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Survivalof the Fittest? The model developed here explains why some firms sur-
EntrepreneurialHuman vive while other firms with equal economic performance
do not. We argue that organizational survival is not
Capitaland the strictly a function of economic performance but also de-
Persistence of pends on a firm's own threshold of performance. We ap-
UnderperformingFirms ply this threshold model to the study of new venture sur-
vival, in which the threshold is determined by the
Javier Gimeno entrepreneur's human capital characteristics, such as al-
Texas A&M University ternative employment opportunities, psychic income
Timothy B. Folta from entrepreneurship, and cost of switching to other
Universityof Kentucky occupations. Using a sample of 1,547 entrepreneurs of
new businesses in the U.S., we find strong support for
Arnold C. Cooper the model. The findings suggest that firms with low
Purdue University thresholds may choose to continue or survive despite
Carolyn Y. Woo comparatively low performance.'
Purdue University
It has been frequentlyargued that, at least in the long run,
well-performingorganizationssurvive while poorlyperform-
ing ones disappear(Alchian,1950; Friedman,1953; Winter,
1964; Williamson,1991). Penrose (1952: 810) summarized
this theoreticalview as stating that "positive profitscan be
treated as the criterionof naturalselection-the firms that
make profitsare selected or 'adopted' by the environment,
others are rejected and disappear."This view implies a unidi-
mensional relationshipbetween economic performance(de-
fined as the economic returnsto residualclaimants)and sur-
vival,since the firms most likelyto discontinue are those
that performthe worst. Fromthis unidimensionalmodel, it
follows that economic performanceand survivalshould have
the same determinantsor predictors.Interestingly,mounting
empiricalevidence suggests that the determinantsof perfor-
mance and survivalmay substantiallydiffer (Blau,1984; Car-
rolland Huo, 1986; Meyer and Zucker,1989; Kallebergand
Leicht, 1991; Levinthal,1991) and that factors other than
performancemay play a systematic role in the survivalof
organizations.This paper proposes a theoretical reconciliation
of apparentlyconflictingempiricalfindings about the determi-
nants of performanceand survival.Ourframeworkexplains
the persistence of underperformingfirms and identifies pre-
dictors of such conditions.
We departfrom the unidimensionalmodel of performance
and survivalby arguingthat organizationalsurvivalis deter-
? 1997 by Cornell University. mined by two main dimensions: (1) the organization'seco-
0001 -8392/97/4204-0750/$1 .00.
nomic performanceand (2) the organization'sthreshold of
performance.The threshold of performanceis the level of
We thank Terry Amburgey, Joel Baum, performancebelow which the dominantorganizationalcon-
Parthiban David, William J. Dennis, John stituents will act to dissolve the organization.This implies
Garen, Michael Hitt, Robert Hoskisson,
Nancy Johnson, David Loree, Christine that survivalis not strictlya function of economic perfor-
Oliver, Jing Zhou, and three ASQ anony- mance, but performancerelativeto a firm-specificthreshold.
mous referees for their valuable com-
ments on earlier drafts, and Tim Bates,
This simple elaboration,we believe, has profoundconse-
Josef Bruderl, Linda Leighton, and Alfred quences for theoreticaland empiricalresearch on organiza-
Nucci for sharing their knowledge of tional performanceand survival.Forexample, by identifying
other data sources for entrepreneurship
research. We also thank Javier Fernandez how thresholds differ systematicallyacross firms, we can
Navas and Diane Roden for their research explainwhy, given the same level of performance,some
help. We acknowledge the help and sup-
port of the National Federation of Inde-
firms exit (discontinueoperations)while others do not. We
pendent Business. An earlier version of emphasize the internalattributesof the organizationand, in
this paper received the 1992 Best Empiri- particular,the human capitalattributesof owners of new
cal Paper Award from the Entrepreneur-
ship Division of the Academy of Manage-
ventures, as determinantsof thresholds. By consideringor-
ment. ganizationalexit as a choice, our focus on organizationalmor-
750/AdministrativeScience Quarterly,42 (1997): 750-783
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Survival of the Fittest?
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non-owners may thus exercise their voice (Hirschman,1970)
throughefforts to influencethe decision-makingstructures
of the organization.Thus, the threshold level of performance
would also be determined by the relativeorganizationalinflu-
ence of non-ownermembers. Firmsin which non-owner
members exercise substantialorganizationalinfluence may
remainin business at low levels of economic performance
despite a preference by owners to terminatethe business
(Meyer and Zucker,1989). In additionto internalconstituents
such as employees, externalconstituents (debt-holders,cus-
tomers, suppliers, government and communityorganizations)
may persuade low-performingbut legitimate organizationsto
survive (as in the bailoutof Lockheedand Chryslerby the
U.S. government)or well-performingbut illegitimateones to
dissolve (such as cartels, trusts, or local businesses posing
environmentalor social threats) by applyingdirect co-opta-
tion (Pfefferand Salancik,1978) or institutional(coercive and
normative)pressures (Meyerand Rowan, 1977; DiMaggio
and Powell, 1983). Thus, institutionalembeddedness (Baum
and Oliver,1991), legitimacy,and co-optationby externalor-
ganizationsmay also keep organizationsalive despite low
performance.
Contrast with Existing Views on Organizational
Performance and Mortality
Our model of thresholds of performanceprovides a causal
linkbetween the concepts of performanceand organizational
survivalwithout assuming that they are unidimensionalcon-
structs. Clearly,highereconomic performanceincreases the
likelihoodof survival,everythingelse remainingequal. Our
point is that other things are not equal, since differences in
firms' thresholds of performanceshould also influence mor-
tality. Organizationalsurvivalis therefore influenced by both
the determinantsof performanceand thresholds. Certain
variableswill be purelyrelatedto economic performance,
while others may influence survivalonly throughthe firm's
threshold. Forvariablesthat simultaneouslyinfluence perfor-
mance and threshold,their survivaleffect is determined by
their combined effects on both.
