Revised Assignment1 02

UNIVERSITAS INDONESIA
ANTI-SCRATCH FOR GADGET
Report Assignment 1
GROUP 2
GROUP PERSONNEL:
DENIS YANUARDI (1106053003)
LATIF ALFANSYAH (1106008946)
NAHIDA RANI (1106013555)
STELLA LYDIA MARIA (1106052953)
TRI ALI HERVIANSYAH (1106068434)
CHEMICAL ENGINEERING DEPARTMENT

ENGINEERING FACULTY
DEPOK
FEBRUARY 2014
TABLE OF CONTENT
ANTI-SCRATCH FOR GADGET .....................................................................................i

TABLE OF CONTENT .................................................................................................... ii
TABLE OF FIGURE ....................................................................................................... iii
LIST OF TABLE ..............................................................................................................iv
CHAPTER 1 INTRODUCTION........................................................................................1
1.1 Background ............................................................................................................1
1.2 Objective ................................................................................................................2
1.3 Problem Identification ............................................................................................3
1.4 Problem Boundary .................................................................................................3
CHAPTER 2 BASIC THEORY .........................................................................................4
2.1 Development of Gadget..........................................................................................4
2.2 Definition of Anti-Scratch Product .........................................................................6
2.3 Types of Anti-Scratch for Gadget ..........................................................................7
2.3.1 Screen Protector ............................................................................................7
2.3.2 Case ............................................................................................................ 10
2.4 Development of Anti-Scratch Product.................................................................. 13
2.4.1 History ........................................................................................................ 13
2.4.2 Screen Protector Nowadays ........................................................................ 14
2.4.3 Nano Technology Intervention ................................................................... 15
CHAPTER 3 CUSTOMER’S NEEDS IDENTIFICATION ............................................ 16
3.1 Interpretation of Needs ......................................................................................... 16
3.2 Costumer’s Needs Grouping and Ranking ........................................................... 18
CHAPTER 4 PRODUCT SPECIFICATIONS ................................................................. 21
4.1. List of Metrics ...................................................................................................... 21
4.2 Benchmarking ...................................................................................................... 23
4.3 Product Specifications .......................................................................................... 24
CHAPTER 5 CONCLUSION .......................................................................................... 25
REFERENCE................................................................................................................... 26
Appendix.......................................................................................................................... 28
ii
TABLE OF FIGURE
Figure 2.1. Handy-Talkie ...............................................................................................4

Figure 2.2. First Touchscreen Handphone ......................................................................5
Figure 2.3. Screen protector is clear and have a glossy ..................................................7
Figure 2.4. Anti-spy of screen protector .........................................................................8
Figure 2.5. Anti-glare of screen protector ......................................................................8
Figure 2.6. Screen protector have an olephobic (anti-fingerprints) ................................9
Figure 2.7. UV Filter of Screen Protector.......................................................................9
Figure 2.8. How Anti Smudge Nano Coat Works ........................................................ 15
Figure 3.1 Mind Map Diagram for Customer’s Needs With Ranks ............................. 25
iii
LIST OF TABLE
Table 3.1. The Grouping and Ranking for Customer’s Needs of Anti-Scratch
Product for Gadget .................................................................................. 18
Table 4.1. List of Metrics for Anti-Scratch on Gadget Product ................................ 21
iv
CHAPTER 1
INTRODUCTION
1.1 Background
A very rapid technological development makes many new devices
invented to meet the needs of human beings or just to give more specific function.
One that we often hear is “gadget”. Gadget is a small technological object that has
small size and some particular functions. Besides that, gadget has newer
technology which is more sophisticated than technology that was first invented.
For example, laptop and handphone, each is a form of gadget of a computer and
telephone that had been developed.
Human dependence on gadget will be increased because there are a lot of
function that can be performed by gadget. For example from the existing
technology, such as handphone. It is not only used as a communication tool, but
also as a camera, music player, video recorder, map & navigation, internet
connection, etc. Besides that, gadget can also indicate one’s social status. The
more expensive and sophisticated gadget that one have, the higher social status
that one get. However, protection and maintenance is strongly needed by the
owner of gadget, especially for the touch screen gadget which is more risky to be
broken.
Touchscreen is a visual electronic display that is easy to be used. One just
have to touch the screen with a special stylus/pen or fingers. This technology
becomes very vital because when it is damaged, the other features on the gadget
could not be started. One of the most common damage is scratch that could reduce
the aesthetic value of gadget or even interfere the function of gadget. Scratch can
appear on the screen as well as on the casing since the owner show less caution of
falling or rub against other objects when it is stored.
Protection could be done by using anti scratch product on gadget.
Nowadays there are a lot of anti scratch product that is available in the market.
However, none of them have met the needs of consumers. The better the quality,
the higher the price is, and vice versa. For example, those which have a good price
are easily to get damage, they only last for a few months.
2
Based on the National Statistics Agency, Indonesia GDP per capita income
for upper-middle class in 2013 is US$3000 a year whereas for lower-middle class
is US$1000 a year. Besides that, based on the Indonesian Provincial Wage
Councils, the price of a decent life for upper-middle class is US$2700, so all that
remains is US$300 for the additional needs, and the price of the decent life for
lower-middle class is US$950, so all that remains is US$50 for the additional
needs. Back to the anti-scratch products, the average price of a good quality anti
scratch products that exist today is US$20, and for the poor quality anti scratch
product is only US$2 (source : www.amazon.com).
The good quality anti scratch products are usually lasted at least one year,
which means one in the upper-middle class need 6,67% of their remaining money
and one in the lower-middle class need 40% of their remaining money just for a
good quality anti scratch. As we know that the cheap anti scratch products always
have a poor quality. Its are usually lasted for only three months, so that if one use
those poor quality anti scratch, they will need four anti scratch in a year, which
means the cost required for poor quality anti scratch is US$8 in a year. If we
compare it with one’s remaining money, one in the upper-middle class need
2,67% of their remaining money, and one in the lower-middle class need 16% of
their remaining money. Surely this is not worth, because there are many other
additional needs that are more important.
Therefore, anti scratch product innovation is needed. With the problems
that exist today (good quality anti scratch products are expensive and those that
are cheap, have a poor quality), we decided to make a new innovation of anti
scratch product which have a good quality such as lasted for at least one year, and
also has a friendly price for both upper-middle class and lower-middle class.
1.2 Objective
Our objective in writing this paper is to develop a general concept and
design of a product that specializes in protecting screen and case of gadget
especially from scratch. This new product would have a better design than the
existing product and solve all the main problems and consumers needs, such as
lasted for at least one year, and also has a friendly price for both upper-middle
3
class and lower-middle class.. By writing this paper and propose the design, we
hope that we could help people to protect their gadget from scratch in a better
way.
1.3 Problem Identification

Below is the list of the problem identification from the existing anti-
scratch product:
1. Most of the existing anti-scratch are still less resistant to friction with
rough surfaces and sharp objects.
2. Most of the existing anti-scratch product still could not stick strongly.
3. Most of the existing anti-scratch product have a limited/incomplete
features, thereby it still limits the consumers needs.
1.4 Problem Boundary

In order to narrow the scope of the problem to be more focused, we make
some statements about the problems to be the boundary. These are:
1. This anti-scratch product is made to protect screen and case of gadget.
2. This anti-scratch product is not easily broken.
3. This anti-scratch doesn’t cause negative impact for health and
environment.
4. This anti-scratch product is devoted to the domestic market.
5. Our main consumers are gadget users (smartphone, tablet, and laptop).
6. This anti-scratch product is a better variant of the existing product. It
would be lasted for at least one year and has a friendly price.
4
CHAPTER 2
BASIC THEORY
2.1 Development of Gadget

2.1.1 Handphone
a. Generation Zero Handphone (0G)
The discovery of handphone was begun at 1920 when the Detroit
Michigan Polics Department tried to use one way phone on car.
Figure 2.1. Handy-Talkie

(source : Aguirre. 2011.http://www.ourstory.com/thread.html?t=518045 accessed on February 14,
2014, 22:00 WIB)
b. First Generation Handphone (1G)

