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  • External Environment Analysis (General & Industry) - Yeowruijun General Environment

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    The document discusses OldTown White Coffee's external environment analysis. It notes that as of 2017, OldTown White Coffee has 237 cafe outlets, with over 90% located in Malaysia and the remainder in Singapore, Indonesia, Australia, and China. The analysis also mentions that in 2012, OldTown White Coffee planned to expand into Vietnam and South Korea.

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    The document discusses OldTown White Coffee's external environment analysis. It notes that as of 2017, OldTown White Coffee has 237 cafe outlets, with over 90% located in Malaysia and the remainder in Singapore, Indonesia, Australia, and China. The analysis also mentions that in 2012, OldTown White Coffee planned to expand into Vietnam and South Korea.

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    19 views1 page

    External Environment Analysis (General & Industry) - Yeowruijun General Environment

    Uploaded by

    yeowruijun yeowruijun
    The document discusses OldTown White Coffee's external environment analysis. It notes that as of 2017, OldTown White Coffee has 237 cafe outlets, with over 90% located in Malaysia and the remainder in Singapore, Indonesia, Australia, and China. The analysis also mentions that in 2012, OldTown White Coffee planned to expand into Vietnam and South Korea.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    external environment analysis (general & industry) – YeowRuiJun

    General Environment

     Demographic Segment

    From geographic aspect, OldTown™ White Coffee has a total of 237 café outlets,

    almost 90% of the outlets are located in Malaysia. Presently in 2017, there are 207

    café outlets in Malaysia, 10 in Singapore, 16 in Indonesia, 1 in Australia, and 4 in

    China (OldTown™ White Coffe, 2017). According to “Oldtown Berhad, Fantastic

    homegrown brand,” 2012 , OldTown™ White Coffee planned to expand their

    market into Vietnam and South Korea.

     Economic Segment

     Political/Legal Segment

     Sociocultural Segment

     Technological Segment

     Global Segment

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