Paper: MIMD

Specific Instructions:
 Answer all the five questions.
 Marks allotted 100. Each Question carries equal marks.
 Word limit is 200 – 300 words

General Instructions:
 The Student should submit this assignment in the handwritten form (not in the typed format)
 The Student should submit this assignment within the time specified by the exam dept
 Each Question mentioned in this assignment should be answered within the word limit specified
 The student should only use the Rule sheet papers for answering the questions.
 The student should attach this assignment paper with the answered papers.
 Failure to comply with the above Five instructions would lead to rejection of assignment.
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Question No 1

Discuss the following statement” The researcher should always attempt to develop an
optimal design for every marketing research project.” Substantiate by citing examples
for the same.

Question No 2

“because questionnaire design is an art , it is useless to follow a rigid set of guidelines

.Rather , the process should be left entirely to the creativity and ingenuity of the
researcher.” Discuss the statement.

Question No 3

“one need to be concerned with reliability and validity in applied marketing research”.
Discuss this statement..

Question No 4

“If the research budget is limited ,exploratory research can be dispensed with.” Discuss
this quote.

Question No 5

Identify the criteria for evaluating observation methods, compare the different methods,
and evaluate which ,if any ,is suited for a particular research project. Illustrate the same in
context of Mobile phone usage in rural areas.