August- Mid-October Competitor Analysis

Smoothie King

Recent News Include:

 Springettsbury Township location offered free Strawberry X-Treme smoothies from 7 am – 7pm
to celebrate half a decade in business
 August 12-19th customers who bring a jar of peanut butter or jelly receive $2 off one medium or
large drink for Spread the Love peanut butter and jelly food drive – to help feed children from
insecure families.
 Promoting meal replacement smoothies for convenience and nutrition
 Still heavily promoting the three new Hydration smoothies with three hydration promotions
going on for summer
1. $2 off hydration smoothies from July 18th-July 25th by entering promo code HYDRATE in
your healthy rewards app
2. Free smoothie giveaway from July 27th – August 3rd by posting about how you are
supercharging your summer with Hydration smoothies on Facebook or Instagram
3. Blender bottle giveaway from August 8th – August 29th by posting a photo on Instagram
of how you enjoy Hydration Smoothies with the hashtag #SuperchargeYourSummer for
the chance to win a Smoothie King Blender Bottle
 New product: Immune Builder Pumpkin Spice
 Smoothie King has announced cleaner blending – adding more whole fruit and vegetables and
promising no gluten, trans-fat, high fructose corn syrup and hydrogenated oils. Removing all
added sugars. Ensuring to offer vegan, dairy-free, low-fat, gluten-free, and soy-free smoothies.

New Store Openings: Drive – Thru locations: Derby, Kansas and West Ashley, South Carolina. Stores
opening – Washington D.C.; Brookhaven, MS and Franklin, Tennessee – The owner is the largest single
franchisee who currently owns 15 locations and opening three more at the same time as the Franklin
location. Additionally, 16 new Smoothie Kings stores planned for Greater Cincinnati.
Nekter Juice Bar

Recent News Includes:

 Promoting grab n’ go skinny lemonade to help reduce inflammation and boost immunity.
Promoting grab n’ go skinny strawberry lemonade as a poolside beverage with vodka
 Promoting Nekter Catering with mini acai and pitaya bowls for morning breakfast at work
 Uploaded a recipe for Thirsty Thursday and watermelon tequila pops
 Fundraise with Nekter and they will donate 20% of all proceeds to your organization
 Finishing up promotions for Watermelon Cooler – Ending on September 4th
 All month long in September get three bonus points for every three visits
 All month long in September – Promoting No Kid Hungry: Donating $1 from every kids size drink
sold
 New product – Power Pancakes breakfast bar: wheat free, dairy free and no trans-fat
 For a limited time – Pumpkin Pie Smoothie
 Nekter’s birthday month sweepstakes – One winner will receive a free month of juice by posting
a picture or video of their “ginger face” after taking a ginger shot.
 New product – Scary Skoop – Activated coconut charcoal with orange creamsicle cone for
October

New store openings: The Woodlands, TX; Phoenix, AZ; Chandler, AZ; Fort Worth, TX; Newport Beach,
CA; Sherman Oaks, CA and Rancho Mission Viejo, CA. Franchisee KindredFruit LLC in Charlotte signed an
agreement to open 17 locations in the Carolinas over the next several years.
Tropical Smoothie Cafe

Recent News Includes:

 For a limited time – New products feature Green Apple Matcha, Sweet Apple Tart and PB Apple
Power Up
 Signed their 100th Franchisee agreement in Michigan. Currently 600 locations in 43 states and
plans to hit 1,000 stores by 2020
 Markets targeted for new franchises include Philadelphia, Minneapolis, Indianapolis, Nashville,
Houston, Dallas and Cincinnati
 September 20th Tropical Smoothie hosted a potential franchise event in Minneapolis and
September 27th in Philadelphia
 August 29th revamped menu rolled out nationwide
 Fall Flavor released – Triple Berry Oats, Pomegranate Plunge and Chia Banana Boost

