S W O T A N A LY S I S

WHAT? A SWOT analysis is about identifying strengths, weaknesses, opportunities & threats.
TM

WHY? To identify strengths, weaknesses, opportunities & threats, gives a good overview &
creates understanding of what the challenges are. It gives a good understanding of your M O R E I N F O AT:
project, highlights what needs to be prioritised and what your strong points are. H T T P : / / M E T H O D K I T. C O M /

NOW FUTURE
STRENGTHS OPPORTUNITIES

PR O S

C O NS

WEAKNESSES THREATS

v.2