The first generation of cell phone was created on April 3 rd 1973 by Martin
Cooper from Motorola Corp. This cell phone had large size, 30 lbs weight, and
still used keypad.
c. Second Generation Handphone (2G)
The second generation of handphone was discovered at 1990’s. The cell
phone in this generation also had a smaller size and lighter because of the digital
chip technology.
d. Third Generation Handphone (3G)
The 3G cellphone was the first network operator that give customer a to
wider range, include the internet and advance video call technology. It was the
first cellphone using touch screen.
5
Figure 2.2. First Touchscreen Handphone

(source : Jonathan, C. 2010. http://shin99.files.wordpress.com. accessed on February 14,2014,
22:25 WIB)
e. Fourth Generation Handphone (4G)

Touchscreen technology was still used in this generation, even it became
more popular. So that touch screen technology continued to develop.
2.1.2 Laptop Development

Before laptop officially published, the idea about portable computer was
founded by Alan Kay. It was the first computer that was easy to bring anywhere.
a. Compaq
In 1983, Compaq released their first product, Compaq portable, that was
successful enough in market. This computer was easier to carry than the previous
invention because of its lighter weight.
b. Epson
Another computer that was released in 1983 was Epson HX-20. This
computer used 68 full key of keyboard.
c. GRID Compas 1101
Compas 1101 was released in April 1982. This model made us able to
open and close it easily, so that the monitor headed with keyboard like laptop that
we know today.
d. Kyocera Kyotronic 85
In April 1986, IBM released their first commercial laptop, IBM PC
Convertible. This laptop had 13 lbs LCD screen which eased us to carry it.
6
e. NEC and Apple Computer

In 1989, NEC and Apple Computer released their products, NEC Ultralit
and Apple Machintosh Portable. This laptop weight was no more than 2 kg.
Machintosh Portable was released by Apple Computer. Unfortunately the sales of
Mac Portable was not so good because its shape, which was not eye-catching.
f. Apple Power Books
The next laptop series of Apple Computer, Apple Power Books, was
released in 1991. It was a de facto standard laptop design untill now. It was shown
by it’s placing of keyboard, palm rest, and trackball.
2.2 Definition of Anti-Scratch Product

Every thing that is important to have the protection to keep it from
damage. The protection can be formed of layer or the material to be mixed with
that important object. All of them is used to keep of external interference for the
important objects. One of external interference is friction that can make a scratch.
That scratch can spoils the beauty of the object. So, that object must be protected
by scratch protector, is called anti-scratch.
A substance to protect certain parts from scratches is called anti-scratches.
Anti-scratches is one of the innovations to protect the favorite items or something
that want to be protected from the scratches. Commonly, anti-scratch used as the
top layer of something that want to be protected. There is also a mixture of
materials used. Thus, if rubbing against the other things or materials, the objects
that want to be protected is not exposed to scratches. Those scratches would be in
an anti-scratches layer. But, sometimes those scratches is very deep, they can
damage the anti-scratches layers and they is scratching the protected items. So, the
materials of anti-scratches must be strong to keep the protect items.
For example, the objects using a anti-scratch are glasses, teflon, LCD,
gadget, and the others. In this report will be limited to discussion of the using
anti-scratches for gadget only. Anti-scratches for gadget are used to protect the
consumer’s favorite gadgets. Commonly, the part of want to be protected are
screen and body of gadget. Anti-scratches which is on the screen gadget is called
screen protector and on the body gadget is called case.
7
2.3 Types of Anti-Scratch for Gadget

There are three kinds of gadgets are mobile phone (handphone), tablet, and
laptop. Now, handphone and tablet have been classified into the smart phone.
They also use touch screen technology in operated. So, the screen must be
maintained both its subtlety.
2.3.1 Screen Protector

A screen protector is an additional sheet of material that can be attached
to a screen of an electronic device and protect it against physical damage. The
gadgets are already using touch screen technology, so need to attention to the
clarity of the display on the screen.
Types of screen protector for gadget :
a. Protectors that are clear and have a glossy finish.
Clear screen protector is a screen protector which is smooth,
transparently, and has optimal clearity for viewing on gadget screen. The
function is just protect the screen from scratches.
Figure 2.3. Screen protector is clear and have a glossy

(Source: Anonim. 2014. http://www.vanns.com/shop/Hammerhead-GLOSSY-SCREEN-
PROTECTOR-Clear-Glossy-Screen-Protector-for-iPad-2/product-758948946 accessed on
February 15,2014, 18:00 WIB)
b. Protectors that seem black when looked at from an angle.

This type of screen protector is called privacy screen protector, or
commonly known as anti-spy. It is not only protect screen gadget, but also
8
limit the user’s perspective on the screen. Just users who have 0° angle to the
screen are able to see the display clearly, so the other people who have more
than 20° angle can not see what’s on the display. Thus, the user’s privacy can
be protected.
Figure 2.4. Anti-spy of screen protector

(Source: Anonim. 2014. http://myplanetdeals.com/?product=anti-spy-screen-protector-
for-iphone-44s accessed on February 15, 2014, 18:05 WIB)
c. Protectors that have a mirror coating.

This screen protector use materials that have reflection like a mirror.
When the display is turned off, the screen protector become a mirror.
d. Protectors that have an anti-glare coating.
This screen protector is designed to reduce on the amount of light that
reflects of the display. This light or glare can be very fatiguing to user’s eyes.
Further more, it is can reduces the colors, contrast, and sharpnesss of the
display. Thus, anti-glare can makes more pleasant for users to see the display
for a long time.
Figure 2.5. Anti-glare of screen protector

(Source: Anonim. 2014. http://www.ergoware.com/antiglare-frameless-privacy-filter-for-
laptops-p-770.html accessed on February 15, 2014, 18:20 WIB)
9
e. Protectors that have an oleophobic coating to reduce fingerprints

Screen protector with an oleophobic can help reduce the attachment and
appearance of fingerprints. It is making easier to clean without the build up of
grease that can lead to a rainbow sheen effect for screen gadget.
Figure 2.6. Screen protector have an olephobic (anti-fingerprints)

(Source: Anonim. 2014. http://www.perfectfittech.com/blogs/news/9840236-does-the-iphone-
5-5s-5c-need-screen-protection-is-a-screen-protector-really-necessary#sthash.QgPGkTd9.dpuf
accessed on February 15, 2014, 18:30 WIB)
f. Protectors that filter UV

This type of screen protector is used to screen out UV rays. UV rays
come from sun light. This screen protector can prevent sun light mingled on the
screen, so when the screen exposed with sunlight, the screen become not glare
and the user can see the screen clearly.
Figure 2.7. UV Filter of Screen Protector

(Source: Anonim. 2014.http://www.amazon.com/DURAGADGET-Filter-Screen-
Protector-Apple/dp/tech-data/B005K7R1AA accessed on February 15, 2014, 18:30)
10
g. Protectors with a matte finish

This type of screen protector is transparent and hubcap.
h. Protectors with impact protection and shatterproof properties.
The protector is scratch resistant, stress resistant, drop resistant and a has
special self healing capability with dissipative functioning embodied.
Shatterproof uses the physics concept of dissipation, dissipation embodies the
concept of a dynamical system where important mechanical modes, such as
waves or oscillations, lose energy over time. shatterproof does exactly the same
to protect devices from drops and shocks, drops and stress which wireless
devices usually do not survive.
2.3.2 Case
When a body of gadget is contacted with a rough surface, it is can make
a scratch. So, the body of gadget must be protected also. Here is an overview of
some the best types of cases to protect gadgets.
a. Polycarbonate Cases
Polycarbonate is type of tough, durable plastic used in some gadget
cases today. Polycarbonate is the same material used in bulletproof windows,
so user can be assured it will offer maximum protection for user’s gadget.
Many polycarbonate gadget manufacturers also offer additives or optional
coatings to prevent scratching or degradation from UV ray exposure.
Advantages of Polycarbonate:
 Polycarbonate is a thick type of plastic that is very strong.
 It is durable.
 The polycarbonate is designed to resist the impact and disperse the
shock of the fall.
 The best polycarbonate gadget cases even have an inner silicone or
fabric lining for added shock protection.
Disadvantages of Polycarbonate :
 Polycarbonate is prone to changing color with prolonged exposure to
sunlight.
 Polycarbonate tends to scratch more easily than plastic or leather.
11
 Polycarbonate is more slippery than other materials like silicone, so it

be hard to grip tightly.
 Polycarbonate is more likely to acquire fingerprints, grease and sweat
than a softer case, making the phone look less polished than with other
types of cases.
b. Plastic Cases
Plastic cases offer protection from bumps and scratches. Plastic
cases are a durable and inexpensive way to protect gadget from potential chips
and cracks. Hard plastic cases can help save gadget from cracking or breaking
by absorbing the shock of a fall.
Advantages of Plastic Gadget Cases:
 Absorb the shock of a fall or drop
 Easy to hold or slide in a pocket or purse
 Affordable and offered at all price points
 Sold everywhere
 Allow user to express their personal style, with simple or fun colors,
shapes and designs.
Disadvantages of Plastic Gadget Cases:
 It is less durable and less stylish than leather or metal.
 It is a rigid material.
 Plastic cases are typically not waterproof, so they would not protect
gadget if it falls in water.
c. Carbon Fiber Cases

