A

Dissertation Report
ON

“STUDY OF CUSTOMER REACTION TOWARDS SALES

PROMOTION ACTIVITY OF SOAPS & DETERGENTS."
BY

KOMAL SHIVAJI SATRE

UNDER THE GUIDANCE OF

PROF. PANDURANG PATIL

SUBMITTED TO

“SAVITRIBAI PHULE PUNE UNIVERSITY”

IN PARTIAL FULLFILLMENT OF THE REQUIRMENT FOR THE AWARD OF

THE DEGREE OF MASTERS OF BUSINESS ADMINISTRATION

(MBA)

THROUGH

ZEAL INSTITUTE OF BUSINESS ADMINISTRATION, COMPUTER

APPLICATION & RESEARCH. NARHE

PUNE 411041

(Batch 2015-2017)

DECLARATION
 I hereby declare that the project report entitled “Customer satisfaction analysis with
reference to PROFITMART Pvt Ltd. Pune” is an independent analysis work carried out
by me as a part of MBA Curriculum, University of PUNE, under the guidance of Prof.
Pandurang Patil His report has not been submitted for any award of any degree of this or any
other university.

Name: KOMAL SHIVAJI SATRE.

Date: / / 2016

Place: PUNE

ACKNOWLEDGEMENT
 “Success can never be attained without proper guidance.”
Nothing concrete can be achieved without an optimum combination of inspiration
and aspiration. No work can be accomplished without taking the guidance of the important
critiques for the ingenious intellectual that helps transforms a product into a quality product.

This work is synergic product of many minds. This began as a part of project semester
of my MBA program, so I would like to thank University of Pune for providing me an
opportunity to undertake project as a subject for practical fulfillment of MBA course. I would
like to express gratitude towards Director Dr. Neha Sharma and Prof. Pandurang Patil the
project guide for valuable guidance.

I am thankful to the staff members of PROFITMART particularly Mr. Prabhakar

for their valuable guidance during various phases of the project. I am also thankful to the staff
members of marketing dept. of the company. I am also indebted to number of professionals,
colleagues and other who have directly and indirectly contributed time and talent even
through anonymously in accomplishing this task.

I am grateful for the inspiration; encouragement and wisdom of many resource people
who helped me to bring this report into life. Thus the project has been a learning experience
and has helped me to understand practical aspect of subject.
 INDEX
Sr. No. Topic Page No.
1 INTRODUCTION
2 COMPANY PROFILE
2.1 About Company
2.2 Role of Profitmart
2.3 Demat services
3 THEORETICAL BACKGROUND
3.1 stock exchange in India
3.2 competitive analysis
4 RESEARCH METHODOLOGY
4.1 Data collection
4.2 Research instrument

5 OBJECTIVES OF THE STUDY

6 LIMITATION
7 Analysis And Interpretation of Data

8 FINDINGS AND SUGGESTIONS

8.1 Findings
8.2 Suggestions
9 CONCLUSIONS
10 QUESTIONNAIRE
11 BIBLIOGRAPHY
 CHAPTER-1
INTRODUCTION
 INTRODUCTION

Each investment alternative has its own strengths and weaknesses. Some options
seek to achieve superior returns (like equity), but with corresponding higher risk. Other
provide safety (like PPF) but at the expense of liquidity and growth. Other options such as
FDs offer safety and liquidity, but at the cost of return. Mutual funds seek to combine the
advantages of investing in arch of these alternatives while dispensing with the
shortcomings.

