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#MWC18 Brochure Last updated on 12 Feb

Welcome.
Creating a
Better Future
The mobile communications revolution is driving
the world’s major technology breakthroughs. From
wearable devices to connected cars and homes,
mobile technology is at the heart of worldwide
innovation. As an industry, we are connecting
billions of men and women to the transformative
power of the Internet and mobilising every device
that we use in our daily lives. The 2018 GSMA
Mobile World Congress will convene industry
leaders, visionaries and innovators to explore the
trends that will shape mobile in the years ahead.
We’ll see you in Barcelona.
Highlights
Are You Mobile World Congress is full of opportunities!
Don’t miss these highlights:
• A world-class thought-leadership Conference
Going to be featuring visionary keynotes and panel

discussions. (see page 37)
at MWC18? • A cutting-edge product and technology Exhibition

featuring 2,300 exhibitors (see page 18)
• The world’s best venue for seeking industry
During the four-day event, more than 108,000 opportunities, making deals, and Networking
mobile professionals will network, showcase and (see page 29)
exchange ideas – you can’t afford to miss it.
Register today and join us in Creating a Better • And the Global Mobile Awards programme,
Future. where we recognise advancements and
achievements in the industry (see page 27)
For the latest information, visit

www.mobileworldcongress.com 3
#MWC18
With over 5 billion subscribers, mobile now connects more than two-thirds of the
world’s population. It is fueling innovation, revolutionising industries and spurring
exciting new opportunities, across developed and developing markets. Underscoring
our industry’s commitment to the United Nations Sustainable Development Goals,
mobile is providing lifelines to hope, reducing inequalities, preserving our world’s
resources and changing lives. Mobile is creating a better future. Today.
This annual event provides a unique platform for business opportunities and
relationship-building. Mobile World Congress includes over 2,300 exhibitors,
showcasing the latest innovations; a world-class conference featuring inspiring
keynotes and discussions; one of a kind networking opportunities; and the annual
Global Mobile Awards ceremony, which recognises leading mobile solutions and
initiatives around the world.
In 2017, we hosted more than 108,000 professionals from 208 countries. Join us 26
February – 1 March 2018 to see how mobile is ‘Creating a Better Future’ in the Mobile
World Capital, Barcelona. Visit www.mobileworldcongress.com to learn more.
Contents.
About
06 MWC at a glance
08 SDG Characters
10 Event Themes
12 Getting to know the venue
14 Wi-Fi Areas
Exhibition & Networking

15 New & Improved
18 Exhibition
20 GSMA Innovation City
21 Better Future
22 Woman4Tech
25 4 Years From Now
26 MWC Tours
27 Global Mobile Awards
29 Networking
34 Social Media
Conference & Events

37 Keynote Speakers
39 Conference Agenda
41 Conference Programme
53 GSMA Seminars
55 Ministerial Programme
57 Partner Programmes
65 NEXTech Labs
Attend
67 Registration
68 Choose Your Pass
69 Badge Collection
71 Venue Access
73 Transport & Hotel
74 City Information
75 Mobile World Live
77 Sponsors & Partners

MWC at a glance
Post-event highlights from Mobile World Congress 2017
5,500 CEOs
Participated
Climbing rate of attendees year over year:

2017 108,000
2016 101,000
2015 94,241
2014 85,916
2013 72,534
2012 67,176
58% 74%
total senior-level
total senior-level conference attendees
About
6 www.mobileworldcongress.com
Female participation increase rate:
2017 24%
2016 21%
2015 18%
Percentage of attendees by region:
Europe
North
America 65%
11% Asia
Pacific
Middle
East 15%
Africa 5%
2%
Americas
3%
OVER
2,300 320
EXHIBITORS SPEAKERS
About
Bringing the Sustainable
Development Goals to
life at MWC 2018
What are the SDGs?

Launched in September 2015, the UN Sustainable Development Goals (SDGs) are
a 17 point plan to end poverty, halt climate change and fight injustice and
inequality by 2030. Each goal has specific targets to be achieved over the next
13 years. The SDGs have set us on an incredible path to solving the greatest
challenges of our time.
The mobile industry is committed to achieving the SDGs. Together, with governments, the
private sector and civil society, mobile is Creating a Better Future. Today.
For 2018, the GSMA has partnered with Barcelona artists, Brosmind, to illustrate the unique
role mobile is playing in supporting the SDGs. Each character creates a visual
representation of the mobile industry impact in supporting the goals. The SDG characters
are your guides to MWC 2018, and to how we can create a #betterfuture together.
Look for the SDG characters throughout this brochure, around the event, and visit the kiosks
at the North and South Entrances to purchase limited edition merchandise and artwork.
Get ready to meet all 17 goals!
About
Introducing the MWC
2018 Event Themes
We have developed eight event themes to help guide you in finding the content that is
most relevant to your industries, your interests, and your future visions. Use these
themes to sort through the agenda and build your MWC journey around targeted content.
Operators will need to We are seeing rapid The term "innovation" can
address the question of Connected technologies
developments in network are tools that could offer be defined as something
where and how to technology, offering original and more
compete in future. What huge benefits for society;
immense opportunities better government, effective that "breaks
will that look like, what for lower opex and new into" the market or
are the strategic options, security, transport, health,
business creation, but the education, arts, society. The innovation
how will they make potential capex and theme will feature
money and how do MNOs emergency response and
growth in complexity is the environment. But a anything that falls outside
transform themselves? daunting. This theme of the themes above. The
What will the impact of tool without guidance,
examines the ethics and craft is useless most innovative solutions
5G, analytics, machine opportunities and are, after all, often the
learning and digitisation or even dangerous. What
technical challenges will it take to make a most unexpected and
be on their cost beyond the hype of 5G, therefore hard to classify.
structures, customer better future and how can
NFV, SDN and more. we avoid taking wrong
engagement and
strategic options? turns on the way?
As online services Consumer interaction and The growth in IoT has

Machine learning,
become the primary transactions with meant every type of
cognitive computing and
means of media companies through industry is looking at
AI are being hyped, with
consumption, the digital channels is rapidly connected technologies
good reason; the
relationships between evolving. By employing to ensure it is ready for
potential seems almost
content creators, analytics throughout the the move towards an
boundless. As young
distributors and customer life cycle, automated society. This
technologies still, they sit
consumers continue to delivering rewarding theme unravels the
in a complex web of
evolve to something customer experiences complex web of
issues. This theme aims to
richer, more direct, and empowering digital technology trends,
cut through that
immersive and personal, trust, companies can partnerships, business
complexity.
more complex and build digital brands that concerns and
tougher to manage. We retain customers and rise opportunities needed to
dive into the world of VR, above the rest. survive and thrive in a
content rights, digital automated world,
We explore what’s and the demands placed
production, acquisitions,
happening and what that on city and national
partnerships, business
means, individually and governments.
models, delivery
for businesses, as the
networks and more.
customer relationship
evolves.
About
Mobile World Congress 2017 Highlights
Embracing the Digital Revolution
About
Getting to Know
the Venue
The event takes place at Fira Gran Via conference facility in Barcelona, Spain. Additional
activities will take place at Fira Montjuïc, located 2 kms away.
Fira Gran Via

Av. Joan Carles I, 64 08908 L'Hospitalet de Llobregat, Barcelona
Fira Monjuic
Avda. Reina Maria Cristina, s/n 08004 Barcelona
Unless otherwise noted, all events take place at Fira Gran Via. However, selected
events, including 4YFN, will take place at Fira Montjuic, a venue 4 km down the road.
Opening Times
Exhibition Areas
Date Hospitality Areas Hall 4
(Halls 5, 6, 7, 8.0 & 8.1)
Saturday, 24 February N/A N/A N/A
Sunday, 25 February N/A N/A N/A
Monday, 26 February 09:00 – 19:00 07:30 – 22:00 08:00 – 19:00
Tuesday, 27 February 09:00 – 19:00 07:30 – 22:00 08:00 – 19:00
Wednesday, 28 February 09:00 – 19:00 07:30 – 22:00 08:00 – 19:00
Thursday, 1 March 09:00 – 16:00 07:30 – 16:00 08:00 – 16:00
About
End Poverty in all its Forms Everywhere
#SDG1 aims to eradicate extreme poverty around the world and ensure everyone has equal access to
economic resources including new technology and financial services.
Mobile connectivity can help bridge the economic divide and create opportunities for progress.