Carbon fiber is a strong, lightweight material, so cases made from
it offer a high level of protection against damage. Carbon fiber cases are ideal
for protecting gadgets from falls on concrete or hard tile — falls which can
result in cracked screens and other major damage. Carbon fiber offers greater
protection than plastic cases and generally is more expensive than plastic.
Advantages of Carbon Fiber Smartphone Cases:
 Carbon fiber is durable
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 Carbon fiber is also lightweight

 Carbon fiber cases are attractive and come in an array of stylish colors
and designs
Disadvantages of Carbon Fiber Smartphone Cases:
 Carbon fiber is more expensive than other types
d. Silicone Cases
Silicone is another popular material used for making gadget
cases. Silicone cases are flexible skins which offer great protection against
low-impact drops by helping absorb the impact of a fall to reduce damage to
user gadget. These cases also offer protection from scratches and minor dings.
Silicone cases come in a variety of colors and designs and are perfect for
protecting them from life’s everyday bumps and damage.
e. Metal Cases
Metal cases, sometimes made of aluminum, are hard and sturdy.
Metal cases offer protection from falls and daily scratches and chips to help
preserve the appearance of user gadget. Metal cases generally come out on top
of plastic cases in terms of protection. The hard exterior of a metal case would
not crack, break, or chip like a plastic case can.
.
f. Leather Cases
Leather cases are a popular aesthetic choice for gadget protection.
Though leather cases can protect gadgets from scratches and chips, they do not
provide the strongest protection when it comes to dropping user’s gadget. A
leather case may be right for user if users are only looking for minimal
protection from daily wear.
From slide-in pouches and leather flip-books to leather-covered snap-on
cases, the variety of leather cases on the market is astounding.
13
2.4 Development of Anti-Scratch Product

2.4.1 History
Since the first generation of electronic device that uses screen, anti-scratch
product had undergone many development. At first, the major function of this
product was to protect the most vulnerable part of the device which is its screen
(screen protector). The first screen protector was designed and patented by
Herbert Schlegel in 1968 for use on television screens. The present invention
relates generally to the portable television receiver art, and, more particularly, to
such receivers particularly suited for operation in locations where there is a large
amount of local environmental brightness, for example, during daylight with the
screen exposed to sunlight. Another object of the present invention is to provide
an improvement in television receivers which yields proper contrast to the screen
of a television receiver and without adding appreciable expenditure to the cost of
producing such receivers. A further object of the invention is to provide a device
of the character described for restoring to the screen dark picture areas which, due
to large local environmental brightness, have lost their relative effect. The design
of this screen protector is very simple and easily made.
The first generation of screen protectors were made from very thin films
based on the concept that an extra layer between the two surfaces (screen and
stylus) would provide the needed protection to prolong the life of the device.
These screen protectors come in packs of 10 to 20 protectors and are hand-cut by
the end consumer to fit the specific device enabling the end user to fit them to
different devices. Such screen protectors, while offering extra protection, did not
completely fill the need in the marketplace. They peeled off easily and they
scratched almost as easily as the screens, causing the protector to be replaced
often.
The newer generation of screen protectors are made from a much more
durable film and are designed to be a more permanent part of the gadget which
they protect. The material is a urethane-based film which is a little thicker than
traditional screen protectors (0.008 inches compared to 0.005 or 0.003), but the
film is hardly noticeable once installed. Second-generation screen protectors on
the other hand, although more expensive, offer better long-term protection and are
14
generally made specifically for each individual device, providing the user with a
better fitting protector.
With the fast development of technology, electronic devise available now
generally include a display screen for performing/displaying an operation state of
the device. However, a liquid crystal screen generally gets scratched easily. Thus
a screen surface is applied with a screen protector to prevent the screen from
getting scratched. The screen protector has been widely used in electronic devices
such as mobile phones, cameras or portable multimedia players.
Most of screen protectors in prior generation are in a single-layer structure
made from `transparent plastic material. The bottom of the single layer structure
includes an adhesive layer covered with a piece of release film.
2.4.2 Screen Protector Nowadays

Along the devlopment of technology, screen protector not only works as anti
scratch coating but also have been built for enhanced function based on the human
needs. Those things affect the number of layer in the protector. If the prior
protector only use single layer, the additional function makes it become multi
layer.
While being used for outdoor applications in daylight, LCD screens of
electronic devices are difficult to see clearly due to reflection. Besides reduced
visibility and blurred images, users' eyes are tired and reading becomes difficult.
Other physical signs include eye strains and headaches. To solve those problems,
most screen protector nowadays have anti-glare and anti-reflection properties.
If the screen protector is not laying flat during application of the screen
protector, air bubbles are left between the screen and the screen protector. Then
use a tool to carefully remove all the air bubbles. When there are air bubbles you
can't get out, pull up a part of the screen protector without removing it fully and
post again. The screen protector applied smoothly with no bubbles is used to
protect the screen from dust and scratches. Furthermore, the screen protector
might not go on smoothly, with wrinkles trapped. Peel the screen protector off and
try again. To solve those problems, the developers builds screen protector that
does not generate bubble either during application or usage.
15
2.4.3 Nano Technology Intervention

After nanotechnology took part in the development of screen protector,
people now can develop engineered plastic that can provides superior scratch
protection and can make the coated device survive from huge impact. The
strengthen engineered material in nano part can be used as a coat to absorb the
impact so the gadget below that protector will keep safe. Improvement of nano
technology also helps the developer build the oleophobic coating system that help
the screen protector become resistant from annoying fingerprint smudges and
makes it very easy to clean.
Figure 2.8. How Anti Smudge Nano Coat Works

(source : Anonim. 2012.http://www.atoz2u.com/index.php?route=product/product
&product_id=2496 accessed on February 16, 2014, 23:12 WIB)
CHAPTER 3
COSTUMER’S NEEDS IDENTIFICATION
3.1 Interpretation of Needs

