TABLE OF CONTENTS

1. Executive Summary- page 2

2. Introduction

 About the Company- page 4

3. Research Methodology- page 25

 Sample Selection, Size & Characteristic- page 25

 Data Collection- page 26

 Study Objectives- page 26

 Scope of the Study- page 27

 Limitations of the Study- page 27

4. Analysis & Interpretation- page 28

5. Findings- page 39

6. Conclusions & Recommendations- page 40-41

7. Questionnaire- page 42

8. Bibliography- page 45

1
 EXECUTIVE SUMMMARY

This project report on marketing survey conducted to know consumer

satisfaction of Britannia tiger Biscuits in Bijapur City. The people met were
all types of consumers like students, childhood, housewives, employees and
others.

BODY OF REPORT

Primary data was collected by administration questionnaire of 100

consumers. The questionnaire was specially framed to meet the requirement
of survey. I aimed from the following
 Directly contact the random sample of consumers of Britannia
Biscuits & collect information reference to survey.

2
 INTERVIEW TECHNIQUE

Direct personal Interview was conducted in all cases using direct

structured and self-administered questionnaire.

CONCLUSION & RECOMMENDATION

Analysis was based on the results of the hypothesis constructed. The

recommendations based on analysis are also incorporated.

LIMITATION

The major limitations of the project regarding the time and sample size.

3
Britannia Industries (BIL) is one of the leading producers of biscuits and
other bakery products. BIL has a major advantage of the interest taken by the
French collaborator - Groupe Danone. Groupe Danone is one of the leading
players in bakery products business. The association with Groupe Danone
has been a good technological support to BIL. The company is jointly
controlled by Groupe Danone of France, which is holding 22% stake and
Nulsi Wadia group. Nusli Wadia is one of the leading industrial houses in the
country. Britannia enjoys a prominent position in the industry. Over the last
couple of years, it has trimmed down its wide product portfolio and began to
focus on value-added instead of low-margin products. The company divested
a range of unrelated business interests in soyabean extraction, edible oils,
export of cashewnuts and shrimp, granites and software. The company
rationalized its products portfolio by reducing the products from 35 to
around 25.In October 1999; the company has issued bonus shares in the ratio
of 1:2.Britannia is the market leader in the 1.2-million ton Indian biscuits
industry with a 60% share. It mainly caters to the premium segment. With
the launch of Tiger brand, it has taken a plunge in the low-end category,
taking competition head on with Parle which is the leader in this segment.
The company has also diversified within dairy and bakery products to enter
the butter, cheese and gee markets.
Britannia has built an enviable retail distribution network
which services 400,000 retail outlets in 2,200 towns with the help of 2,500
distributors. The company is aggressively expanding its network with a bias
towards the rural markets.
4
 Britannia constantly expands its product portfolio to achieve
its vision of converting every third Indian into its consumer. In order to
appeal to the younger generation, the company added two new products --
Sweet Lassi and Milkman Cold Coffee -- to its existing dairy-based drinks
portfolio which includes the `ZipSip' brand of flavored milk.
Recently, in the ethnic food segment, the company introduced a new range
of traditional `namkeens' in Mumbai called Britannia Snax. The new range
includes seven varieties of traditional namkeens like 'Bikaner ki Bhujia' and
'Rajasthani Alu Bhujia' in a price range of between RS 5 and RS 20.
In Dec. 2000, Britannia dropped its plans to enter the
mineral water segment. The move comes close on the heels of Danone
launching its own mineral water brand, Evian, in India, through a separate
wholly-owned subsidiary, Danone India. Groupe Danone is globally the
second-largest producer of mineral water in the world with brands such as
Evian, Volvic, Ferrarelle Badoit, Font Vella and Aquarium among others.
The mineral water segment in India is growing at around 50% annually and
is dominated by Bisleri and Bailley.BIL, has acquired the trade mark
"KWALITY", the Chef Device and several other trademarks owned by
Kwality Biscuits of Bangalore for a consideration of Rs 30 crore. It has also
agreed in principle to acquire 49% equity of Quality Biscuits. The
transaction is expected to be completed during the current financial year.
The company has agreed to acquire 49% equity of Snacko Bisc (P) Ltd.
along with the trademark 'NUTRINE' in respect of Bakery Product etc.
and several other trademarks along with copyrights and designs. The
transaction is expected to be completed by end 2001.Further; company has
also agreed to set up a joint venture company in India with New Zealand
Dairy Board/New Zealan Milk (NZ). In the joint venture company it is
proposed that NZ and Britania will hold 49% each of the share capital and
the balance 2% will be held by business associates. In March 2002, the
Company entered into a joint venture with the Fonterra Cooperative Group,
New Zealand. BIL will be transferring its existing dairy business to the new
5
joint venture. The joint venture will be effective from 27th March 2002 and
will be engaged in areas relating to sourcing/manufacturing and distribution
of milk and milk products in India.

