Professional Documents
Culture Documents
525–540
Industrial ecosystems? The use of tropes
in the literature of industrial ecology and
eco-industrial parks
Phil McManus1* and David Gibbs2
1
School of Geosciences, University of Sydney, NSW 2006, Australia
2
Department of Geography, University of Hull, Hull HU6 7RX, UK
Abstract: Industrial ecology is often promoted as a practice to close industrial production loops and
reduce waste, thereby making better use of resources and preventing the overuse of raw materials.
Eco-industrial parks (EIPs) are the spatial concentrations of businesses that use the by-products
of one industrial process as inputs to another. Both sets of practices are based on particular tropes
involving nature. This paper explores the use of various tropes in the literature of industrial ecology
and EIPs. It highlights the need better to understand the pre-theoretical and theoretical bases of
industrial ecology and to increase the potential for practical implementation by applying insights
from the literatures of urban planning, social science and economic geography.
Key words: eco-industrial parks, environmental history, industrial ecology, nature, trope, urban,
urban planning.
I Introduction: a new paradigm for ecology offers a new paradigm for environ-
sustainability? mental research. For example, Ashford and
Côté (1997) term it a new unifying principle
What I appreciate in industrial ecology is its to operationalize sustainable develop-
dimension of enthusiastic and innovative, but ment, Allenby (1999) calls it the ‘science of
also responsible, citizenship. Faced with an im-
passe, we are not seeking to turn back the way
sustainability’ and Ehrenfeld (2004: 828)
we came, but, on the contrary, we are trying suggests it constitutes ‘a new paradigm with
to go beyond it, driven by a movement that the potential to break through the stalemate
nothing must stop. (Chirac, 2003: 12) in the game of sustainability’.
Given the growing interest in industrial
In this paper we attempt to unpack the con- ecology this would seem an appropriate point
cept of industrial ecology, and particularly to reflect on the concept and whether it really
its realization in the concrete form of eco- does fulfil the claims made for it. Our interest
industrial parks (EIPs). Some authors have in this project arises from our past work on
made substantive claims that industrial sustainability (see, for example, Gibbs, 2002;
McManus, 2005) which has focused upon sus- it involves industrial symbiosis, life cycle
tainability from both a policy perspective and analysis and industrial sector initiatives, while
from the perspective of critical social theory. at the regional/global level it includes budgets
We would suggest that a key part of any and cycles, as well as materials and energy
future move towards a ‘less unsustainable’ flow studies (industrial metabolism) and
society will necessitate major shifts in the dematerialization and decarbonization. By
way that industry operates. The prospects for fostering co-operation among companies,
this are open to substantial debate, given that industrial ecology thus attempts to move
the profit-driven organization of production beyond a focus on the individual firm. The
has been known to constrain some shifts to- argument is that, through co-operation in an
wards sustainability. Indeed, authors such as industrial ecosystem, businesses can improve
O’Connor argue that capitalism inevitably their combined environmental perform-
degrades the ecological conditions it depends ance by measures that could increase profit
upon – the second contradiction of capital- margins and thereby potentially advance
ism (O’Connor, 1998). Thus a tendency to- economic development.
wards ecological crisis may therefore be just Despite these arguments concerning the
as endemic to capitalism as a falling rate of benefits to industry and the expansion of
profit or over-accumulation. However, while policy initiatives to facilitate development,
we are mindful of the problems involved in the participation by firms in industrial eco-
overcoming the ecological contradictions logy projects has been much slower than
of capitalism (see Gibbs, 2006), we believe anticipated by some of its advocates. On
industrial ecology approaches may help to the one hand we might regard this simply
provide at least a temporary fix and involve as a question of implementation, as new
‘relative (but significant) changes into more organizational structures take time to gain
environmentally sound directions’ (Mol, acceptance. More fundamentally, we argue
2002: 97). A number of initiatives, including that the slow take-up may be related to
ISO standards, green architecture and limitations of industrial ecology itself. In
benchmarking, have attempted to improve particular, we suggest that while industrial
the sustainability of industry, but these ef- ecology’s central emphasis upon the lessons
forts are usually confined to the operations of to be learned from natural ecosystems has
a single firm. While this limitation makes such helped to make it an attractive proposition for
initiatives easier to introduce and, perhaps, policy-makers, the central ‘natural’ analogy
makes them more attractive to industry, they is flawed. Thus we address questions of per-
do not address the need for more substantive ceptions of nature and their transference to
shifts in the organization of production. Pro- industrial systems by exploring the tropes
ponents of industrial ecology argue that the related to industrial ecology and EIPs.