Our paper complements theories of decision making,both at
the individual(Kahnemanand Tversky,1979) and the organi-
zationallevel (Cyertand March,1963; March,1988; March
and Shapira,1992), which posit that decision-makingchoices
are determined by comparingpossible outcomes relativeto
some reference or aspirationlevel. Viewing organizational
discontinuanceas an individual(in the case of small ventures
run by an entrepreneur)or organizationalchoice, one may
equate reference or aspirationlevels to our threshold con-
struct. Fromthat perspective, this is the first paper we know
of that linksorganizationalsurvivaland exit to some refer-
ence level.
Ourtheoreticalperspective is also complementaryto a large
body of management research, mainlyin populationecology,
that has examined the same issue we address, firm mortal-
ity (see reviews by Baum, 1996; Amburgeyand Rao, 1996).
Populationecology studies have not been explicit, however,
in recognizingwhether firm mortalityis mediated by low per-
752/ASQ, December 1997
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small entrepreneurialfirms, the entrepreneuris likelyto ex-
ert controlover organizationaldecisions, and non-owners
therefore are less influentialthan in largeror older firms,
where there is a separationof ownership and control (Meyer
and Zucker,1989). Moreover,the organizationalcontributions
of the owner to the venture are not limitedto foundingcapi-
tal but also include managerialand technical work and skills.
Inthat sense, when determiningwhether to continue sup-
port for the venture, the entrepreneurwill evaluate the joint
returnsto both the financialand human resources contrib-
uted to the venture. Since the entrepreneur'sskills and ob-
jectives play a dominantrole in dictatingthe directionof
newly founded businesses (Bruderl,Preisenddrfer,and Zie-
gler, 1992), we focus here on how the entrepreneur'straits
and characteristics,or human capital,influence the perfor-
mance threshold.
A Threshold Model of EntrepreneurialExit: Human
Capital Considerations
Humancapitaltheory (Becker, 1975) uses economic logic to
study individualdecisions dealing with investments in pro-
ductivity-enhancingskills and knowledge (schooling,training,
firm-specificknowledge investment), career choices (deci-
sion to work, switching employment, labormobility),and
other work characteristics(wages, reservationwages, hours
of work). It is believed that individualschoose an occupation
or employment that maximizesthe present value of eco-
nomic and psychic benefits over their lifetimes. Humancapi-
tal theorists have likenedthe entrepreneurialexit decision to
the more general case of an individual'sdecision to leave
currentemployment (Evansand Leighton,1989; Evans and
Jovanovic, 1989; Campbell,1995; Bates, 1995). Entrepre-
neurs can be viewed as choosing between remainingin the
currentventure or obtainingalternativeemployment. While
several studies have examined entrepreneurialexit with hu-
man capitaltheory (Bates, 1985, 1990; Preisendbrferand
Voss, 1990; BrOderl,Preisend6rfer,and Ziegler, 1992), by
assuming that the factors related to poor performancewill
be the same as those influencingexit, they have ignoredthe
potentialfor returnsto the entrepreneur'shuman capitalin
alternativesettings. Others have theoreticallyacknowledged
the importanceof alternativeuses of human capitalin entre-
preneurialdecision making(Evansand Jovanovic, 1989;
Evans and Leighton,1989; Bates, 1995; Campbell,1995) but
have focused on how human capitalinfluences entry, not
exit.
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tinue their business even though, in terms of economic per-
formance, they are better off than other entrepreneurs.They
may take this action because of the opportunitycosts asso-
ciated with staying in business-their level of education and
trainingmay warrantmore attractiveeconomic returnsin al-
ternativeemployment opportunities.Similarly,a poorlyper-
formingventure may continue because of the entrepreneur's
lack of other attractiveoptions, strong psychic attachment to
the venture, or high costs associated with switching into
new employment. As these cases illustrate,economic per-
formance of the venture need not exclusively determine sur-
vival. Rather,it is economic performancerelativeto the
thresholdthat drives the exit decision.
Hypotheses
Fromthe threshold model illustratedin figure 1, we develop
hypotheses that predict how four importantdimensions of
the human capitalof an entrepreneur-general human capital
(x1),human capitalspecific to the currentventure (x2), psy-
chic income from entrepreneurship(X4), and switching costs
(x6)-influence entrepreneurialexit by their separate effects
on economic performanceand threshold of performance.
We do not develop hypotheses about the effects of human
capitalspecific to alternativeoccupations (X3) or psychic in-
come from alternativeoccupations (X5), since we cannot de-
termine a prioriwhat those alternativesare. Alternativeem-
ployment opportunitiesare nearlyinfiniteand may include
wage-earningpositions, other self-employment activities, or
leisure activity.To the extent that these alternativeemploy-
ment opportunitiescannot be fully specified ex ante, we as-
sume a generic alternative,letting the effect of (X3) and (X5)
be includedin the errorterm of the threshold equation.
General human capital. The simple model presented in
equation (4) generates several theoreticalinsights and em-
piricalpredictions.Generalhuman capital(x1),as measured
by such constructs as formaleducation and the priorwork
experience of the entrepreneur,may lead to skills that are
useful across a wide range of occupationalalternatives
(Becker, 1975). Workexperience is commonly measured as
the numberof years of experience but may also be signaled
by achievement levels in employment, such as management
or supervisoryexperience (Bates, 1990). While increasing
levels of education and experience are likelyto elevate eco-
nomic performance(EPE),they will also broadenthe opportu-
nity set of the entrepreneursand raise their expected in-
come from alternativeemployment (EPA).Thus, while
entrepreneurswith general skills may performbetter in self-
employment, they would also have higher performancere-
quirements to remainin business. How general human capi-
tal influences survivalwill depend on its relativepayoff in the
venture versus alternativeemployment. Evans and Leighton
(1989) found that business experience had about the same
returnsin wage work and self-employment, while education
had greater returnsin self-employment.A study by Fujiiand
Hawley (1991) revealed that self-employment had slightly
lower returnsassociated with both experience and education
than wage work, but they did not test to see if these differ-
ences were significant.Because there is a lack of consensus
756/ASQ, December 1997
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Survival of the Fittest?