6
 HISTORY

Started way back in 1892 with an investment of Rs. 295,

biscuits were manufactured in a small house in central Kolkata. Later, the
business was acquired by the Gupta brothers and operated under the name of
V.S. Brothers. In 1918, C H Holmes, an English businessman in Kolkata was
taken as a partner and ‘The Britannia Biscuit Company Limited (BBCo)’
was launched. The Mumbai factory was setup in 1924 and Peak Freans, UK
acquired a controlling interest in BBCo. Biscuits were in big demand during
World War II, which gave a fillip to the company’s sales. BBCo celebrated
its golden jubilee in 1968 and the company name was changed to the current
Britannia Industries Limited in 1979. In 1982 Nabisco Brands Inc., USA
became a major foreign shareholder. Ten years later in 1992, Britannia
Industries Limited celebrated its platinum jubilee. The following year, the
Wadia Group acquired a stake in ABIL, UK and became an equal partner
with Groúpe Danone in Britannia Industries Limited.

7
 PRODUCT

Britannia has restructured its portfolio of products at regular

intervals, to constantly redefine and strengthen the Indian biscuit market.
This strategy has enabled it to serve the key needs of the Indian consumer
across age groups and diverse consumption situations, through an optimum
range of brands. The success of this strategy enabled Britannia to reduce the
number of focus-brands from 24 in 1998, to nine in 2001.

All its product offerings derive their premium qualities

from the principles of health and taste. This key premise has led to the
evolution of a lifetime menu where a Britannia product exists for every stage
in a person’s life. The highest consumption group for biscuits are children;
here Britannia offers Milk Bikis with all the ‘goodness of milk’ required by
younger kids, while the Tiger brand is aimed at 7-14 year olds and provides
them with the exuberant health required by ‘winners of tomorrow’. Another
offering for children – Treat, a range of delicious cream biscuits – is meant
as a treat for children during fun times.

A particularly notable success has been Little Hearts,

meant for teenagers and kids, which has completely dispelled an erstwhile
industry axiom that this target group did not snack on sweet biscuits.

8
 MARKET

Baking practices were well known to Indian cuisine for

thousands of years, but the humble biscuit became a familiar and
commonplace item of diet only during the 20th century. The products and
marketing strategies of India’s premier food company Britannia Industries
Limited over the last century have been responsible for this remarkable
dietary acculturation.

The entire biscuits’ market is estimated to be 1.1 million

tonnes per annum, and valued at over Rs. 50 billion.

The biscuits segment enjoys one of the most developed

markets for any item of mass consumption, covering over 90 per cent of the
overall potential market. This implies that over 900 million Indians buy and
eat biscuits, with varying frequency in any year. The market is highly
competitive at the supply-side, with thousands of small-scale manufacturers
as well as others in the organized, large-scale sector.

The strength of the Britannia brand is demonstrated by the

fact that it stands far above all in this fiercely competitive market, with over
46 per cent market share, by value (Source: ACNielsen ORG-MARG 2003).

9
 PROMOTION
The role of promotions for Britannia is especially
important in this highly fragmented and competitive market. Today, the
company Prides itself on communication that is innovative, yet constantly
able to strike a chord in the consumers' hearts and minds. Britannia's
promotions have virtually redefined consumer expectations from this
category.
To reach out to the Indian consumer, Britannia
has successfully leveraged India's two prime
passions - cricket and movies. Britannia
addressed these platforms in a manner true to
its unique innovative style. It capitalised on
every Indian's dream to watch a cricket World
Cup match and created the 'Britannia Khao,
World Cup Jao' contest in 1999. It based itself
on instant gratification. All the consumer
needed to do was buy packs of Britannia
biscuits, scratch a lucky card and win an all-
expenses paid trip to England to watch a World Cup match. This promotion
was so successful that it set a trend that has got every company scrambling
for tickets to take their consumers for the World Cup. This promotion was
repeated successfully in 2002/03 with the destination of choice being South
Africa. Taking the success further was the promotion of 'Britannia Khao,
Cricketer Ban Jao' that was fuelled by the need of every Indian to be a part
of the passion called cricket. Britannia followed it up with another unique
promotion; a vehicle that dealt with India's other passion - movies. A
promotion called 'Britannia Lagaan Match' that revolved around a movie
called Lagaan was based on a cricket match. This promotion gave the
consumer a chance to interact with the film stars and also get to play cricket

