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News Release

For more information, contact:


Jessica Erickson, AT&T
608-692-5340
Jessica.Erickson@att.com

Reedsville Students Urged to Take Pledge


to Keep Eyes on the Road, Not on Their Phones
AT&T, AAA & Wisconsin State Patrol Team Up to Highlight Dangers

REEDSVILLE, Thursday, February 15, 2018 – About 300 students from Reedsville High School learned today about the
dangers of smartphone activities while driving and were encouraged to take the pledge to keep their eyes on the road and
not on their phones.

Reedsville High School teamed up with AT&T*, AAA and the Wisconsin State Patrol as part of the It Can Wait® campaign to
remind students that smartphone activity can – and should – wait until after driving.

“For today’s young drivers, the smartphone is one of the biggest distractions behind the wheel,” said Principal Antonio
Butturini. “But our students need to understand how dangerous it really is to use that smartphone while driving. We hope
to educate our teens about the dangers through the It Can Wait campaign and encourage them all to pledge to put their
phones away when driving.”

Today’s assembly was part of a series of high school events AT&T, AAA and the Wisconsin State Patrol are holding this
school year to drive home the dangers of distracted driving and encourage students to take the pledge.

The effort is part of AT&T’s It Can Wait® campaign, which has expanded from a focus on texting while driving to include
other smartphone activities now common behind the wheel. Since the campaign launched in 2010, nearly 23 million
people across the country have taken the pledge to not drive distracted by their phones.

“The message of our It Can Wait campaign is simple – distracted driving is never okay,” said Scott T. VanderSanden,
president of AT&T Wisconsin. “One glance at your phone while driving can change everything and even cost you your life.
We are urging all drivers, especially our teens, to keep their eyes on the road and not on their phones.”

Today’s event featured AAA’s distracted driving simulator, which allows students to experience the dangers of smartphone
activities behind the wheel. Teens also watched a powerful documentary produced by AT&T called “The Last Text” that
shares real stories about lives altered or ended by someone’s decision to text and drive.
Teens also learned about Wisconsin’s ban on texting while driving, which was enacted seven years ago on December 1,
2010.

“The message of the It Can Wait campaign is important – you are never alone on the road, even when you’re alone in your
car,” said State Rep. Paul Tittl. “We all need to understand that no one can drive safely and use their phone at the same
time, whether to text, email or post a selfie. It’s pretty simple: if you’re behind the wheel, put your phone away.”

Research from AT&T shows that while 95% of drivers disapprove of distracted driving, 71% still engage in smartphone
activities while driving. Texting and emailing are the most prevalent, but 4 in 10 drivers also tap into social media. Over 25
percent are on Facebook, 1 in 7 are on Twitter, almost 3 in 10 surf the net, and surprisingly, 1 in 10 video chat.

Importantly, research also shows that 57% of people are more likely to stop driving distracted if a friend or passenger
pressures them to.

“Taking your eyes off the road, even for a few moments, can have tragic consequences,” said Wisconsin State Patrol
Superintendent J.D. Lind. “To ensure the safety of all travelers, we need drivers to stay focused on the road ahead, slow
down, and make sure everyone in their vehicle is buckled up.”

The It Can Wait campaign has turned into a national social movement with support from organizations all over the
country, including the Wisconsin State Patrol and AAA. Since 2010, AT&T, AAA and the State Patrol have partnered
together to hold events in 124 cities throughout Wisconsin, reaching over 47,000 high school students.

To learn more about the It Can Wait campaign and to take the pledge, please visit www.ItCanWait.com.

*About AT&T
AT&T Inc. (NYSE:T) helps millions around the globe connect with leading entertainment, business, mobile and high speed internet services. We have the nation’s
largest and most reliable network** and the best global coverage of any U.S. wireless provider. We’re one of the world’s largest providers of pay TV. We have TV
customers in the U.S. and 11 Latin American countries. Nearly 3.5 million companies, from small to large businesses around the globe, turn to AT&T for our highly
secure smart solutions.

AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc. Additional information
about AT&T products and services is available at about.att.com. Follow our news on Twitter at @ATT, on Facebook at facebook.com/att and on YouTube at
youtube.com/att.

© 2018 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property
and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

**Coverage not available everywhere. Based on overall coverage in U.S. licensed/roaming areas. Reliability based on voice and data performance from
independent 3rd party data.

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