EXIT FROM
BUSINESS
r \ +~~~~~~
I \+ /+
l~~~~~~~~~~~~~~~~~~~~
Psychic income from \
entrepreneurship (X4)+| \ .. .._......./
entrepreneurship /x4) II Difference in psychic
i UNOBSERVED
I|
income between self- '
employment and [-p( THRESHOLDLEVEL I
alternative employment OF PERFORMANCE
Psychic income from
'Psychic income from (PIPEPIA)
' I i i (TE)
.
II
alternative occupations (x5) - I [
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To the extent that human capitalspecific to the venture
raises performance(EPE) but has no effect on performance
in alternativeoccupations (EPA),and therefore on the thresh-
old (TE),it should be negatively relatedto entrepreneurial
exit:
Hypothesis 2 (H2):Specific humancapitalwill be positivelyrelated
to the economic performanceof the venture but should have no
influenceon the entrepreneur'sthreshold level of performance.As
a result, specific humancapitalshould be negativelyrelatedto the
likelihoodof exit.
Hypotheses 1 and 2 assume that specific and general hu-
man capitalcan be measured separately. In other contexts, it
may be easier to measure an individual'soveralllevel of hu-
man capitaland the degree to which such overallcapitalis
general or specific, maybe as a ratioor a subjective evalua-
tion. Inthose cases, we would expect lower thresholds for
entrepreneurswith a greater ratioof specificity in their hu-
man capital,since general human capitalincreases thresh-
olds while specific human capitaldoes not. This predictionis
comparableto our earlierargumentthat organizations(entre-
preneurs)with less mobile resources (humancapital)should
be more willingto withstand low performance.
Psychic income from entrepreneurship. The probabilityof
exit will also be negatively relatedto the psychic income, or
personal satisfaction the entrepreneurderives from self-em-
ployment (X4).Considerableresearch indicates that many
entrepreneursare motivated,at least in part,by noneco-
nomic goals, includingsatisfaction from the autonomy of
self-employment or from doing the type of work they like
(Smithand Miner,1983; Lafuenteand Salas, 1989). Entre-
preneurs may also be personallyattached to entrepreneurial
activities if their parents were self-employed (Evansand
Leighton,1989; Bruderl,Preisend6rfer,and Ziegler, 1992).
Since parents are seen as role models, it has been reasoned
that people growing up in such families perceive entrepre-
neurshipto be a more viable career than those without such
a family background(Shaperoand Giglierano,1982). There-
fore, entrepreneurswho have an intrinsicmotivationfor the
activityor who come from entrepreneurialfamilies are likely
to obtain a higherpsychic income from entrepreneurship
(PIE) than those who do not have those backgroundsand
motivations.Accordingly,the threshold level of performance
(TE)is lower for such entrepreneurs,indicatingthat they may
be willingto accept lower economic returnsto gain personal
satisfactionfrom the venture. Because a psychic attachment
to the venture lowers the threshold level of performance,
while havingno apparenteffect on the economic perfor-
mance of the venture, we expect these factors to have a
negative effect on the likelihoodof exit:
Hypothesis 3 (H3): Highpsychic income from entrepreneurship
should have no influenceon the economic performanceof the ven-
ture but should decrease the entrepreneur'sthreshold level of per-
formance. As a result, higherlevels of psychic income from entre-
preneurshipshould be negativelyrelatedto the likelihoodof exit.
Switching costs. Finally,the probabilityof entrepreneurial
exit will be negatively relatedto the costs of switching to
new employment (x6).These costs are defined as the costs
inherentin the act of switching between two alternativeoc-
758/ASQ,December1997
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Table1
Hypothesized Impact of Independent Variables on Performance, Threshold of Performance, and Exit
Threshold of Performance
Impact on
economic Impact on
performance in psychic income Impact on Overall impact
Economic alternative from cost of on
Variable Performance employment entrepreneurship switching threshold Exit
Generalhumancapital(H1)
Formal education + + 0 0 + ?
Management experience + + 0 0 + ?
Supervisory experience + + 0 0 + ?
Specific humancapital(H2)
Similarbusiness + 0 0 0 0
Psychic income (H3)
Intrinsic motivation 0 0 + 0 -
Parents owned a business 0 0 + 0
Switchingcosts (H4)
Age of entrepreneur 0 0 0 +
RESEARCHDESIGN
Testing the effect of human capitalon thresholds of perfor-
mance in new entrepreneurialventures requiresfindinga
sample of new ventures in which the entrepreneursare
makingsubstantialcommitments, so that the decision to exit
is not trivial.This suggests that the ventures should be pri-
marilyfull-time,or with the potentialto become full-time
businesses, and that there should be significantinvestment
involved,so that the decision to exit may involvea careful
considerationof the income availablefrom differentalterna-
tives and not merely a reactionto immediate pressures.
The samples used in the studies noted in the literaturere-
view are not adequate for testing our theory. The 1982 Char-
acteristics of Business Owners (CBO)sample (Bates, 1990)
and the MunichFounderStudy sample (Briderl, Preisend6r-
fer, and Ziegler, 1992) lack informationabout specific human
capitaland performance,respectively,which are criticalvari-
ables in our study. The NationalLongitudinalSurvey of
Young Men (Evansand Leighton,1989) lacks information
about the business owned by the entrepreneurand provides
a large enough sample size to study determinantsof entre-
preneurialentry, but not exit.