10
with them. The match had over 40,000 spectators and made the headlines of
leading newspapers and news channels.
Britannia promotions have
proved to the marketing world
that promotions per se need not
be only tactical but could also be
strategic - used as a tool to
further brand equity.
Britannia advertising has
distinguished itself from
competition in terms of imagery
and recall value. The innovation of such communication was exemplified
through the launch of Britannia's salt-sweet biscuit. The brand name was 50-
50 and the consumer was never told upfront that the product was salt-sweet.
But by just allowing the consumer to decipher the message himself, the
company was able to draw the consumer closer and distinguish the offering
from competition.

11
 RECENT DEVELOPMENTS

A new initiative taken by Britannia, to cater to all the taste fads of

the consumer, seeks to widen the range of its snack foods. This will be
Britannia's biggest challenge in the next few years. Meanwhile in existing
categories of biscuits and baked products, innovation will be the key
principle.

A host of new flavors and food-formats, as never seen before in

the Indian market, are due to enter the market in 2004. Thus, Britannia will
continue to define the Indian market in biscuits and other food products.

BRAND VALUES
The Britannia brand is all about eating
healthy, to lead a better life. It advocates values that stand for health,
hygiene, family, trust and taste. It reflects the strong link between physical
and mental well-being that is so important to a person, and is typically a
result of what one eats. Today, Britannia, driven by a passion for excellence,
manifested by its innovative thinking, has been able to weave itself into the
fabric of the consumer's everyday life. While Britannia strives to give
consumers a healthier life, the consumer on the other hand, has come to
expect innovation from Britannia's offerings - a huge challenge for the
company.
12
 ACHIEVEMENTS
Britannia is synonymous with the rise and growth of the
biscuit industry in India. Throughout this process it has displayed an
uncanny intuition about emerging popular tastes for biscuits. This foresight,
coupled with the will to innovate and evolve new products, has been the
impetus that has propelled the Britannia brand ahead of the rest. Being the
market leader, Britannia Industries operates under an underlying principle of
setting its own rules and standards that have almost always become the
adopted paradigm for the entire biscuit industry.
It brought the health dimension to an industry that was
traditionally driven by taste alone. This is reflected in Britannia’s brand
slogan, introduced in 1997 that exhorted consumers to ‘Eat Healthy, Think
Better’. This was quickly embraced by the entire industry to come up with
similar promotional campaigns showing biscuits to be an epitome of a
healthy, happy diet. Going beyond biscuits has been the most difficult
challenge and a litmus test for the company. Britannia entered the dairy
category with the launch of Britannia Milkman range of dairy products. With
the success of Britannia Milkman Cheese, it achieved a niche for itself in a
category that was defined by a competitor that had created the category.
Britannia’s products retail in over 2 million outlets
(Source: ACNielsen ORG-MARG, 2003), selling approximately 200 million
packs a month. With millions of happy consumers every month, Britannia is
considered to be one of the most trusted food brands in India (Source: ET
Brand Equity Study, 2003). Britannia has also successively made the Forbes

13
 Things you didn't know about
Britannia
Britannia products are sold in over 2 million outlets, reaching millions of

consumers who buy approximately 2.4 billion packs each year. A small army

keeps Britannia going - over 100 stock-keeping units, 3,000 employees, over

1,500 authorized whole sellers, 53 depots and 46 factories. The number of

biscuits produced by Britannia in one year, would be the equivalent of one

pack of 12 biscuits for every two people in the world. Stacked on top of each

other, all Britannia biscuits sold in a year would stand 10,000 times taller

than Mount Everest. Britannia has had a long association with cricket and

cricket players. Nearly half the members of the current Indian cricket team

serve as its brand ambassadors. Launched in 1997, Tiger became the largest

selling Britannia biscuit brand in just 4 months of launch. It crossed the Rs.