Indian stock market is semi-efficient by nature and, is considered as one of the most
respected stock markets, where information is quickly and widely disseminated, thereby
allowing each security’s price to adjust rapidly in an unbiased manner to new information
so that, it reflects the nearest investment value. And mainly after the introduction of
electronic trading system, the information flow has become much faster. But sometimes,
in developing countries like India, sentiments play major role in price movements, or say,
fluctuations, where investors find it difficult to predict the future with certainty. Some of
the events affect economy as a whole, while some events are sector specific. Even in one
particular sector, some companies or major market player are more sensitive to the event.
So, the new investors taking exposure in the market should be well aware about the
maximum potential loss, i.e. Value at risk.
 CHAPTER- 2
THEORETICAL
BACKGROUND
 HISTORY OF INDIAN STOCK MARKET

The history of Indian stock market is about 200 years old. Prior to this the hundis and
bills of exchange were in use, especially in the medieval period, which can be considered as a
form of virtual stock trading but it was certainly not an organized stock trading. The recorded
stock trading can be traced only after the arrival of East India Company.
The first organized stock market that was governed by the rules and regulations came into the
existence in the form of The Native Share and Stock Brokers' Association in 1875.
After gone through numerous changes this association is today better as Bombay Stock
Exchange, which remains the premier stock exchange since its inception. During this period
several other exchanges were launched and some of which were closed also. Presently, there
are 19 recognized stock exchanges out of which four are national level exchanges and the
remaining are regional exchanges. National Stock Exchange, established in 1992, was the last
exchange. Although the regional level exchanges are in existence the volume of trading in
these exchanges is negligible. National Stock Exchange and Bombay Stock Exchange are
the leaders of Indian Securities Market in terms of listing, trading and volumes. The last 15
years of the Indian securities market can be considered as the most important part of the
history where the market gone through the post liberalization era of Indian economy and
witnessed the formation of Securities and Exchange Board of India (SEBI) which brought
substantial transparency in share market practices and thus managed to bring in trust of not
only domestic investors but also the international ones.

3.1 STOCK EXCHANGES IN INDIA

NATIONAL STOCK EXCHANGE OF INDIA

The National Stock Exchange (NSE) is a stock exchange located at Mumbai, India. It is the
9th largest stock exchange in the world by market capitalization and largest in India by daily
turnover and number of trades, for both equities and derivative trading. NSE has a market
capitalization of around US$1.59 trillion and over 1,552 listings as of December 2010.
Though a number of other exchanges exist, NSE and the Bombay Stock Exchange are the
two most significant stock exchanges in India, and between them are responsible for the vast
majority of share transactions. The NSE's key index is the S&P CNX Nifty, known as the
NSE NIFTY (National Stock Exchange Fifty), an index of fifty major stocks weighted by
market capitalization.

NSE is mutually-owned by a set of leading financial institutions, banks, insurance companies

and other financial intermediaries in India but its ownership and management operate as
separate entities. There are at least 2 foreign investors NYSE Euronext and Goldman Sachs
who have taken a stake in the NSE. As of 2006, the NSE VSAT terminals, 2799 in total,
cover more than 1500 cities across India. NSE is the third largest Stock Exchange in the
world in terms of the number of trades in equities. It is the second fastest growing stock
exchange in the world with a recorded growth of 16.6%.

The National Stock Exchange of India was promoted by leading financial institutions at the
behest of the Government of India, and was incorporated in November 1992 as a tax-paying
company. In April 1993, it was recognized as a stock exchange under the Securities Contracts
(Regulation) Act, 1956. NSE commenced operations in the Wholesale Debt Market (WDM)
segment in June 1994. The Capital market (Equities) segment of the NSE commenced
operations in November 1994, while operations in the Derivatives segment commenced in
June 2000.

BOMBAY STOCK EXCHANGE

The Bombay Stock Exchange (BSE) is a stock exchange located on Dalal Street, Mumbai
and is the oldest stock exchange in Asia. The equity market capitalization of the companies
listed on the BSE was US$1.63 trillion as of December 2010, making it the 4th largest stock
exchange in Asia and the 8th largest in the world. The BSE has the largest number of listed
companies in the world. It has also been cited as one of the world's best performing stock
market.

