Name: Priyanka Prajapati

MBA: Marketing

LONG ANSWER

 Q13 How can an organization build the concept of CSR in to its

strategy?
 Give suggestions on implementation framework of CSR

Being a socially responsible company, company can bolster a

company's image and build its brand.
Social responsibility empowers employees to leverage the corporate
resources at their disposal to do well.
Formal corporate social responsibility programs can boost employee
morale and lead to greater productivity in the workforce.
CSR helps both the company as well as society, it helps the company to
build its brand image and society is also benefited by CSR activity,
thereby promoting holistic development.
Section 135 of Companies Act 2013 encourages voluntary compliance.
According to the United Nations, “Corporate Social Responsibility is a
management concept whereby companies integrate social and
environmental concerns in their business operations and interactions
with their stakeholders.”
Corporate social responsibility (CSR) is a company's commitment to
manage the social, environmental and economic effects of its
operations responsibly and in line with public expectations. ... CSR
activities may include: Company policies that insist on working with
partners who follow ethical business practices.

Corporate social responsibility comes in many forms. Even the smallest

company impacts social change by making a simple donation to a local
food bank. Some of the most common examples of CSR include:
Reducing carbon footprints.
Generally, the four types of Corporate Social Responsibility are
philanthropy, environment conservation, diversity and labor practices,
and volunteerism.
# Today, more than ever, companies are under the watchful eye of
their stakeholders.
So what is Strategic Corporate Social Responsibility?
By taking a strategic approach, companies can determine what
activities they have the resources to devote to being socially
responsible and can choose that which will strengthen their
competitive advantage.
By planning out CSR as part of a company’s overall plan, organizations
can ensure that profits and increasing shareholder value don’t
overshadow the need to behave ethically to their stakeholders.
# Building the concept of CSR in to its strategy
Strategic CSR provides companies with solutions for:
  Balancing the creating of economic value with that of societal
value
 How to manage their stakeholder relationships (especially those
with competing values)
 Identifying and responding to threats and opportunities facing
their stakeholders
 Developing sustainable business practices
 Deciding the organization’s capacity for philanthropic activities

Basically corporate social responsibility (CSR) is a business approach

that contributes to sustainable development by delivering economic,
social and environmental benefits for all stakeholders.
CSR is a concept with many definitions and practices.
The way it is understood and implemented differs greatly for each
company and country.
Moreover, CSR is a very broad concept that addresses many and
various topics such as human rights, corporate governance, health and
safety, environmental effects, working conditions and contribution to
economic development.
Whatever the definition is, the purpose of CSR is to drive change
towards sustainability.
It is about how business takes account of its economic, social and
environmental impacts in the way it operates — maximizing the
benefits and minimizing the downsides of a company.

Suggestions on implementation framework of CSR

Framework needs to be defined as clear as possible with a future goal
in mind.

Internal Aspects: One need to build solid support for the strategy
before you go about defining what you want to achieve with this
strategy. It is key to this strategy to get the support and participation
from as many high profile executives in the organization and to identify
and engage these people that are passionate about CSR within the
business. Once you have this support in place it will be easier for you to
define the CSR Strategy for your business.
External Aspects: The CSR Strategy will act as the positioning document
for the responsible business practice of the company. Stakeholders and
the public will expect a visionary document that shows ambition and
goals.
CSR MANAGEMENT SYSTEM: After defining the strategy your next task
will be to set up the CSR Management system. The management
system of CSR within your business will outline what you actually need
to do to make your strategy happen and to produce results.
CSR REPORTING: The next step after the successful setup, is the
reporting of the first results of your companies CSR activities. This is
called CSR reporting. Companies usually report on an annual basis. This
CSR reporting is really the first test whether you and your team have
created something interesting and worth reporting for your
stakeholders.
Stakeholder Engagement & Communication: Stakeholder Engagement
and Communication is the area, which keeps all of these areas together
and connected. Without engaging your stakeholder on a continuous
basis there is no real long term value in building a CSR Strategy, a
 report or communicating what you as an organization have been doing.
When considering CSR and your stakeholders you need to appreciate
that one CSR solution or strategy will not suit all stakeholders.
Remember what you consider to be `remarkable steps' may not be
perceived the same by your stakeholders.
Operations: Operational teams cannot avoid their responsibilities to
CSR, for it is often operational failures which are at the root of
environmental disasters and pollution problems. The activities of these
teams can lead to the business being in the headlines for all the wrong
reasons. So co’s role is to guide the business to consider all of these
components of CSR whenever they make a significant business
decision.
Beyond complying with laws and regulations related to CSR topics,
voluntary CSR initiatives typically pertain to one or more of the
following topics:

Corporate Governance Supplier relations, and sourcing practices

Community Involvement, Development And Investment Technology development and research
Anti-Bribery And Corruption Policies Human rights
Corporate philanthropy and employee volunteering Customer satisfaction
Employee health and safety Consumer safety
Involvement and respect for aboriginal peoples Employee engagement and well-being
Accountability and transparency Labour rights
Community health and safety Adherence to principles of fair competition
Environmental stewardship Performance measurement and reporting
Corporate ethics Empolyee development

Implementation Framework
Phase Plan

Task Suggestion & Process

Assess the existing CSR How to do a CSR assessment:
situation
 Assemble a CSR team.
 Develop a working definition of CSR.
 Articulate a business case for CSR.
 Review operations, documents and
processes.
 Identify key stakeholders.
Develop a CSR strategy and How to develop a CSR strategy and
initiatives initiatives:
 Research what competitors are doing.
 Develop CSR initiatives.
 Build support with senior management
and employees.
 Set performance measurements.
 Hold discussions with major
stakeholders.
 Draft, review and publish the strategy
and initiatives.

Phase DO / Action

Task Suggestion & Process

Implement the CSR How to implement a CSR strategy:
strategy and initiatives  Develop an integrated CSR decision-
making structure.
 Design and conduct CSR training.
 Establish mechanisms for addressing
 problematic behavior.

Phase Check

Task Suggestion & Process

Communicate about the How to communicate a CSR strategy and
CSR strategy and initiatives initiatives:
 Establish a target audience and
objectives.
 Choose a message.
 Decide how to communicate.

Phase Improve

Task Suggestion & Process

Evaluate and scale-up the How to evaluate a CSR strategy and
CSR strategy and initiatives initiatives
 Scale-up a CSR approach
Carrying out a CSR assessment can help a company to identify its
potential CSR-related gaps, opportunities, risks, challenges and
problems, and can culminate in an understanding of where a company
is strong and where it is weak relative to internal CSR goals, competitor
initiatives and best practices.

SHORT NOTE
Q13 COP21 & Climate change
The COP 21 - The Paris Climate Conference led to a new international
climate agreement, applicable to all countries, aiming to keep global
warming below 2°C, in accordance with the recommendations of the
Intergovernmental Panel on Climate Change (IPCC).
The agreement formally came into force on 4 November 2016, several
days before the COP22, and has now been ratified by 169 countries
(including the European Union 28) representing 87.75% of emissions.

Countries contribute to the COP21 & Climate Change?

Ahead of the COP, each country had to prepare and publish its
Intended Nationally Determined Contribution (INDC). This mechanism
was new and allowed each country involved to participate in a universal
effort through a concrete working plan with 2 key focuses:
 Reducing GHG emissions by 2025-2030,
  Adapting or reducing vulnerability to the effects of climate
change.

The contributions were published as and when they were received on

the website of the United Nations Framework Convention on Climate
Change (UNFCCC). On 22 November 2015, a week before the
conference, 170 countries, accounting for over 90% of emissions, had
already published their national contributions to reduce greenhouse
gas emissions.
Each contribution had to include quantifiable elements, the benchmark
year, the implementation timetable as well as methodologies to
quantify greenhouse gas emissions.
The “major emitters”, notably China and the European Union,
undertook ambitious commitments.
All countries participated, including the least developed countries
which committed to taking steps to reduce their emissions.
Several States (Cape Verde, Papua New Guinea, Samoa, Vanuatu)
indicated that they wanted to transition to 100% renewable energy
within 15 years.