1 billion sales mark in its very first year and is growing stronger.

Industry: Food - Processing - MNC

House: MNC Associate
Employees: N.A
STATISTICS AT A GLANCE -- BRIT.BO
(Updated 10-MAY-10)
14
 Share Information
10/05/2010
Recent Price (Rs) 541.4

Volume 3548

Year To Date High (Rs) 580

Year To Date Low (Rs) 486

Face Value (Rs) 10

Market Capitalization (Rs 1359.46

Crore)

Shares Outstanding (Lakhs) 259

Market Lot 1

15
 Valuation Ratios
Year End - Mar 2009
Price/Earnings 14.61

Price/Book 3.58

Price/Sales 1.04

Dividend Yield (%) 1.85

Per-Share Data
Year End - Mar 2009
Book Value (Rs) 151.03

Cash (Rs) 27.36

Dividend (Rs) 10

Sales (Rs) 520.87

Earnings (Rs) 37.05

Income Statement
Year End - Mar 2009 (Rs Crore)
Sales 1349.06

Other Income 52.69

Operating Profit 184.46

16
Interest 11.06

Depreciation 26.06

Net Profit 99.17

income Statement
Latest Quarter - Sep 2009 (Rs Crore)

Sales 379.2

Other Income 15.5

Operating Profit 56.2

Interest 1.6

Depreciation 5.3

Net Profit 33

Profitability
Year End - Mar 2009

Operating Profit Margin 11.58%

Net Profit Margin 5.96%

17
 Balance Sheet & Cash Flow
Year End - Mar 2009 (Rs Crore)

Equity Capital 25.9

Reserves & Surplus 365.26

Long Term Debt 50

Short Term Debt 104.45

Cash 70.85

Management Effectiveness
Year End - Mar 2009
Return on Assets 24.72%

Return on Equity 21.13%

Financial Strength
Year End - Mar 2009
Current Ratio 0.85

Total Debt/Equity 0.45

Board of Directors
Chairman: Nusli N Wadia

18
Director: Avjit Deb

Director: Anil K Hirjee

Director: Simon Israel

Director: Nimesh N
Kampani

Director: S S Kelkar

Director: Pratap Khanna

Director: Sam Manekshaw

Additional Director: John Miller

Director: Francois-Xavier
Roger

Company Secretary: J Rajagopalan

Stock Performance

big chart [1d | 5d | 3mo | 1yr | 2yr | 5yr]

19
 Location

5/1A Hungerford Street

Kolkata 700017
West Bengal
India

Phone: 91-33-2472439/2057

Fax: 91-33-2472501

Listing (BRIT.BO)

 Mumbai

 Kolkata

 Kochi

20
 About the RETAILER

Britannia is the world largest producing Biscuits Company. Biscuits mean

light food. Britannia gives the different quality product of biscuits in the
market.

R.V.KARPURMATH This Retail Store was established in the year of

1995 – 1996 it was started in BIJAPUR. The Owner of which is
Mr.Vaijanath Karpurmath. is situated in BIJAPUR. In this store 5 workers
are working here.

Working shifts are 2

1. 9am to 2pm – First shift
2. 4pm to 9pm – Second shift

21
 MARKETING RESEARCH

According to American Marketing Association defined as “ Market

research is the function which links the consumer, customer and public to

the market through information – information used to identify and define

marketing opportunities and problem, generate, refine and evaluate

marketing action, monitor marketing performance, and in prove under

handling of marketing as a process”.

Marketing research specifies the information required to address these

issues: design the method for collecting information: manages and

implements that data collection process: analysis the results: and

communicates the findings and their implications.

22
 STEPS IN RESEARCH DESIGN PROCESS

Define the research problem

Estimation of value of information to the provided by the research

Select the data collection method

Select the measurement techniques

Select the sample

Select the analytical approach

Evaluate the ethics of the research

Specify the time and the financial cost

Prepare the research proposal

23
24
RESEARCH METHODOLOGY

The research design chosen was descriptive in nature as it involved

effectiveness study to determine the awareness of the company as its
products since the population in Bijapur is very vast, it is difficult to carry
out 100% study with in a limited time period. Hence sample survey
technique of method was adopted for the study fieldwork was carried out to
collect the necessary data (through schedule questions / personal interview).

