Namaskar!

It was indeed great talking to you during my visit to your esteemed campus on
November 27-28, 2017. So far, we have endeavored to explore:

a. India Vs Global Perspectives on Global Businesses

India @ August 1947

Soft Loans extended
Inward Vs Outward Looking Policies
Import Substitution Vs Export Promotion Policy
Commodification/ Commoditisation of Currency
Missing the Economic Bus (1957)
Red Wheat...Rolling Plans.....Petrol Shock
Export Policy Resolution 1970
"Junk Bond" Economy ($1bn=28 days)
$...$'...$"
Challenges in getting $...$'...$"
Pegging/ Sterilizing (Japanese 1$=80Y/ 120Y)
PepsiCo case

b. Why IM? Why $s?

Why $?
Wider markets
For replenishing RM/ Tech Knowhow/ $ Further
Value passage Vs Not
Lengthening PLC
Market Portfolio
Technological Gearing
CSR
...and many more.

c. Factors Relevant in International Marketing

Following pointers shall be useful:

a. ?Factor Endowment
b. Culture, Socio-cultural, Lingual
c. Demographic
d. Politico-Legal Systems: Norms, Procedures and Documents, Techno-legal
e. Competition: Types and Rules
f. Economic Environment: Home and Host Nations, Micro and Macro Perspectives;
Levels of Environment, Currency
g. Physical Distance and Topology
h. Infrastructure available
i. Trade Policy Instruments
j. Regional Associations/ Groupings and Agreements
k. World Economic Order (Institutions)
l. Others

Recapitulate and think over these. You are expected to have basic reading on the
said topics before forthcoming class. Examples are must.

Stay learning!