Session 3 - Broadcast Media Costing Overview

1. What is the total cost to buy 500 GRPs if the CPP is $80.00.

40.000

2. What is the GROSS total cost of 500 GRPs if the NET CPP is $300.00.
300x500x1.15= 172.500

3. What is the total cost to achieve a campaign reach of 65% and an average frequency of 7.0 if the CPP is $276.48.

4. What is the total cost of a four week campaign if the weekly reach is 20%, the weekly frequency is 3.5 and the market CPP is
$382.00.

5. What is the total cost of an eight week campaign of 250 GRPs per week where four weeks of the campaign are in the Summer
period and four weeks are in the Fall period. The Summer CPP is $262.00 and the Fall CPP is $325.00

6. How many GRPs can be afforded with a budget of $500,000 and a market CPP of $273.00

7. How many GRPs can be afforded with a NET budget of $250,000 and a GROSS CPP of $88.50?

MKTG 3218
Introduction to Media
Session 3
 MKTG 3218
Introduction to Media
Session 3
Buying Broadcast Media

Program Period Cost (G) Rating

BCIT Today Mo-Fr 6p-7p $300 6.0
The Buyers Tue 7p-8p $500 7.5
Media Now Wed 7p-8p $250 3.0
What the? Thr 7p-8p $250 2.5
Well Thought Out Fri 7p-8p $225 2.3
From Afar Sat 7p-9p $450 5.5
BCIT This Morning Mo-Fr 6a-9a $175 2.0
Come Join In Mo-Fr 9a-10a $200 1.8
Early For Everyone Mo-Fr 10-11a $195 1.6
Leaving Shortly Mo-Fr 11a-12p $188 1.4
BCIT Lunch Hour Mo-Fr 12p-1p $335 2.1

1. How many ratings are available in Prime Time if one spot was available per program? (add up the ratings for the shows that are
in prime time.)

2. How many ratings are available in Fringe if one spot was available per program? (fringe is everything not in prime time)

3. What is the CPP for the following programs?

a. BCIT Today

b. Media Now

c. Well Thought Out

d. Come Join In

MKTG 3218
Introduction to Media
Session 3
 e. Leaving Shortly

4. Which Prime Time program is the most cost efficient? (Cost efficient means you reached the most people for the money you
have – or more bang for your buck)Why?

5. Which Prime Time program is the least cost efficient? Why?

Building Broadcast Schedules

Complete the missing elements

Spots per Week

Wk Wk Wk # of
Pgm Period Cost Rtg GRPs CPP Total Cost
1 2 3 occs
A Mo-Fr 6p-7p $300 6.0 5 5 5
B Tue 7p-8p $450 7.5 1 0 1
C Wed 7p-8p $250 3.0 0 1 0
D Thr 7p-8p $250 2.5 0 1 0
E Fri 7p-8p $225 2.3 1 1 0
F Sat 7p-9p $450 5.5 2 2 2
G Mo-Fr 6a-9a $175 2.0 5 5 5
H Mo-Fr 9a-10a $200 1.8 0 5 5
I Mo-Fr 10-11a $195 1.6 5 5 0
J Mo-Fr 11a-12p $188 1.4 3 4 3
K Mo-Fr 12p-1p $335 2.1 5 2 5

TOTAL

1. What % of the overall schedule is in Prime?

MKTG 3218
Introduction to Media
Session 3