1. SAMPLE SELECTION, SIZE & CHARACTERICS

Sampling procedures can be classified into 3 procedures

 Sampling unit:-
It refers to who are the sample targets. In this project the
sampling targets are children’s, Students, Housewives and Employers.

 Sampling size:-
It refers to the numbers of respondents included in the
sampling plan. In this study the sample size is restricted to 100.

25
  Sampling Procedure:-
In this project the sampling procedure is the random
sampling method.

2. TOOLS FOR DATA COLLECTION:-

 Primary data:-
A structure interview schedule/ questionnaire were used as
a tool for primary data collection from respondents.

 Secondary Data:-
Books, Journals, Magazines, Web sites.

3. STUDY OBJECTIVES:-

 To know the consumer satisfaction towards Britannia Tiger Brand

Biscuits.
 To know the how much demand of the Britannia Tiger Brand Biscuits.
 To know the brand image of Britannia Tiger Brand Biscuits.

26
4. SCOPE OF THE STUDY:-
 The study is continuing to Bijapur City only.
 The various consumers we met, to find out their perception towards
Britannia Tiger Brand Biscuits.
 Consumer perception towards various company Biscuits.

5. LIMITATION OF THE STUDY:-

 The sample size is limited representatives because of time factor.

 The study is limited to Bijapur City.
 The study is time bond and would be applicable to the current.
 Findings of this study are indicative of the current trends.

27
28
 Table – 1

AGE
AGE
BBBB

Age Number of Percentage

Group
(in years) respondents
Below-10 17 17%
10-20 27 27%
21-30 36 36%
31-40 7 7%
Above – 13 13%
40

The Above table revives that 36% of the respondents are in the age
group of 21-30 years and 27% of the age group of 10-20 years.

.
And the remaining of the age group of the below – 10, 31-40 and above 40
the constitutes 17%, 7% and 13% of the total respectively.
29
 Table – 2

OCCUPATION

Occupatio Number of Percentag

n Responden e
ts
Childhood 17 17%
Students 57 57%
Housewive 4 4%
s
Employee 22 22%

Interpretation:

From the above graph shows that the maximum number of

respondent are students 57%,and Childhood, Housewives and
Employee are 17%,4% and 22% respectively.
30
 Table – 3

Brands Number of Percenta

Responden ge
ts
Britannia 40 40%
Parle 53 53%
Parle 1 1%
Priyagold 3 3%
Sunfeast 3 3%

Interpretation:

31
 The above graph shows that 53% respondents are like Parle Brand
Biscuits and Britannia, Sunfeast, Priyagold, and Dukes are 40%, 3%, 3% &
1% respectively.

Table – 4

Types Number of Percentag

Responden e
ts
Cream 19 19%
Glucose 49 49%
Chocolate 15 15%
Salt 5 5%
Butterscot 12 12%
h

Interpretation:

32
 The above graph it is clear that 49% of the respondents are like
Glucose Biscuits,& Cream,Chocolate,Salt and Butterscotch are
19%,15%,5% & 12% respectively.

Table – 5

Response Number of Percentag

Responden e
ts
Energy 36 36%
Hunger 16 16%
Satisfactio
n
Taste 28 28%
Health 20 20%
Condition

Interpretation:
33
 The above graph it is clear that 36% of the respondents are accept
energy from Biscuits,& Hunger satisfaction, taste and Health condition are
16%,28% & 20% respectively.

34
 Table – 6

Frequency Number of Percentag

Responden e
ts
Once in Daily 46 46%
Once in 42 42%
Weekly
Once in 10 10%
Monthly
Once in 2 2%
Quartly

Interpretation:
The above graph it is clear that 46% of the respondents are used
Biscuits daily & Weekly, Monthly & Quarterly are 42%,10%, & 2%
respectively.

35
 Table – 7

Quantity Number of Percentage

Respondents
50 gm 25 25%
100 gm 60 60%
250 gm 9 9%
500 gm 4 4%
1 kg 2 2%

Interpretation:
From the above graph shows that the maximum number of
respondent are 100gm, which comes up to 60% , while 25% , 9% , 4%
& 2% are 50 gm, 250 gm, 500 gm & 1kg respectively.

