PHILIPPINE GLOBAL BANANA SUMMIT
05 November
8:00am Float Parade of Banana Companies
Registration/ Ribbon Cutting / Opening of Exhibits
9:15am
Welcome Remarks
Mayor Sara Z. Duterte *
Mayor, Davao City
9:30am
President’s Keynote Message
Our new President will have the opportunity to play a
significant role in the ASEAN community of nations for the
next six years. What are his views on the state of
Philippine Agriculture and what is needed to put it back
on the road to sustainability?
Hon. Benigno “PNoy” C. Aquino III *
President, Republic of the Philippines
10:00am “Philippine Agricultural Development Plan 2011-2016”
Agriculture is the backbone of our Mindanao economy.
With increasing national development plan for the
agriculture sector as it produces all the food for
subsistence and provides a base for employment. There
is an imperative to understand the medium term
national development plan for the country. What role
will Mindanaoans play in sustaining the supply of
agricultural products for local, national and global
consumption?
Hon. Proceso J. Alcala *
Secretary, Department of Agriculture
11:00am
“The Global Banana Economic Forecast in the next 10
years”
Bananas are the main fruit in the international trade and
the most popular one in the world. The banana industry is
an important source of earnings for major banana
exporting countries such as the Philippines and the Latin
Americas. With the recent radical developments in
production, export, marketing and consumption of
bananas, understanding the global demand and supply
scenario in the next decade is crucial to the Philippine
economic development plan.
Mr. Kaison Chang
Head, Inter-governmental Group on Bananas and
Tropical Fruits, Food & Agriculture Organization (FAO) of
the United Nations
12:00nn
Lunch VIPs / Press Conference (Q&A) / Awarding Best
Booth Competition
06 November
9:00am
Highlights of the 2010 FAO World Banana Forum:
“GAP for Global Agriculture”
Good Agricultural Practices are “practices that address
environmental, economic and sustainability for on-farm process
and result in safe and quality food and non-food agricultural
products.” (FAO COAG 2003 GAP Paper). This session highlights
the potential benefits and challenges related to Good
Agricultural Practices.
Ms. Loretta Sonn*
Focal Point for GAP, UN-FAO
9:45am “Benchmarking Best Practices among Banana Producing
Countries”
With the stringent quality policies in the global market for fresh
bananas, banana-producing countries have to learn from each
other's best practices in order to survive and stay competitive.
Producing bananas is not a simple business and it requires years of
experience before premium bananas are perfected.
Speaker 1: Philippines –Mr. Alex Valoria,TADECO *
Speaker 2: Costa Rica-CORBANA for Ecological Banana Farming
*
Speaker 3: ACP (African Caribbean Pacific) *
Speaker 4: Ecuador *
10:15am “Strengthening the Economic Value Chain for the Banana
Industry”
The Cavendish banana industry in the Philippines has seen
unprecedented growth in the past twenty years. This session seeks
to “identify the binding constraints and opportunities to further the
development of the banana sector as well as identify investments
in infrastructure that can improve the sector’s competitiveness
and insure a greater inclusion and participation of smallholder
growers in sustainable banana value chains” (Agribusiness Value
Chain, Logistics and Infrastructure for Growth Study
Complementary Banana Value Chain and Infrastructure Analysis
Paper).
11:45am Dr. Larry Digal
UP Mindanao
New Markets: Where next for RP banana growers and exporters?
The most challenging area in the fresh banana trading is the
market development. With the Philippine Cavendish touted as
the world's best banana because of its distinctive tastes, existing
trade policies make it very hard to penetrate new markets. This
session looks at how Republic of the Philippines growers and
exporters are meeting the challenges of the 21st Century.
Speaker 1: Mr. Brian P. Doherty, Economic Counselor, US Embassy*
Speaker 2: Mr. Pablito Chito Kang, Counselor, DFA & Trade,
Political & Economic, Australian Embassy*
Speaker 3: Mr. Omer Asim Aksoy, Commercial Counselor, Turkey
Embassy*
Speaker 4: Mr. Saeed Bin Hamad Alqabith Altunaiji, Counselor,
UAE Embassy*
12:30pm
Signing of Resolution for a creation of “Philippine Banana
Research Institute”
 AGRI-CONFERENCE (AgriCon)
05 November 2010
1:00pm Developing New Varieties for the Global Banana