concept addresses not only the activities of Our aim in this paper is to identify the tropes
individual firms, but also their wider field of used to develop, justify and communicate the
operations, thereby engendering not just idea of industrial ecology and the concept
incremental changes in efficiency and minor of an EIP. This, we suggest, is not just an
modifications of product chains, but a more intellectual exercise. The use of tropes is a
substantive change in industrial structures. defining feature of industrial ecology and is
Thus Chertow (2004) maintains that fundamental to both the way industrial
industrial ecology operates at three levels. ecology has evolved as a theory and to its
At the level of the firm it includes design practical implementation in policy terms.
for environment, pollution prevention, eco- If the source domain of natural systems is
efficiency and green accounting. Across firms inappropriate, then industrial ecology may
Definition Reference
[Industrial ecology aims] to develop a more closed industrial Frosch and Gallopoulos
ecosystem, one that is more sustainable. (1989: 94)
Industrial ecology … is a systems view in which one seeks to Graedel and Allenby
optimize the total materials cycle from virgin material, to finished (1995: 9)
material, to component, to product, to obsolete product, and
to ultimate disposal. Factors to be optimized include resources,
energy, and capital.
Industrial ecology takes a systems view of the use and Andrews (1999: 366)
environmental impacts of materials and energy in industrial
societies. It employs the ecological analogy in several ways,
including analysis of materials flows.
… use nature’s model of material recycling, energy cascading Korhonen et al. (2004)
and solar energy-based sustainable ecosystem in transforming
unsustainable, fossil fuel-based and wasteful industrial systems
into more ecosystem-like systems
The definitions in Table 1, and others, are and advocates the establishment of a ‘steady
based on the idea that the traditional model of state economy’.
industrial activity is immature, wasteful and While industrial ecology is not neces-
should be changed to that of an integrated sarily predicated on the notion of a steady
industrial ecosystem. Following the seminal state economy, it employs the concepts de-
statement of Frosch and Gallopoulos (1989), veloped by Daly to advocate the reduction
the industrial ecosystem is seen as analogous of throughput. Terms such as ‘roundput’,
to a natural ecosystem. Industrial ecology ‘closing the loop’ and ‘industrial symbiosis’
applies the ecosystem metaphor and model are used to distinguish industrial ecology
to suggest that industrial systems should be from existing throughput systems of industry
restructured in order to make them com- that are materially open and rely on non-
patible with the way natural ecosystems renewables (Korhonen et al., 2004). This
function. ‘An overarching goal of IE is the approach has been used by many leading
establishment of an industrial system that environmental thinkers to offer critiques
cycles virtually all of the materials it uses of both capitalist and socialist modes of
and releases a minimal amount of waste to economic production as expansionist and
the environment’ (Wernick and Ausubel, linear and therefore non-sustainable (see, for
1997: 8). This means that firms should opti- example, Daly, 1996; Rees, 1997; Hawken
mize the consumption of energy and et al., 1999). However, despite the common
materials, minimize waste generation and contemporary perception of a linear eco-
use the effluents of one process as the raw nomy in these critiques, Pierre Desrochers
material for another process. In another (2002a; 2002b) has, in turn, criticized this
ecological parallel, proponents of industrial line of taken-for-granted thinking to demon-
ecology argue that niche firms may develop strate that this perception of a linear process
to take advantage of new opportunities in does not always accord with the historical
the industrial ecosystem (eg, in materials evidence. Drawing upon empirical analyses
reprocessing) and that energy cascading of earlier industrial eras and specific indus-
can occur between firms. Further analogies trial activities, he demonstrates that many
are drawn with various aspects of natural industrial practices in the late 19th and early
ecosystems to the disadvantage of current 20th centuries involved extensive recycling
industrial organizational forms. For example, behaviour and the use of by-products in
while in natural systems the energy and/ myriad ways.