36
 Table – 8

MEDIA NO OF RESPONDENT PERCENTAGR

Friends 20 20%
Relatives 14 14%
Brand 16 16%
Advertisement 50 50%

Interpretation:

37
 Here maximum people know this biscuit from advertisement
i.e50%.friends.relatives.brand.20%.14%.16% respectively

Table – 9

Opinion NO OF RESPONDENT PERCENTAGE

Good 20 20%
Better 55 55%
Best 20 20%
Bad 5 5%

38
Interpretation:
Here 55% respondent’s has given response that biscuit quality
is better.Good,Best,Bad,20%20%5% respectively.

Table – 10

SATIESFACTION NO OF RESPONDENT PERCENTAGE

Yes 95 95%
No 5 5%

39
Interpretation:
As here 95% of responder’s are satisfied with biscuit and only 5% are not
satisfied.

FINDINGS

 Most of the respondents are children’s & students

 Friends, Brand & Advertisements influenced the respondents to buy
Britannia Tiger Brand Biscuits.
40
 Some respondents are in need of some different tastes
 The advertisements which are given by the Britannia company on
TV ads are very attractive
 Most of the consumes are satisfied with quantity of Britannia Tiger Brand
Biscuits.
 Most of the consumes are not satisfied with taste of Britannia Tiger
Brand Biscuits.
 Most of the consumers are not satisfied with price of Britannia Tiger
Brand Biscuits.
 Most of the consumers are not satisfied with packing of Britannia Tiger
Brand Biscuits compare to Parle-G.
 Most of the consumers are prepare glucose biscuits.
 Most of the consumers are expect taste ,energy and health conditions
from biscuits

41
 CONCLUSION

As consumer satisfaction regarding Britannia Tiger Brand Biscuits in

to the market is low compare to Parle-G, the company y should take measure

action regarding Britannia Tiger Brand Biscuits to satisfy maximum level of

consumers. As Britannia is one of the largest selling Biscuits in India so they

should come with new feature for attracting. To improve the taste, Quality &

Quantity to attract the consumers towards Britannia Tiger Brand Biscuits

and also reduce the price of Britannia Tiger Brand Biscuits.

42
 RECOMMENDATIONS

 Reduce the price and should provide offer

 Change the packing and packing color of Britannia Tiger Brand Biscuits.

 To improve the taste of Britannia Tiger Brand Biscuits.

 They should maintain multi pack covers for packing of biscuits

 To improve the shapes of biscuits because the rectangle shape is old one.

 To improve the quality of Britannia Tiger Brand Biscuits.

 The hardness of biscuits should be same in all atmospheres.

 To carry customer awareness program.

43
 QUESTIONNAIRE
Dear Sir/Madam,
I am pleased to introduce myself Mr. Yuvaraj Rathod as MBA
student of SIKKIM MANIPAL UNIVERSITY of Health, Medical &
Technological Sciences, Bijapur. As a part of my curriculum I am
conducting a survey on “consumer satisfaction of Britannia tiger Biscuits in
Bijapur City”. The information provided by you will be strictly kept
confidential and used for academic purpose only.

Name: ________________________________ Contac No: ________________

1) Age
I. Below 10
II. 10 –20
III. 21 –30
IV. Above31

2) Occupation
I. childhood
II. employee
III. Student
IV. Housewives

44
3) Which brand biscuit do you like?

I. Britannia
II. Parle
III. dukes
IV. priyagold
V. sun feast

4] Which type of biscuit you like?

I. Cream
II. Glucose
III. Chocolate
IV. Salt
V. Butterscotch

5] What factors made you to purchase?

I. Energy
II. Hunger Satisfaction
III. Taste
IV. Health Condition
V.
6] Frequency of having Biscuits?
I. Once in Daily
II. Once in Weekly
III. Once in Monthly
IV. Once in Quarterly

7] How much quantity of biscuit you prefer to buy?

I. 50 gm
II. 100gm
III. 250gm
IV. 500gm
45
 V. 1kg

8] How do you come to know about the Britannia product?

I. Friends
II. Relatives
III. Brand
IV. Advertisement

9] What is your opinion about quality of the Britannia product?

I. Good
II. Better
III. Best
IV. Bad

10] Are you satisfied with Britannia product?

I. Yes
II. No

46
 BIBLIOGRAPHY

Donald.S.Tull -Marketing Research

Philip Kotler -Marketing Management

Web sites
www.google.com
Www. Superbrandsindia.com

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