Wi-Fi Areas
Restaurants with Wi-Fi LOWER UPPER CC8
Wi-Fi hotspots
LEVEL 38
WALKWAY 43
58
OTHER PUBLIC WI-FI LOCATIONS
39
E
Sants Estació train station, at Plaça
dels Països Catalans 42
Gran Via / Passeig de Gràcia 46 47

37 57
Jardinets de Gràcia, Acció
Hotel Barcelona Princess, Forum North
The Gates Hotel, Glòries 36
E Entrance 40 41
Airport T1 & T2B 55 56
Hall 8.0 accessible via
Fira Metro tunnel Upper Walkway
35 54 Restaurants
34 33
1 Nuclo Restaurant
2 Caffriccio
53 3 Foccaceria - Buenas Migas
4 Buena Pinta
5 Caffriccio
6 La Piazzetta
29 30 31 32 7 Gfood
26B 26 8 La Cañota
9 La Pausa
74 75
10 Pepito Grillo
52 11 Gfood 2Go
28 27 12 Nomo
13 Deli&Cia
14 The Market
51 14B Coffee & Stop By Buenas Migas
15 Buena Pinta
16 Sibarium
17 Vietnamita
21 18 Caffriccio
19 Pepito Grillo
72 73 50 20 Caffriccio
26B Caffriccio
20 19 18 17 16 15 26 Antara
27 Sabor A Mar
28 Tandoor
21 Pizza Ń Co
31 Masquemenos
CC3 32 Pepito Grillo
33 Taco & Beer
34 Buena Pinta
10 11 12 13 29 La Cañota
16 30 Filete Ruso
70 71 14B 14 35 Pizza Ń Co
36 Pepito Grillo
9 8 7 6 5 37 Gfood
38 Sibarium
40 Nomo
39 Piazzetta
CC2 41 Deli&Cia
42 Deli&Cia
43 Good Food
46 Damm Bar
47 Damm Bar
70 Ramen
71 Healthy
3 4 72 Morocco
73 Panini
CC1 74
75
Fideuà
Foccaceria - Buenas Migas
50 Citibank
1
51 HTC
52 Visa
53 EY Global
54 Oath
90
55 Ogury
2
BRIDGE 56 Celtra
80 Meet & Eat
90 Damm Bar
South Entrance
BRIDGE
Av. Joan Carles I
South Registration
About
New & Improved
Features
Year over year, MWC gets better and better. For 2018, we have many new
and improved features and programmes. Keep reading to see what we
have in store for you upon your arrival in February!
#MWC18 goes
biometric!
PwC to pilot facial recognition
technology at Mobile World Congress
Accessing MWC18 is now as easy as looking in the
mirror. PwC and Mexia One are partnering with
Shop #MWC18 GSMA Mobile World Congress to pilot facial
recognition technology to access the event.
Launched in September 2015, the UN Sustainable
Attendees will find kiosks at selected event access
Development Goals (SDGs) are a 17-point plan to
locations with Mexia camera and monitors.
end poverty, halt climate change and fight injustice
Attendees can choose to participate in the pilot
and inequality by 2030. The GSMA has partnered
after they have picked up their badge and provided
with Barcelona artists, Brosmind, to interpret the
a profile picture in their registration
SDGs as unique characters that bring them to life.
account.Participating attendees can then access the
Each character creates a visual illustration of the
event through biometrics! Join us in testing this
role of mobile in supporting the goals. The SDG
exciting new technology.*
characters are your guides to MWC 2018, and to
how we can create a #betterfuture together. *All attendees are required to have their printed
badge on them at all times, when accessing MWC.
Visit the Character Kiosks at the North and South
Attendee data, including biometric token data,
entrances to purchase limited edition merchandise
taken for this trial will be destroyed post event.
featuring exclusive Brosmind artwork including
hoodies and t-shirts, notebooks and stickers.
SDG app
SDGsinAction app brings exclusive
content to MWC!
Download SDGsinAction to access an exclusive
augmented reality address from GSMA Director-
General, Mats Granryd welcoming visitors to
MWC18. App now available in 6 languages! +
Learn more here
About About
The BMW Personal
CoPilot Experience
At Mobile World Congress 2018, BMW will showcase
a new dimension - and vision - of autonomous
driving: the BMW Personal CoPilot Experience.
Rethinking mobility and coming up with
groundbreaking solutions for the automotive
challenges of the future is the goal the BMW Group
has set itself. And the BMW i brand serves as an
incubator for innovations and the latest
technologies – as attendees at Mobile World
Congress will be able to experience for themselves.
As sponsor of Mobile World Congress 2018, BMW i
is joining forces with a powerful player in the world
of technology conferences. Hail your own car via
the BMW Personal CoPilot app and it will pick you
up autonomously and take you wherever you want
to go! Join BMW in the Zone 5 Networking Garden.
Ready, Set, Network! Get in touch on

For over three years, LinkedIn has been a valued
partner of Mobile World Congress and has provided
our attendees an enhanced networking experience.
Facebook Messenger
This year, LinkedIn has provided even more value to New for 2018 is the Mobile World Congress Facebook
our attendees by offering a free three-month guide. Discover event information, keep updated with
premium trial. Attendees can take advantage of this the latest news and get in touch with the #MWC18
offer by connecting your My MWC and LinkedIn team, all within Facebook Messenger. Click here to Get
accounts by 1 March 2018. LinkedIn Premium makes Started or scan the code within your Facebook
it easier to build relationships with the right people Messenger app.
while using exclusive tools and insight. Connect your
accounts today and start networking for MWC18. Learn more here
About
Mobile World
Scholar Challenge
New for 2018, GSMA launched Mobile World Scholar
Challenge, a video-based competition, aimed at
identifying exciting breakthrough technological
advances from the global University community.
Meet & Eat Check out this year’s winners here

Live a culinary adventure through Meet & Eat, a
project created in partnership with L’Hospitalet City
Council. Back for a third year, this programme is for
MWC attendees to enjoy some quality time as well
as good gastronomy. Let us take you on a journey
that will not only show you the culinary delights of
Spain but also help you get the most of your
Formula 1
networking experience. And, as a bonus, enjoy For the first time ever, Formula 1 ® will have its own
listening to live music and watching artistic dedicated area at a world class exhibition facility.
performances while you meet the locals. New this From 26 February to 1 March, the attendees of the
edition, Meet & Eat will be divided into two Mobile World Congress will be able to discover
differentiated spaces: The Chill Out space is across current and future initiatives of Formula 1 across all
the road from the new South Village and the Fun digital platforms visiting a fully-branded 450
Space, located in Plaça Europa. square-metre stand.
Barcelona Restaurant Booking service Entertaining and informative, the stand will
highlight the new, innovative face of Formula 1 in
Turisme de Barcelona offers a complimentary the digital space and how it will contribute to
restaurant booking service with over 160 unleash the greatest racing spectacle on the planet.
establishments to choose from in various districts
around Barcelona, giving you the chance to enjoy
Learn more at formula1
the unrivalled gastronomic delights of Catalan
cuisine famed the world over.
To place your reservation or get the Barcelona
Restaurants guide during Mobile World Congress
2018, visit the onsite restaurant booking services
desk located inside Fira Gran Via South Entrance.
You can also download the free app Barcelona
Restaurants to your mobile or handheld device,
available at apps.barcelonaturisme.com.
For more information click here
For restaurant booking service details,

visit here
MWC Ambassadors
For MWC18 there will be especially trained
Ambassadors in 40 hotels across Barcelona during
the event days to provide attendees with assistance
as well as a plethora of information about the city.
These ambassadors can answer transport and
MWC-specific questions about event programmes,
but can also give you information about services
around each hotel and Barcelona sights.
Learn more here
About
Exhibition
Best in the industry A Pavilion for