As of December 2010, there are over 5,034 listed Indian companies and over 7700 scrip’s on
the stock exchange, the Bombay Stock Exchange has a significant trading volume. The BSE
SENSEX (Sensitive index), also called the "BSE 30", is a widely used market index in India
and Asia. Though many other exchanges exist, BSE and the National Stock Exchange of
India account for the majority of the equity trading in India.
DIFFERENT TYPES OF SHARE TRADING:

Day trading and delivery trading are the two types of share trading.
A) Intraday trading:
Buying and selling of on daily basis is called day trading. This is also
called as intraday trading. Whatever investor buy today investors have to sell it today
or whiter investor sell today investor have to buy it today and very importantly
during market hours that is between 9:30am to 3:30pm (Indian time).in intraday
trading , brokers provide margin to do trading means investor get extra amount for
intraday trading.
B) Delivery Trading:
In delivery trading as they say investor have to take the delivery of
shares and after getting these shares in investor demat account investor can sell them
at any time. In delivery trading investor need to share the amount required to buy
share in other words investor don’t get margined amount as investor get in day trading
.

PRODUCT AND SERVICES

1) EQUITY SHARES
Equity shares are commonly referred to common stock or ordinary shares. Share
capital of a company is divided into a number of small units of equal value called shares. But
the term stock is the aggregate of a member’s fully paid up shares of equal merged into one
fund. It is a set of shares put together in a bundle. The stock is expressed in terms of money
and not as many shares. It can be divided into fractions of any amount and such fractions may
be transferred like shares. The person who bought those shares is known as shareholders.
According to sec 85 (2) of companies Act 1956, equity share holders have some rights
these are
 Right to vote at the general body meetings of the company.
 Right to control the management of the company.
 Right to share in the profits in the form of dividends and bonus shares.
 Right to claim on the residual after repayment of all the claims in the case of winding
up of the company.
 Right to pre-emption in the issue of new capita.
COMMODITIES TRADING:

Commodities are agreements to buy and sell virtually anything except, for some reason,
onions. The primary commodities that are traded are oil, gold and agricultural products.
Commodity derivatives comprise of raw materials and products that can be traded on special
commodity exchanges across the country. Commodities expands customer investing horizon
from investing in a metal company to trading in the metal itself. Trading in commodity
derivative provides unique market opportunities for a wider section of participants like:
investor, hedgers, arbitragers, traders, manufactures planters, exporters and importers.
Customer can trade in commodities at nominal costs and carry the investment in paper from
as customer want. The fundamentals for commodities are quite simple: price is a function of
demand and supply. PROFITMART provides commodity facility. PROFITMART LTD
trades on two major commodity exchanges in India.

1) MCX
2) NCDEX

KEY FEATURES

1) The company provides a complete advice to execution solution facilities by information and
advice on likely commodity trends in the India and international environment.

2) Enjoy membership with the MCX and NCDEX, two leading Indian commodities exchanges.

3) Provide regular commodity updates pertaining to the Indian and international environment.

4) Online business at 80% of revenues dominates commodity trading revenue.

DERIVATIES:

Derivatives are financial contracts whose value/price is depends on the behavior of price of one or
more basic underling assets. These contracts are legally binding agreement, made on the trading
screen of stock exchange, buy or sell an asset in future. The assets can be share, index, interest rate,
bond, rupee- dollar exchange rate, sugar, crude oil, soybean, cotton, coffee etc.

EQUITY FUTURE AND OPTION:

Future:-
An agreement between two parties to buy or sell an asset at a certain time in the Future at a
certain price. Stock futures on certain specified securities and internet rate futures are
available for trading at NSE (NATIONAL STOCK EXCHANGE).All the futures contracts
are settled in cash.

Options:-

An Options is a contract which gives the right, but not buy or sell the underlying at a stated
price, which a buyer of an option pays the premium and Options are of two types – calls and
put.

Calls:

Give the buyer the right but not the obligation to buy a given quantity of the underlying asset,
at a given price on or before a given future date. Calls also known as bulls.

Puts:

Give the buyer the right, but not obligation to sell a given quantity of the underlying asset at a
given price on or before a given date. Puts also known as bears.

