C.

Major Assumption

The company, being the Philippines’ number one fast food chain, would want to maintain its position in
the market and it has to live up with the demands of their consumers. For Jollibee to maintain its
success and growth, it should analyze and prepare their investments very well. The company’s
investments are focused on expanding locally and internationally bringing Jollibee closer to the heart of
Filipinos across the world, providing the joy and the happiness through their service and quality food.
Also, Jollibee is continuously strengthening their management and operations by making sure that their
employees are prepared and trained to serve the consumers well, with a good management and
operations the company will be able to achieve its goals and objectives easily. Jollibee will strengthen its
ties with companies all over the world and through acquiring these companies that are also making their
name all over the world; it is one of the major strategies of Jollibee to stay on top among the other
players in the market. However, the company should prepare for major changes in the market and in
operations to avoid any inconvenience on the part of the company and most especially on the part of
the consumers. Jollibee ensures to provide quality food and service to its consumers and make sure to
reach out to wider consumers worldwide.