Over all four days of Mobile World Congress, the
most prominent companies in the industry will
Everything
showcase the newest technologies and most Throughout the venue, we feature various zones and
innovative products. With an exhibition spanning pavilions, scattered throughout the main exhibition
nine halls, this year will feature over 2,300 companies halls, intended to highlight particular industry sectors.
across 100,000 square metres of space. Get started Whether you are interested in IoT, wearables, drones or
early, we're sure you will need the full four days to Next Gen technologies we have a pavilion for you. Or,
get through it all! maybe you are looking to interact with a certain
country or region? We have over 50 country pavilions
for you to meet your target audience.
Enhanced through
expansion
This award-winning exhibition spans nine halls in
addition to spaces throughout Congress Square and
outside at Fira Gran Via. If you thought last year was
great, this year will be even better. And remember to
visit Hall 4, as it contains exhibition that is open
to everyone. Be sure to stop in and explore, interact
and learn from our top-notch exhibitors.
Prominent companies
The industry's most distinguished and innovative
companies will return this year including Accenture,
Alibaba, AT&T, Boston Consulting, China Mobile, Cisco
Systems, Continental, Deloitte, Deutsche Telekom,
Ericsson, Essential, Facebook, Fujitsu, Google, HTC,
Huawei, IBM, Intel, Lenovo, LG, Mercedes-Benz, SEAT
Microsoft, Nokia Solutions and Networks, NTT +
DOCOMO, Ooredoo, Oracle, Orange, Qualcomm
Incorporated, SAP, SEAT, SK Telecom, Telefónica, Telit,
Toyota, Verizon, Vivo, Vodafone, Xiaomi, ZAIN and ZTE.

Ensure Inclusive and Quality Education for all and Promote
Lifelong Learning
#SDG4 aims to ensure free, quality education for all girls and boys and increase vocational and
technical skills among youth and adults.
Mobile increases access to education and enriches learning experiences through greater access to
information

HALL 4: STANDS 4A30, 4A5 & 4A15
HALL 4: STANDS 4A30, 4A5 & 4A15a
THE GSMA PRESENTS
INNOVATION
CITY 2018
Creating a Better Future

As one of the most visited exhibition spaces across all The GSMA Membership team look forward to welcoming
of the Mobile World Congress events Innovation City all visitors at the GSMA Pavilion, located in the
returns to Hall 4 including leading mobile brands Innovation City. They are available all week to discuss
Cisco IoT, Huawei, KT Corporation, Sierra Wireless and how GSMA membership can benefit not only your
Turkcell. Together with the GSMA, companies in the business, but also your industry and society. GSMA
Innovation City will showcase a spectacular array of Members are invited to the VIP Members Lounge for
innovative, cutting edge products and services that networking and cocktails Mon-Weds from 16:00-19:00.
demonstrate how mobile is creating a better future.
Visit the GSMA Innovation City and experience how
Shaping the future of the mobile landscape, the City mobile is stimulating innovation, transforming
plays host to the GSMA’s key programmes and initiatives industries and creating exciting new opportunities,
including Future Networks, Internet of Things, Mobile across developed and developing markets.
Connect and Mobile for Development as well as its
work supporting the United Nations Sustainable www.mobileworldcongress.com/exhibition/gsma-innovation-city
Development Goals.
#BetterFuture
This year MWC celebrates Making our #CaseForChange
the impact of mobile in #CaseForChange is creating a movement to accelerate
the impact of mobile against the SDGs, while
creating a #BetterFuture empowering a dialogue with consumers to enhance this
impact even further.
In 2016 the world’s mobile operators unified behind one
common industry purpose: Connecting Everyone and To tell the powerful stories of how mobile operators are
Everything to a Better Future. This purpose highlights our changing lives, we packed the #CaseForChange with the
commitment to playing a leading role in the achievement latest tech and sent it on its journey around the world.
of the United Nations Sustainable Development Goals The #CaseForChange shows how mobile is delivering
(SDGs). Ours is the first large industry association to align timely healthcare in Africa, providing an essential
itself to the SDGs; stating a clear intention to contribute lifelines for refugees in the Middle East, giving women
and advance the societies in which we operate. financial independence in India and much, much more.
Mobile connectivity is transforming the lives of billions Launched in September at Mobile World Congress
of people across the world, providing access to Americas 2017, the journey will culminate in Barcelona at
essential services, timely information and rich Mobile World Congress 2018.. Experience the journey and
entertainment. Between now and 2030, the mobile see each story for yourself at our stand in the Innovation
industry will bring billions of people and things online, City. True change for good comes about when people
helping to deliver the SDGs, while enabling immersive unite to demand it, and by commenting and sharing,
experiences that will enrich our lives through education, you’re helping to make a #CaseForChange for more life-
healthcare, agriculture and so much more. transforming projects.
Learn more at gsma.com/betterfuture. Follow the #CaseForChange

Visit us in Innovation City in Hall 4. on social media:
Attend the #BetterFuture seminar on @CaseForChange @CaseForChange

Tuesday 27 February 11:30 – 13:30 in CC1.3. CaseForChange CaseForChange
Download the SDGs in Action app!

Share your action items toward achieving the 17 Goals, and keep up to date with the latest SDG news
and stories from the GSMA and our partners.
Visit SDGs in Action
What is the
#CaseForChange?

Women4Tech
Back for its second edition, GSMA’s successful Take advantage of all our activities and register to
Women4Tech programme presents four days of attend the Women4Tech Speed Coaching and
transforming our sector, business relationships, and Networking session, sponsored by EY and Verizon,
connecting with like-minded professionals, through a and the MWC Tours. Participate in Women4Tech
series of activities focused on increasing the inclusion initiatives at 4YFN, sponsored by Unilever, specifically
of women in the mobile industry, strengthening our designed to address diversity in the entrepreneurial
professional communities and networks, and and startup ecosystem.
showcasing best practices and industry action for
female leadership in the digital age.
See all Women4Tech activities here
Highlights of the programme are the Women4Tech
Summit, with Accenture as Official Sponsor and HCL
and Verizon as Supporting Sponsors, the Women4Tech Women4Tech Summit Official Sponsor:
GLOMO Awards Presentation, sponsored by Syniverse,
and the Women4Tech Keynote, scheduled for Thursday,
1 March. The Summit explores four key areas: “Women
Empowering Technology”; gender equality and career
development; “Women Encouraging Technology”; Women4Tech Summit Supporting Sponsor:
mentoring and youth education; “Women Transforming

Technology”; women in communication and vertical
sectors; and “Women Innovating in Technology”,
women as entrepreneurs and innovators. Women4Tech Speed Coaching & GLOMO Awards Outstanding
Networking Event Sponsor: Achievement Women4Tech Sponsor
Aimed to help every role in our industry succeed,
whether you’re a female or male executive, the
Women4Tech programme will help you lead the way to
a more gender diverse ecosystem in the mobile and
tech industry.

Achieve Gender Equality and Empower all Women and Girls
#SDG5 aims to end all discrimination against women and girls, create equal rights and opportunities
and enhance the use of ICT for women empowerment.
Mobile connectivity empowers women by increasing access to information, services and opportunity.