or matter produced by one species is con- Other historical evidence supports this
sumed by another, surplus heat from indus- viewpoint. Thus Matthews (1915) advocated
trial processes is commonly dissipated in the the use of destructors (incinerators) only for
atmosphere and potentially recyclable pro- that waste which, unlike tins and cardboard
ducts simply disposed of as waste. boxes which had a marketable value, could
The notion of waste is central to the not be converted into manure, or otherwise
industrial ecology literature. An uncritical ac- recycled. Similarly, Coward (1983) notes
ceptance of the notion of ‘waste’ can be used that, in the latter half of the 19th century
to justify the perpetuation and expansion of in Sydney, the recovery of rags was en-
a linear economic process that constructs couraged because they could be sold for
nature as resources, accepts ‘throughput’ furniture or mattress stuffing. Desrochers
and sees waste as an inherent component (2002a; 2002b) suggests that while these
of the production and consumption process. ‘loop closing’ practices are desirable and
Herman Daly (1991) employs the analogy existed for a long time in market economies,
of a lake1 to highlight concerns about inputs, government regulations have subsequently
throughputs and outputs, including waste served to reduce or prevent the process.
a community of businesses that co-operate has grown enormously among national and
with each other and with the local community regional governments and industries in many
to efficiently share resources (information, countries. It is believed that a well planned,
materials, water, energy, infrastructure and functioning EIP has the potential to both
natural habitat) … leading to economic gains, [sic] benefit the economy and substantially
gains in environmental quality and equitable relieve environmental pressure in and near the
enhancement of human resources for the location of its development. (2004: 985)
business and local community. (Cohen-
Rosenthal, 2003: 19) Echoing Barr’s (1983) earlier work on the
different forms of industrial park, Roberts
As outlined earlier, industrial ecology (2002, 2004) notes that EIPs can vary in
involves going beyond the confines of indi- form from a Green Industry Park (where
vidual firms and into networking activities individual industries are clean but have no
among firms. Korhonen (2002) labels these synergies with other sites), to Integrated
approaches respectively as ‘product’ (that Eco-Industry Parks (involving geographical
is, a technical exercise within a corporation) concentrations of firms and synergies
and ‘geographical’ and notes that, while between facilities) through to a Networked
they are compatible in some ways, there are Eco-Industrial System (creating synergies,
also tensions between them. The technical, but spread over a metropolitan or larger
area). According to some authors, the of the concept. Moreover, we are interested
challenge has been to develop suitable role here in exploring whether the source domain
models of EIPs for policy implementation of natural ecosystems provides useful meta-
through ‘best practice’ planning procedures phors to understand concepts of industrial
(see Grant, 2000; Lambert and Boons, ecology. One problem is that the literature
2002). Unfortunately, the emphasis in the on industrial ecology frequently appears to
literature is predominantly on one model, the conflate metaphors and analogies with con-
town of Kalundborg in Denmark. This much- cepts (Andrews, 1999; Desrochers, 2002a),
cited exemplar has developed around a coal- a mistake that Thompson attributed to
fired power station where a web of waste Althusser’s Marxist structuralism:
and energy exchanges has developed among
the power plant, the local city administration, Analogies may be good or bad … they serve
a refinery, a fish farm, a pharmaceuticals the purpose of explication or illustration – they
are a condiment to argument often used only
plant and a wallboard manufacturer. 3 It
once or twice in passing, but they are not the
emerged over a period of about 30 years, argument itself. … [A]nalogies, metaphors,
and was achieved without consultants to images are not the same thing as concepts …
design potential interactions, government The graveyard of philosophy is cluttered with
financial support to encourage interactions grand systems which mistook analogies for
or a higher level of administration to ove- concepts. (Thompson, 1978: 296)
rsee the interactions (Desrochers, 2001).
