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Theme restaurant

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Jekyll and Hyde Club

Contents
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 Origins
 Trends
 List of notable theme restaurants
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 See also
 References
Theme restaurants are restaurants in which the concept of the restaurant takes priority over
everything else, influencing the architecture, food, music, and overall 'feel' of the restaurant. The
food usually takes a backseat to the presentation of the theme, and these restaurants attract
customers solely on the premise of the theme itself.
Popular chain restaurants such as Applebee's or Bennigans – despite having a distinct and
consistent style throughout their locations – would not be considered to be theme restaurants by
most people. Theme restaurants have an instantly recognizable, easily articulable concept that can
be summed up in a few words at most, an almost cartoonish exaggeration of an idea. The
popular Rainforest Cafe restaurants have the obvious theme of a "Tropical Rainforest". Medieval
Times has its theme of "Medieval Europe". TheJekyll & Hyde Club evokes an atmosphere of Jack
the Ripper and Victorian horror novels. Some theme restaurants use controversial images, contexts,
or ideas. The most notorious of them was Hitler's Cross, in Mumbai, India which was renamed to
Cross Cafe in August 2006.

Origins[edit]
Chains of tiki bars started opening in the United States in the mid to late 1930s.
In the late 1950s, David Tallichet began opening restaurants decorated as Polynesian islands, New
England fishing villages, and World War II era French farmhouses (barricaded with sandbags to
protect against German bombardment). His Proud Bird restaurant at the Los Angeles International
Airport had headphones at each table so that diners could listen to control-tower chatter. Almost all
of his restaurants were inSouthern California. His company, Specialty Restaurants, grew to
revenues of $185 million at its peak in 1980.

Trends[edit]
The early 21st-century closings of several Planet Hollywood and Jekyll & Hyde Club locations
suggest a decline in popularity.[citation needed] Theme restaurants often depend on tourist business, since
the theme soon becomes stale to locals, and the focus is not necessarily on good food and service.
Certain tourist destinations such as the Mall of America or Orlando, Florida have better chances of
supporting theme restaurants. Theme restaurants are commonplace at theme parks, such
as Universal Studios. Themed restaurants have gained significant traction in the 21st-century cruise
industry, wherein cruise lines include many aboard each ship as an amenity for tourists.[1]

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