76OIASQ,December 1997
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Survival of the Fittest?
Sample
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Determiningthe status (surviving,sold, or discontinued)of a
firm involvedseveral steps. If a questionnairewas not re-
turned in the second or thirdyears, we sent a letter to the
business with an enclosed postcard, asking the owner to
indicatewhether the business was still in operation,was
sold, or was discontinued. If we received no response, we
consulted the NFIBmembership records, in which the field
agents of the NFIBreportwhether businesses (whether they
continued as NFIBmembers or not) had discontinuedor sur-
vived. We did not use the NFIBrecords as our primarydata
source, however, because the field representativesvisit
each business only once each year, so that, on the average,
the data are six months old. Finally,if none of the above
sources indicatedthe status of the firm,we noted if the
post office reportedthat the mail could not be delivered.
The responses to the first questionnaireindicatedthat some
of the businesses were, in fact, older than the NFIBrecords
indicated,with some havingbeen started or acquiredin
1982 or earlier.Forthe 4,814 respondents, we were able to
determine the month in which they had become owner-man-
agers for 1983, 1984, and 1985 (4,103 ventures), while we
could not verifythe exact year of foundingfor those organi-
zations started in "1982 or before" (711 ventures). Because
our originalsample had targeted new businesses, we elimi-
nated those older businesses that had been erroneously
sampled. We also eliminatedfrom the sample those with
missing or nonvalidvalues for the independentvariablesfor
1985 (488 ventures). This left 3,615 firms with valid re-
sponses to the first questionnairein the sample.
A second roundof sample selection was based on the data
availableat the end of the thirdyear. We maintainedin the
sample those firms that either had survivedand responded
to the third-yearsurvey (936 observations)or were known to
have discontinuedby that time (611 observations).We had
to eliminatethose ventures that did not returnthe third-year
survey and could not be identifiedas discontinuedor sold
(1,897 firms).We also eliminatedthose firms that had been
sold by the thirdyear (171 ventures). Thus, the final sample
consists of 1,547 firms.
The decision to eliminate sold businesses was both theoreti-
cally groundedand supported by substantialsensitivity analy-
sis. Sold businesses differfrom discontinuedbusinesses in
that the owner may receive a premiumover the liquidation
value of the firm.Thus, we believe that the choice to sell
may be differentfrom discontinuingand that the two
choices should not be pooled. We conducted two statistical
tests based on a multinomiallogit specificationof the choice
problem(survived,discontinued,sold) to determine whether
it was appropriateeither to (a) pool sold firms with those
that discontinuedor (b) eliminate sold firms from the
sample. To examine (a), we used a log-likelihoodratiotest to
compare whether the vector of coefficients specific to the
discontinuedchoice (relativeto survived)were equal to the
vector of coefficients specific to the sold choice (relativeto
survived).This test revealed that there was a statisticallysig-
nificantdifference between the vectors of coefficients
(X2= 76.594; d.f. = 33; p < .0001) and impliedthat discontin-
ued and sold firms should not be pooled. The Small and
762/ASQ, December 1997
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years. Forfirms in the finalsample, however, money taken
out represents the overallreturnsto the entrepreneurfor
both the financialand human capitalinvested in the venture
and therefore is consistent with our theoreticalfocus on the
economic performancefor the owner. Money taken out was
reportedas being within a range between predetermined
bounds (e.g., from $10,000 to $15,000).
Money taken out has the disadvantageof not reflectingthe
extent to which an entrepreneurmay choose to accept
lower currentbenefits to support greater organizational
growth. In practice,distinguishingbetween economic re-
turns to investment (financialand human capital)and rein-
vestment intensity is problematicin the study of new ven-
tures because this distinctionhinges on sophisticated
accounting concepts (accountingprofits, depreciation,invest-
ment versus expense, retainedearnings)seldom used in
small businesses, which tend to use the cash method. It
may be that reinvestment intensities substantiallydiffer by
industry,in which case the industrycontroldummies may
partialout this effect. Below, we discuss the results in light
of this potentialweakness and conclude that the results do
not appearto be biased by it.
Independent Variables
Measures for the independentvariablesintroducedin earlier
discussions are listed in AppendixA, while table 2 presents
descriptivestatistics and correlationsfor the independent
and controlvariablesin the entire sample. Because we could
only identifythe level of education (nine categories) attained
by an entrepreneur,formaleducationwas measured as the
percentage of people in the sample with lower levels of edu-
cation than the entrepreneurin the observation.This variable
ranges from 0 to 1 and is scaled based on the empiricaldis-
tributionof education. While this continuous measure has
been seldom used, it may be a better metric than "years of
education"for several reasons. First,the productivityand
earnings effects of years of education are very differentfor
differentstages of education. For instance, two years of
education between high school and an associate's degree
may have differenteffects than two years between a bach-
elor's degree and an MBA.Also, years of education does not
take into account that earnings from education are partlyde-
termined by the empiricaldistributionof level of education in
the laborsupply.
While priorresearch has tended to operationalizework expe-
rience in terms of the numberof years of work experience
(Evansand Leighton,1989; Bruderl,Preisond6rfer,and Zie-
gler, 1992), such a variablewas not includedin our surveys.
While this could be viewed as a weakness of our study,
years of experience may not closely reflect skills and knowl-
edge developed. We used alternativeoperationalizations,
meant to capturework experience throughachievement
level attained by the entrepreneur.We obtained three mea-
sures of attainmentfrom one question in the survey, asking
whether the highest level of management experience
achieved was "supervised managers," "supervised others,"
"managed own business," or "supervised no one." With
"supervised no one" as the reference group, management
764/ASQ, December 1997
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Survival of the Fittest?