The methods of survey that we do to understand costumer’s needs are
interview and questionnaire. The respondents come from different background of
age, gender, occupation, and anti-scratch is used. We interview to seven people as
distributors of anti-scratch to know specification of anti-scratch types that are sold
in the market. Those disributors are main respondents. Other than distributors, we
get 73 peoples with different background. From these results, we can be grouped
to get costumer’s needs. The result of survey can be looked in this below.
a. Gender and Occupation of Respondents
We surveyed 73 of respondents that consist was 56% of male and
44% of female. This result will be related to our target market to both of
male and female consumers. Their occupation is different. Based on our
survey results, occupation of respondents are 59% as student, 11% as
independent employee, 9% as governmental employee, 11% as
entrepreneur, and 10% of the others (housewife, animator, labor, and
academic). The result is desribed in figure A.1 and A.2 on appendix A.
b. The Types of Gadget That are Had by Respondents
We asked to respondent to ensure what they are user of gadget. If
they are user, we will know what they use anti-scratch or not. This is very
important to asked to respondent because if they are not user, so they can
not complete to next question. Thus, we searched respondent that use
many more gadget.
Based on our survey, all of respondents have one or more gadget.
Types of gadget that we asked like are handphone, tablet, and laptop. Total
of gadgets that are had respondents are 113 gadgets. Those consist are
62% of respondents who had handphone, 4% of respondents who had
tablet, and 34% of respondents who had laptop. This percentage can be
looked in figure A.3 (Appendix A).
16
17
Based on figure A.4 (Appendix A), the respondents that use the
most types of gadgets are handphones. Those percentages of gadgets that
are often used are 84% of handphone, 11% of tablet, and 5% of laptop.
c. The Intensity and The Usage of Respondents Using Gadgets
The average intensity of the using their gadget is high. That is can
be looked on Appendix A that the most percentage of the using gadgets is
over than 7 hours per day. Thus, we can get a information that their gadget
have higher chance to be scratched.
The high intensity of using gadgets can be seen from the frequent
using of those gadgets are used for what. From the result in the chart
(Figure 6.) are shown 41% of gadgets are used to communicate.
Additionally, 27% is used as browsing. So mostly, those gadgets are used
for communicating and browsing.
d. The User’s Anti-Scratch
We surveyed to respondent about how importance level using anti-
scracth for their gadget. Mostly, their answers are important and very
important, each are 48% and 45%. Based on all of respondents’ answers,
92% of them use anti-scratches, either on screen or on body of gadgets.
This percentage is the most. So, they still need anti-scratch to protect their
gadgets from scratches. These are can be shown on figure A.7. and figure
A.8.
e. Form of Products
From 92% of respondent that answer is use anti-scratch for their
gadget, we also asked about types of anti-scratch that they are used. Are
on screen, body, or both of them? According chart in figure 15, 53% of
respondents that use anti-scratch answered to use anti-scratch on screen
only. They are use screen protector. Also, there are 36% that use both of
screen protector and case.
f. Price Range of Anti-Scratch Product
Based on our survey, the figure A.10 and A.11 shows that
variations of price to buy an anti-scratch. For price range of screen
protector, the most respondents bought screen protector are more
18
expensive that 50,000 IDR (39%). For price range of case, the most
respondents bought case are 50,000 – 99,999 IDR. From the results
obtained, the price range is not significantly different. The purchase price
of anti-scratch is still variaty, but this is still relatively cheap.
g. The Reasons to Use Anti-Scratch Product
Mostly, the reasons of respondents are quality. From the result
obtained, there are 83% that choose quality of anti-scratch, 12% of cost,
2% of brands, and 3% of the others like function and design. Anti-
scratches’ quality are still become number one to determine that will be
purchased.
3.2 Costumer’s Needs Grouping and Ranking

The next step is to determine the needs by ranking and grouping the
customer’s needs. The needs are coming from customer’s opinion about the
existing anti-scratch product and their hope about future product. Then, all are
grouped into some category based on their similarity and then also be rated based
on their nature. The purpose is to ease in identifying the needs and to determine
which need has to be considered and fulfilled first.
The needs ranking based on the following categories:
1. Undesirable
2. Not important
3. Nice to have
4. Highly desirable
5. Essential
Table 3.1. The Grouping and Ranking for Customer’s Needs of Anti-Scratch Product for Gadget
Needs Needs
Customers Needs
number Rank
Performance
1 More resistant to the rough surface. 5
2 More resistant to the sharps. 5
3 Makes the screen clearly visible, eventhough in sunlight. 3
4 Doesn’t reduce brightness from the screen. 4
5 Helps gadget withstand high impact. 4
6 Doesn’t reduce the sensitivity of the screen. 5
19
Table 3.1 (Continued)
Needs Needs
Customers Needs
number Rank
Resistance to Impurities
7 Hard to be plastered by dust 4
8 Doesn’t leave fingerprints of the users. 3
Perceptions
9 Eye-catching. 3
10 Comfortable to be gripped (casing). 3
Applications
11 Easily installed. 3
12 Sticks strongly to the screen. 5
13 Doesn’t show up the bubble. 5
Doesn’t leave any marks when it is removed from the
14 3
handphone.
Retailing
15 Has a cheap price. 3
16 Has a match size with the gadget. 3
Regulations
17 Doesn,t make eyes tired easily. 5
18 Doesn’t irritate human skin. 5
19 Doesn’t generate toxic 5
The customer’s needs above also can be arranged into a mind map diagram
to ease us what needs that should be kept in our mind. In this figure below, the
needs has been arranged by its priority.
Figure 3.1 Mind Map Diagram for Customer’s Needs With Ranks
20
CHAPTER 4
PRODUCT SPECIFICATIONS
After finding what consumers needs, the next step is specify the product.
The purpose of making the specification of the product is to quantify the needs
and convert the needs into a units that can be measured. So that we know what
would our product looks like. There are some steps to get product specification.
Those are listing of metrics, benchmarking, and listing of specification. Below
are some steps to specify our product.
4.1. List of Metrics

Grading the needs with scientific parameters is the way to get the
specification of the product. Then we directly get the metrics unit which is the
unit of specification. Here is list of metrics for anti-scratch on gadget product.
Table 4.1. List of Metrics for Anti-Scratch on Gadget Product
Needs Needs Metriks

Customers Needs Specification
number Rank Unit
Performance
More resistant to the rough Abrasion test y/n
1 5
surface. scratched
More resistant to the Hardness Pencil
2 5
sharps. hardness
Makes the screen clearly Reflection Percent
3 visible, eventhough in 3
sunlight.
Doesn’t reduce brightness Transparency Percent
4 4
from the screen.
Helps gadget withstand Impact test y/n break
5 4
high impact.
Doesn’t reduce the Thickness mm
6 5
sensitivity of the screen.
Hard to be plastered by Electrostatic y/n
7 4
dust. Ability
Doesn’t leave fingerprints Oleophobic y/n
8 3
of the users.
21
22
Table 4.1. (continued)
Needs Needs Metriks

Customers Needs Specification
number Rank Unit
Perceptions
Aesthetical Subj.
9 Eye-catching. 3
Value
Comfortable to be gripped Smootheness Subj.
10 3
(casing).
Applications
11 Easily installed. Difficulty 3 Subj.
Sticks strongly to the Adhesion kg/m2
12 5
screen
Adhesion kg/m2
Doesn’t show up the Even y/n
13 5
bubble. distribution of
adhesive
Doesn’t leave any marks Self-wetting y/n
14 when it is removed from adhesive layer. 3
the handphone.
Retailing
15 Has a cheap price. Price 3 IDR
Has a match size with the Precut to fit the y/n
16 3
gadget. screen
Regulations
Doesn’t make eyes tired Glare reduction Percent
17 5
easily.
Contain y/n
Doesn’t irritate human
18 irritating 5
skin.
material
Contain toxic y/n
material
From this table, we could conclude that some needs could have same
specification. Some of the needs can’t be measured in an exact number. In order
to make a right spec for that ‘needs’, we change it into subjective with y/n as a
unit. We also will do a benchmarking step to determine the superiority of our
products when it’s being compared with the existing product.
23
We try to know how well the existing product satisfy consumers by

measuring the metrics of competing products using our own list of specifications,
so that we could assemble the product’s information properly. See also the matrix
of needs and metrics at Appendix B in the end of this book. The matrix will show
us whether all needs have had specifications or not.
4.2 Benchmarking
Benchmarking is a way to determine the superiority of our products to be
the production of other products that similar and have been producing in the
market. The necessity to conduct benchmarking is vital, because we will produce
a product that must be able to compete with existing products in the market
overally. This way, we can market a product which will be preferred by public
compared to other similar products, or competitor products.
Along with the development of technology, the function of screen
protector become widely expanded. The are many screen protector product sale on
market with various additional function. But we can simplify them become 2 kind
based on its material, glass and plastic. We also benchmark for both expensive
and cheap protector as comparation. We choose these brand because of several
analysis. Here is the product we benchmark
1. Sir Lancelot's Armor Holy Grail
This product is made from tampered glass, the same material as
bulletproof glass. So the hardness and the strength of this product is undoubtable.
It has clear surface with high transparency. But the expensive cost of this product
makes it only suit for materially wealth guy. Sir Lancelot's Armor Holy Grail
protector’s great feel, its durability and design, make it awarded for
TopTenREVIEWS Gold Award winner.
2. Zagg Invisible Shield
ZAGG invisibleSHIELD screen protectors are well known for a reason.
These screen protectors are durable, go on smooth, have self-healing qualities and
come with a lifetime guarantee. Although these screen protectors feel a little
rubbery, they resist oil, allow your finger to glide along the screen, and reduce
24
glare. For these reasons and more, the ZAGG invisibleSHIELD series is awarded
as TopTenREVIEWS Silver Award winner.
3. Good Gadget Glass Guard
This screen protectors are made from tampered glass that have similar
protection as Sir Lancelot's Armor Holy Grail, but with additional anti glare
system that reduce eye constrain
4. YI-YI Protective Screen Protector
Ordinary screen protector made from PET. This product seems only
designed for minimum scratch protection, but this is the cheapest product
compared to other benchmark product.
We make two kinds of benchmarking table, the first one is the
benchmarking result based on needs and benchmarking result based on
specification. We do this because there are differences between needs and
specifications. Benchmarking result based on needs gives us analysis to
understand how well the existance product fits the customer satisfaction as we
know that list of needs show us the list of things we must satisfy to the customer.
While benchmarking result based on specifications gives information about how
well the existence products fit the needs of customer. The tables of benchmarking
can be looked on Appendix C.
From the benchmarking table, we can see that there’s huge differences
between Performance group and Retailing group. The high performance product
have really expensive cost and inversely, low cost products have really poor
performance. The two of benchmarking product are made from tampered glass
that are very strong against impact and scratch still can’t guard the screen from
dust and impurities, despite of their high cost.
4.3 Product Specifications