While much of the literature has focused on This is a crucial point. A concept is an ab-
emulating the design and interactions present straction. It is an idea. It is debatable. Ana-
at Kalundborg, Desrochers (2001) focuses logies are comparisons designed to highlight
on the processes of private sector invest- important similarities. When employed
ment and argues that, rather than being an appropriately, they may illustrate the argu-
example of designed symbiosis, Kalundborg ment. In the case of industrial ecology, pro-
is a contemporary example of industrial ponents derive the concept from an analogy
symbiosis that has evolved through market of what they consider to be desirable, ie,
forces ‘long before the advent of modern industrial systems as ecosystems. Thus are
environmental consciousness and regulation’ concept and analogy conflated. In this paper
(Desrochers, 2001: 349). we interrogate the use of such tropes in
industrial ecology to identify how this con-
IV Tropes and analogy in industrial flation occurs.
ecology Tropes are turns of phrase used to em-
bellish, or the figurative use of, an expression.
So far, very little has been done to examine in They come in many forms, with the more
depth the validity and meaning of the industrial familiar including metaphor, metonymy and
ecology analogy. (Erkman, 2003: 339) the better known examples of euphemism,
… metaphor and analogy are problematic
hyperbole and simile. Metaphors are com-
and rather speculative if used for the context parisons between objects, experiences or
of justification. (Isenmann, 2003: 151) actions where there is a similarity or cor-
relation between the two. Metonymy is a
Just as an analysis of industrial history enables trope where something is used to stand for
a more rigorous understanding of the as- another entity. It is an act of replacement
sumptions of industrial ecology, an analysis rather than comparison. Tropes are not
of the tropes, metaphors and analogies that value-neutral. They offer important insights
are applied to industrial ecology is important into perceptions, and how we understand
in developing a more thorough understanding the world.
This has long been recognized in geo- V Five main tropes used in industrial
graphy. For example, Chorley and Haggett ecology
(1967: 24) used the term ‘models’ to ‘consti- In this section of the paper we outline the use
tute a bridge between the observation and of tropes in industrial ecology, beginning with
theoretical levels’, while Kearns (1997) ex- representations of conventional industry.
plored the use of narrative and metaphor
in geographies of health, noting that ‘meta- 1 Representing conventional industry
phor is the application of a word or idea Before looking at the tropes used to support
to something which it is imaginatively but the emerging concept of industrial ecology,
not literally applicable’ and that people use it is pertinent to investigate those used to
metaphors ‘to link the unfamiliar with the understand what it is seeking to replace.
familiar’ (p. 271). The dominant trope in the latter instance
We do not intend to explore the nuances could be labelled the ‘existing industrial
of different types of tropes here. Rather, system’ or ‘conventional industry’, usually
we draw on the work of Lakoff and Johnson represented as a wasteful, linear process. A
(1980; 1999) who employ conceptual meta- number of authors have discussed the use of
phor theory to focus on the source and the metaphor and analogy in industrial ecology
target domains of various tropes. In this work, (Graedel, 1996; Andrews, 1999; Desrochers,
the source domain provides a vocabulary 2002a; Erkman, 2003; Isenmann, 2003).
and conceptual inferences, while the target Most, with the possible exception of
domain is that ‘to which vocabulary and Desrochers (2002a), begin by discussing
inferences are extended metaphorically’ the use of the nature metaphor in industrial
(Ozcaliskan, 2005: 294). Lakoff and ecology as an alternative to a linear system.
