UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA

ESCUELA DE CIENCIAS BÁSICAS, TECNOLOGÍA E INGENIERÍA

GERENCIA ESTRATEGICA
2018 - Semestre l

Unit 1, 2,3: Step 0 - Recognize virtual environments and course contents

Subject:

STRATEGIC MANAGEMENT

By:

LUIS ENRIQUE GONZÁLEZ RUIZ

Code:
1031143669

Group:

212053_14

Tutor
KARLA NATHALIA TRIANA

UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA UNAD

ESCUELA DE CIENCIAS BÁSICAS, TECNOLOGÍA E INGENIERÍA
I Semester 2018
February
UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA
ESCUELA DE CIENCIAS BÁSICAS, TECNOLOGÍA E INGENIERÍA
GERENCIA ESTRATEGICA
2018 - Semestre l

DEVELOPED ACTIVITIES

1. Profile update screenshot.

2. General forum participation screenshot

UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA
ESCUELA DE CIENCIAS BÁSICAS, TECNOLOGÍA E INGENIERÍA
GERENCIA ESTRATEGICA
2018 - Semestre l

3. Skype conversation tutor-student screenshot.

4. Role selection screenshot

UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA
ESCUELA DE CIENCIAS BÁSICAS, TECNOLOGÍA E INGENIERÍA
GERENCIA ESTRATEGICA
2018 - Semestre l

5. Strategic Vision Essay

In an environment so changeable and highly competitive like the current one, it has been proven

that those organizations that count on an explicit and clear statement about their vision, mission,

and values with their customers, both internal and external, find it easier to direct their actions

and face up the setbacks that are imposed by the market where they operate. This is possible

since the management team has clarity about the reason why the company they lead exists;

likewise, the employees certainly know the company they work for and what it is pursuing for the

next ten or fifteen years, as well as the organization’s corporate values to inspire every worker

with moral and ethical strength to lead them to the future the organization has proposed to build.

In the business world, the vision, also called “future vision”, is defined as the wide and sufficient

statement about where the organization wants to be within certain time. “It is an ensemble of

general ideas that provide the reference frame of what an organization is, and what wants to be”

(Coctelera, 2012, pag. 3). For instance, someone creates a logistics company in 2018, as their

vision (long term goal), they say that by 2025 they will be consolidated as a company that leads

the logistics and communication market, thanks to the security, opportunity and national

coverage that they provide.

It is important to specify that a strategic vision reflects the management’s aspirations regarding

the company and its business, when it provides a big picture of where to go, and when it supplies

the specific elements associated to its future business plans. Such strategic vision is created by

the person in charge of the company, who, at the same time, has the responsibility of assessing

and including in the analysis, the ambitions of the agents who form the organization, both

internal and external. Once the vision is defined, every action and decision aims at that point.
UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA
ESCUELA DE CIENCIAS BÁSICAS, TECNOLOGÍA E INGENIERÍA
GERENCIA ESTRATEGICA
2018 - Semestre l

A strategic vision with a right approach is very important since it becomes the source of

inspiration for the company. Besides, it represents the essence that leads the initiative. It is from

there that the strength is taken when hard times come and it helps to work with a purpose and in

the same direction to every person who is committed to get what the company wants.

Mission and values

The mission is the purpose or the raison d’être of a company. The company’s mission defines

what is it what they want to achieve in their environment or the social system that they belong to,

what they pretend to do, and to whom. Getting back to the previous example, their mission could

be to satisfy the logistics and global communication needs of their customers, through

outstanding service, the comprehensive development of their leaders, and a sense of commitment

for the family and the country.

Regarding the values, they could be defined as the beliefs about how things must be inside the

company and how you are supposed to proceed. Likewise, its primary function is to serve as a

behavior guide, either the way to conceive leadership, or to limit what is right or wrong, and

specially to guide decision-making.

Relation between the strategy and activities of the company

Schendell y Hatten (quoted by Contreras, 2013) assert that strategy is the ensemble of purposes

and basic goals of the organization, the main action plans selected to reach out these purposes and

goals, and the prominent allocation resources systems used to relate the organization with its

environment.
UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA
ESCUELA DE CIENCIAS BÁSICAS, TECNOLOGÍA E INGENIERÍA
GERENCIA ESTRATEGICA
2018 - Semestre l

In agreement with that, it is possible to see how the resources (technological, material,

economical, logistics, and human) at the organization disposal, must aim toward the achievement

of the purposes and goals. It must be established a period of time and once it is completed, the

outcomes must be compared to the pre-established goals, to determine which aspects were not

accomplished and proceed to get a feedback that enables to make better decisions.
UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA
ESCUELA DE CIENCIAS BÁSICAS, TECNOLOGÍA E INGENIERÍA
GERENCIA ESTRATEGICA
2018 - Semestre l

References

MacLeod, Les, EdD, M.P.H., F.A.C.H.E. (2016). Mission, Vision and Values Statements: The
Physician Leader's Role. Physician Leadership Journal, 3(5), 18-20, 22,24-25. Retrieved from

http://bibliotecavirtual.unad.edu.co:2139/eds/pdfviewer/pdfviewer?vid=1&sid=1e935afc-1c34-
403e-be0b-67fb68bf7664%40sessionmgr120

The Shaker. (2012). Mission, vision and values. Strategic management. Retrieved from:

https://www.virtuniversidad.com/greenstone/collect/administracion/import/Cuatrimestre%20IV/T
ecnolog%C3%ADa%20de%20la%20Informaci%C3%B3n%20y%20Comunicaci%C3%B3n%20
para%20los%20Sistemas%20Administrativos%20Empresariales/MisionVisionValores.pdf

Contreras Sierra, R. E. (2013). El concepto de estrategia como fundamento de la planeación

estratégica. Recuperado de: http://www.redalyc.org/pdf/646/64629832007.pdf

Esmaeili, N. (2015). Strategic management and its application in modern organizations.

International Journal of Organizational Leadership, 4(2), 118-126. Retrieved from:

http://bibliotecavirtual.unad.edu.co:2162/openurl?sid=EBSCO%3abuh&genre=article&issn=234

56744&ISBN=&volume=4&issue=2&date=20150601&spage=118&pages=118-

126&title=International+Journal+of+Organizational+Leadership&atitle=Strategic+management+

and+its+application+in+modern+organizations.&aulast=Esmaeili%2c+Neda&id=DOI%3a&site=

ftf-live
UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA
ESCUELA DE CIENCIAS BÁSICAS, TECNOLOGÍA E INGENIERÍA
GERENCIA ESTRATEGICA
2018 - Semestre l