Product specification is the first concept of our product. The value of each
specification is based on ideal and marginal value, while marginal and ideal value
are based on existence product or patent. The product sprecification can be seen in
Table D.1 and the references of ideal and marginal value are listed in Table D.2.
CHAPTER 5
CONCLUSION
Based on the customer’s needs elaboration and benchmark with existing anti-
scratch product, we can conclude several points:
1. Nowadays anti scratch is a familiar product in Indonesia, so that there are a lot
of gadget users that use it.
2. Over 90% gadget user said that it is important to protect their gadget. But,
existing anti scratch doesn’t give satisfaction to the users.
3. Customers want a new innovation of anti scratch that is more resistant to
rough surface and sharps objects, doesn’t reduce the sensitivity, sticks strongly
to the screen, and doesn’t show up the bubble.
25
26
REFERENCE
Anonim. Aksesori pelengkap tablet in http://nyata.co.id/2012/12/aksesori-

pelengkap-tablet/ (accessed on 15 February 2013, 20:23 WIB)
Anonim. Perkembangan ICT di Dunia dan Indonesia in
http://share.pdfonline.com/7d04267d32b942488030e635349d172c/PERKE
MBANGAN%20TEKNOLOGI%20KOMUNIKASI.htm
Anonim. Sejarah handphone in http://pulsa-online.web.id/artikel/sejarah-
handphone/
Anonim. What are the different types of UV protectors in
http://www.wisegeek.com/what-are-the-different-types-of-uv-protectors.htm
(accessed on 14 February 22:25 WIB)
Anonim. What is an anti glare computer screen in http://www.wisegeek.org/what-
is-an-anti-glare-computer-screen.htm (accessed on 14 February 22:50 WIB)
Buck, Kirsten. Good Gadget Glass Guard. http://iphone-screen-protector-
review.toptenreviews.com/good-gadget-review.html (accessed on 18
February 2014, 13:10 WIB.)
Buck, Kirsten. Sir Lancelot’s Armor Holy Grail Review in http://iphone-screen-
protector-review.toptenreviews.com/zagg-invisibleshield-review.html
(accessed on 18 February 2014, 13:07 WIB).
Buck, Kirsten. Zagg Invisible Shield Review in http://iphone-screen-protector-
review.toptenreviews.com/zagg-invisibleshield-review.html (accessed on 18
February 2014, 13:08 WIB.)
Chan, Sheng C., Cherng-Wen Yu. Screen protector. Google Patent: US
20130215497 A1.
Leonhard, Michael, et al. 2011. Touch Screen Protector. Google Patent:
EP2535792 A1.
Lim, Ian. 2012. BobjGear Rugged Silicon Tablet Cases in http://the-
gadgeteer.com/2012/10/03/bobjgear-rugged-silicon-tablet-cases/ (accessed
on 15 February 08:00 WIB)
O’Donnel, Dennis P. Screen Protector Film. Google Patent: US 20130045371 A1.
27
Schlegel, H., Paul Kummel. Removable Protective Cover for Television Having a
Tinted Portion in the Screen Area. Google Patent: US 3418426 A.
Willingham, Stephanie. 2013. The best types of cases to help protect your
smartphone. In http://www.freshlytechy.com/oops-the-best-types-of-cases-
to-help-protect-your-smartphone/ (accessed on 14 February 2013, 20:20
WIB)
28
Appendix A
Figure of Result Survey
Gender of Respondent
44%
Male
56% Female
Figure A.1. Gender of Respondent

(Source : Reproduced from questionare, 2014)
Occupation Distribution
10%
Student
11% Independent Employee
9% Governmental Employee
59% Entrepreneur
11%
etc.
Figure A.2. Occupation Distribution

Amount of Gadgets That are Had
34% Handphon
e
Tablet
62%
4%
Figure A.3. Amount of Gadgets That are Had

29
Types of Gadgets That are Often Used

5%
11%
Handphone
Tablet
Laptop
84%
Figure A.4. Types of Gadgets That are Often Used

The Intensity of Respondents Using Gadget

0%
12%
< 1 hour a day
34%
1 - 3 hours a day
26% 3 - 5 hours a day
5 - 7 hours a day
28% > 7 hours a day
Figure A.5. The Intensity of Respondents Using Gadget

The Usage of Gadget

1% 6%
Bussiness Online
Job
14%
27% Study
6%
Communication
Games
5% Internet/Browsing
41% etc. (Modding)
Figure A.6. The Usage of Gadget

30
Importance Level of Using Anti-Scratch
1% 6%
1 (Not Important)
45% 2 (Less Important)

3 (Important)
48%
4 (Very Important)
Figure A.7. Importance Level of Using Anti-Scratch

The User's Anti-Scratch of Respondent
8%
Yes
No
92%
Figure A.8. The User’s Anti-Scratch of Respondent

Product Form Distribution
8%
36%
No
Screen Protector
Case
53% Both
3%
Figure A.9. Product Form Distribution

31
Price Range of Screen Protector Distribution (IDR)

6%
< 20,000
39% 20% 20,000 - 29,999
30,000 - 39,999
15% 40,000 - 50,000
>50,000
20%
Figure A.10. Price Range of Screen Protector Distribution (IDR)

Price Range of Case Distribution (IDR)

0%
7% <25,000
14%
11% 25,000 - 49,999
50,000 - 99,999
100,000 - 249,999
32% 250,000 - 500,000
36% > 500,000
Figure A.11. Price Range of Case Distribution (IDR)

The Reasons to Choose Anti-Scratch Product

2% 3%
12%
Cost
Quality
Brand
etc.
83%
Figure A.12. The Reasons to Choose Anti-Scratch Product