Table 2
Variable 10 11 12 13 14 15 16 17 18 19 20
11. 5+ Priorjobs (vs. none) -.54
12. Entrepreneurial experience -.05 .10
13. Hoursworkedper week -.05 .10 .07
14. Outsidejob .00 .01 -.04 -.24
15. Initialcapital(log) .02 -.05 .09 .12 -.10
16. Numberof employees (log) .06 -.03 .14 .17 -.12 .37
17. Acquiredbusiness -.02 .00 .03 -.01 .00 .22 .04
18. Inheritedbusiness -.01 -.04 -.03 .00 -.03 .01 .05 -.08
19. Radiusof business sales .01 .02 .08 .00 .01 .05 .19 -.11 .07
20. Monthsin business (log) .02 -.03 -.01 .01 -.02 .00 .14 -.02 .01 .07
-21. Informational ties .06 -.07 -.03 .01 -.03 .13 .12 .03 .03 .03 -.03
22. Industry-construction .08 -.05 .04 .00 -.05 -.09 .15 -.09 -.01 .04 .07
23. Industry-manufacturing -.03 .06 .02 .01 .02 .06 .15 -.03 .01 .21 .01
24. Industry-transportation -.01 .02 .03 .00 .01 .04 .09 -.02 .05 .11 .01
25. Industry-wholesale .02 .01 .05 -.01 .01 .06 .04 .00 -.03 .19 .01
26. Industry-agriculture -.03 -.05 .01 .04 -.02 .07 -.02 .02 .11 .01 .02
27. Industry-financial services -.04 -.02 -.02 .00 -.06 -.09 -.01 -.04 .02 .00 .01
28. Industry-personal services -.04 .04 -.01 -.03 .06 -.16 -.11 -.05 .00 -.04 -.03
29. Industry-professional services .00 -.04 -.05 -.12 -.05 -.03 -.03 -.07 -.02 .02 .05
30. Environmental dynamism .02 .02 .03 .13 -.09 .00 .11 -.04 -.01 .02 .01
31. Growthin GSP .04 -.01 .03 .00 .00 -.02 .01 -.05 .04 -.03 -.01
32. Changein competitors -.03 .03 .01 .01 .02 -.05 .05 -.09 -.01 .01 -.01
Variable 21 22 23 24 25 26 27 28 29 30 31
22. Industry-construction .05
23. Industry-manufacturing -.03 -.09
24. Industry-transportation .02 -.05 -.05
25. Industry-wholesale .01 -.07 -.07 -.03
26. Industry-agriculture -.04 -.05 -.05 -.02 -.03
27. services
Industry-financial -.03 -.07 -.07 -.03 -.05 -.04
28. services
Industry-personal -.09 -.14 -.14 -.07 -.10 -.07 -.10
29. services
Industry-professional -.04 -.09 -.09 -.04 -.06 -.04 -.06 -.13
30. Environmentaldynamism .11 -.01 .00 .02 .06 .03 .11 -.05 .00
31. in
Growth GSP -.02 .06 .02 -.01 -.02 -.03 -.06 .02 -.01 .05
32. Changein competitors .02 .03 .00 .02 -.01 -.02 .05 .04 .09 .07 .03
* N = 1,457; correlationsgreaterthan ?.07 are significantat p < .01.
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experience was coded 1 if the entrepreneurshad "super-
vised managers," supervisoryexperience was coded 1 if the
entrepreneurhad "supervised others," and entrepreneurial
experience was coded 1 if the entrepreneurhad "managed
own business." The survey also contained informationabout
the numberof priorfull-timejobs held by the entrepreneur,
which is likelyto be somewhat correlatedwith years of work
experience. To account for potentialnonlineareffects, we
segmented the variabledescribingthe number of priorjobs
into five discrete segments (0, 1, 2, 3 or 4, or 5 or more
jobs).2
Our measure of specific human capitalis an entrepreneur's
previous experience with (a) customers, (b) suppliers, and (c)
productsand services, each of which we measured individu-
ally on a 5-point Likertscale and then combined (Cronbach
alpha= .8723) to create the variablesimilarbusiness (re-
coded to the 0-1 range). Intrinsicmotivationwas coded 1 if
the entrepreneur'smost importantgoal in startinga new
venture was "to let you do the kindof work you wanted to
do" or "avoidworkingfor others"; it was coded -1 if the
entrepreneurresponded "to make more money than you
would have otherwise" or "to builda successful organiza-
tion," and 0 if the entrepreneur'sgoal was "other." Parents
owned a business is a dummy variablethat takes into ac-
count the parents' historyin an entrepreneurialventure. Fi-
nally,the age of the entrepreneuris the age recordedat the
be-
time of the first questionnaire.To avoid multicollinearity
tween age and age2, age was operationalized as deviation
from the mean (36 years) and age2 as the square of such
deviation(Aikenand West, 1991: 35).
Control Variables
There are well-researchedfactors, unrelatedto human capi-
tal, that may affect performance,threshold of performance,
or entrepreneurialexit. These factors can be roughlyclassi-
fied as characteristicsof the entrepreneur,the firm, and the
environment.An importantcharacteristicof the entrepreneur
is the amount of hours worked in the venture. Entrepreneurs
workingmore hours may performbetter and also expect
more from their ventures, while an entrepreneur'sdesire to
readjustwork hours (Mincer,1986) to maximizethe payoff
to general human capital,or psychologicalcapital,may lead
to exit. Entrepreneurswho work longer hours may therefore
have a higherthreshold, being less willingto accept a lower
level of performance.The entrepreneur'sdecision to main-
tain a full-timeor part-timejob outside the venture can also
influence the performanceand survivalof the venture by
drawingenergy and attentionfrom the venture and may sig-
nal the entrepreneur'slack of commitment, leadingto poor
2 performance.The effect of outside job on threshold is un-
We also considered a quadratic specifica- clear. Entrepreneurswith outside employment may have
tion, but the nonsymmetrical distribution
of the variable, together with the fact lower performancethresholds because they have supple-
that most observations fall in a relatively mentaryincome to offset low performance,or they may
small number of cells (75 percent of en-
trepreneurs had five prior jobs or fewer),
have higherthresholds because of lower switching costs.
