Professional Documents
Culture Documents
PAPER: 57
TITLE: Clustering and Profiling Customer Use RFM To Recomendation Customer Relationship
Management (CRM)
AUTHORS: (anonymous)
PAPER: 57
TITLE: Clustering and Profiling Customer Use RFM To Recomendation Customer Relationship
Management (CRM)
AUTHORS: (anonymous)
Research Methodology:
• The author must explain the stage of research method (Figure II.1)
Theoretical concept:
• The author need to provide the preview of Grid Hill theory. This is the theoretical lens…
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The authors cites other relevant research, but they do not put clearly questions to be addressed and
the purpose of the study, so that it makes the conclusion is unclear.
There is no information on recommendations by Grid Hill clearly stated. Even, it is not available in
the references.
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The authors provide adequate context for their topic, why the topic is important and timely and cite
other relevant research.
The methods Meta-Ethnography sufficiently explained so that the study could be replicated by
another researcher.
The tables and figures match the information and are easy to inpreted.
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