Johnson’s (1999) idea of the target domain Desrochers refutes this linear vision, of raw
is similar to the Chorley and Haggett (1967) material becoming throughput and, later,
metaphor of a bridge spanning the known waste, through his use of environmental
(through observation) and theoretical levels. history, particularly in regard to past ways
The work of Lakoff and Johnson (1999) of seeing waste as a resource. The conven-
emphasises the transfer of meaning from a tional industrial system was not simply a
known source to a designated target (eg, pipeline conveying materials and later waste
love is a battlefield). An important reason (although this undoubtedly occurred), but a
for the use of metaphors is that ‘they allow more complex system of resource use and
for the explication of more abstract concepts reuse organized by market forces.
in terms that are more familiar and easy to
understand’ (Wee, 2005: 379). Research 2 The use of nature metaphors
on conceptual metaphor theory has been
Much is to be gained from understanding bet-
used widely, from the understanding of
ter the metaphor of the natural ecosystem,
space that could lead to the development and much is to be lost by using it inappro-
of geographic information systems through priately. (Bey, 2001: 41)
to the development of children’s language
(Mark and Frank, 1996; Ozcaliskan, 2005) The use of nature as a metaphor is funda-
Recently, Lakoff and Johnson’s (1999) work mental to industrial ecology (Allenby, 1999;
has been critiqued by Wee (2005) who Andrews, 1999). It has been studied more than
argues that while they examine transfers of the use of other concepts such as under-
meaning from the source to the designated standing conventional industrial systems
target, they do not explore situations when or the importance of time (see Andrews,
a writer may attempt to create a new source 1999; Bey, 2001; Erkman, 2003; Isenmann,
domain. 2003). According to Andrews (1999: 364),
the term industrial ecology ‘captures the Indeed, the concept of integration intro-
Darwinian essence of both markets and duced by Graedel (1996) does not appear to
ecosystems’.4 But Gay Hawkins claims that have been followed by subsequent authors
much environmental thinking ‘too readily working in the industrial ecology field. As
derives its authority from fundamental as- Isenmann (2003) shows, many writers main-
sumptions about nature and purity’ (2003: tain the discursive distinction between eco-
49). This tendency can be seen in the juxta- logical or biological systems and industrial
position of ‘industrial’ (bad, brown, artificial) systems, and simply transfer the metaphor
and ‘ecology’ (good, green, natural), of pristine nature into the target domain of
which is at once evocative and disturbing industrial systems and industrial ecology. In
(Andrews, 1999). Industrial ecology unites these arguments, industrial ecology looks ‘to
these apparent binaries, but at the same time the natural world for models of … efficient
it needs them to remain intact in order to use of resources’ (Cleveland, 1999: 148) –
derive its power. If nature is understood as industrial ecology is modelled on natural
being other than ‘good, green, natural’ and systems because nature is seen as efficient in
efficient – in that nothing in nature is wasted – its use of resources and handling of wastes.
then the metaphor is compromised. Importantly, what is specified is a particular
Isenmann (2003: 148) uncovered the form of ecosystem, that is, ‘a mature natural
‘hidden philosophy of nature’ contained ecological community [that] operates as a
within the writings of 20 industrial eco- waste minimizing system’ (Richards et al.,
logists. He referred to this use of nature as 1994: 3). This metaphor is still based on nature
being ‘hidden’ rather than ‘neglected’ and as pristine, but highlights the importance of
found that ‘in industrial ecology nature is time in creating what is perceived to be an
employed as model explicitly or at least im- efficiently operating version of nature.
