Professional Documents
Culture Documents
QUARTERLY
PERFORMANCE
REPORT
Q1 FY18
• As in prior years, use of library services including circulation, gate count and wi-fi, are lower in the
first quarter of the fiscal year.
• We will continue to track overall usage trends which show increases in total circulation, active
cardholders, database, wifi, meeting and study room use and steady gate counts at neighborhood
library locations.
• Starting in Q4 of fiscal year 2017 and, continuing in Q1 of fiscal year 2018, we noticed a marked
increase in our active cardholder and database use. We have learned that at least 1% of current
active cardholders are attributed to the creation of temporary DCPL online library accounts. More
than half of these temporary accounts are being generated through IP addresses from foreign
countries. A high percentage of these temporary accounts are accessing Lynda.com. Overall, video
views of Lynda.com represent about half of total Q1 fiscal year 2018 database use. DCPL is not the
only library system that has experienced this activity. We are working on solutions to mitigate
international access to DCPL library materials.
• In the fall of 2017, DCPL launched its GoDigital marketing campaign which has certainly also driven
local increases in cardholders and database use.
3,500,000 350,000
Cardholders
3,000,000 300,000
2,500,000 250,000
2,000,000 200,000
1,500,000 150,000
1,000,000 100,000
500,000 50,000
Fiscal Year
0 0
2014 2015 2016 2017 Q1 2018
Gate Count 4,189,520 3,930,763 3,593,201 799,622
Circulation 3,938,767 4,169,756 4,439,827 4,292,785 1,023,328
Cardholders 359,371 314,186 406,801 429,742 439,213
1
SUMMARY OF HISTORICAL TRENDS
Cardholders Gate Count
1,500,000
(Excluding MLK)
Number of Cardholders
500,000
Library Entries
400,000
1,000,000
300,000
200,000
500,000
100,000
0 0
2014 2015 2016 2017 2018 2015 2016 2017 2018
Items Circulated
1,000,000
Items Circulated
600,000
800,000
400,000
600,000
200,000
400,000
0
200,000 2014 2015 2016 2017 2018
Linear (Digital Circulation)
0
2014 2015 2016 2017 Linear (Physical Circulation)
100,000 5,000
Wi-Fi Sessions
80,000 4,000
60,000 3,000
40,000 2,000
20,000 1,000
0 0
2015 2016 2017 2018 2016 2017 2018
Legend
Exact Quarterly Statistics
Linear Trend
2
CIRCULATION Q1 FY18
Ward Location Q1 FY15 Q1 FY16 Q1 FY17 Physical Circ Digital Library
1 Mt. Pleasant 56,801 61,106 57,691 71,387 31,578
Ward 1 Totals 56,801 61,106 57,691 71,387 31,578
Martin
MLK JR.Luther King,Library/System-
Memorial Jr. Memorial
2 180,698 228,465 224,653 849 275
Wide Self Checkouts/Mobile
Library/System-Wide App
Self Checkouts
Center
Libraryfor Accessibility for
Express/Center
2 7,591 4,961 3,871
7,129 1,786
Library Express
Accessibilty
2 Georgetown 42,986 42,850 37,414 46,236 21,348
2 West End 13,894 16,176 17,719 21,457 19,039
Ward 2 Totals 245,169 292,452 283,657 75,671 42,448
3 Chevy Chase 36,270 21,535 38,788 45,260 13,697
3 Cleveland Park 52,003 55,309 29,437 42,653 23,599