Market
Speaker: Rene Rafael C. Espino, Director, High
Value Commercial Crops Programme, DA *
RESEARCH & DEVELOPMENT
2:00pm Creating High-Value Products for New Markets
Speaker: Ferdie Y. Marañon,Sagrex Foods*
3:00pm Natural Farming Technology: Why less is more?
A revolutionary technology, leaving the nature
the way it is. It makes all inputs from natural
materials, observes the law of the Nature and
respects the rights of crops and livestock.
Speaker: Andrey “Less Is More” Lim,
Founder/Consultant, Tribal Mission Foundation
International Inc. & 2009 Secretary of Agriculture
Awardee for Outstanding Organic Agriculture Initiative*
1:00pm The Elements of an Ecosystem for
Entrepreneurshiip
INFRASTRUCTURE/ TALENT & DEVT.
*Speaker: Danilo A. Songco, President &CEO,
PinoyME Foundation
2:00pm Bringing the Workforce to the 21st Century:
Developing Competencies for Biodiversity
Speaker: Dr. Ireneo Amplaya, Dean College of
Agribusiness, USEP Tagum*
3:00pm Is it the CIO’s Time to Shine in Global
Agribusiness?
The value CIOs can bring to the enterprise is
limited only by their energy and imagination.
Sadly some organizations just don't get it.
Speaker: Jonathan de Luzuriaga, Managing
Director, Tholons Southeast Asia *
1:00pm Philippine Perspective on CSR and Rural
Development
A look at how Phil Banana growers are helping
AWARENESS / ADVOCACY
achieve sustainable development in the rural
communities
GENERAL PUBLIC
Keynote: Philippine Business for Social Progress
Discussants:
 Charles Feibel, GEM 3 Program*
 Rene Dalayon, President, MBGEA*
 Anthony Sasin, TADECO*
 Jose Miguel O. Soriano, AMS*
 Carlito Ona, DOLE, Stanfilco*
2:00pm Risk-Mitigation and Protection of People’s Health
and Environment
Speaker: Dr. Lilian de las Llagas, UP Manila,
Dean of Public Health
3:00pm Best Practices: Champion Agricultural Growers
Speaker1: Lito Apuzen, General Manager, Tupi
Balangon Growers Association (TUBAGA), Inc.* -
Polyculture Organic Way
Speaker 2: Moises Torifera, Sumifru *
Speaker3: Romy Garcia, Davao Del Norte*
06 November 2010 07 November 2010
Banana Fiber: A cost competitive option versus The Viability of Poly-Culture and
traditional textile Crop Rotation
Increasing demand of eco-friendly clothing in
developed countries like Europe, USA and Canada is Speaker: Hon. Lornito Orillaneda*,
likely to boost the use of natural fibers in global textile Regional Director, PCA*
industries for various applications.
Speaker: Maria Cristina Briaz – TADECO *
The Export Quality Cocoa Value Chain Value Chain of Organic Rice in
Keynote: Nicholas Richards, Chief of Party, ACDI- Mindanao
VOCA* (+) Speaker: Rene Guarin, ICCO (Inter-
Discussants: Church Cooperation for
 Mars Chocolate Development Organization) * (+)
 Malagos Farms
Converting Coconuts into Value-Added Products Demand of Fruits & Vegetables in
the Philippines
Speaker: Hon. Lornito Orillaneda*, Regional Director,
PCA* Speaker: K.M.B Buladaco, USEP*
The Real Cost of Agri-Trade & Export Providing Guidelines for
Understanding the cost of compliance to regulatory Accreditation of Mango Classifiers
guidelines in crop-disease control, export
documentation & taxation
*Speaker: Melissa Malabanan, Senior Sales
Manager, Maersk Line
Mobilizing Public and Private Investments for Small & Improve your Productivity through
Medium Banana Growers Good Agricultural Practices
Speaker: Alex Buenaventura, President, One Network Speaker: Romy Falcon, DA
Bank Regional Technical Director
Sustainable Resource Management for Agriculture Food Safety & Food Packaging for
Speaker: Leo Avila, City Agri Officer, Davao City Processed Foods
Speaker: Cristina B. Ramos, Food
Processors Association of Davao
Agricultural Tourism: A Growing Niche Market for the The Agri-Development Board on
Industry Institutionalization of Organic
Expanding income opportunities for rural communities farming in Davao City
while reinforcing the need to support local growers by Speaker: Prof. Adrian Tamayo,
allowing visitors to experience what it is to be part of University of Mindanao
the land.
Keynote: Charito Puentespina, Malagos Garden
Resort*
Discussants:
 Lawrence T. Co, Representative for Leisure, Banana
Beach*
 Maria Cristina Briaz, TADECO Livelihood Tours*
Davao Success Stories
Speaker 1: Mark Dumandan Gawad Scientista
Awardee, 2009 *
Speaker 2: Malagos-Mars Choc Venture for Cacao *
Gender Equality and Agriculture Employment
Speaker: Estrella Turingan, Head, NSCB XI
* To be confirmed
 davao trade expo