plicitly, often phrased in terms of a natural These metaphors of nature have been
ecosystem metaphor and frequently based challenged by recent developments in geo-
on a proclaimed persuasive analogy between graphy and other disciplines. Thus, industrial
industrial systems and natural ecosystems’. ecology is rooted in a perspective disputed in
What is perhaps surprising about the use recent years through work exploring nature
of nature here is the concept of ecology as – society hybrids and notions of ‘second
representing ‘natural ecosystems’. Graedel nature’, as well as radical challenges to
(1996) demonstrates how industrial eco- the assumptions of equilibrium models of
logy draws upon biological ecology for its science (eg, Demeritt, 1994; Scoones, 1999;
theoretical basis, but emphasizes that ‘in a Whatmore, 2002). The idea of a ‘balance
world in which no industrial ecosystem is of nature’ has been challenged by the ‘new
free of biological influence, it is appropriate ecologists’ (Botkin, 1990) and it is now gen-
to abandon the artificial division between erally accepted by scientific ecologists that,
the two frameworks and develop a new far from ecosystems being self-regulating
synthesis’ (p. 69). He argues this new com- and tending towards a state of equilibrium
bination is not biological ecology, or even in- and conservation’s ‘balance of nature’ idea
dustrial ecology, ‘but their combination: (Adams, 1997), they are innately dynamic
earth system ecology’ (Graedel, 1996: 76). and in constant flux. In his book The new
However, following Andrews (1999), the nature, Low (2002) highlights the adapt-
ecological–industrial distinction is often valued ability of particular species of birds, animals
because of the juxtaposition of discursive and plants to human-created environments,
binaries, which must remain intact at least until and the dependency of particular species
the synthesis can, if possible, be constructed on highly modified environments for their
as positive more on its own terms. survival.
web with the primary producers being coal, The most fundamental critique of the
petroleum and water, and the top trophic analogy between ecology (the biosphere) and
level as the human being. economics (the technosphere) comes from
Erkman (2003) also uses the meta- Ayres (2004). He identifies four major dif-
phors of food and bodies, comparing the ferences. First, the economy lacks primary
way that some people in industrial societies producers, whereas photosynthesizers exist
have unbalanced diets containing excesses in the biosphere. Second, the economic sys-
of fat and sugar with a similar unbalanced tem produces outputs of goods and ser-
‘industrial diet’. Here, industrial economies vices whereas ‘the biosphere produces only
are constructed as bodies, fed an unbalanced wastes and more of itself plus dead matter’
diet of fossil fuels such as coal, oil and natural (Ayres, 2004: 425). Third, the biosphere lacks
gas. Erkman sees these resources as having markets or voluntary exchanges. Finally,
been the ‘blood’ of industrial economies since evolution in nature is driven by reproductive
the industrial revolution. The solution to this success and genetic mutation, whereas in an
unsustainable situation is eco-restructuring economy, invention and innovation arise from
through industrial ecology, with the forma- ‘intelligent economic agents’ (Ayres, 2004:
tion of EIPs as a limited first step. Erkman 425). Ayres argues that ‘the analogy between
raises an important point because some of ecology and economics has very limited value’
the industrial ecology literature does not look (2004: 434) and ‘the economic system is not
at the sustainability of industrial systems, analogous to an ecosystem’ (2004: 425).
ecosystems and societies. The promotion This point is supported by Tudor et al. (2007:
of Kalundborg by some authors, with no 200) who believe that ‘complete modelling
or minimal recognition of the inherent un- of eco-park systems on ecological principles
sustainability of its industrial structure based is flawed since cultural and biological sys-
on non-renewable fossil fuels, is an example tems are fundamentally different’.
of why Erkman’s (2003) approach is crucial While we could dispute some aspects of
for sustainability. Ayres’ (2004) assessment, on the whole
we concur with these concerns, and would
VI Strengthening the concept of add others. For example, John Harte, a
industrial ecology: critique and further physicist and ecologist, has argued that
research natural ecosystems provide a poor model for
Discussion of the use of various tropes em- designing business systems on the basis that
ployed to represent industrial ecology, what the former are inherently unstable, wasteful
it proposes to replace, and the individual cor- and lack any moral direction (see Anonymous,
porations engaged in industrial activities, is 2001). Drawing on the conceptual metaphor
helpful in order to understand the concept theory of Lakoff and Johnson (1999) and
and to explain its appeal. Indeed, some Wee (2005), we note that both the source
authors go so far as to suggest that without an domain and the target domain for the transfer
interrogation of metaphors and analogies, of meaning in industrial ecology are fuzzy and
industrial ecology is in danger of drifting from contested. Nature and the economy are not
its roots (Bey, 2001). Moreover, the absence static, homogenous entities that can easily be
of social scientists in debates around the encapsulated in a trope and transferred from
future form and direction of research in indus- one domain to another. As Wee (2005: 365)
trial ecology restricts the field to engineers points out, ‘the source refers to objects or
and physical scientists who, according to events whose existence can be taken for
Andrews (1999: 373), ‘have never studied granted’. The problem in industrial ecology is
the mechanisms of collective human decision that this ‘taken-for-grantedness’ in relation
making and the behaviour of organizations’. to natural ecosystems is flawed.