led us to prefer this discrete specifica-
tion. We also ran the model with a qua- Controlsfor firm characteristicsinclude initialcapitalinvest-
dratic specification but preferred the dis- ment, firm's size, path of ownership (whether the business
crete stepwise operationalization when
we compared the results using Akaike's was started, acquired,or inherited),breadthof geographical
Information Criterion (AIC). niche, informationalties, and age of the venture. Both firm
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tinue with the venture. Conversely,if economic performance
is less than the threshold level, the entrepreneuris expected
to exit the venture. Thus, the decision to continue with or
exit from venture n is endogenously determined by the eco-
nomic performanceof the venture and the entrepreneur's
threshold level of performance,followingthe decision rule:
{
0 i.e., venture continues, if EPn*(Xn)> Tn*(Xn)
EX11T
n l 1 i.e., venture is discontinued, if EPn*(Xn)< Tn*(Xn).
(5)
EPn*is a latent variablethat represents economic perfor-
mance as of the thirdyear. When the venture is discontin-
ued, economic performance(EPn*)is completely unobserva-
ble. When the venture survives, we observe, instead, money
taken outn, which indicates whether EPn*falls between two
known bounds. Tn*is the latent construct of threshold per-
formance, which is never directlyobserved. We seek to esti-
mate the effect of the independentvariables(Xn)on eco-
nomic performanceand threshold level of performance.This
estimation presents four methodologicalchallenges: (1) the
unobservabilityof economic performancein the case of exit,
(2) the endogenous natureof the exit decision, (3) the total
unobservabilityof the threshold of performance,and (4) the
ordinalnatureof our measure for economic performancefor
those ventures that continued.
Ourapproachcombines two well-known methodologies in
the econometric literatureinvolvingstudies of discrete and
limiteddependent variables(Maddala,1983). The first meth-
odology, censored regression (or tobit) model with unob-
served stochastic thresholds (Nelson, 1977; Smith, 1980;
Maddala,1983: 174-178), is appropriatewhen the depen-
dent variableis only observed when it falls above a particular
level or threshold, and this thresholdvaries from observation
to observationas a function of some independentvariables.
Thus, this methodology deals with the first three challenges
highlightedabove. This method has been used to estimate
the determinantsof female laborsupply (Nelson, 1977) and
the predictorsof markettransactioncosts and internalorga-
nizationalcosts (Masten, Meehan, and Snyder, 1991). This
methodology is also useful for avoidingpotentialproblems of
self-selection bias (Heckman,1979). When the observability
of a dependent variable(in our case, economic performance)
is endogenously determined by a decision (exit) in which the
economic performanceis itself an importantfactor, missing
observations (on those firms that have exited) are not ran-
dom. Rather,they are self-selected based on their lower
economic performance,higherthreshold of performance,or
both, thus creatinga problemof selectivity bias that could
make the coefficients unreliable.
The second methodology, grouped data regression (Stewart,
1983; Greene, 1990), attends to the final challenge identified
above. It is useful when the exact value of the dependent
variable(in our case, economic performance,EPn*is not ob-
served but is known to be in a range between two known
values. It has been appliedto the analysis of income data
from surveys (likeours) in which the respondent is asked
whether his or her income is between some prespecified
dollaramounts.
768/ASQ, December 1997
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Table 3
Parameter Estimates of Economic Performance, Threshold of Performance, and Exit
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performsignificantlydifferentlythan younger entrepreneurs.
The main effect of age on performanceis significantin a
one-tailedWald test at the p < .10 level, but not in a two-
tailed test. Since we do not have initialtheoreticalexpecta-
tions about the effects of age on performance,we believe
the two-tailedtest to be appropriate,but this result may indi-
cate that age is pickingup some omitted variablesmeasur-
ing the effect of human capital,such as years of work expe-
rience. Age2 had no significanteffects on either performance
or threshold.
Other influences. Entrepreneurial experience has a positive
and significanteffect on economic performance(two-tailed
Wald test: p < .10) and threshold (two-tailedWald test:
p < .01). It appears that the effect on threshold is greatest.
Consistent with the view that too many or too few jobs may
indicate low general human capital,we found that entrepre-
neurs with two priorjobs performbetter than those with no
previouswork experience (two-tailedWald test: p < .10) and
than those with five or more priorjobs (two-tailedWald test:
p < .001); and entrepreneurswith three or four priorjobs
performbetter than those with five or more priorjobs (two-
tailed Wald test: p < .001). The same result does not hold for
the threshold equation. Instead, entrepreneurshavingheld
five or more priorjobs have higherthresholds than entrepre-
neurs with only one priorjob (two-tailedWald test: p < .05).
This suggests that entrepreneurswho have held many jobs
are less willingto tolerate low performance,perhaps be-
cause they have lower economic or psychic switching costs.
Control variables. The results in table 3 also illustratesev-
eral interestingrelationshipsfor the controlvariables.Of the
remainingvariablesrelatedto the entrepreneur,hours
worked was not related to any of the dependent variables.
As expected, the economic returnsto entrepreneurswith an
outside job was significantlylower than those concentrating
solely on the venture. Interestingly,outside job was also re-
lated negativelywith threshold, presumablybecause entre-
preneurs could affordto accept lower performance.
