QUESTIONNAIRE

Q-1 Which of the following long-term savings you are aware of?
a) Life Insurance
b) Mutual Funds
c) Fixed Deposits
d) Securities
e) Post Office Savings

Q-2 Do you have investment/ insurance plan on your name? (Yes/No)__________

Q-3 If the answer to the above question is ‘Yes’, please mention the details of the
insurance policy

Term: _____ Maturity year: ____ Premium: _____ Insurance coverage amount:
_____________

Q-4 From which source did you come to know about life insurance?
a) Newspapers &magazines
b) Radio
c) Internet
d) Tele-marketing
Others, specify_______________________

Q-5 In which companies you would like to purchase investment plan?

a) Government owned company public ltd.
b) Private company
c) Foreign company

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Q-6 Provide the reason behind choosing particular investment company?
a) Safety
b) Brand Name
c) Good Track
d) Good Return

Q-7 How important would it be you to make a right choice of brand?

a) Not at all
b) Equally important
c) very important

Q-8 Are you aware with the new unit link plane in the market?
a) Yes
b) No

Q-9 How do you made your purchase decision for life insurance product?
a) Consult other people to help choose best alternative available
b) Try to buy the same brand that my friends/colleagues have bought
c) Base my decision on the brand value of the company & product

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