an analogy of what they consider to be de- abandoned the eco-industrial theme when
sirable, ie, industrial systems as ecosystems. firm recruitment proved difficult and inter-
The concept and the analogy are conflated. firm linkages were not forthcoming (Gibbs
Therefore, our discussion of metaphors and and Deutz, 2007). In an attempt to find a new
tropes is not just an intellectual exercise. direction for industrial ecology, Chertow
The theory that emerges from a problem- (2007: 21) argues that researchers and policy
atic linking of nature and economy is being makers should move away from ‘the dubious
used to raise support for, and to justify the mission of creating EIPs from scratch’ in
implementation of, worldwide attempts to favour of uncovering pre-existing, self-
develop EIPs (see the collection of chapters organizing symbioses. Using a rather different
in Cohen-Rosenthal and Musnikow, 2003 metaphor, albeit still one drawn from nature,
for examples). In large part, the motivating she suggests that the latter can be seen
factor that captures the initial imagination as kernels with the potential to expand if
of policy-makers and park developers is the they are nurtured and cultivated through
use of nature metaphors. Just to take one policy intervention and eventually helped
example, promotional material for the Red to ‘pop’. She identified similarities between
Hills Ecoplex in Mississippi states: ‘still think this approach and Porter’s (1998) work on
of “industrial park” as synonymous with business clusters, their ‘roots’ and devel-
“smoke stack”, “pollution” and “expensive opment and prospects for ‘seeding’ such
eyesore”? Fortunately it’s time to think again clusters (Chertow, 2007). The use of nature
… the EcoPlex mimics a natural, efficient metaphors for growth and development is
ecosystem’. apparent in economic development strat-
Thus the take-up by policy-makers and egies other than industrial ecology and EIPs
developers of what we have argued are a but, unlike industrial ecology, they are meta-
flawed set of taken-for-granted assumptions phors for the growth of an industry, not
about the ways that natural ecosystems tropes that indicate the desired form of the
operate has encouraged a great deal industry.
of initial optimism about the potential to Finally, following Thompson (1978),
create industrial ecosystems that reduce conflating analogy and concept can lead to a
waste and encourage ‘roundput’ (Gibbs and graveyard. But this is only one such dangerous
Deutz, 2007). What matters then is the pathway for industrial ecology. Another
work that tropes and metaphors are being potential route is the separation of con-
made to do. In this instance, drawing upon cept from the lived experience of decision-
metaphors from an inappropriate (and in makers who transform theory into practice.
part discredited) source domain has created Designing EIPs based on mapping potential
unrealistic expectations about what can synergies is not the same as building trust
be achieved through planning. The danger among participants, overcoming regulatory
is that, lacking immediate results and in the obstacles, devising a viable economic concept
absence of observable flows of wastes and and selecting a suitable location. While in-
energy, the implementation of such schemes dustrialists themselves may not engage in
to encourage eco-efficiency may subse- an academic critique of the foundations of
quently be abandoned. For example, of the industrial ecology, it appears that a lesson
four EIPs set up in the USA by the President’s from the new ecology, and particularly the
Council on Sustainable Development in 1994 new nature described by Low (2002), is the
at Cape Charles, Chattanooga, Brownsville need for adaptability. In this sense, while an
and Baltimore, only Cape Charles was analysis of the use of tropes is important, it
eventually developed and even this site can offer only so much for the development
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