3 Palisades 25,312 22,995 21,051 7,525 6,181
3 Tenley-Friendship 58,860 65,898 60,781 71,816 24,871
Ward 3 Totals 172,445 165,737 150,057 167,254 68,348
4 Petworth 31,424 36,185 29,241 40,414 12,247
4 Shepherd Park (Juanita E. Thornton) 15,329 8,043 12,681 16,564 5,527
4 Takoma Park 20,279 20,928 17,800 21,208 10,288
Ward 4 Totals 67,032 65,156 59,722 78,186 28,062
5 Lamond-Riggs 14,189 12,584 14,310 13,782 6,063
5 Woodridge 11,854 12,917 31,766 48,054 10,732
Ward 5 Totals 26,043 25,501 46,076 61,836 16,795
6 Northeast 36,516 32,774 33,306 45,563 14,878
6 Northwest One 6,175 6,152 5,679 9,725 6,562
6 Rosedale 10,767 9,862 7,275 11,301 2,357
6 Shaw (Watha T. Daniel) 30,633 28,643 29,241 48,609 39,512
6 Southeast 29,211 33,576 33,015 43,583 24,122
6 Southwest 19,548 19,272 18,119 17,652 7,994
Ward 6 Totals 132,850 130,279 126,635 176,433 95,425
7 Benning (Dorothy I. Height) 16,174 17,994 12,509 17,300 2,144
7 Capitol View 8,897 16,477 7,501 2,447 1,221
7 Deanwood 7,250 5,901 3,961 7,008 1,179
7 Francis Gregory 10,890 9,489 8,256 13,022 5,197
Ward 7 Total 43,211 49,861 32,227 39,777 9,741
8 Anacostia 11,564 12,052 8,919 9,088 9,012
8 Bellevue (William O. Lockridge) 10,851 9,639 8,015 8,881 3,837
8 Parklands-Turner 10,347 14,577 10,845 12,366 1,316
Ward 8 Totals 32,762 36,268 27,779 30,335 14,165
Jail Library
Department of Corrections 0 0 1,718 12,635
Libraries Subtotal 776,313 826,360 785,562 713,514
Digital Library 243,553 280,016 286,628 309,814
DCPL Total 1,019,866 1,106,376 1,072,190 1,023,328
Percent Change 8.48% -3.09% -4.56%
Notes:
1,500,000 Circulation by Quarter
1. Prior to FY18 Q1 circulation performed
Items Circulated
3
CIRCULATION
Q1 FY18 Digital Circulation By Vendor and Branch
Database Usage
Q1 Q2 Q3 Q4 Total
FY 2017 249,774 292,248 349,985 394,974 1,286,981
FY 2018 441,891 441,891
Harry Potter and the Sorcerer's Stone 185 Evicted: Poverty and profit in the 192
By J.K. Rowling American City
By Matthew Desmond
All the Light We Cannot See: A Novel 177 Hunger: A Memoir of (My) Body 168
By Anthony Doerr By Roxane Gay
4
EARLY LITERACY PROGRAMMING
500 Q1 FY18 Birth to Five Programs and Attendance by Ward 20,000
400
15,000
# of Programs
Attendance
300
10,000
200
5,000
100
0 0
1 2 3 4 5 6 7 8 Other
Ward
Outreach Other Programs Story Time Attendnace
3,500 3,038
3,000
2,500 2,047
2,000
1,446
1,500
1,000
500
0
1 2 3 4 5 6 7 8
Ward
5
ACTIVE CARDHOLDERS
Cards Excluding OneCards
80,000 72,813
Q1 FY18 Cardholders By Ward Q1 FY17 Q1 FY18
70,000 -41,423 -30,327
-26,814 -23,790
# of Active Cardholders
60,000 56,737
51,985 -42,432
50,214
-32,327
48,561 46,559 -48,167 -26,779
50,000
42,404 42,333 -44,782 -27,035
40,000 -50,553 -37,583
27,607 -51,654 -22,614
30,000 -57,993 -24,756
-54,780 -64,809
20,000
-418,598 -290,020
10,000
0
1 2 3 4 5 6 7 8 Other
Ward
400,000
300,000
200,000
100,000
*Since FY2014 the number of DCPL Cardholders has increased on
average by 2.2 percent per Quarter.
