REACH AND OTS

Example 1
Publication Circulation Readers/copy Total reach Duplication
A 100,000 4 400,000 75,000 (18.75% of total reach)
B 125,000 4 500,000 75,000 (15% of total reach)

Net or unduplicated reach 400,000 + 500,000 – 75,000 = 825,000

OTS calculations
Publication A 400,000 – 75,000 = 325,000 X 1 = 325,000 exposures
Publication B 500,000 – 75,000 = 425,000 X 1 = 425,000 exposures
Common readers 75,000 X 2 = 150,000 exposures
Total impressions 900,000

OTS 900,000 825,000 = 1.090909…

Example 2

Let us assume duplication = 100,000

Net reach 400,000 + 500,000 – 100,000 = 800,000

OTS 300,000 + 400,000 + 200,000 800,000 = 1.125

Example 3

Let us assume duplication = 75,000 and number of releases 2 in A and 3 in B)

Publication A 400,000 – 75,000 = 325,000 X 2 = 650,000 exposures

Publication B 500,000 – 75,000 = 425,000 X 3 =1275, 000 exposures
Common readers 75,000 X 5 = 375,000 exposures
Total impressions 2,300,000

OTS 2300,000 825,000 = 2.787878…