New store openings: MI; Joplin, MO; Greenville, SC; Stevenson, MD; Midland, TX; Pittsburg, PE;
Leland, NC; Decatur, TX and Cranston, RI.
Starbucks

Recent News Includes:

 New products – Pumpkin Spice Chai Tea Latte, Bottled to-go Pumpkin Spice Lattes and Whiskey-
Flavored coffee without alcohol (In Starbuck’s Reserved locations)
 Announced first female COO to hold Starbucks role – Rosalind Brewer
 September 17th Anniversary Blend is back in stores
 September 9th fall drinks back in-store– Pumpkin Spice Latte and Salted Caramel Mocha
Frappuccino
 New products – Quinoa Protein Bowl and Steak, Egg and Tomatillo Wrap
 In April Starbuck’s expanded menu launched lunch meal options in 100 Chicago stores and
expanded to another 200 in Seattle last month. Plans to double its food business by 2021
 Raised prices in Southern California from 10 to 30 cents
 Partnership with Pokemon Go – New character Mewtwo will have raid battles taken place at
Starbucks
 Launched first rewards program in Japan
 New product launched exclusively to all target locations – Dark Chocolate Frappuccino

New store openings: Trenton, NJ; Galesburg, IL; Starbucks Reserve Roastery in Seattle and Birmingham;
Taos, NM and Sutherlin, OR
Other Mentions:

Vitality Bowls

Recent News Includes:

 New products – Superfood Waffles and Eggnini breakfast or lunch options

 September 15th weekend $1 off juices
 All month long in October receive $1 off the Seasonal Special – The pumpkin bowl – Acai
blended with almond milk, organic raw pumpkin, cinnamon, bananas, and strawberries
 October 12th – BOGO on all Acai bowls

New store openings: Tualatin, OR; Washington D.C.; San Francisco, CA; Berkeley, CA; Friendswood, TX;
North Las Vegas, NV; and Manteca; CA.

Juice It Up!

Recent News Includes:

 All month long in September – National Breakfast Month – BOGO on all smoothie bowls
 September 27th – National Women’s Health & Fitness Day – Free Wheatgrass or Ginger Shot
with the purchase of a juice blend
Smoothie Factory

Recent News Includes:

 Limited Time Products – Power Java Smoothies – three new coffee smoothie blends: Cinnamon
Almond Latte, Raspberries and Cream Café, White Chocolate Mocha
 New Products – Three new smoothie bowls
 September 29th promotion for National Coffee Day – Half price all Power Java Smoothies

New store openings: Have teamed up with Gold’s Gym to offer treats inside the North Texas gym
locations. Gym locations will offer the full menu.

Introducing – Clean Juice

Who are they?

 Clean Juice is the only 100% certified organic retail food concept that is franchising
 Locations:
o Four company stores and two in development
o Six Franchise stores with 72 in development
 Products:
o 50% Smoothies
o 20% Acai Bowls
o 20% Cleanses and juices
o 5% Snacks
 o 5% Retail

Introducing – Joe & the Juice

Who are they?

 Joe & the Juice is a chain from Denmark with a different approach and design for a younger
hipper customer. They target customers who are concerned with the experience just as much as
they are concerned with the food purchase
 They don’t hire staff, they “cast” them. The casting events include a DJ, photo booths and more
 Locations:
o More than 170 restaurants
o In 14 Countries
o Five U.S. Store – San Francisco, CA; New York City, NY and Miami, FL
o Plans to enter into the Chicago market with three stores in 2018.
 Products:
o Juices named for any occasions in everyday life (Pick Me Up, Stress Down, Go Away Doc,
and more)
o Smoothies (which they call shakes) with names such as Avo Shake, Easy Shake, Coffee
Shake, Power Shake and more
o Joegurts – A yogurt bowl topped with fruits, granola and coconut for breakfast options
o Shots – Generic turmeric, ginger and a few more
o Sandwiches – Six choices made on flatbreads.
o Coffee – Full coffee bar with espressos, cappuccinos, lattes, and more
Jamba Comparison