3.
2.
1.
No.
More
More
screen
clearly
visible,
surface.
the rough
Makes the
Needs
the sharps.
resistant to
resistant to
in sunlight.
eventhough
Abbrasion
•
test
Hardness
•
Reflection
•
Transparency
Impact test
Thickness
Electrostatic
Ability
Oleophobic
Aesthetical
value
Smootheness
Dificulty
Addition
Even
distribution of
Adhesive
Self-wetting
adhesive layer
Price
Precut to fit
the screen
Glare
reduction
Contain
irritating
Appendix B
32
Matrix of Needs and Metrics
material
Contain toxic
material
6.
5.
4.
No.
of the
Helps
gadget
reduce
screen.
screen.
Doesn’t
Doesn’t
from the
Needs
withstand
sensitivity
reduce the
brightness
high impact.
Abbrasion test
Hardness
Reflection
Transparency
•
Impact test
• Thickness
•
Electrostatic
Ability
Oleophobic
Aesthetical
value
Smootheness
Dificulty
Addition
Even
distribution of
Adhesive
Self-wetting
adhesive layer
Price
Precut to fit
the screen
Glare
reduction
Contain
irritating
33
(continued)
material
Contain toxic
material
9.
8.
7.
10.
No.
Eye-
dust.
to be
leave
gripped
Doesn’t
(casing).
catching.
Needs
Hard to be
fingerprints
of the users.
plastered by
Comfortable
Abbrasion test
Hardness
Reflection
Transparency
Impact test
Thickness
Electrostatic
•
Ability
Oleophobic
•
Aesthetical
•
value
Smootheness
•
Dificulty
Addition
Even
distribution of
Adhesive
Self-wetting
adhesive layer
Price
Precut to fit
the screen
Glare
reduction
Contain
irritating
34
(continued)
material
Contain toxic
material
13.
12.
11.
No.
Sticks
Easily
bubble.
Doesn’t
installed.
Needs
the screen
strongly to
show up the
Abbrasion test
Hardness
Reflection
Transparency
Impact test
Thickness
Electrostatic
Ability
Oleophobic
Aesthetical
value
Smootheness
Dificulty
•
Addition
•
Even
distribution of
• •
Adhesive
Self-wetting
adhesive layer
Price
Precut to fit
the screen
Glare
reduction
Contain
irritating
35
(continued)
material
Contain toxic
material
16.
15.
14.
No.
it is
price.
gadget.
Doesn’t
from the
removed
Needs
leave any
handphone.
Has a cheap
marks when
Has a match
size with the
Abbrasion test
Hardness
Reflection
Transparency
Impact test
Thickness
Electrostatic
Ability
Oleophobic
Aesthetical
value
Smootheness
Dificulty
Addition
Even
distribution of
Adhesive
Self-wetting
•
adhesive layer
Price
•
Precut to fit
•
the screen
Glare
reduction
Contain
irritating
36
(continued)
material
Contain toxic
material
19.
18.
17.
No.
toxic
irritate
Doesn’t
Doesn’t
Doesn’t
generate
Needs
make eyes
tired easily.
human skin.
Abbrasion test
Hardness
Reflection
Transparency
Impact test
Thickness
Electrostatic
Ability
Oleophobic
Aesthetical
value
Smootheness
Dificulty
Addition
Even
distribution of
Adhesive
Self-wetting
adhesive layer
Price
Precut to fit the
screen
Glare reduction
•
Contain
irritating
•
37
(continued)
material
Contain toxic
•
material
38
Appendix C
Benchmarking Result
Table C.1 Benchmarking Result Based on Needs
Tampered Glass Self Healing Hard Tampered

PET
Needs Needs (Sir Lancelot’s Plastic Glass
Customers Needs (YI-YI Protective
number Rank Armor Holy (Zagg Invisible (Good Gadget
Screen Protector)
Grail) Shield) Glass Guard )
Performance
More resistant to the rough
1
surface.
5 ••••• ••• •••• ••
2 More resistant to the sharps. 5 ••• •• •••• •
Makes the screen clearly
3 visible, eventhough in 3 • •••• ••• •
sunlight.
Doesn’t reduce brightness
4
from the screen.
4 ••••• •••• ••••• •••
Helps gadget withstand high
5
impact.
4 ••••• • •••• •
Doesn’t reduce the
6
sensitivity of the screen.
5 ••• •••• ••••• ••
39
(continued)
Hard
Tampered Glass Self Healing
Tampered PET
Needs Needs (Sir Lancelot’s Plastic
Customers Needs Glass (YI-YI Protective
number Rank Armor Holy (Zagg Invisible
(Good Gadget Screen Protector)
Grail) Shield)
Glass Guard )
7 Hard to be plastered by dust. 4 •• • •• •
Doesn’t leave fingerprints
8
of the users.
3 •••• ••••• •••• •
Perceptions
9 Eye-catching. 3 •• •• •••• •
Comfortable to be gripped
10
(casing).
3 •••• ••• •••• ••
Applications
11 Easily installed. 3 ••• •• ••• ••
12 Sticks strongly to the screen 5 ••••• •••• •• ••
13 Doesn’t show up the bubble. 5 ••••• •••• ••••• •
40
(continued)
Hard
Tampered Glass Self Healing
Tampered PET
Needs Needs (Sir Lancelot’s Plastic
Customers Needs Glass (YI-YI Protective
number Rank Armor Holy (Zagg Invisible
(Good Gadget Screen Protector)
Grail) Shield)
Glass Guard )
Applications
Doesn’t leave any marks
14 when it is removed from 3 •••• •• ••••• ••
the handphone.
Retailing
15 Has a cheap price. 3 • •• • •••••

Has a match size with the
16
gadget.
3 ••••• ••••• ••• •••
Regulations
Doesn’t make eyes tired
17
easily.
5 •••• ••••• •••• ••
18 Doesn’t irritate human skin. 5 ••••• ••••• ••••• •••••
19 Doesn’t generate toxic 5 ••••• ••••• ••••• •••••
41
Table C.2. Benchmarking Result Based on Specification
Hard
Tampered Self Healing PET
Tampered
Glass (Sir Plastic (YI-YI
Needs Needs Metriks Glass
Customers Needs Specification Lancelot’s (Zagg Protective
number Rank Unit (Good
Armor Holy Invisible Screen
Gadget Glass
Grail) Shield) Protector)
Guard )
Performance
More resistant to the Abrasion test y/n
1 5 No Scratch Self healing No scratch Scratched
rough surface. by steel wool scratched
More resistant to the Pencil
2 Hardness 5 9H Not tested yet 9H Not tested
sharps. hardness
Makes the screen
clearly visible,
3 Reflection 3 Percent > 20% 10% 1.5 % >30%
eventhough in
sunlight.
Doesn’t reduce
4 brightness from the Transparency 4 Percent 95% 90% 96% 85%
screen.
42
(continued)
Hard
Tampered Self Healing PET
Tampered
Glass (Sir Plastic (YI-YI
Needs Needs Metriks Glass
Customers Needs Specification Lancelot’s (Zagg Protective
number Rank Unit (Good
Armor Holy Invisible Screen
Gadget Glass
Grail) Shield) Protector)
Guard )
Performance
Impact test
Helps gadget
(250 g metal
5 withstand high 4 y/n break Not break break Not break Break
ball drop
impact.
from 30 cm)
Doesn’t reduce the
6 sensitivity of the Thickness 5 mm 0.4 0.2 0.38 1
screen.
Hard to be plastered Electrostatic
7 4 y/n Electrostatic Electrostatic Electrostatic Electrostatic
by dust. Ability
43
(continued)
Tampered Self Healing Hard PET

Glass (Sir Plastic Tampered (YI-YI
Needs Needs Metriks
Customers Needs Specification Lancelot’s (Zagg Glass Protective
number Rank Unit
Armor Holy Invisible (Good Gadget Screen
Grail) Shield) Glass Guard ) Protector)
Doesn’t leave
Not
8 fingerprints of the Oleophobic 3 y/n Oleophobic Oleophobic Oleophobic
Oleophobic
users.
Perceptions
Aesthetical
9 Eye-catching.
Value
3 Subj. •• •• •••• •
Comfortable to be
10
gripped (casing).
Smootheness 3 Subj. •••• ••• •••• ••
Applications
11 Easily installed. Difficulty 3 Subj. ••• •• ••• ••
44
(continued)
Tampered Self Healing Hard PET

Glass (Sir Plastic Tampered (YI-YI
Needs Needs Metriks
Customers Needs Specification Lancelot’s (Zagg Glass Protective
number Rank Unit
Armor Holy Invisible (Good Gadget Screen
Grail) Shield) Glass Guard ) Protector)
Applications
Sticks strongly to the
12
screen
Adhesion 5 kg/m2 ••••• •••• •• ••
Adhesion kg/m2 ••••• •••• •• ••
Doesn’t show up the Even
13 5 Not enough
bubble. distribution y/n •••• ••• ••••• data
of adhesive
Doesn’t leave any
Self-wetting
marks when it is Not enough
14
removed from the
adhesive 3 y/n •••• •• ••••• data
layer.
handphone.
45
(continued)
Self
Tampered PET
Healing Hard Tampered
Glass (Sir (YI-YI
Needs Needs Metriks Plastic Glass
Customers Needs Specification Lancelot’s Protective
number Rank Unit (Zagg (Good Gadget
Armor Holy Screen
Invisible Glass Guard )
Grail) Protector)
Shield)
Retailing
15 Has a cheap price. Price 3 IDR 420,000 180,000 360,000 30,000
Has a match size Precut to fit
16
with the gadget. the screen
3 y/n ••••• ••••• ••• •••
Regulations
Doesn’t make eyes Glare
17
tired easily. reduction
5 Percent
•••• ••••• •••• ••
Contain
Doesn’t irritate No irritant No irritant No irritant No irritant
18 irritating 5 y/n
human skin. material material material material
material
Doesn’t generate Contain toxic No toxic No toxic No toxic
19 5 y/n No toxic material
toxic material material material material
46
Appendix D
Product Specification
Table D.1. Table of Product Specifications
Needs Needs Marginal
Customers Needs Specification Own Ideal value
number Rank value
Performance
1 More resistant to the rough surface. Abrasion test 5 No Scratch No scratch Scratched
2 More resistant to the sharps. Hardness 5 9H 9H >4H
Makes the screen clearly visible,
3 Reflection 3 5% 1.5% <50%
eventhough in sunlight.
Doesn’t reduce brightness from the
4 Transparency 4 95% 99% >70%
screen.
5 Helps gadget withstand high impact. Impact test 4 Not Break Not break Break
Doesn’t reduce the sensitivity of the
6 Thickness 5 0.3 0.2 <1
screen.
7 Hard to be plastered by dust. Electrostatic Ability 4 Electrostatic Electrostatic Electrostatic
(continued)
47

