A

SYNOPSIS ON

[Brand Awareness in Retail Management]

To Study the brand awareness and its challenges into the retail
outlets

SUBMITTED TO

SAVITRIBAI PHULE PUNE UNIVERSITY

IN PARTIAL FULFILMENT OF THE DEGREE OF

BACHELORS IN BUSINESS ADMINISTRATION (BBA)

IN

HOSPITALITY AND FACILITIES MANAGEMENT (HFM)

UNDER THE FACULTY OF MANAGEMENT

UNDER THE GUIDANCE OF

PROFESSOR – MRS DEEPA PRASAD

SUBMITTED BY

Sanket Dnyaneshwar Rajole

 ROLL NO : 19633

To Study the brand awareness and its challenges into the

retail industry
OBJECTIVES

1. To study the brand awareness process required in retail industry

2. To understand the barriers of brand awareness in retail industry
3. To analyse the process and update the current strategies
4. To solve this issue with a sustainable solution

WHAT IS YOUR RESEARCH ABOUT?

The research is about understanding competitive edge through branding
across the retail industry and building sustainable solutions to make brands
stand uniquely in a competitive world.

This research gives you significant factors that are required to make a brand
survive in the retail industry.

SIGNIFICANCE OR IMPORTANCE OF YOUR STUDY/ RESEARCH ?

This research will clarify some important factors related to making an impactful
revenue and sustaining it for decades. The pandemic has changed complete
scenario of industry and following are the factors why its important :

● To make a stand in competitive edge of brands in retail industry

● Building sustainable strategies and upgrading them accordingly to
approach maximum customers
● To analyse the loopholes in brand awareness process of retail industry
● To understand the process of branding of successful businesses