https://www.cdu.edu.

au/olt/ltresources/downloads/whitepaper-introductiontogamification-
130726103056-phpapp02.pdf

http://jndglobal.com/wp-content/uploads/2011/05/gamification1011.pdf

https://onlinemasters.ohio.edu/gamification-marketing-examples-being-used-in-business/

https://www.talentlms.com/blog/gamification-survey-
results/?aff=eli&utm_campaign=elearningindustry.com&utm_source=%2F30-facts-gamification-in-
elearning&utm_medium=link

examples

https://onlinemasters.ohio.edu/gamification-marketing-examples-being-used-in-business/

1. Nike+
https://en.wikipedia.org/wiki/Nike%2B

2. Starbucks

https://www.thebalance.com/starbucks-customer-loyalty-program-2892381

https://en.wikipedia.org/wiki/Starbucks

3. Lenskart
https://brandequity.economictimes.indiatimes.com/news/business-of-brands/lenskart-eyes-rs-
600-crore-business-in-2017-18/59521533