number Rank value
Not
8 Doesn’t leave fingerprints of the users. Oleophobic 3 Oleophobic Oleophobic
Oleophobic
Perceptions
9 Eye-catching. Aesthetical Value 3 •• ••••• •
10 Comfortable to be gripped (casing). Smootheness 3 •• ••••• •
Applications
11 Easily installed. Difficulty 3 ••• ••••• •
12 Sticks strongly to the screen Adhesion 5 ••••• ••••• •
Adhesion ••••• ••••• •
13 Doesn’t show up the bubble. Even distribution of 5
••••• ••••• ••
adhesive
Doesn’t leave any marks when it is Self-wetting
14 3 •••• ••••• •
removed from the handphone. adhesive layer.
(continued)
48

number Rank value
Retailing
15 Has a cheap price. Price 3 120,000 < 100,000 < 420,000
Precut to fit the
16 Has a match size with the gadget. 3 •••• ••••• ••
screen
Regulations
17 Doesn’t make eyes tired easily. Glare reduction 5 ••••• ••••• ••
Contain irritating No irritant No irritant No irritant
18 Doesn’t irritate human skin. 5
material material material material
Contain toxic No toxic No toxic No toxic
material material material material
49
Table D.2.
Needs
Customers Needs Specification Ideal value Marginal value
number
Patent EP2535792 A1 YI-YI Protective Screen Protector

1 More resistant to the rough surface. Abrasion test
(No Scratch) (Scratched)
Sir Lancelot's Armor Holy
Patent EP2535792 A1
2 More resistant to the sharps. Hardness Grail screen protector
(>4H)
(9H)
Patent WO2008061295 A1
Makes the screen clearly visible,
3 Reflection about anti glare material Ordinary screen protector
eventhough in sunlight.
(1.5% reflection)
Doesn’t reduce brightness from the Patent EP2535792 A1
4 Transparency Ordinary screen protector
screen. (90 %)
Patent US 20130220841 A1
about protective casing
providing impact absorption
Ordinary screen protector
5 Helps gadget withstand high impact. Impact test and water resistance for
(the gadget break after impact)
portable electronic devices
(the gadget is not break after
impact test)
Doesn’t reduce the sensitivity of the Patent US8044942 B1 Ordinary screen protector
6 Thickness
screen. (0.2 mm) (<1)
50
(Continued)
Needs
Customers Needs Specification Ideal value Marginal value
number
7 Hard to be plastered by dust. Electrostatic Ability n/a n/a
Ordinary screen protector
8 Doesn’t leave fingerprints of the users. Oleophobic Oleophobic
(Not Oleophobic)
9 Eye-catching. Aesthetical Value n/a n/a
10 Comfortable to be gripped (casing). Smootheness n/a n/a
11 Easily installed. Difficulty n/a n/a
Patent EP2535792 A1
12 Sticks strongly to the screen Adhesion n/a
(0% peel)
Adhesion n/a n/a
13 Doesn’t show up the bubble. Even distribution of
n/a n/a
adhesive
Doesn’t leave any marks when it is Self-wetting
14 n/a n/a
removed from the handphone. adhesive layer.
51
(Continued)
Needs Marginal value

Customers Needs Specification Ideal value
number
Sir Lancelot's Armor Holy Grail
screen protector
15 Has a cheap price. Price n/a
(high cost, up to 420,000 rupiah
per item)
Precut to fit the
16 Has a match size with the gadget. n/a n/a
screen
17 Doesn’t make eyes tired easily. Glare reduction n/a n/a
Regulation of Indonesian
Contain irritating Minister of Industry on
18 Doesn’t irritate human skin. n/a
material Indonesian National Standard
Plastic Products
Regulation of Indonesian
Contain toxic Minister of Industry on
19 Doesn’t generate toxic n/a
material Indonesian National Standard
Plastic Products
52
Appendix E
Interview and Quesioner Results
We present question and some answer for survey to respondents.
KUESIONER “ ANTI GORES GADGET”
Nama : Ega Usia : 28 tahun

Jenis Kelamin : Perempuan Pekerjaan : Pedagang Counter Gadget
1. Apakah anda pengguna Gadget? 8. Menurut anda, apakah kegunaan dari antigores yang terpasang pada
o Ya gadget anda?
o Tidak (Boleh pilih lebih dari satu)
2. Jenis Gadget apa yang anda gunakan? (Boleh pilih lebih dari satu) o Melindungi layar gadget anda dari goresan
o Tablet o Melindungi layar gadget anda dari bekas sidik jari
o Hp o Bercermin
o Laptop o Anti spy
3. Gadget mana yang paling sering anda gunakan? o Melindungi casing gadget anda dari goresan
o Tablet o Melindungi casing gadget anda dari benturan
o Hp o Memperindah gadget
o Laptop o Lainnya ___________________
9. Berapakah nominal harga untuk membeli satu anti gores untuk gadget
(Pertanyaan nomor 4 - selesai mengacu pada jawaban pertanyaan anda?
nomor 3) (untuk anti gores pada layar)
4. Untuk keperluan apa gadget tersebut paling sering anda gunakan? o < 20.000
o Bisnis online o 20.000 – 29.999
o Pekerjaan o 30.000 – 39.999
o Belajar o 40.000 – 50.000
o Game o > 50.000
o Komunikasi 9.b. Berapakah nominal harga untuk membeli satu anti gores untuk gadget
o Internetan/browsing anda?
o Lainnya__________ (untuk anti gores pada casing)
5. Seberapa tinggi intensitas anda menggunakan gadget tersebut? o < 25.000
o 1 (sangat tinggi) o 25.000 – 49.999
53
o 2 (tinggi) o 50.000 – 99.999

o 3 (cukup tinggi) o 100.000 – 249.999
o 4 (jarang) o 250.000 – 500.000
o 5 (sangat jarang) o > 500.000
6. Apakah gadget tersebut menggunakan anti gores? 10. Apakah penyebab munculnya goresan di gadget anda?
o Ya Terkena gesekan
o Tidak Diletakkan di dalam tas
Jika Ya, Lanjut Pertanyaan Nomor 7-12. Jika Tidak, Langsung

Lompat ke Nomor 10 11. Menurut anda, apa kekurangan dari anti gores yang sudah ada?
Tidak ada
7. Bagian manakah yang terpasang anti gores?
o Layar
o Casing 12. Anti gores seperti apakah yang anda inginkan?
o Layar dan casing Yang tidak tergores
Nama : Usia : 42 tahun