SUCCESS IS
A JOURNEY.
Let's get you started with 4YFN.
4YFN is the startup event of Mobile World Capital Barcelona and Mobile
World Congress, a place where startups, investors, corporations and
public institutions can discover, create and launch new ventures together.
19,000+ 700 650 275+ 40 8

Attendees Investors Startups Speakers Workshops Stages
The latest in startup technology Network and make prospective connections
Over 650 startups will be exhibiting their latest The event holds a variety of areas, specifically for
solutions covering an array of industries from health, business activity, such as the several meeting spaces,
fintech, IoT and many more. the networking lounge for one to one discussions
Each day there will be startup pitches on the open stage between startups, investors, corporations and press. At
presenting to investors and corporations in the networking the end of each day, there will be networking drinks
area. Catch a glimpse of the hottest technology that will taking place for those who want to do business in a
be hitting the headlines in the near future. more relaxed atmosphere.
Gather business advice from the best Are you a MWC badge holder?
High profile and inspirational speakers will take to the If you have a badge, you can access 4YFN and enjoy the
various stages and workshops over the three-day entire conference programme.
period, covering many aspects of business. The
speakers line-up includes: Visit 4YFN
• Rob Glaser, Chairman & CEO, RealNetworks
• Maurice Lévy, Former CEO, Publicis Groupe
• Brendan Eich, CEO & Co-Founder, Brave Software
• Andrew Bolwell, VP & Global Head, HP Tech Ventures
• David Tennenhouse, Chief Research Officer, VMware
• Brendan Eich, CEO, Brave Software
Gold Partners: Host Partner: Silver Partners:
Academic Partner: Women4Tech Supporting Partner:

MWC Tours
MWC Topic Tours allow you to focus on topics you are
interested in and meet people who will expand your
knowledge. Be led through the mobile ecosystem by
industry experts and introduced to the exhibitors while
networking with fellow attendees. Join the topic tours and
gain new insights and connections.
Add Topic Tours to Your Experience Now!
5G & NFV IoT Content Emerging Retail & Digital Mobile IoT Security Enterprise
Tech Commerce Advertising
Learn more about each topic, click here.
Be a stop on one of the topic tours and showcase your company’s leadership in the
mobile ecosystem. Watch our video and contact sales@mobileworldcongress.com.
Custom Experiences
Don’t leave your event experience to chance - make sure your time at Mobile World Congress is
well-planned and successful. Tell us your business objectives and we will create a custom
experience that matches your requirements. To learn more, click here
To create your Custom Experience, contact us at
mwctours@mobileworldcongress.com

The Stage is Set for the 23rd
We are delighted to confirm the category
Global Mobile Awards! highlight awards that will be presented during
We’ll be revealing the winners and presenting the industry’s the 2018 GLOMO Award Ceremony:
most coveted awards – the GLOMOs on live TV, across 38 • Outstanding Mobile Technology Award
categories, in a series of ceremonies at Mobile World • Best Overall Mobile Consumer Innovation
Congress.
• Smart City Award
They include; “Fourth Industrial Revolution”, “Content & • Best Smartphone
Media”, “Consumer” and “Device” all of which will be • Best Content and Media Innovation
broadcast directly on Mobile World Live TV, on the big
• Outstanding Mobile Contribution to the UN
screens across MWC and to a global online audience via
SDGs
www.mobileworldlive.com
• Government Leadership Award
The “Mobile Tech”, “Social Good”, “Government Excellence The full list of nominees can be found here.
Award” categories and our “Judges’ Choice” awards will be
presented in a special ceremony starting at 15:30 on
Tuesday, 27 February in Auditorium 5, Hall 4, MWC Gran Via.
And your hosts for the

All award winners will be revealed at a series of
ceremonies, across Mobile World Congress and
Glomo Awards 2018 are….
broadcast on Mobile World Live TV during the Returning to host the 2018 Glomo Awards, TV presenters,
show and to a global audience! Suzi Perry and Ortis Deley are well known for their love of
technology, having both presented Channel 5's hugely
Join the conversation successful Gadget Show for a number of years. After an
impressive eight years with the Gadget Show, Suzi went on
online at #GMA18 to become the first ever permanent female anchor of BBC
One’s Formula 1 programming, and has travelled the world
It’s not too late to partner with us to support the reporting from the trackside of Formula One, MotoGP,
GLOMOs and raise your profile at the world’s Superbikes and Speedway. Ortis is now in his seventh year
leading mobile event. Contact us for more presenting the popular weekly TV show, and has also been
information sales@mobileworldcongress.com part of the Channel 5’s Police Interceptors’ team.
Outstanding Achievement Mobile Tech Category

Women4Tech Sponsor: Sponsor:

Networking
Opportunities
Just because you’ve been to Mobile World Congress in recent

years – you won’t want to miss checking out exciting new
networking opportunities we’re working on for 2018! Look at
what we’ve got in store for February!
Who is Attending? as App Lounge sponsored by Kochava, Gardens can offer an outdoor meeting
MWL Networking Lounge, NEXTech experience away from the exhibition
Check out My MWC! Lounge and more. Find more info on floor.
Build and grow your connections all our lounges here.
The upper level Networking Gardens
through the GSMA Official My MWC are sponsored by Celtra, Citi, EY, HTC |
event app. Opt in during registration to Open-Air Networking VIVE, Oath, Ogury and Visa with
take advantage of our exclusive Gardens Android Works and BMW, Networking
attendee networking tool. Search for Garden Experience located on the
attendees in the database using our We know how important it is to find
space at MWC to hold those essential lower level.
matchmaking tool to find suggested
contacts with similar interests. face-to-face meetings with potential
partners and clients, so we’re happy to Experience More
Networking Lounges share the details about our open-air
Networking Gardens. These spaces are
GSMA Events Beyond
Throughout the venue, we offer tailor-made for networking with ample MWC
multiple spaces that you can utilise for seating, food and drink outlets, as well Did you know GSMA offers a whole
casual networking, whether it be for as free Wi-Fi.
range of events around the world?
face-to-face meetings with clients,
reading the latest industry publications 11 Networking Gardens are located Meet with our teams from MWC
from our media partners or to catch up throughout Fira Gran Via, three on the Shanghai, MWC Americas, and our
on email and relax. Gold & Platinum lower level and eight on the upper worldwide Mobile 360 Series for a
Pass holders may visit the VIP level. Hold impromptu gatherings, sneak peek at our 2018 offerings. We
Networking Lounge, sponsored by meet clients, mingle with other have many unique experiences
PwC. All other pass holders may join attendees or simply grab some fresh planned in Barcelona, exclusively for
us in other Networking Lounges such air. With covered areas, the Networking MWC attendees. Get the red carpet
experience with prosecco and treats
in the GSMA Events Lounge, or win a
free VIP Pass to MWC Shanghai. Visit
Upgrade your pass us in the Upper Walkway (3UP.10 and
The Platinum Pass makes the most 5UP.10). For more details, click here.
of your MWC experience offering
first class service and networking
opportunities at the world’s largest
gathering for the mobile industry. +

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MWC 2018
Networking Events
MWC will be hosting free- Tuesday 27th February
to-attend Networking
Events throughout the
Active Insights launch
venue, offering attendees Ogury Networking Garden GG6,
the opportunity to 16:00-18:00
network, do business and Citi: Conversation
Presented for the first time at MWC, Active
Insights from Ogury is the complete mobile
enjoy some drinks and Citi Networking Garden GG1, intelligence solution, providing a seamless
15:30-17:30
entertainment in a bridge between analytics and marketing
The brief on innovation has changed. So activation for app publishers. Drawing from
relaxed and informal how does a global bank approach its new Ogury’s global network of over 400m
environment. innovation agenda and help clients design mobile profiles, Active Insights offers
for the future? Join us as we explore how to publishers the most detailed, actionable
Registration is essential design compelling experiences for people data available today into the entire app
that drive business growth in banking and market, including those of the competition.
and attendance is on a first beyond. Features include: Leaderboards, App
come, first served basis. Explorer, Watchlists, Cross App Usage, and
Audience Builder.
Monday 26th February Wednesday 28th February
EY Collaboration Courtyard
EY Networking Garden GG4,
16:00-18:00
What happens when disruption creates a
masterpiece? Meet with EY to relax, Worldwide Trade-In and Buyback
The FICO Analytic Xperience network and join the conversation to learn Solutions
Better Future Networking Garden GG8
how companies are seizing the upside of Better Future Networking Garden GG8
16:00-18:00
disruption. 17:00-19:00
Advanced analytics and decision
management underpin the future of Belmont Trading Company is introducing an
connected technology and service innovative range of Trade-in solutions for a
providers in the eco-system. Whether your variety of businesses, including Point Of Sale,
interest is IoT, Customer Engagement, OEMs, Carrier or Retail! At the GSMA, we will
Applied AI, Machine Learning, NFV/SDN or be talking about how to upgrade your device
elsewhere, analytics will drive the future and important things to keep in mind during
IoT Now Networking Garden Party
direction. FICO has been living and the process. We secure the highest possible
Better Future Networking Garden GG8,
breathing analytics for over 60 years. Join value for your excess inventory and offer
16:00-18:00
us for drinks, networking and a relaxed light and effective solutions to uplift your
discussion on how analytic-driven decisions The ONLY dedicated IoT Now Networking sales. Come visit us to learn more.
change the customer experience, and how Garden Party at MWC 2018. Co-hosted by
they can change your business. Stream Technologies, SAP, Telit and PTC.
Meet the leading lights of the IoT Industry
to discuss hot topics, challenges and
success stories with thought leaders,
analysts and experts.
Visa Fintech Meet-up
Visa Networking Garden GG3,
16:00-18:00
Building Brands People Love
Oath Networking Garden GG5 Get inspired by hearing how Visa helps
16:00-18:00 promote the next generation of payment
pioneers. The Visa Fintech Meet-up is a
Brand love is out there, and Oath can help great opportunity to enjoy an evening of
you find it. Join us in the Oath networking networking and canapés, while finding out
garden, and discover ways to build your how partnering with Visa gives fintechs a
brand by being mobile best, humans first. head start in reaching more clients, in more
countries, in less time.
Conference
Exhibition & Events
& Networking
Promote Sustained, Inclusive and Sustainable Economic Growth,
Full and Productive Employment and Decent Work for all
#SDG8 aims to improve economic productivity and diversification and increase resource efficiency
towards sustainable consumption and production.
The mobile industry accelerates economic growth and enables innovation to create more job
opportunities.
Conference & Events