MUTUAL FUNDS:
Mutual Fund is an investment company that pools money from
shareholders and invests in a variety of securities, such as stocks, bonds and money
market instruments. Most open-end mutual funds stand ready to buy back (redeem) its
shares at their current net asset value, which depends on the total market value of the fund's
investment portfolio at the time of redemption. Most open-end mutual funds continuously
offer new shares to investors. Security exchange board of India is the regulatory body for all
mutual funds. All mutual funds must get registered with the SEBI.

Benefits of investing in mutual funds:

1) Small investment
2) Professional fund management
3) Spreading risk
4) Transparency
5) Choice
6) Regulation
KEY FEATURES OF ONLINE TRADING IN MUTUAL FUND
1) Registered users can log into their investment online account and specify amount, folio
number etc & submit details with PROFITMART Ltd.
2) Investor will be then taken to banks homepage. One can use his/her net banking user id &
password & transfer funds directly using any of these banks. ICICI, HDFC, and UTI banks.
3) These transaction details then PROFITMART Ltd. Would download & process the
transaction & transfer funds to respective mutual funds.
4) Online trading in mutual fund is increasing day by day as per investor’s interest.

ONLINE SHARE TRADING:

Online trading is an interest enabled system that allows users to buy and sell share on the
exchange directly. Investors can log into site like and execute trades on the exchange.
Realizing there is untapped market or investors who want to be able to execute their Owen
trade when it suite them, broker have taken their trading rooms to the, known as online
brokers they allows them to buy and sell shares via internet.

INESTMENT FACTOR:

RETURN

In simple words return means the time value of the money, because an investor
always wants a good rate of return and reducing the risk. The return from an
investment depends upon the nature of the investment.
RISK
The risk depends on the longer maturity period the larger is the risk. It may
relates to loss of capital, delay in repayment of capital or nonpayment of
interest. If a person invest in government securities or deposit in a bank the
deposits are almost riskless but in other segments are more risky. The factor of
risk in investment depends on the longer maturity period, the lower credit
worthiness of the barrowers. Risk and return of an investment are related. The
higher is the risk, the higher is the return.
Safety
The safety of capital is the certainty of return on capital without loss of money
or time involved. in all cases of money lent some transaction costs and time are
involved in getting the fund back. But leaving aside such general costs like
stamp duty , postal charges, etc. The safety of an investment implies the
certainty of return of capital without loss of money or time. Safety is another
feature which an investor desires for his investments. Every investor wants to
get back his capital on maturity without loss and without delay.

Liquidity
The liquidity depends upon the marketing and trading facility. If a portion of the
investment could be converted into cash without much loss of time. It helps the
investor in case of emergencies. If an investment as in the case be encased with
a time lag as in the case of equity shares or with loss of money as in the case of
bank fixed deposits, then they are less liquid.

3.2 COMPARATIVE ANALYSIS.

Particulars PROFITMART SHAREKHAN ICICI DIRECT

AMC (IN RS) 350 750 550

INITIAL MARGIN 10000 12000 15000

(IN RS)

BROKERAGE .03% .05% .05%

(IN RS) .30% .50% .50%

RESULTS ON THE BASIS OF ACCOUNT OPENING CHARGES

1) PROFITMART:

Account opening charges is Rs 350 only. After 1year it charges Nil as Annual Maintenance
Charges (AMC).

2) SHAREKHAN:

There is nominal charge of Rs 550 only for stamp duty, legal and processing fees for
opening the account.
3) ICICI DIRECT:

A onetime charge of Rs 750 at the time of account opening will be charged. A customer can
later upgrade his account to an ICICI direct share trading account when he desire to trade in
equity.

RESULTS ON THE BASIS OF BROKERAGE

1) PROFITMART:
Charges 0.03 In a Rupee in case of intraday trade and 0.30 in a Rupee in case of
delivery trade. Share khan charges brokerage 0.05 in a Rupee in case of intraday and
0.50in a Rupee in case of delivery trade.
2) SHAREKHAN:
Charges 0.05 In a Rupee in case of intraday trade and 0.10 in a Rupee in case of
delivery trade. ICICI Direct charges brokerage 0.05 in a Rupee in case of intraday and
0.50in a Rupee in case of delivery trade.
3) ICICI DIRECT:
ICICI Direct charges 0.05 paisa in a Rupee in intraday trade and 0.50 in a Rupee in
case of delivery trade.
 CHAPTER- 3
RESEARCH
METHODOLOGY
 RESEARCH METHODOLOGY

INTRODUCTION:

Research methodology is a way to systematically solve the research problem. It may

understand as science of studying how research is done scientifically.
Various steps & techniques adopted for research are studied in research methodology.

