News Release

For more information, contact:

Jessica Erickson, AT&T
608-692-5340
Jessica.Erickson@att.com

Rib Lake Students Urged to Take Pledge

to Keep Eyes on the Road, Not on Their Phones
AT&T, AAA & Wisconsin State Patrol Team Up to Highlight Dangers

RIB LAKE, Thursday, February 22, 2018 – About 225 students from Rib Lake Middle and High School learned today about the
dangers of smartphone activities while driving and were encouraged to take the pledge to keep their eyes on the road and not
on their phones.

Rib Lake teamed up with AT&T*, AAA, the Wisconsin State Patrol and State Senator Jerry Petrowski as part of the It Can Wait®
campaign to remind students that smartphone activity can – and should – wait until after driving.

“Distracted driving is never okay,” said Principal Rick Cardey. “For today’s youth, their smartphones can be a tempting
distraction behind the wheel. Through the It Can Wait campaign, we want to educate our students on the very real dangers of
smartphone activity while driving and encourage them to take the pledge to put their phones down.”

Today’s assembly was part of a series of high school events AT&T, AAA and the Wisconsin State Patrol are holding this school
year to drive home the dangers of distracted driving and encourage students to take the pledge.

The effort is part of AT&T’s It Can Wait® campaign, which has expanded from a focus on texting while driving to include other
smartphone activities now common behind the wheel. Since the campaign launched in 2010, nearly 23 million people across the
country have taken the pledge to not drive distracted by their phones.

“The message of our It Can Wait campaign is simple – distracted driving is never okay,” said Scott T. VanderSanden, president of
AT&T Wisconsin. “One glance at your phone while driving can change everything and even cost you your life. We are urging all
drivers, especially our teens, to keep their eyes on the road and not on their phones.”

Today’s event featured AAA’s distracted driving simulator, which allows students to experience the dangers of smartphone
activities behind the wheel. Teens also watched a powerful documentary produced by AT&T called “The Last Text” that shares
real stories about lives altered or ended by someone’s decision to text and drive.
Teens also learned about Wisconsin’s ban on texting while driving, which was enacted seven years ago on December 1, 2010.

“These events remind us that checking our phone, even for a moment, while driving can be a deadly decision that impacts us for
the rest of our lives,” said State Senator Jerry Petrowski, one of the co-authors of Wisconsin’s ban. “It is our duty to follow the
law, but more importantly it is our duty to respect the other lives on the road and put down our phone to ensure everyone’s
safety.”

Research from AT&T shows that while 95% of drivers disapprove of distracted driving, 71% still engage in smartphone activities
while driving. Texting and emailing are the most prevalent, but 4 in 10 drivers also tap into social media. Over 25 percent are on
Facebook, 1 in 7 are on Twitter, almost 3 in 10 surf the net, and surprisingly, 1 in 10 video chat.

Importantly, research also shows that 57% of people are more likely to stop driving distracted if a friend or passenger pressures
them to.

“Taking your eyes off the road, even for a few moments, can have tragic consequences,” said Wisconsin State Patrol
Superintendent J.D. Lind. “To ensure the safety of all travelers, we need drivers to stay focused on the road ahead, slow down,
and make sure everyone in their vehicle is buckled up.”

The It Can Wait campaign has turned into a national social movement with support from organizations all over the country,
including the Wisconsin State Patrol and AAA. Since 2010, AT&T, AAA and the State Patrol have partnered together to hold
events in 125 cities throughout Wisconsin, reaching over 47,000 high school students.

To learn more about the It Can Wait campaign and to take the pledge, please visit www.ItCanWait.com.

*About AT&T
AT&T Inc. (NYSE:T) helps millions around the globe connect with leading entertainment, business, mobile and high speed internet services. We have the nation’s
largest and most reliable network** and the best global coverage of any U.S. wireless provider. We’re one of the world’s largest providers of pay TV. We have TV
customers in the U.S. and 11 Latin American countries. Nearly 3.5 million companies, from small to large businesses around the globe, turn to AT&T for our highly
secure smart solutions.

AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc. Additional information
about AT&T products and services is available at about.att.com. Follow our news on Twitter at @ATT, on Facebook at facebook.com/att and on YouTube at
youtube.com/att.

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and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

**Coverage not available everywhere. Based on overall coverage in U.S. licensed/roaming areas. Reliability based on voice and data performance from
independent 3rd party data.