Follow us!
The GSMA will be bringing you all the latest news and updates on Mobile World Congress 2018 in
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Build Resilient Infrastructure, Promote Sustainable Industrialization
and Foster Innovation
#SDG9 aims to develop and upgrade reliable and resilient infrastructure across all industries, enhance
scientific research and technology capabilities and ensure universal access to the internet.
The mobile industry develops and provides resilient platforms that support vital services and enable
innovation across the entire economy.
Conference & Events

Keynote Speakers
The 2018 Mobile World Congress conference programme will
become a central stage for the mobile industry. Across four days
the industry’s premier conference platform will continue to
highlight the impact of mobile on individuals and businesses, in
developed and developing markets across a growing range of
industries. Ran Krauss
CEO
Airobotics
Jeremy Fox Sunil Bharti Mittal Gavin Patterson Shang Bing Jeff Zucker
CEO Atrium TV, Chairman, GSMA CEO Chairman President
Chairman, DRG Founder and Chairman BT Group China Mobile CNN Worldwide
Bharti Enterprises
Timotheus Höttges Enrica Porcari Börje Ekholm Andrus Ansip Sue Siegel
CEO Chair President & CEO VP of the Chief Innovation
Deutsche Telekom Emergency Ericsson Commission & Officer, GE & CEO
AG Telecommunications Commissioner for Business Innovations
Cluster Digital Single Market GE
European
Commission
Brigitte Baumann Mats Granryd Cher Wang Brian Behlendorf Christopher Young
Founder & Chief Director General Chairwoman Executive Director CEO
Investment Officer GSMA HTC Hyperledger McAfee
Go Beyond Early
Stage Investing
Conference & Events

Zak Brown Kazuhiro Yoshizawa Ricardo Antonio Oren Jacob Hiroshi Mikitani
Executive Director President & CEO Rosselló Nevares Founder & CEO Founder, Chairman
McLaren NTT DOCOMO, INC Governor PullString & CEO
Technology Group Puerto Rico Rakuten, Inc.
Jim Whitehurst Lisa Wang Rajeev Misra José María Lassalle Glenn Lurie
President & CEO Founder & CEO CEO Secretary of State CEO
Red Hat SheWorx Softbank Vision for Information Synchronoss
Fund Society and Digital
Agenda
Spain
José María Álvarez- Sigve Brekke Berit Svendsen Marie Ehrling Georg Polzer
Pallete President & CEO CEO Chairwoman, Chairman & Co-
Chairman & CEO Telenor Group Telenor Norway Securitas, Chair of Founder
Telefónica S.A. the Board, Teralytics
Telia Company
Kathy Calvin Ajit Pai Vittorio Colao Susana Balbo Dr. Jim Yong Kim
President & CEO Chairman Chief Executive Congresswoman & President
United Nations United States Vodafone Group Chair World Bank
Foundation Federal W20 Group
Communications Argentina
Commission
Conference & Events

Conference Agenda
Conference Programme Hall 4
Monday 26 February
09:00 - 10:30 Keynote 1 – Creating a Better Service Provider Auditorium 1
10:30 - 11:00 Networking Break featuring the Showcase Stage 1
Future Services Provider The 4th Industrial The Network

Content & Media
Embracing Digital Revolution Funding Network
Value Creation & Investment
11:00 - 12:10 Transformation & Digital IoT Security & Investments: Priorities,
in Content
Culture: Change or Die the Blockchain Business Cases & The CFO
Auditorium 3
Auditorium 2 Auditorium 4 Auditorium 5

12:30 - 13:30 Keynote 2 – Investing in a Better Future Auditorium 1
Networking Lunch featuring the Showcase Stage 3
13:30 - 14:30 Content & Media Live Events and Fan Engagement Auditorium 3
Applied AI AI Everywhere: Ethics and Responsibility Auditorium 4
14:30 - 15:30 Keynote 3 – Creating Better Content & Media Auditorium 1
Future Services Provider

Content & Media Applied AI The Network
A New Roaming Era:
Virtual Worlds: Immersive AI Everywhere: Innovation Owning Edge Infrastructure:
16:00 - 17:10 Breaking Down Digital
Experiences & Investment Burden & Opportunity
Borders
Auditorium 2

17:30 - 18:15 Keynote 4 – The Future of the industry: Transatlantic Digital Policy and Regulation Auditorium 1
Tuesday 27 February
09:00 - 10:30 Keynote 5 – The Foundations of The Digital Economy Auditorium 1
Future Services Provider
The Digital Consumer Tech In Society The Network
5G for CIOs: Impact Upon
Digital Transformation 2.0 Technology in Our Future The Hunt for Mass -
11:00 - 12:00 Enterprise IT and the
for the Consumer Mobile World Market NFV
Changing CIO Skillset
Auditorium 2
12:15 - 13:15 Keynote 6 – Creating a Better Future for Everyone Auditorium 1
13:15 - 14:00 Networking Lunch featuring the Showcase Stage 8
Applied AI The Digital Consumer The 4th Industrial The Network
AI Everywhere: Consumer FinTech: is a Cashless Revolution Network Automation From
14:00 - 15:00
Applications Society on the Horizon? Massive & Industrial IoT 4G to 5G
Auditorium 2 Auditorium 3 Auditorium 4 Auditorium 5
The Network
The 4th Industrial
5G Technology Reality The Digital Consumer
Revolution
15:30 - 16:30 Check: Can We Deliver On The Future of Consumption GLOMOs
Smart(er) Cities
Our Promises? Auditorium 3
Auditorium 4
Auditorium 2
17:00 - 18:00 Keynote 7 – The Fourth Industrial Revolution Auditorium 1
Conference & Events

Conference Programme Hall 4
Wednesday 28 February
09:30 - 11:00 Keynote 8 – Creating an Artificially Intelligent Future Auditorium 1
The 4th Industrial

Future Services Provider Revolution Tech In Society
Content & Media
Exploring the Rise of New and Old: Managing the Introducing the Augmented
11:30 - 12:30 Power of Personalisation
Operator-Led OTT Services Transition to Autonomous Human
Auditorium 3
Auditorium 2 Driving Auditorium 5
Auditorium 4

