CHAPTER TWO

2.0 BUSINESS DESCRIPTION

2.1 BUSINESS NAME

The name of the business will be KNIGHT MBEGU SUPLIERS. The name is well known and is aesy to
interpret by thepeople of Kakamega town. The reason for choosing the name mbegu is:

 It is a Swahili name well kown all over the place

 The name is popular and used by the people of Kakamega

The main reason for choosing this kind of business is:

 Most people from Kakamega are farmers

 Most people in Kakamega use farm products
 The climate and altitude in Kakamega favors farming of ceareals in most cases

2.2 BUSINESS LOCATION AND ADRESS

My business will be located in Kakamega town opposite oilibya petrol station next to superloaf bakery.

The reasons for chosingthis place is:

 The place is highly accessible due to tarmac road

 The place ishighly populated hence this will provide more customers
 The place is well secured

The address and contacts of the business will be

KNIGHT MBEGU SUPLLIERS

P.O BOX 157-50100

KAKAMEGA

TEL:0711680640by

EMAIL: knightmbegusuplliers@yahoo.com

2.3 FORMS OF BUSINESS OWNERSHIP

The enterprise will be of partnership,owned and managed by the owners who will be the managers of
the business and will be abe to:

I. Enjoy the top secrets of the business

II. Offer the initial capital
III. Make essential decisions of the enterprise
IV. Be the boss of the business
V. Make the management decisions
VI. Set the hours of operationsof thebusiness
VII. Set the prices of services and goods
VIII. Hire employees

2.4 TYPE OF BUSINESS

The business will be new because it will be the fast time I had decided to do it. The mode of the business
will be small scale since it is a start up business.

2.5 PRODUCTS AND SERVICES

In my business I will be selling hybrid seeds of maize, sorghum, peas, groundnuts and many
more.discount shall be granted to customers who wlll buy more than 10kg of the product.

2.6 JUSTIFICATION OF THE OPPORTUNITY

The Knight Mbegu Suppliers Enterprise has analyzed and intents to be marketing the product dirct to
customers due to increased population at this place and within the whole country. The road network
around the proposed business site is well therefore custmers can get access to the business. The
manager has proper managerial skills which will help her for purchasing the best grades of the material
and high quality for high profit of the market.

2.7 INDUSTRY

The business fall under seed processing industry. My intense is to provide certified seeds to the farmers
that will lead to high production of the food to the society. The business also intends to provide
employment to the people in society. The business will be under small, stable and growing.cross over
technology will be used to come up with hybrid seeds such that will lead to more food production in the
society. The online advert of the seeds is also done in my industry.
 KITALE ROAD KISUMU ROAD

KAKAMEGA U YAKO
TOWN HALL SUPERMARKET

JILVIC
SUPERMARKET
KNIGHT
SUPERLOAF MBEGU
SUPLIERS

OLIBYA
PETROL
STATION
2.8 BUSINESS GOAL

SHORT TERM GOAL

My short term goal will be to maximize the profit, create employment opportunity to people in society,
improve my wealth status and to provide customers with quality goods and services,

LONGTERM GOAL

Intend to open more branches all over the country and outside the country to reach more customers
locally and internationally.i will also ensure that the products are sold in attractive packages to impress
the customers with improper instructions and maintain good service nationally and internationally.

2.9 ENTRY AND GROWTH OF STRATEGY ENTRY

Before I start the business, I will make sure it is well known to the people in the society by advertising
the business using media such as TVs, newspapers and radios. I will also avail posters at strategic places
for easy access by the views.

GROWTH

In this business I will ensure provision of quality goods and services to the customers work with clock
with my employees and make sure Iam meeting my employees needs
A