3.1 DATA TO BE COLLECTED:

a) Primary data:

It is that data which is collected for the 1st time. Primary data is originally gathered
specifically on project hand. One can obtain information from dealers, salesmen, etc. It offers
much greater accuracy and reliability.

b) Secondary data:

Secondary data is the data already collected by someone else. This data is not
especially collected to solve present or specific problem. The information is relevant
and can be used for our purpose. Alter doing the data collection in primary method;
the researcher did the collection through the secondary data. The secondary data was
:-

 Company profile
 Product profile

It was collected from internet, company booklets & reports.

SOURCES OF DATA COLLECTION:-

PRIMARY SOURCE INCLUDES:

1) Discussion with branch manager

2) Discussion with experts
3) Discussion with investors of the firm.
4) Live trading in the market
5) Data collected from questionnaire.

SECONDARY SOURCE INCLUDES:-

1) Various books related to stock market

2) Books related to Financial Management
3) Web sites were used as the vital information source
4) References given by Relationship Manager

DATA COLLECTION METHOD:

For this project, the primary data which needed to collect for the 1st time was gathered
through survey technique which most effective & popular technique for data collection. The
survey was conducted with the use of questionnaire.

3.2 RESEARCH INSTRUMENT:

Questionnaire consists of following types of questions.

a) Closed ended:
These are the questions that specify all the possible answers
that are easy to tabulate & interpret. Further sub-types used are

1. Dichotomous questions:
These are the questions with only 2 possible
Answers.

2. Multiple choice questions:

These are the questions with more than 3 or more
Answers.

3. Rating scale:
It is a scale that rates some attribute from poor to excellent.
b) Open ended:
These type questions allow respondents to answer in their own
Words & often reveal about how people think. They are especially useful in
Exploratory research where researcher is looking for insight into how people think
Rather than how many people think in a certain way.
The sub-types used are-

1. Unstructured questions:
Respondents can answer in unlimited no.of ways.

2. Word association:
Respondents mention the which comes to their mind when the hear the brand name.

SAMPLING:

I have taken sample size of 40 respondents. Because the population is too large so it is
difficult to survey.

Any organization whether big or small, private or public need different types of information
are to know its popularity. I have gathered secondary data and primary data and collected
information from the combination of these two data.

SAMPLE PROCEDURE:
Simple random sampling method has been adopted for the study. In random sampling each
element of the population has an equal chance for being selected for the sample.

DATA EVALUATION:

All the data collected was not accepted as it was collected. It was filtered & only
relative data is introduced in the report which helped in achieving objective of the project.
 CHAPTER- 4
OBJECTIVES OF THE
STUDY
 OBJECTIVES

 To study the buying and selling behaviour i.e. (SHARES) of different types of
customer in different area in Pune city.
 To study the various factors affecting the customer buying and selling especially in
case of Trading or Share market.
 To find expectation and needs of customers from PROFITMART.
 To find the opinion of the customers with regard to various schemes available or
schemes offered by PROFITMART.
 To find out the near competitors of PROFITMART.
 To find out the period in which the customers are more willing to buy and sell Shares.
CHAPTER- 5
LIMITATIONS
 LIMITATIONS

 To understand the overall working of share market, the period of 60 days is not
enough.

 Moreover, very few investor and agents have a detail knowledge of the study.

 The study was conducted in Pune only, which restricted the scope of the study.

 There was restriction for girls to appoint with customer.

 CHAPTER –6
ANALYSIS AND
INTERPRETATION OF
DATA
1) Age of the candidates?

