supply Chain Management

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Core Curriculum – digital textbook replacement

• Cover foundational concepts and

frameworks - Textbook alternative

• Chapterized - Delivered online

• TestBanks & Exhibit slides

• Videos and Interactive Illustrations

• List of recommended cases and articles

that pair well with the Reading

Readings available in:

 Entrepreneurship  Strategy

 Marketing  Organizational Behaviour

 Operations Management  Finance

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 Cases

Over 10,000 case studies from Harvard Business School

+9000 cases from 41 Partner Collections :
• Darden , ESMT, INSEAD, IMD, IESE, Stanford, Ivey, among others MBA
Program
HBS Brief Cases: 5-8 pages + exhibits

• Many come with audio versions

• All accompanied by a Teaching Note

• Instructor spreadsheets provide supporting data and

editable calculations

New! HBR cases – 2 to 5 pages

Multimedia Cases: available online - animated charts, audio,

and video segments

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 Harvard ManageMentor

MBA
Program

44 self- pace independent online modules

Each module addresses a key management responsibility

Practical perspective - Coaching

Videos, cases, exercises, tests, articles, tools, and more

Developed by top experts in their area

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• Top Researchers Managing Yourself Managing Others Managing the Business
Career Management Change Management Budgeting
Delegating Coaching
MBA
Business Plan Dev.
Goal Setting Developing Others
Program
Crisis Management
Managing Upward Difficult Interactions Customer Focus
Meeting Management Feedback Essentials Decision Making
New Manager Global Collaboration Diversity & Inclusion
Transitions Hiring Ethics at Work
Presentations Skills Managing Lay-offs Finance Essentials
Stress Management Leading and Motivating Innovation & Creativity
Time Management Performance Innovation Implementation
Writing Skills Appraisals Marketing Essentials
Persuading Others Negotiating
Retaining Employees Performance Management
Team Leadership Process Improvement
Team Management Project Management
Virtual Teams Strategic Thinking
Strategy Execution
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 Online Courses
 Provide a comprehensive introduction to each subject

 Use the complete course or selected sections MBA

Program
 New Enhancements:
• Better Reporting: student performance data, including proficiency by subject area.
• Randomized Exams
• A Certificate of Completion

Current courses:
 Finance
 Financial Accounting
 Management Communication
 Mathematics for Management
 Quantitative Methods
 Newly updated! Spreadsheet Modeling: Excel 2013

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Articles
Harvard Business Review articles

Each issue includes a case discussion and commentary

MBA
Program

Partner Article Collections

 Business Horizons

 California Management Review

 Rotman Magazine

 Sloan Management Review

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 E-Books & Chapters
Harvard Business Review Press:

 PDF eBooks available via coursepacks MBA

Program
 Many e-books available in chapters

Chapters From Partner Publishers:

 Berrett-Koehler Publishers

 Business Expert Press

 Perseus Books

 Princeton University Press

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 Resources for 1st time Case Users (students)
For Students:
The Case Analysis Coach MBA
• Self-paced tutorial that introduces key concepts for the Program
analysis of case studies

• Ideally assigned as students prepare to analyze a case

for the first time

• Requires students to interpret both qualitative and quantitative data

The Case Study Handbook

How to Read, Discuss, and Write Persuasively About Cases

Individual chapters available for inclusion in coursepacks.

Popular chapters include:

• Analyzing a Case
• How to Discuss a Case
• How to Write a Case-Based Essay

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Curriculum Mapping

MBA
Program

Topics of the
Recommendations
course

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Contact Details

Gabriela Allmi
Regional Manager – Southern Europe
+33 (0)6 01 20 09 48
gabriela.allmi@harvardbusiness.org

HARVARD BUSINESS PUBLISHING

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