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  • May 2017 Cuegis Essay

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    Rian Ossendorp
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    Heineken uses ethics to guide its organizational strategy in several ways. It aims for carbon neutral production and transport to address climate change. It also considers the ethics of alcohol manufacturing in its product differentiation strategy. Heineken's strategies impact stakeholders and show how ethics can shape an organization's goals and plans.

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    IB Business Management Cuegis Essay Plan

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    Heineken uses ethics to guide its organizational strategy in several ways. It aims for carbon neutral production and transport to address climate change. It also considers the ethics of alcohol manufacturing in its product differentiation strategy. Heineken's strategies impact stakeholders and show how ethics can shape an organization's goals and plans.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    117 views1 page

    May 2017 Cuegis Essay

    Uploaded by

    Rian Ossendorp
    Heineken uses ethics to guide its organizational strategy in several ways. It aims for carbon neutral production and transport to address climate change. It also considers the ethics of alcohol manufacturing in its product differentiation strategy. Heineken's strategies impact stakeholders and show how ethics can shape an organization's goals and plans.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    May 2017 CUEGIS Essay

    With reference to an organization of your choice, examine the impact of ethics on


    organizational strategy.
    Definitions
    Ethics: The basic concepts and fundamental principles of decent human conduct.
    Strategy: A method or plan chosen to bring about a desired future, such as achievement of a
    goal or solution to a problem.
    Organization
    Heineken
    Manufacturing strategy
    Carbon neutral production
    Transport strategy
    Carbon neutral transport
    Product Differentiation strategy
    The ethics of alcohol manufacturing

    Stakeholders impacted
    Conclusion

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