13:30 - 14:30 AI Giants Auditorium 1
Future Services Provider The 4th Industrial
Content & Media Tech In Society
Customer Centricity: Revolution
Future Networks & Smart Community
15:00 - 16:00 Rethinking Care and Delivering the IoT
Content Optimisation Collaboration
Experience Ecosystem
Auditorium 3 Auditorium 5
Future Services Provider The Digital Consumer The 4th Industrial Applied AI
Zero-Rated Data Why Should We Trust Your Revolution AI Everywhere: Digital
16:30 - 17:30
Opportunities Digital Security? Vehicles as a Service Transformation
Auditorium 2 Auditorium 3 Auditorium 4 Auditorium 5
Thursday 1 March
09:30 - 10:50 Keynote 9 – Women4Tech Auditorium 1
Innovation The 4th Industrial Tech In Society

Innovation: Battle of the Revolution The Mobile Future of
11:30 - 12:30
Startups IoT & 5G Use Cases Humanitarian Crises
The Network
Applied AI
Debate: Do 5G Business
AI Everywhere: Future
13:30 - 14:30 Cases Depend More on Core
of Work
or Edge Upgrades?
Auditorium 5
Auditorium 4
Conference & Events

Conference Programme
DAY 1 Monday 26 February

09:00 – 10:30 11:00 – 12:10
Keynote 1 – Creating a Better Service Provider Value Creation & Investment in Content
Future I Content
Services & Media
Provider
Network operators are the great enabler of the digital

economy. Their contribution and statistics are Telecoms and Media continue to converge, with
astonishing; operators increasingly seeing content as a new growth
engine ‘beyond the core’, but the path to value creation
Subscribers – 5.1 billion unique mobile subscribers is unclear. Not all operators have budgets to complete
globally (December 2017). with global platforms and content presents a departure
Connections – 8.4 billion mobile connections worldwide from operators’ traditional capabilities. As mobile
(December 2017). presents an increasingly important channel for content
GDP Contribution – The mobile ecosystem generated producers, can operators deliver value through
4.4% of global GDP ($3.3 trillion) in 2016, a figure that partnerships beyond network access?
will grow to $4.2 trillion in 2020.
The opening keynote of the 2018 Mobile World
Congress will feature CEOs from some of the world’s 11:00 – 12:10
leading operators, taking to the stage to discuss the IoT Security & the Blockchain
short and long term challenges and opportunities Auditorium 4
facing the mobile industry.
The Fourth
Industrial
Revolution
10:30 – 11:00
Networking Break featuring the Showcase Stage 1
While some risk is inevitable, the balance between risk
and reward must be right to ensure businesses and
11:00 – 12:10 consumers adopt IoT-enabled technology and services.
Embracing Digital Transformation & Digital Given the variety and number of IoT devices, how can
IoT security guidelines be agreed? Device complexity
Culture: Change or Die and multiple industry involvement makes consensus
Auditorium 2 difficult, but recent hacks have proven the need for a
Future wider initiative. Within this discussion we look at the role
Services certain technologies, particularly blockchain, can take.
Provider
Pressure on revenues from digital disrupters means that

it is important for operators to invest in new business
models and operational processes to ensure that they
share in the value from digital transformation. This
session will demonstrate best practice examples of
digital transformation and culture change from
inside/outside the mobile industry.
Conference & Events

11:00 – 12:10 13:30 – 14:30
Funding Network Investments: Priorities, AI Everywhere: Ethics and Responsibility
Business Cases & The CFO Auditorium 4
Auditorium 5
Applied
AI
The
Network
AI has the opportunity to provide great value to all

people around the world. However, the rapid
For many mobile operators, growth is declining or
development of the technology is outpacing the ability
flatlining. This makes a return on network investments
to manage the ethical issues we already see with
more critical than in the past, even as the options for
existing AI systems. Immediate concerns with the
network investment become more complex and
technology in use today include social profiling, privacy,
demand for capacity accelerates. The pressure is being
and security. But there are also future issues that need
felt across the value chain; join us as we explore the
to be addressed now, while AI is still in development.
implications and options to ease that pressure.
With a complex intelligent system that is constantly
evolving and learning, how do we create standards
12:10 – 12:30 today for future AI applications?
13:30 - 14:30
12:30 – 13:30
Keynote 2 – Investing in a Better Future Live Events and Fan Engagement
I Content
Innovation & Media
This session will feature some of the greatest

Tech investment and acquisition is white hot, especially advancements taking place in the live events space
around Artificial Intelligence (AI) and cryptocurrency, where faster connections and more digital content is
which has turned into a race for patents and intellectual improving fan experiences. Highlighting opportunities
property (IP) among the world’s leading tech companies. for stadium and sport team owners so they can stay
In this keynote, the venture capital community will ahead of the ‘game’ in this rapidly evolving industry.
debate which investment efforts they believe will be
game-changers in the digital transformation.
Moreover, in the rapidly changing digital ecosystem,
what are the investment strategies and opportunities
for mobile operators? Is it sustainable for operators to
keep investing in new technologies? In a future
increasingly defined by robotics and artificial
intelligence, how can the heavily regulated world of
telecoms become more attractive to investors and help
create a better future, today.
13:30 – 14:30
14:30 – 15:30
Keynote 3 – Creating Better Content & Media
Auditorium 1
I Content
& Media
Content is continuing to undergo significant period of

disruption and acquisition, not least from mobile
Conference & Events

operators themselves, who see content as the key to devices coming online, the mobile internet is creating
customer acquisition and retention. Especially now that more wealth, disrupting more businesses, and unleashing
content can be delivered on demand, anytime, more innovation than any force in history. The coming
anywhere and in a range of rich formats and devices for wave of AI-based applications will generate
a premium experience. unprecedented demand for computing power, that cannot
Not all operators have both the deep pockets, invest or be delivered by terminal computing resources alone,
acquire content, nor even the scale to monetise it. All is moving compute power closer to the customer, to the
not lost however, and we look at some of the options operator-based edge of the cloud. The goal of this session
for smaller players to get involved in original content. is dialogue between AI investors and technologists, to
highlight the coming wave and pragmatic approaches to
strategic innovation and investment.
15:30 – 16:00
16:00 – 17:10
Owning Edge Infrastructure: Burden &
16:00 – 17:10
Opportunity
Auditorium 5
A New Roaming Era: Breaking Down Digital
Borders The
Network
Auditorium 2
Future
Services Operators’ network assets ‘close to the customer’ give
Provider
them the capability to create unique services and
revenue streams thanks to technologies like MEC.
Roam Like at Home (RLAH) rules entered into force in However, cost considerations are leading to renewed
Europe on 15/06/17, bringing an abrupt end to the interest in business models that put edge infrastructure
premiums previously applied to roaming. This session into other hands. How do we reconcile these pressures?
will explore the impact of RLAH upon roaming revenues What commercial innovations are needed to
and offer direction for operators seeking to influence complement technological development?
and profit from changing customer behaviour in this
new borderless communications market.
17:10 – 17:30
16:00 – 17:10
Virtual Worlds: Immersive Experiences
Auditorium 3 17:30 – 18:15
Content Keynote 4 – The Future of the industry:
& Media Transatlantic Digital Policy and Regulation
Auditorium 1
Future
Today’s VR & AR devices are blending the physical and Services
Provider
virtual worlds, unlocking the potential to immerse
viewers in new worlds and experiences. There are a host
of new companies pushing the boundaries beyond It is critically important that Europe and the United
traditional applications. From advances in the States remain on the vanguard of digital policy and
technology itself, to the role of original content and live regulation. Although there have been some significant
experiences that use mixed reality, the mainstream policy differences between Europe and the United
futures of VR & AR are rapidly evolving from a tethered States, there is a shared, strong desire to find the best
experience to a mobile experience. regulatory approaches to meet the changing economic
and policy environment and, most important, the needs
of their citizens.
16:00 – 17:10 In this Transatlantic Policy Keynote at Mobile World
AI Everywhere: Innovation & Investment Congress, the key US and EU telecoms policymakers
Auditorium 4 and the leading industry executives will engage in a
discussion regarding digital policy and, in particular,
Applied
AI how future policy decisions may affect their citizens.
With over 8 billion mobile connections and trillions of
Conference & Events

