Redefining

the way we should handle media…

What to do…
Tips before facing media…
PLANNING
 Your side…
Type of story you want to tell… YOUR KEY MESSAGE!

Good stories compel people to change…

the way we feel

an emotional
approach
the way we think
and hold interest
! the way we act
to bring the
energy to the
message
the way we behave
to take us to the next
action
Your side…
Where your point of view fits into the story
Your side…
Primary audience
(Investors? policy makers? NGO/activists? people at large?)
Tips before facing media…
PREPARATION
Your side…
Have additional factual information you may need or
customer/analyst references
 Your side…

It is important to summarise all the data..

Your side…
Make yourself quotable

Climax
(summary leads)

CLIMAX

level of interest
Body
(Facts, data)

Minor details
Your side…
Who else the reporter is interviewing?
Please do..
Orchestrate the scenario

CEO
Investor relations

Chief Financial Officer

HR Director

Product development

Spoke-person
Tips before facing media…
PERFORM
Press conference
45-60 minutes
Press Briefing
10 - 20 minutes
One-on-one
10 - 20 minutes
Doorstop
3- 5 minutes
talkshow
30 - 60 minutes
Tips before facing media…
CHECK LIST
Check list..
Check list..
Check list..
Check list..

5. Familiarise the venue..

Video: Observing your body language…
Thank you