Submitted To- Submitted By-

Dr.M.D. Singh Abhinav Aggarwal

401684001

BEMBA
 INTRODUCTION
Laxmanrao Kashinath Kirloskar (Marathi: लक्ष्मणराव काशिनाथ ककलोस्कर) (20
June 1869-1956) was an Indian businessman. He was the founder of
the Kirloskar Group. He was born on 20 June 1869, in a small village,
Gurlahosur in Belagavi District.
Laxmanrao was fond of two things: mechanical objects and painting. Against
his father’s wish and with financial support from his eldest brother Ramuanna,
Laxmanrao joined J J School of Art in Bombay in 1885. Unfortunately, he had to
quit after 2 years as he was found to be partially color-blind. He gave up
painting but continued to study mechanical drawing at the institute. This skill
came handy and lead him to a position of Assistant Teacher of Mechanical
Drawing at Victoria Jubilee Technical Institute (VJTI) on a salary of Rs. 45 per
month. Sometime in early 1890s Laxmanrao started bicycle dealership – he
would buy bicycles in Bombay and send them to his brother Ramuanna in
Belgaum where he would sell them. For a cycle of Rs. 700 to 1000 Ramuanna
would also charge Rs. 15 for teaching how to ride. [1]
His first venture - a small bicycle repair shop at Belagavi. The road on which he
started the shop, is today named as Kirloskar Road. Strongly believing that
agricultural implements must fit the milieu they are used in, he manufactured
iron ploughs, the first Kirloskar products.
He established a small unit in the former Aurangabad State for production of
Chaff-cutters and manufacture of iron ploughs. In the early days, Kirloskar had
to meet with opposition from farmers who believed that iron ploughs were
poison to the land and make it useless. Superstitious farmers were extremely
hard to convince and Laxmanrao Kirloskar took two years to sell his first iron
ploughs. Laxmanrao Kirloskar could not find a suitable place for his workshop;
help came from the Ruler of Aundh who offered him a place and arranging
loan of seventeen thousand Indian rupees. In 1910, Laxmanrao started his
factory in an arid waste land by the side of a renowned railway station, named
Kundal Road. The factory now known as famous Kirloskar Industries and the
station called as Kirloskarwadi. Laxmanrao Kirloskar was not only an
industrialist but also a great social reformer. When blind orthodoxy was
rampant in rural area, he advocated the removal of untouchability. He banned
untouchability in the township that he had established at Kirloskarwadi which
is in Sangli district. He believed in social reform and tristed in the goodness of
man. He employed ex-convicts as night watchman.[2]
He had read about industrial townships in Europe and America where the
owners of industries had built communities for the employees. His dream was
to build his own industry and community for his employees; he realized this
dream with Kirloskarwadi, a place where he started the Kirloskar Brothers
Limited factory in 1910.
Departments of Posts, Union Government of India issued a postal stamp for
Laxmanrao Kirloskar on 20 June 1969 marking 100 years of birth anniversary
Five Broad Personality Traits
According to the Psychologists, there are basically _ve basic dimensions of
Personality traits which help to describe the personality of the Individual.
It is important that each personality factor should have ranged between two
extremes So that personality of the individual should be dierent from one
another. The Five personality traits are listed below-

Openness to experience: The Kirloskar saga began in 1888 when Laxmanrao

Kirloskar set up a small bicycle repair shop at Belgaum and later Laxmanrao
and his brothers set up a model industrial colony called ‘Kirloskravadi’ India’s
first industrial township.This show that he is highly Openness to experience.

Conscientiousness: It is the personality trait of being careful or vigilant.

Laxmanrao Kirloskar started his life as a school teacher and later on, opened a
cycle repair shop in Belgaum. But his ambition and mission could not be
satisfied by a small workshop at Belgaum. When the Municipality of Belgaum
ordered Kirloskar to vacate their place, Laxmanrao Kirloskar could not find a
suitable place for his workshop. But thanks to the timely help of the Ruler of
Aundh who offered him a place arranging loan of ten thousand rupees, he
started his factory in an arid waste land by the side of a renowned railway
station, named Kundal Road. The factory later blossomed into famous Kirloskar
Industries and the station came to be called Kirloskarvadi .

Extraversion: It is characterized by sociability, talkativeness, assertiveness

and high amount of emotional expressiveness.It indicates how outgoing
and the social person is Laxmanrao Kirloskar set foot on 32 acres of barren land
strewn with cacti and infested with cobras. Driven by his faith in human ability,
Laxmanrao banded together 25 workers and their families and succeeded in
transforming the barren expanse into his dream village.

Agreeableness: This personality includes attributes such as trust, kindness,

a_ection, etc.People who are high in this trait are usually warm, friendly
and tactful and are more cooperative than those who are low in this trait.
This attitude of Agreeableness of him is experience by us as we are the
distributer of Kirloskar group for last 55 years and my Grandfarther experience
this.

Neuroticism: It is a trait characterized by sadness, moodiness and emotion-

ally stable. It basically indicates to a person's ability to keep calm or
even keen when faced with pressure or stress. Laxmanrao Kirloskar had a high
skills of Neuroticism.