DAY 2 Tuesday 27 February

09:00 – 10:30 11:00 – 12:00
Keynote 5 – The Foundations of The Digital Digital Transformation 2.0 for the Consumer
Economy Auditorium 3
Auditorium 1
The Digital T
Consumer
The Fourth
Industrial
Revolution
Today, the consumer just needs simplicity and efficiency
The digital economy, catalysed by the rapid and to cut through that noise and use one touch point
proliferation of mobile technologies in the hands of over with a brand for the range of requirements they may
5.1 billion connected people, will continue to transform have. This session looks at how we need to rethink
how we do business and how we interact with our digital transformation for consumers and build a single
partners, customers and consumers. Still in its infancy point of engagement with consumers that is relevant,
however, incredible growth remains ahead. reactive and reliable.
The pace of change creates opportunity and threat in
equal measure. Following on from Monday nights
keynote on transatlantic policy and regulation, this
keynote will look at how the digital economy can
continue to flourish with the right foundations in place,
from networks to security, to agile companies and
culture, and compelling services and content.
10:30 – 11:00
11:00 – 12:00
Technology in Our Future Mobile World
11:00 – 12:00 Auditorium 4
5G for CIOs: Impact Upon Enterprise IT and
Tech
the Changing CIO Skillset in Society
Auditorium 2
Future
Services Technology innovation is accelerating with no signs of
Provider
slowing down. Commercial travel to Mars is a
mainstream conversation, platoons of autonomous
Most service providers are now making significant trucks are hitting the road and people get their “news”
inroads into digital transformation and 5G is set to from user-generated content on their cellphones. So,
accelerate these initiatives further. CIOs are at the how can industries and people prepare for what is an
forefront of this change and their roles are expanding unbelievable but plausible future?
accordingly. This session will explore the changing CIO
skillset with perspectives from a range of experts in 5G In this session, we will map a future mobile world,
and digital transformation. showcased by futurism, science fiction and a cross
section of emerging companies working at the edges of
our imaginations, to show us how they envision our
future environments. Meet the innovators who are
changing our reality today.
Conference & Events

11:00 – 12:00 14:00 – 15:00
The Hunt for Mass-Market NFV FinTech: is a Cashless Society on the Horizon?
The The Digital T
Network Consumer
NFV has been much discussed, and much trialled. There Cash is flawed, but cash is still king and prevails when
have been few substantial live deployments, though. technology fails to reach communities. Now as the
This session investigates what lessons have been learnt FinTech revolution tackles financial inclusion and
from live NFV so far and what barriers to wider increases the prevalence and accessibility of digital
adoption remain in the technology, the market and the payment channels, is a truly cashless society finally on
mobile industry itself. the horizon?
12:00 – 12:15
14:00 – 15:00
Massive & Industrial IoT
Auditorium 4
12:15 – 13:15
The Fourth
Keynote 6 – Creating a Better Future for Industrial
Everyone Revolution
Auditorium 1
When looking for profitable and proven case studies for
Tech
IoT, we need not look further than Industrial
C
IoT (IIoT).
in Society What is next for IIoT? How can AI further enhance the
usability of IoT and the data acquired to make better
decisions? What key lessons can we take from IIoT to
With over 5.1 billion people connected, technology has an apply in different verticals? Is IIoT the roadmap to
unprecedented opportunity to improve the lives of others. follow?
Natural and man-made disasters are the most profound

examples of how mobile technology can improve and
even save lives.
This keynote looks at some of those examples of mobile
technology effecting the lives of those in disaster areas
and highlights how individuals, businesses, NGOs and
governments can work together to improve the lives of
everyone on the planet.
13:15 – 14:00
14:00 – 15:00
AI Everywhere: Consumer Applications
Auditorium 2
Applied
AI
Even at its infancy and with limited use cases, AI has

already changed consumer expectations of the
technology and companies they interact with. This
session will highlight how consumer brands need to
rapidly innovate with this adaptive technology to
continue to delight, retain and empower their customers.
Conference & Events

14:00 – 15:00 15:30 – 16:30
Network Automation From 4G to 5G The Future of Consumption
The The Digital T
Network Consumer
Automation isn’t new; just look at the history of SON. 2021 is forecast to see over two billion people
However our future smart, distributed, sliced, worldwide buying online. In this session, we explore
interoperable networks will be a great leap beyond how brands are re-evaluating the commerce tools for
what we know now, generating new ways of doing their customers. And as digital channels continue to
business, new KPIs and new uncertainties. This merge with the brick and mortar stores; what does that
discussion delves into today’s successes; the business, future store look like?
operational and technical issues to be resolved; and
what we can learn from hyperscale players.
15:30 – 16:30
Smart(er) Cities
15:00 – 15:30 Auditorium 4
The Fourth
Industrial
Revolution
15:30 – 16:30
5G Technology Reality Check: Can We Deliver As technology progresses and use cases proliferate, the
On Our Promises? idea of a smart city becomes more difficult to define.
Auditorium 2 However, many questions remain the same…what
concerns should a smart city address? How can lessons
The
Network learnt in one city apply to another? Is there a true gain
for citizens in having a “smart city”? What impact does
AI and open data have on the decisions cities can make
for its citizens?
Future networks, and especially 5G, are being promoted
to industries, governments and our own executives
almost as a panacea, and the backlash if the networks
don’t deliver will be severe. Are current moves towards 16:30 – 17:00
these future networks sufficient to deliver what is Networking Break featuring the Showcase Stage 10
needed, and if not what is missing?
17:00 – 18:00
Keynote 7 – The Fourth Industrial Revolution
Auditorium 1
The Fourth
Industrial
Revolution
The Fourth Industrial Revolution, as it has been titled, is

one of the most complex, inclusive and automated
revolutions our society has seen and at its heart, lies
mobile. From transportation to how we communicate,
automation is creating smarter services and a new way
to live life. This keynote unravels the complex web of
technology trends, partnerships, business concerns and
opportunities that enterprises, governments and
municipalities of all kinds need to address to survive
and thrive in a digital automated world.
Conference & Events

DAY 3 Wednesday 28 February

09:30 – 11:00
Keynote 8 – Creating an Artificially Intelligent
Future
Auditorium 1
Applied
AI
Even in an industry characterised by hype, Artificial

intelligence have set a new benchmark, with stock
prices doubling at the mere mention of the words. The
hype is fuelled by wild imaginations and not a small
amount of confusion around their use cases and 11:30 – 12:30
impact.This keynote aims to unravel this confusion. It Power of Personalisation
will explore the broad set of technologies included in Auditorium 3
AI, from NLP (Natural Language Processing), I
machine Content
learning, reinforcement learning, robotics, autonomous & Media
vehicles and smart transportation.Can AI provide the
building blocks for the society of the future?
This session will look at some of the most successful
and innovative personalised experiences that are taking
11:00 – 11:30 place today. Experts will discuss the strategies behind
Networking Break featuring the Showcase Stage 11 building personalised experiences by encouraging users
to spend more time on their platforms through
enhanced content and seamless delivery of video.
11:30 – 12:30
Exploring the Rise of Operator-Led OTT
Services 11:30 – 12:30
Auditorium 2 New and Old: Managing the Transition to
Autonomous Driving
Future
Services Auditorium 4
Provider
The Fourth
Industrial
The threat posed by OTT players in eroding revenues Revolution
from core voice and data services is well acknowledged
by service providers across the world. Service providers Whilst most of the discussion around autonomous
are increasingly developing their own competitive OTT vehicles falls on the technology, there is a growing
offerings. This session will explore some of the most concern on how autonomous driving will co-exist with
novel operator-led OTT services that have been traditional, man-directed vehicles in the short term.
launched to date. Additionally, networks will need to be flexible to
manage different requirements from vehicles that might
require no-latency, 100% coverage, along with some
that do not require much connectivity at all. How can
both old and new coexist? What impact will this have
on our roads, and our networks?
Conference & Events

11:30 – 12:30 15:00 – 16:00
Introducing the Augmented Human Customer Centricity: Rethinking Care and
Auditorium 5 Experience
Auditorium 2
Tech C
in Society Future
Services
Provider
Technological innovation is accelerating the integration