Jenis Kelamin : Perempuan Pekerjaan : Pegawai Swasta
1. Apakah anda pengguna Gadget? 10. a. Berapakah nominal harga untuk membeli satu anti gores untuk
o Ya gadget anda?
o Tidak (untuk anti gores pada layar)
2. Jenis Gadget apa yang anda gunakan? (Boleh pilih lebih dari satu) o < 20.000
o Tablet o 20.000 – 29.999
o Hp o 30.000 – 39.999
o Laptop o 40.000 – 50.000
3. Gadget mana yang paling sering anda gunakan? o > 50.000
o Tablet 10.b. Berapakah nominal harga untuk membeli satu anti gores untuk
o Hp gadget anda?
o Laptop (untuk anti gores pada casing)
54
o < 25.000
(Pertanyaan nomor 4 - selesai mengacu pada jawaban pertanyaan o 25.000 – 49.999
nomor 3) o 50.000 – 99.999
4. Untuk keperluan apa gadget tersebut paling sering anda gunakan? o 100.000 – 249.999
o Pekerjaan o > 500.000
o Belajar
o Game 11. Apa pertimbangan utama Anda dalam memilih produk anti gores?
o Komunikasi o Harga
o Internetan/browsing o Kualitas
o Lainnya__________ o Merek tertentu
5. Seberapa tinggi intensitas anda menggunakan gadget tersebut? o Yang lain _____
o 1 (sangat tinggi)
o 2 (tinggi) 12. Apakah penyebab munculnya goresan di gadget anda?
o 3 (cukup tinggi) Bersentuhan dengan kunci mobil di saku celana
o 4 (jarang)
o 5 (sangat jarang) 13. Menurut anda, apa kekurangan dari anti gores yang sudah ada?
6. Seberapa penting supaya gadget anda tidak tergores? Cepat rusak, masih suka tergores
o 1 (tidak penting)
o 2 (kurang penting) 14. Anti gores seperti apakah yang anda inginkan? (pilih 3 yang paling
o 3 (penting) sesuai)
o 4 (sangat penting) o Lebih murah
7. Apakah gadget tersebut menggunakan anti gores? o Lebih mudah dipasang
o Ya o Terbuat dari bahan yang mudah terurai
o Tidak o Lebih aman (Mampu mereduksi radiasi ke mata)
o Punya nilai estetika (keindahan)
Jika Ya, Lanjut Pertanyaan Nomor 8-14. Jika Tidak, Langsung o Lebih tahan goresan (lebih tahan lama)
Lompat ke Nomor 12 o Tidak gelap ketika di bawah sinar matahari
o Tidak mudah tertempeli debu/kotoran
8. Bagian manakah yang terpasang anti gores? o Tidak muncul gelembung pada layar
o Layar o Yang lain ___________
o Casing
o Layar dan casing
55
9. Menurut anda, apakah kegunaan dari antigores yang terpasang pada

gadget anda?
(Boleh pilih lebih dari satu)
o Melindungi layar gadget anda dari goresan
o Melindungi layar gadget anda dari bekas sidik jari
o Bercermin
o Anti spy
o Melindungi casing gadget anda dari goresan
o Melindungi casing gadget anda dari benturan
o Memperindah gadget
o Lainnya ___________________
Nama : Usia : 22 tahun

Jenis Kelamin : Laki-laki Pekerjaan : Pelajar/Mahasiswa
1. Apakah anda pengguna Gadget? 10. a. Berapakah nominal harga untuk membeli satu anti gores untuk
o Ya gadget anda?
o Tidak (untuk anti gores pada layar)
2. Jenis Gadget apa yang anda gunakan? (Boleh pilih lebih dari satu) o < 20.000
o Tablet o 20.000 – 29.999
o Hp o 30.000 – 39.999
o Laptop o 40.000 – 50.000
3. Gadget mana yang paling sering anda gunakan? o > 50.000
o Tablet 10.b. Berapakah nominal harga untuk membeli satu anti gores untuk
o Hp gadget anda?
o Laptop (untuk anti gores pada casing)
o < 25.000
(Pertanyaan nomor 4 - selesai mengacu pada jawaban pertanyaan o 25.000 – 49.999
nomor 3) o 50.000 – 99.999
4. Untuk keperluan apa gadget tersebut paling sering anda gunakan? o 100.000 – 249.999
56

o Pekerjaan o > 500.000
o Belajar
o Game 11. Apa pertimbangan utama Anda dalam memilih produk anti gores?
o Komunikasi o Harga
o Internetan/browsing o Kualitas
o Lainnya__________ o Merek tertentu
5. Seberapa tinggi intensitas anda menggunakan gadget tersebut? o Yang lain _____
o 1 (sangat tinggi)
o 2 (tinggi) 12. Apakah penyebab munculnya goresan di gadget anda?
o 3 (cukup tinggi) Jatuh
o 4 (jarang)
o 5 (sangat jarang) 13. Menurut anda, apa kekurangan dari anti gores yang sudah ada?
6. Seberapa penting supaya gadget anda tidak tergores? Membuat layar gelap
o 1 (tidak penting)
o 2 (kurang penting) 14. Anti gores seperti apakah yang anda inginkan? (pilih 3 yang paling
o 3 (penting) sesuai)
o 4 (sangat penting) o Lebih murah
7. Apakah gadget tersebut menggunakan anti gores? o Lebih mudah dipasang
o Ya o Terbuat dari bahan yang mudah terurai
o Tidak o Lebih aman (Mampu mereduksi radiasi ke mata)
o Punya nilai estetika (keindahan)
Jika Ya, Lanjut Pertanyaan Nomor 8-14. Jika Tidak, Langsung o Lebih tahan goresan (lebih tahan lama)
Lompat ke Nomor 12 o Tidak gelap ketika di bawah sinar matahari
o Tidak mudah tertempeli debu/kotoran
8. Bagian manakah yang terpasang anti gores? o Tidak muncul gelembung pada layar
o Layar o Yang lain ___________
o Casing
o Layar dan casing
9. Menurut anda, apakah kegunaan dari antigores yang terpasang pada

gadget anda?
(Boleh pilih lebih dari satu)
o Melindungi layar gadget anda dari goresan
57
o Melindungi layar gadget anda dari bekas sidik jari

o Bercermin
o Anti spy
o Melindungi casing gadget anda dari goresan
o Melindungi casing gadget anda dari benturan
o Memperindah gadget
o Lainnya ___________________

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UNIVERSITAS INDONESIA

ANTI-SCRATCH FOR GADGET

CHEMICAL ENGINEERING DEPARTMENT

ANTI-SCRATCH FOR GADGET .....................................................................................i

Figure 2.1. Handy-Talkie ...............................................................................................4

1.3 Problem Identification

1.4 Problem Boundary

2.1 Development of Gadget

Figure 2.1. Handy-Talkie

b. First Generation Handphone (1G)

Figure 2.2. First Touchscreen Handphone

e. Fourth Generation Handphone (4G)

2.1.2 Laptop Development

e. NEC and Apple Computer

2.2 Definition of Anti-Scratch Product

2.3 Types of Anti-Scratch for Gadget

2.3.1 Screen Protector

Figure 2.3. Screen protector is clear and have a glossy

b. Protectors that seem black when looked at from an angle.

Figure 2.4. Anti-spy of screen protector

c. Protectors that have a mirror coating.

Figure 2.5. Anti-glare of screen protector

e. Protectors that have an oleophobic coating to reduce fingerprints

Figure 2.6. Screen protector have an olephobic (anti-fingerprints)

f. Protectors that filter UV

Figure 2.7. UV Filter of Screen Protector

g. Protectors with a matte finish

 Polycarbonate is more slippery than other materials like silicone, so it

c. Carbon Fiber Cases

 Carbon fiber is also lightweight

2.4 Development of Anti-Scratch Product

2.4.2 Screen Protector Nowadays

2.4.3 Nano Technology Intervention

Figure 2.8. How Anti Smudge Nano Coat Works

3.1 Interpretation of Needs

3.2 Costumer’s Needs Grouping and Ranking

Table 3.1 (Continued)

4.1. List of Metrics

Table 4.1. List of Metrics for Anti-Scratch on Gadget Product

Needs Needs Metriks

Table 4.1. (continued)

Needs Needs Metriks

We try to know how well the existing product satisfy consumers by

4.3 Product Specifications

Anonim. Aksesori pelengkap tablet in http://nyata.co.id/2012/12/aksesori-

Figure of Result Survey

Figure A.1. Gender of Respondent

Figure A.2. Occupation Distribution

Amount of Gadgets That are Had

Figure A.3. Amount of Gadgets That are Had

Types of Gadgets That are Often Used

Figure A.4. Types of Gadgets That are Often Used

The Intensity of Respondents Using Gadget

Figure A.5. The Intensity of Respondents Using Gadget

The Usage of Gadget

Figure A.6. The Usage of Gadget

Importance Level of Using Anti-Scratch

45% 2 (Less Important)

Figure A.7. Importance Level of Using Anti-Scratch

The User's Anti-Scratch of Respondent

Figure A.8. The User’s Anti-Scratch of Respondent

Product Form Distribution

Figure A.9. Product Form Distribution