Several of the firm-levelcontrolvariableshad importantinflu-
ences on economic performance,threshold, and exit. Initial
capital,numberof employees, and months in business had
significantpositive effects (two-tailedWald test: p < .001) on
economic performance,suggesting that better capitalized,
larger,and older firms were better performers.This explains
the strong and significantnegative effects of these variables
on the probabilityof exit (two-tailedWald test: p < .001). The
variables,however, differed in their effect on threshold of
performance.Initialcapitalhad a significantnegative effect
on threshold (two-tailedWald test: p < .05), numberof em-
ployees had a significantpositive effect (two-tailedWald
test: p < .001), and months in business had no significant
effect on threshold.The path to ownership of the venture,
whether the firmwas acquired,inherited,or developed,
seemed to have no significantbearingon either performance
or threshold, althoughowners who inheritedtheir busi-
nesses seemed to be willingto accept lower performance
(two-tailedWald test: p < .12) than those who started their
firms. Both acquiredbusinesses and inheritedbusinesses
were less likelyto exit than start-upfirms. While firms with a
772/ASQ, December 1997
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mance-an observationthat motivated Meyer and Zucker's
(1989: 19) theory of permanentlyfailingorganizations-may
be partlydue to self-selection bias. These examples empha-
size the importanceof controllingfor self-selection bias and
are consistent with Barnett,Greve, and Park(1994), who
also found that controllingfor selection bias substantiallyin-
fluenced the statisticaleffects of variableson performance.
DISCUSSION
Assumptions about the relationshipbetween performance
and survivalare so entrenched in social science research
that littlework has investigatedthem empirically.In some
perspectives, those with Panglossianovertones, it is as-
sumed that the efficiency of markets will lead to the "sur-
vivalof the fittest." This rhetoricimplies unidimensionality
between performanceand survival:the lowest performing
organizationsare also the least likelyto survive. Scholars es-
pousing other perspectives recognize that selection does not
necessarily favor the best performingorganizations(Hannan
and Freeman, 1977; Meyer and Rowan, 1977) but have
failed to study the causal relationshipsbetween these con-
structs (Meyer and Zucker,1989; Amburgeyand Rao, 1996).
Ourtheoreticalmodel and empiricalresults suggest that sur-
vival is enhanced by economic performancebut not uniquely
determined by it. Rather,organizationshave differentre-
quiredthresholds of performance,and survival(or exit) is
determined by whether performancefalls above (or below)
the threshold. In small and new ventures, the threshold of
performanceis fundamentallyinfluenced by the human capi-
tal characteristicsof the entrepreneur,includingthe value of
this capitalin alternativeuses, psychic income, and switch-
ing costs. This paper is the first, we believe, to provideem-
piricalsupportfor the assertion that thresholds of perfor-
mance differ systematicallyacross firms and play an
importantrole in determiningfirm survival.Several of the
results are worth highlighting.
First,we found that entrepreneurswith more general human
capitalperformbetter but do not necessarily survive more
frequently.We had expected that entrepreneursendowed
with general human capitalwould have higherperformance
requirementsfor their businesses and might quit if these
requirementswere not met. This expectation was only par-
tiallysupported by our results. We found that general man-
agement experience (havingmanaged managers) influences
an entrepreneur'sthreshold of performance,while neither
education nor supervisoryexperience are related.This sug-
gests that the value of general management experience out-
side the venture may be comparableto its value in entrepre-
neurship,while returnsto education and supervisory
experience may be somewhat better in self-employment,
findings consistent with Evans and Leighton(1989). The ap-
parentlydivergent payoffs of management experience and
supervisoryexperience are especially intriguing.While man-
agement experience may be more generallyapplied, it may
also be that havingexperience "managingmanagers" is
more valuablein largerorganizationswith more formalstruc-
tures.
Second, we found that entrepreneurialskills that have little
use outside of the venture, such as priorexperience with
774/ASQ, December 1997
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formance. This is likelydue to low economic or psychic
switching costs.
By incorporatingthe threshold construct, our analysis also
provides insight into the effects of some well-studiedfactors
bearingon organizationalmortality:initialcapital,size, age,
and strategy of the venture. The first three variablesare
strongly relatedto performance;both initialcapitaland size
also influence survivalthroughtheir impact on threshold.The
negative effect of initialcapitalon threshold may supportthe
view that initialcapitalprovides the entrepreneura bufferto
withstand poor performanceand liquidityproblems without
havingto exit the business (BrOderland SchOssler,1990;
Levinthal,1991; Fichmanand Levinthal,1991). It may also
suggest that financialinvestments are largelyirreversible.In
contrast, the positive effect of numberof employees (size)
on threshold suggests that entrepreneursof largerorganiza-
tions requirehigher performance,perhaps because they can
easily disband if they do not obtain such performance.This
is assisted by a labormarketthat facilitates mobility.The
lack of any significantrelationshipbetween age of the ven-
ture and threshold suggests that the processes underlying
the "liabilityof newness" phenomenon tend to influence
exit mainlythroughthe performancecomponent. Ourfinding
that firms with broaderscope exit more frequentlyis consis-
tent with Bruderl,Preisend6rfer,and Ziegler(1992). We
found that this effect is mainlydue to their higherthreshold
of performance.
The environmentalcontrols show that industriesdiffer in
both their performanceand threshold effects. Financialand
professionalservices industriestend to performbetter but
also to have higherthresholds, while personal services and
retailindustriesare characterizedby both low performance
and low thresholds. These patterns may reflect broaddiffer-
ences in the general human capitalof entrepreneursin those
industries.Finally,environmentalmunificence has a positive
effect on performanceand exit. While it might have been
expected that a good economic environmentwould also in-
crease the income in alternativeoccupations, and thus in-
crease threshold,the coefficient of munificence on threshold
is positive but not statisticallysignificant.