0
2014 2015 2016 2017 2018
Q1 Q2 Q3 Q4
FY2014 303,280 297,916 380,142 359,371
FY2015 340,389 323,628 283,407 283,407
FY2016 358,106 413,650 384,992 406,801
FY2017 418,598 458,368 422,946 429,742
FY2018 439,213
6
ACTIVE CARDHOLDERS BY ZIP CODE
5,265
Legend
2,460 40,440
7
STUDENT CARDHOLDERS
Student Accounts as a Percentage of Total Student Accounts by Zip Code
Zip Code Student Cardholders
20019 23,416
20020 21,582
20011 18,787
20032 14,629
20002 12,715
20010 6,477
20001 6,457
34% 20018 5,718
20009 5,104
20016 4,726
66% 20003 4,169
20017 3,875
20012 3,576
20015 2,822
20008 2,784
20007 2,477
20024 2,131
Other 7,748
Students Other Total 149,193
8
GATE COUNT
Ward Location Q1 FY15 Q1 FY16 Q1 FY17 Q1 FY18
1 Mt. Pleasant 59,251 59,032 60,886 59,814
Ward 1 Totals 59,251 59,032 60,886 59,814
2 Martin Luther King, Jr. Memorial Library 162,550 145,689 133,135 0
800,000
600,000
400,000 *Since FY2015 DCPL Gate Count has decreased on average by 1.59 percent
200,000 per Quarter. Howver, DCPL Gate Count, exluding the MLK Central Library
has remained consistent decreasing on average 0.21 percent.
0
2015 2016 2017 2018
Neighborhood Gate Count Systemwide
Q1 Q2 Q3 Q4 Total
FY2015 984,658 1,027,300 1,041,107 1,136,455 4,189,520
FY2016 904,632 932,786 1,009,816 1,083,529 3,930,763
FY2017 908,627 897,774 862,639 924,161 3,593,201
FY2018 799,622 799,622
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OUTREACH
Q1 FY18 Outreach Programs and Attendance by Ward
80 3,500
70 3,000
60 2,500
# of programs
Attendance
50
2,000
40
1,500
30
20 1,000
10 500
0 0
1 2 3 4 5 6 7 8 Other
Ward
# of Programs Attendance
25,000 500
20,000 400
15,000 300
10,000 200
5,000 100
0 0
Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018
Linear (Outreach Attendance) Linear (Programs)
Programs Attendance
Ward Q1 FY17 Q1 FY18 Q1 FY17 Q1 FY18
1 31 44 1,124 1,716
2 42 27 2,066 949
3 52 69 1,397 2,249
4 43 30 1,459 1,962
5 32 32 3,084 1,417
6 78 52 3,473 2,870
7 37 55 1,155 2,179
8 17 25 1,240 1,475
MD/VA/Out
Other of 0 10 0 111
Total 332 344 14,998 14,928
% Change 3.61% -0.47%
10
MEETING AND STUDY ROOM USE AND ATTENDANCE
Meetings Meeting Attendance Study Sessions
Ward Location Q1 FY17 Q1 FY18 Q1 FY17 Q1 FY18 Q1 FY17 Q1 FY18
1 Mt. Pleasant 1,097 459 5,654 5,379 672 702
Ward 1 Totals 1,097 459 5,654 5,379 672 702
2 Martin
MLK Luther King,
Jr. Memorial Jr. Memorial
Library 588 0
5,026 0 0 0
34 0
200 0 0
3 Cleveland Park 0 0 0 0 0 0
3 Palisades 36 0 404 0 0 0
6 Rosedale 0 0 0 0 0 0
7 Deanwood 0 0 0 0 0 0
80,000
Meeting Room Use By Quarter 6,000
Meeting Attendance
5,000
Number of Meetings
60,000
4,000
40,000 3,000
2,000
20,000
1,000
0 0
2016 2017 2018
Linear (Meeting Attendance) Linear (# of Meetings)
11
CUSTOMER ACCESS TO WI-FI
Ward Location Q1 FY15 Q1 FY16 Q1 FY17 Q1 FY18
1 Mt. Pleasant 5,706 5,091 5,928 6,712
Ward 1 Totals 5,706 5,091 5,928 6,712
2 Martin Luther King, Jr. Memorial Library 21,344 24,586 25,191 0
80,000
60,000
40,000
20,000 *Since FY2015 DCPL Wi-Fi usage has increased on average by 0.57 percent per
0 quarter.
