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  • Presented in Partial Fulfillment of The Requirements For The Degree of Bachelor of Economics

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    This thesis examines how perceived product attributes and brand awareness influence purchase intention for a local fashion brand in Malang, Indonesia called Screamous Clothing Company. The study analyzes potential consumers of Screamous through surveys to understand how their perceptions of quality, design, price and awareness of the Screamous brand impact their willingness to purchase Screamous clothing.

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    Cover Minor Thesis

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    This thesis examines how perceived product attributes and brand awareness influence purchase intention for a local fashion brand in Malang, Indonesia called Screamous Clothing Company. The study analyzes potential consumers of Screamous through surveys to understand how their perceptions of quality, design, price and awareness of the Screamous brand impact their willingness to purchase Screamous clothing.

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    14 views1 page

    Presented in Partial Fulfillment of The Requirements For The Degree of Bachelor of Economics

    Uploaded by

    anjani
    This thesis examines how perceived product attributes and brand awareness influence purchase intention for a local fashion brand in Malang, Indonesia called Screamous Clothing Company. The study analyzes potential consumers of Screamous through surveys to understand how their perceptions of quality, design, price and awareness of the Screamous brand impact their willingness to purchase Screamous clothing.

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    THE ROLE OF PERCEIVED PRODUCT ATTRIBUTES AND BRAND

    AWARENESS IN CREATING CONSUMER PURCHASE INTENTION ON


    LOCAL FASHION BRAND
    An Empirical Study on Potential Consumer of Screamous Clothing Company,
    Malang Branch

    By:

    Tri Aryani

    115020207121008

    MINOR THESIS

    Presented in Partial Fulfillment of the Requirements

    for the Degree of Bachelor of Economics

    MAJOR IN MARKETING

    INTERNATIONAL UNDERGRADUATE PROGRAM IN MANAGEMENT

    FACULTY OF ECONOMICS AND BUSINESS

    BRAWIJAYA UNIVERSITY

    2015

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