OCTOBER 2011 U/ID 1901/EZN

Time : Three hours Maximum : 100 marks

PART A — (5 × 8 = 40 marks)

Answer any FIVE questions.

All questions carry equal marks.

1. State the differences between advertising and

salesmanship.
ÂÍ®£µzvØS® ÂØ£õsø©US® Cøh÷¯¯õÚ
÷ÁÖ£õkPøÍz u¸P.

2. What are the merits of news paper?

ö\´vzuõÎß |ßø©PÒ ¯õøÁ?

3. What are the functions of an advertisement copy?

ÂÍ®£µ |P¼ß £oPÒ ¯õøÁ?

4. State the importance of salesmanship.

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5. What are the social qualities of successful

salesman?
J¸ ]Ó¢u ÂØ£øÚ¯õ͸UPõÚ \‰Pz uSvPÒ
¯õøÁ?
6. What are the objectives of training?
£°Ø]°ß ÷|õUP[PÒ ¯õøÁ?

7. Write short notes on straight commission method.

÷|µiz uµS•øÓ SÔzx ]Ö SÔ¨¦ ÁøµP.

8. State the factors influencing the media selection.

FhPz ÷uºÂøÚ {ºn°US® PõµoPøÍU TÖP.

PART B — (3 × 20 = 60 marks)

Answer any THREE questions.

All questions carry equal marks.

9. Discuss the advantages of advertising.

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10. Describe the different methods which are used in

deciding advertising appropriation.

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£À÷ÁÖ •øÓPøÍ ÂÁ›UP.

11. Explain the classifications of advertisement copy.

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2 U/ID 1901/EZN
12. Define personal selling. Explain the features and
functions of personal selling.

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ußø©PÒ ©ØÖ® £oPøÍ ÂÍUSP.

13. Explain the steps involved in the selection process

of salesman.
ÂØ£øÚ¯õͺPøÍ öu›Ä ö\´u¼¾ÒÍ £À÷ÁÖ
£i{ø»PøÍ ÂÍUSP.

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3 U/ID 1901/EZN