Challenges and Issues of CSR

Group No: 10, Members

Lachuman Ghalley 031812
Karma Lhaden 0318
Kinley Wangmo 0318
Challenges and Issues of CSR

The term CSR can be referred as

corporate initiative to assess and
take responsibility for the
company's effect on the
environment and impact on
social welfare
CSR Initiatives

• Guiding Principles for CSR Projects

•CSR is about corporate citizenship

•It is about giving back to the society
•It is about business sustainability
•It is about thriving in a competitive business
environment
CSR Projects for Businesses
Practical Application of CSR

•Guidelines
• You need to evaluate various aspects of your business and operations
• You need to evaluate the impact your business is having on your
stakeholders.

• Then set realistic targets on how to improve your business

operations and processes.

• Draw up a result- driven CSR Policy.

• Embed your CSR into your business strategy.
• A good CSR Policy must be result-driven

• Business assessment is important

Implementation and
key Challenges of
CSR
 1. Conduct a CSR assessment
Plan
2. Develop a CSR Strategy

3. Develop CSR commitments

Do
4.Implement CSR commitments

check 5. Assure and report on progress

improve 6. Evaluate and improve

 Lack of transparency on part of local implementing
agencies as they do not make adequate effort to
disclose information on their programs ,audit issues
and fund usage etc..
Lack of local community participation and
contribution.it indicates the is little or no knowledge
about their community due to less awareness made.

It’s a global opinion that NGOs enjoys high level of

public trust than business sectors

NGOs and govt.agencies usually have a narrow

outlook towards CSR initiative ,often defining CSR
initiative donar driven than local in approach. a

Communication in right sense of the right act, to the right

people lead to success to perform perpetually. media plays
important role in spreading good news about the CSR
initiative. which helps in gaining visibility, often leading NGSOs
to participate.
 Profit Maximization vs. CSR
Profit maximization CSR

 Vague/narrow concept.  Clear/broad concept.

 Short term  Long term

 Earns large amount of profit.  To achieve highest market

value.
 Ignorance  No ignorance

 Inequality  Equality
 Conclusion
We cannot say which one is better but can discuss
which is important for a company.
Usually profit maximization is opted especially for
swifter decision making abilities of the management
teams and for the interest of shareholders, CSR is
considered.
Profit maximization and CSR once seemed to be
two-way road, in reality, they may be coin with two
sides- what constitute of two sides-money.