PERCENTAGE (%) POPULATION

PARTICULAR

20-30 15% 6

30-40 55% 22

40-50 25% 10

50-60 5% 2

TOTAL 100 40

GRAPH

PERCENTAGE (%)

20-30

30-40

40-50

50-60

INTERPRETATION: In above tables shows the age group of respondents there are out of
40respondents of 15% respondents are in 20-30 age level, 55% respondents are 30-40, 25%
respondents are 40-50 & 5% respondents are in 50-60.
2) Do you know about investment options available?

KNOWLEDGE PERCENTAGE (%) POPULATION

YES 80% 32

NO 20% 8

TOTAL 100% 40

GRAPH:

YES

NO

Interpretation: Only 80% people i.e.32 knows the exact meaning of investment. Because of
remaining 20% i.e. 8 take his/her residential property as an investment.
3) Specify the reason of satisfaction with the current broking house?

SATISFACTION PERCENTAGE (%) POPULATION

OPERATING EXPENSES 18% 7

SERVICES 25% 10

BROKERAGE 57% 23

TOTAL 100% 40

GRAPH:

OPERATING EXPENCES
SERVICES
BROKERAGE

Interpretation:

On the basis of research , I conclude that 57% i.e. 23 people know about the brokerage
system of the broking firms and 25% i.e.10 people know about the service provided by
broking firms.

4) Are you satisfied with your broking firm?

 SATISFACTION PERCENTAGE (%) POPULATION

YES 80% 32

NO 20% 8

TOTAL 100% 40

GRAPH:

NO
20%

YES
80%

Interpretation:

On the basis of my research, here 80% i.e. 32 people are satisfied with their broking house
and only 20% i.e.8 people are not satisfied

5) Specify the consumer satisfaction towards best financial services

provided by which broking house?
 BROKING HOUSE PERCENTAGE (%) POPULATION

PROFITMART 65% 26

SHARE KHAN 15% 6

INDIA INFOLINE 10% 4

ICIC DIRECT 10% 4

TOTAL 100% 40

GRAPH:

PERCENTAGE (%)

PROFIT MART
SHARE KHAN
INDIA INFOLINE
ICIC DIRECT

Interpretation:

On the basis of research, 65% i.e.26 people are satisfied with PROFITMART, 15% i.e. 6
people are satisfied with Share khan and 10% i.e. 4 people are satisfied with both India info
line and Icici direct.

6) In which method do you trade?

 METHODS PERCENTAGE (%) POPULATION

ONLINE 30% 12

OFFLINE 70% 28

TOTAL 100% 40

GRAPH:

PERCENTAGE (%)

ONLINE
OFFLINE

Interpretation:

The survey there is 70% people who are doing trade in off line basis and 30% people do trade
in online basis.

7) Why do people prefer stock market?

 PREFERENCE PERCENTAGE (%) POPULATION

For earning of short term profit 17% 7

For earning of long term profit 50% 20

Risk reduction 8% 3

Hedging purpose 25% 10

TOTAL 100% 40

GRAPH:

SHORT TERM PROFIT

LONG TERM PROFIT

RISK REDUCTION

HEDGING

Interpretation: According to my research , 50% people i.e. 20 are invest their money for
getting long term profit , 25% people i.e. 10 people are invest money for hedging
purpose,17% people i.e7 are interested in short term profit and less 8% people i.e. 3 are invest
money for risk reduction.

8) Do you feel that investment in share market is good opportunity in you?

 INVESTMENT PERCENTAGE (%) POPULATION

YES 70% 28

NO 30% 8

TOTAL 100 40

GRAPH:

YES
NO

Interpretation:
As per above analysis it shows 70% of respondent for like invest in share market and
remaining 30% of respondent share market.

9) Are you interested in investing more money?

 PARTICULAR
PERCENTAGE (%) POPULATION

YES 80% 32

NO 20% 8

TOTAL 100% 40

GRAPH:

MORE MONEY INTERESTED

1st Qtr
2nd Qtr

Interpretation:
As per the analysis it shows 80% respondents for like to interested to more money in share
market & remaining 20% respondents for not interested to the share market.
10) The level of satisfaction related to the services provided by the
organization?