2015 2016 2017 2018
Q1 Q2 Q3 Q4 Total
FY2015 84,388 83,871 87,306 87,916 343,481
FY2016 85,689 93,469 105,611 108,699 393,468
FY2017 105,473 111,816 89,442 94,437 401,168
FY2018 90,841 90,841
12
COMPUTER SESSIONS Adult Desktop
Utilization Rate
Ward Location Q1 FY15 Q1 FY16 Q1 FY17 Q1 FY18
1 Mt. Pleasant 17,107 13,601 12,135 13,998 58.76%
Ward 1 Totals 17,107 13,601 12,135 13,998 58.76%
2 Martin Luther King, Jr. Memorial Library 58,845 49,105 54,060 0.00
200,000
150,000
100,000
*Since FY2014 DCPL Computer Sessions have decreased on average by 1.07
50,000 percent per quarter.
0
2014 2015 2016 2017 2018
Q1 Q2 Q3 Q4 Total
FY2014 253,923 252,263 265,843 278,594 1,050,623
FY2015 285,146 275,674 280,764 283,268 1,124,852
FY2016 252,545 243,426 241,568 243,956 981,495
FY2017 252,893 228,529 199,793 224,737 905,952
FY2018 211,392 211,392
13
COMPUTER UTILIZATION
Adult Desktop Utilization Rate by Quarter
60.00%
50.00%
Utilization Rate
40.00%
30.00%
20.00%
10.00%
0.00%
Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018
Q1 Q2 Q3 Q4 Total
FY2017 40.74% 43.56% 48.48% 51.87% 46.12%
FY2018 49.00%
ONLINE ENGAGEMENT
Q1 Q2 Q3 Q4 FY18 Total
Impressions 1,548,473 1,548,473
Engagement 180,756 180,756
Engagement Rate 11.67% 11.67%
New Website Visits (Sessions) 591,920 591,920
Overall Visits (Sessions) 965,583 965,583
New Visits as a % of overall visits 61.30% 61.30%
BUSINESS SERVICES
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Map of DC Public Libraries by Ward
Takoma Park
Chevy Chase
4
Lamond-Riggs
Tenley-Friendship
Petworth
3 Cleveland Park
Mount Pleasant
Woodridge
1 5
Palisades
Watha T. Daniel/Shaw
Georgetown Deanwood
West End Northwest One
Library Express
Rosedale
Northeast
Martin Luther King, Jr. Memorial Dorothy I. Height/Benning
2 6 Southeast 7
Capitol View
Southwest
Parklands-Turner
8
WIlliam O. Lockridge/Bellevue
16
Programs – Programs that take place on DCPL property, including programs that are led by staff members, partner
organizations, and paid presenters/contractors. Public programs held in meeting rooms are counted under meeting
room use.
Social Media Engagement Rate – Measure of the effectiveness of posts.
Social Media Engagements – The number of people who have engaged (clicked, liked, re–tweeted, etc.) with posts.
Social Media Impressions – The number of times posts have been seen.
Story Time Programs – Story time attendance is the count of the audience (children and adults) at formal story time
programs intended for children birth to five years of age and their caregivers. This does not include other, non–story
time programming for this age group (for example, baby movement or music programs).
Student Cardholders – Library accounts of registrants aged 19 and under. These accounts include DC OneCard
accounts which are automatically created for students who have a DC OneCard credential.
Study Room Use – Number of times a study room is used.
Vacancy Rate – The total number of vacant positions divided by the total number of authorized positions.
17