GIBSON INSURANCE

Annuities Life Insurance

New In Force New In Force
Policy Acquisition Steps 2 0 5 0
Customer Service Calls 0.5 0.2 0.6 0.4
Sales and Marketing Contacts 10 0 20 0
Other Corporate Costs AUM 50000 50000 1500 65000

Total Policies 19840 85900 12800 50700

Annuities Life Insurance

Activities Drivers New In Force New In Force TOTAL
Policy Acquisition Steps 39680 0 64000 0 103680
Customer Service Calls 9920 17180 7680 20280 55060
Sales and Marketing Contacts 198400 0 256000 0 454400
Other Corporate Costs AUM 992000000 4295000000 19200000 3295500000 8601700000

ABC Calculations
Activitiy Cost Total Driver Act. Rate
Policy Acquisition 4375000 103680 42.1971
Customer Service 2426000 55060 44.0610
Sales and Marketing 4552000 454400 10.0176
Other Corporate Costs 2567000 8601700000 0.0003

Cost per Policy Annuities Life Insurance

New In Force New In Force
Policy Acquisition (AR x Driver) 84.39 0.00 210.99 0.00
Customer Service (AR x Driver) 22.03 8.81 26.44 17.62
Sales and Marketing (AR x Driver) 100.18 0.00 200.35 0.00
Other Corporate Costs (AR x Driver) 14.92 14.92 0.45 19.40
221.52 23.73 438.22 37.02