PARTICULER PERCENTAGE (%) POPULLATION

Satisfied 26
65%

Average 10
25%

Unsatisfied 4
10%

TOTAL 40
100%

GRAPH:

PERSENTAGE (%)

Satisfied
Average
Unsatisfied

Interpretation:
As per the analysis it shows 65% respondents satisfied, 25% like to average remaining 10%
and unsatisfied.
CHAPTER -7
FINDINGS &
SUGGESTIONS
 FINDINGS

 According to views of the customer PROFITMART Pvt Ltd. is better than the other

brokers due to customer satisfaction it gives maximum returns and investment

options.

 Customer satisfaction level is measured by comparing the performances of the

company and need and expectation of the customer near about 65% respondents are

satisfied with company.

 It is found that 70% of the investors prefer offline share trading.

 Most of the inventors consider return while investing in shares.

 The annual income group wise analysis shows that lower as well as medium income

group people invest their money in various investment tools of shares, insurance plan

and bank deposit.

 SUGGESTIONS

 They should be a regular updates to the investors regarding their investment.

 Young age people should encourage investing in stock market.

 Company should adopt effective promotion activities for creating awareness about

investment in share market among people by arranging seminar, online market

demonstration, advertisement in local new papers and through banners etc.

 Those who are not aware about PROFITMART, they will come to know about the

firm through advertising medium could be anything, Electronic media, print media

 Company should focus on investors who reside in nearby village such as farmers and

jewelers.
CHAPTER – 8
CONCLUSIONS
 CONCLUSIONS

On the basis of study it is found that in PROFITMART is provide better service than other
stock brokers because of their timely research and personalized advice that when to buy and
when to sell. The Company creating awareness about the market knowledge. The company
should focus on the advertising strategy and also the marketing of the product.

After performing study of investment pattern of investors and comparative analysis of

brokers of Pune city, it can be concluded that the businessman, salaried and retired
respondents are more in investing their money in various investments avenues.
 CHAPTER- 9
QUESTIONNAIRE
 QUESTIONNAIRE

Personal details: Date:

Name:

Contact no:

1) Age of the candidate.

a) 20-30

b) 30-40

c) 40-50

d) 50-60

2) Your Annual income.

a) 50000-1,00000

b) 1,00000-1,50000

c) 2,00000-2,50000

3) Do you know about investment options available?

a) Yes

b) No
4) What are the most important things you take into account, while making any investment?

a) Risk

b) Return

c) Both

5) Do you have any knowledge about share markets?

a) Complete

b) Partial

c) Nil

6) Do you have D-mat & Trading account? If yes, in which broking firm?

a) PROFITMART LTD.

b) HDFC securities

c) Share khan

d) ICICI direct

7) By which way you like to invest?

a) Online

b) Off line

8) What type of trading you do?

a) Delivery

b) Intra-day

c) Future option

9) Are you satisfied with your present broking company?

a) Yes
 b) No

10) What is the reason for trade in PROFITMART?

a) Services

b) Brokerage

c) Operating expenses

d) Others

11) Specify the consumer satisfaction towards best financial services provided by which
broking house?

a) PROFITMART

b) ICICI Direct

c) HDFC securities

d) Share Khan ltd.

12) DO you feel that investment in share market is good opportunity in you?

a) Yes

b) No

13) Are you interested in investing more money?

A) Yes

b) No

14) The level of satisfaction related to the services provided by the organization?

a) Satisfied

b) Average

c) Unsatisfied
 CHAPTER- 10
BIBLIOGRAPHY
 BIBLIOGRAPHY

Books referred:-

Title :- Marketing Management

Name of the Author :- Philip Kotler

Title :- Marketing Research

Name of the Author :- Thomas C Kinnear

Title :- Consumer Buying Behaviour

Name of the Author :- J Paul Peter

Other sources:-

1) Magazines
2) Internet websites

Webliography:-

1) www.goggle.com

2) www.profitmart.in

3) hello@profitmart.in