Alternative Explanations and Limitations
Our empiricalfindings may have alternativeexplanations.It
could be that entrepreneursdiffer in their decision-making
speed and rationalitywhen faced with poor performance.
Entrepreneurswho simply delay the exit decision or experi-
ence a psychologicalescalation of commitment (Staw,
1981), perhaps because of less training,would appear in our
results as havinglower thresholds. It may be that formal
education does not increase underlyingabilitybut that it has
value as a marketsignal that allows employers to segregate
people of higherability(Spence, 1974). Alternatively,an en-
trepreneur'shigh level of formaleducation may increase the
legitimacyof a small business, facilitatingaccess to better
tradingpartnersand leadingto improvedperformance
(Meyer and Rowan, 1977). These alternativetheoreticaljusti-
fications for our findings should be considered in future stud-
ies, as should factors beyond the scope of our model that
776/ASQ, December 1997
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priorinconsistent findings.The implicationfor entrepreneur-
ship research is that more attention is due to the outside
opportunitiesof entrepreneurs,their psychic income, and
switching costs, even if those variablesdo not directlyinflu-
ence entrepreneurialperformance.Priorresearch has shown
that entry into entrepreneurshipmay be more likelyfor those
with reduced options elsewhere (Fuchs, 1982; Borjas,1986;
Brittainand Freeman, 1986; Carrolland Mosakowski, 1987).
This research showed that those entrepreneursare also
more likelyto survive, independent of performance.Thus, a
clear appreciationof thresholds is necessary to understand
the entrepreneurialprocess.
The concept of the threshold of performanceoutlined in this
study can serve as an integratingconstruct for understand-
ing performanceand survivalfor all organizations,not merely
new ventures. The question then becomes, "Why do organi-
zations differ in their thresholds?" Perhapsthe answer to
this question must come from theoreticalperspectives be-
yond human capitaltheory. Futureresearch could focus on
the role of governance structures, coalitionpower, and in-
trafirmconflict (Meyer and Zucker,1989), which may limit
the abilityof owners to influence their organizationsand
therefore be associated with persistence under low perfor-
mance. Other research could articulatethresholds as a func-
tion of slack (Cyertand March,1963), initialresource endow-
ments, or established relationships(Bruderland Schissler,
1990; Miner,Amburgey,and Stearns, 1990; Levinthal,1991;
Fichmanand Levinthal,1991) and disentangle the perfor-
mance and threshold effects of these importantconstructs.
The natureof resource commitment (whether the resources
are sunk or highlymobile)would also influence both perfor-
mance (Ghemawat,1991) and exit barriers(Caves and Por-
ter, 1976) and may constitute an interestingarea for future
research. These multipletheoreticallenses can be brought
to bear in understandingcross-sectional and longitudinaldif-
ferences in thresholds of both new and established organiza-
tions. The concept of threshold may also be applied,within
the firm,to determine the minimumlevel of performance
that a multidivisionalorganizationrequiresto maintainan ac-
tive division.
Proponentsof the unidimensionalview might argue that
thresholds are simply temporary"buffers"against the inevi-
table success of better performingfirms. While initialre-
sources or decision-makinglags may delay exit, those buff-
ers may ultimatelybe depleted by continued low
performance(Bruderland SchOssler,1990; Levinthal,1991;
Fichmanand Levinthal,1991), leaving intact the long-term,
unidimensionalrelationshipbetween performanceand exit.
Even if thresholds are temporary,however, they may be an
importantinitialconditionthat has long-termimplicationsfor
performanceand survivalby providinga bufferat a crucial
stage of the organization'sdevelopment (Eisenhardtand
Schoonhoven, 1990; Levinthal,1991). We believe, however,
that thresholds persist over time and that they reflect a will-
ingness to accept lower performancefor the reasons high-
lighted in this paper.Whether a temporarybuffer or an en-
duringquality,thresholds will influence the long-term
selection processes in populationsof organizations.If perfor-
778/ASQ, December 1997
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Survival of the Fittest?
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Survival of the Fittest?
APPENDIXB: Maximum Likelihood Estimation of Model
The likelihoodfunctionrepresents the probabilitythat a sample was ob-
tained from a statisticalmodel with given parameters.By maximizingthe
logarithmof the likelihoodfunctionwith respect to these parameters,we
are able to obtainmaximumlikelihoodestimates of the coefficients in equa-
tions (6a)and (6b).
Fora given observationin the sample,we observe exitn(the binaryvariable
representingexit),money takenout, (the ordinalvariablerepresentingthe
rangeof economicperformance,onlyobservedif exitn = 0), andXr(the inde-
pendentvariables).The relevantparametersof the model are b1,the coeffi-
cients of the independentvariableson economicperformance,b2,the coeffi-
cients of the independentvariableson the threshold,sl, the standarddeviation
of the disturbanceof the economicperformanceequation(e1),which is as-
sumed to be normallydistributed,and s, the standarddeviationof the differ-
ence of the disturbancesof the thresholdequationand the economicperfor-
mance, e2 - e1. A requiredassumptionfor the fullidentificationof the model is
the assumptionthat e1 and e2 are independent(Nelson,1977).The likelihood
function,representedby L(b1,b2,s1,sI exitn, money takenoutn,Xn),capturesthe
probabilitythat some given samplevalues (exitn, money takenoutn,Xn)were
obtainedif the parametervalueswere b1, b2,sj, and s.
Fora given observation,the probabilityof observingexit is:
Prob(exitn= 1) = Prob(EP*< T*)= Prob(Ib1l Xi+ e1 5 1b2i *Xi+ e2)
= Prob(e1 - e2 c (b2i - b1;) Xi= (b2i
- b1i) i),
-
- ((( b2i) i ),(Lk lbl i *Xi _ sl
ln[1U( (Y(bi i -
~e~~c b2j)' Xi) (Uk- b1i' Xi )5)
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