REGISTRATION FORM Sponsor • Exhibitor • Advertiser • Delegate

Company Name:

Authorized Signatory: Designation:

Address:

Telephone Nos: Fax Nos.:

Website: Email Address:

Line of Business:

Company Name to Appear on Fascia Board: (maximum of 20 characters)

Please list my company as a: For group registration, please log on to www.davaotradeexpo.com

SPONSOR
SUMMIT
Co-Presentor Php 1, 000,000 Local Delegate Foreign Delegate
Platinum Php 500,000
3- day Summit Php 2,500 $ 500
Gold Php 300,000
& Agri conference
Silver Php 150, 000
Copper Php 75, 000 Agri-Conference only Php 1,500 $ 300
Bronze Php 30, 000
Appreciation Night Php 150, 000

Php 2,500
EXHIBITOR 5% Early Bird Discount $ 500
5% Patronage Discount ADVERTISER
5% DCCCII member Discount Plenary Session Php 1,300
Back Cover Php 40, 000
AgriCon (Track Session) Php 500
Inside Front Cover Php 30, 000
Foreign Exhibitor $ 1,200 Booth No.___________
Inside Back Cover Php 30, 000
Corporate Prime (2mx3m) Php 28, 000 Booth No.___________
Full Page Php 20, 000
Corporate Non-Prime (2mx3m) Php 25, 000 Booth No. ___________
Half Page Php 10, 000
Tent (3mx3m) Arellano St. Php 12, 000 Booth No. ___________
One Fourth Page Php 5, 000
Open Space (2mx2m) Food Court Php 5, 000 Booth No. ___________

Prices are subject to change without prior notice This serves as a binding contract between my company and DCCCII.

______________________________________
Authorized Signatory/ Date Signed
(Signature over Printed Name)
...............................................................................................................................................................................................................
Please fax this form to the DATE secretariat at (082) 226-4433 and (082) 305-1423 or hand carry it to DCCCII at 2F DCCCII Bldg., JP Laurel Ave., Bajada, Davao City. You may also visit
www.davaotradeexpo.com for more details.

Reservation should be confirmed with the DATE secretariat only. Payments may be made through cash deposits, bank draft or cheque payable to the Davao City Chamber of Commerce
and Industry, Inc. PNB Account No. 31-114-990002-5. A fifty percent (50%) non-refundable down payment is required upon confirmation, but deductible to the actual payment of the client.
Full payment is to be settled on or before October 15, 2010. A patronage discount of five percent (5%) will be given for the repeat exhibitors since DATE 2008. Plus another five percent (5%)
if the company is a member of the Davao City Chamber of Commerce and Industry, Inc. Five percent (5%) early bird discount will be given upon reservation and full payment not later
than 15 September 2010.

Important Note:
 Attendance will only be allowed upon full receipt of payment. Please indicate clearly on your cheque/bank draft/telegraphic transfer what your payment is for.
 Cancellations: Request for refunds should be made in writing before September 21, 2010. Refunds will be subject to an administrative charge to be borne by the registrant. Bank charges
that occur will also have to be borne by the registrant. No refunds will be provided for cancellation or no show after this date.
 The organizer reserves the right to refuse entry to any participant (exhibitor/sponsor/advertiser/delegate) as it deems fit.
 Should there be a need to cancel the event, the organizer will refund participants for registration fees paid, and will not be held responsible for any travel and/or accommodation costs
incurred.
 All participants must be in proper attire. Those in shorts, sleeveless, slippers or sports sandals will not be allowed entry. The organizer reserves the right to refuse entry to delegates who are not
appropriately dressed.