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  • BCG Matrix

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    Khairul Amer
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    This document presents a product portfolio matrix categorizing products into four groups - Stars, Question Marks, Cash Cows, and Dogs - based on their relative market share and market growth. Stars such as game consoles, laser printers, and LED televisions have high market share and high market growth. Question Marks like portable media players and steppers have high growth but low share. Cash Cows including camera lenses and filming cameras have high share but low growth. Dogs like microscopes and measuring instruments have low share and low growth.

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    NIkon BCG MATRIX

    Original Title

    Bcg Matrix

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    This document presents a product portfolio matrix categorizing products into four groups - Stars, Question Marks, Cash Cows, and Dogs - based on their relative market share and market growth. Stars such as game consoles, laser printers, and LED televisions have high market share and high market growth. Question Marks like portable media players and steppers have high growth but low share. Cash Cows including camera lenses and filming cameras have high share but low growth. Dogs like microscopes and measuring instruments have low share and low growth.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    24 views1 page

    BCG Matrix

    Uploaded by

    Khairul Amer
    This document presents a product portfolio matrix categorizing products into four groups - Stars, Question Marks, Cash Cows, and Dogs - based on their relative market share and market growth. Stars such as game consoles, laser printers, and LED televisions have high market share and high market growth. Question Marks like portable media players and steppers have high growth but low share. Cash Cows including camera lenses and filming cameras have high share but low growth. Dogs like microscopes and measuring instruments have low share and low growth.

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    © All Rights Reserved
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    of 1

    High Market share Low

    STARS QUESTION MARKS


     Game console  Portable media
     Steppers
     Laser printers  Scanners
     LED televisions
     Powershot digital cameras
     VAIO laptops
    Market Growth

    CASH COWS DOGS


     Camera lenses  Microscope
     Sport optics  Measuring instruments
     Filming cameras  Binoculars
    Low

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