The average NPS score for telecommunications
of robotics and AI in the quest for humans to live longer,
routinely ranks among the lowest of all industries. Yet,
healthier and happier lives. In this session, meet the
as customer expectations in this digital era are crossing
innovators who are bring cyborgism into the realm of
industry boundaries, it has never been more important
reality and changing the face of mhealth. Get ready to be
for service providers to adopt a more customer centric
wowed as we introduce to you; the Augmented Human.
approach. This session will explore how operators can
build a more holistic view of the customer journey that
will improve satisfaction.
12:30 – 13:30
15:00 – 16:00
13:30 – 14:30
Future Networks & Content Optimisation
Auditorium 3
AI Giants
Auditorium 1 I Content
& Media
Applied
AI
Content traffic continues to place pressure on networks,

with 75% of smartphone users globally watch online
With more than $5 billion of VC investment over last 2 and embedded videos and live streaming (Source:
years, artificial intelligence (AI) is poised to have a GSMA Intelligence Consumer Survey 2016). It’s clear
transformative effect on consumer, enterprise, and that operators need a fresh approach to network
government markets around the world. While there are optimisation. Operators globally must develop new
certainly obstacles to overcome, AI has the potential to business models and optimise various touch points
democratise costly services, elevate poor customer across the network in order to deliver high-quality and
service, and even free up an overburdened workforce. immersive entertainment experiences.
Much of the key AI activity is being driven by the tech
giants of the US, in both innovation and acquisition. This
C-level session features three of these tech giants, as 15:00 – 16:00
they discuss how AI will impact our world, delving into its
Delivering the IoT Ecosystem
pitfalls, and opportunities for enterprises and the wider
Auditorium 4
implications for society.
The Fourth
Industrial
Revolution
14:30 – 15:00
The spread of IoT presents an opportunity for service
providers across the globe to tap new revenue streams.
How can MNOs position themselves so that they are
delivering the service, not just the connectivity? What
impact does the data generated by users and devices
have on IoT deployments, and how will AI be deployed
to make sense of it all? What will the IoT ecosystem
really look like five years from now?
Conference & Events

15:00 – 16:00
Smart Community Collaboration
Auditorium 5
Tech C
in Society
Cities and citizens are becoming smarter and more

connected every day. While new technologies are
constantly coming to market, a lack of community
understanding and readiness has slowed integration
both in cities and in remote communities. To clear the
“roadblocks” for smart communities, a collaborative
and non-competitive environment is required. Without
support from governments, private sector companies,
non-profits and the general public, it will be impossible
to create robust smart communities of tomorrow. This
session will highlight successes and opportunities for
cross-sector smart community collaboration.
16:00 – 16:30
Networking Break featuring the Showcase Stage 14 16:30 – 17:30
Vehicles as a Service
Auditorium 4
16:30 – 17:30
The Fourth
Zero-Rated Data Opportunities Industrial
Auditorium 2 Revolution
Future
Services The sharing economy phenomenon has stretched from
Provider cars to cargo, drones, aircraft, and just about any other
mobility device imaginable. How can shared vehicle
Zero-rated data plans, which enable users to access services be tailored to the user, creating highly
certain services without eating into their monthly customised and unique riding experiences? How much
allowances, are proving popular across the world. data need the customer share with these services to
However, the concept is not without its detractors, with benefit from customisation? What regulatory efforts are
critics arguing that the practice undermines net needed to keep up with the innovation taking place?
neutrality. This session will explore the zero-rated data Who are the disruptors – vehicle OEMs or telecom
opportunity, featuring a range of service providers who providers?
have implemented these offers.
16:30 – 17:30
16:30 – 17:30 AI Everywhere: Digital Transformation
Why Should We Trust Your Digital Security? Auditorium 5
Auditorium 3
Applied
The Digital T AI
Consumer
AI will accelerate and amplify the positive impact of the

Customer data is now your most valuable asset. So in digital transformation we are seeing in both the public
the battle to engage your consumer, how are you and private sectors. Deciding on how and why to invest
protecting them online? In this session, we test the in AI solutions however will depend on a number of
complete cross-section of mechanisms and tools on the factors which this session will seek to establish by
market claiming to counter threat and risk to your drawing inspiration from some of the leading examples
digital customer. Join us as we ask the industry - why of successful AI deployments across different sectors.
should we trust your digital security?
Conference & Events

DAY 4 Thursday 1 March

09:30 – 10:50 11:30 – 12:30
Keynote 9 – Women4Tech IoT & 5G Use Cases
Tech The Fourth C

in Society Industrial
Revolution
Open to all pass holders including the Exhibition Visitor IoT and 5G…brought to life. See some of the most
Pass. The issue of gender diversity in all industries has exciting IoT demonstrations live in areas such as
never been more relevant. Few industries, however, automotive, manufacturing or connectivity. Leading
have been as closely associated with this issue than the players, disruptors and newcomers will display the
tech industry. latest and most exciting technology sure to make a
direct impact on 5G and IoT applications. A slice of the
Over a year ago, the GSMA developed the MWC 2018 exhibition in Hall 4.
Women4Tech programme to address gender diversity
in the mobile industry. It is designed to increase female
leadership in the digital age and supports UN
Sustainable Development Goal #5: To achieve gender
equality and empower all women and girls.
MWC 2018 will feature a dedicated Women4Tech
Keynote, which will bring together leaders from across
the mobile and wider tech industry to highlight best
practice in gender diversity and discuss action to
engage and empower women in technology.
10:50 – 11:30
11:30 – 12:30
11:30 – 12:30
The Mobile Future of Humanitarian Crises
Innovation: Battle of the Startups Auditorium 5
Auditorium 3
Innovation
Tech
in Society
This session will feature startups undertaking a series of

fast-paced pitch presentations. They will showcase their Humanitarian crises are increasing in complexity,
product or service live on stage and each company will increasing in prevalence and increasing in severity.
then be judged by our panel of well-established Mobile technology provides the platform to transform
industry experts, including founders and investors. The community preparedness, real-time communication
audience will get to vote the best pitch and the winner during and acceleration of relief response following
will receive two complimentary Platinum Passes for these events. Join this session to be guided through the
MWC19! changing nature of technology innovation in
humanitarian crises.
Conference & Events

13:30 – 14:30
AI Everywhere: Future of Work
Auditorium 5
Applied
AI
AI is set to become the next disruptive technology

driving the greatest amount of transformation in the
fourth industrial revolution. What does this mean for
business and employees - will AI supplement or replace
the future employee? What will human and AI
collaboration look like? What new opportunities will AI
enable for job creation? Are human interests aligned or
at odds with the applications enabled by AI?
12:30 – 13:30
13:30 – 14:30
Debate: Do 5G Business Cases Depend More
on Core or Edge Upgrades?
Auditorium 4
The
Network
A fully functional ‘5G’ network will involve a wide

variety of technologies and capabilities. As the industry
begins to move towards 5G, join our team of experts as
we debate the business cases to be built around 5G
technologies, and how that can influence the timings
and technology roadmap of operators globally.
Conference & Events

GSMA Seminars
At Mobile World Congress, the GSMA hosts a range of seminars designed to
provide insights and updates on key GSMA and industry initiatives. GSMA
Seminars are held across all four days of Mobile World Congress and will
focus on topics such as Mobile Connect, 5G, the Internet of Things (IoT),
Mobile for Development, Future Networks and Identity.
Monday 26th February Wednesday 28th February
11.00 – 13.00 09:30 - 11:30

Mobile Connect Privacy Challenges in the Internet of Things
Data Attributes as the New Digital Identity Providing consumers with transparency and
Currency control in a connected world
13:30 – 15:30 12:00 – 14:00

Future Networks IoT Security, Drones
5G for Industry-Specific Services Creating a Connected and Secure Future
16:00 – 17:30 14:30 – 16:00

Mobile for Development Mobile for Development
Payments as a Platform: Unlocking the API Enabling a Digital Humanitarian Future
Economy and the Future of Digital Innovation
17:00 – 18:30
The challenges of eSIM deployment
Tuesday 27th February
17:00 – 18:30
09:00 -11:00 Mobile IoT Innovators Networking Reception
Internet of Things Building a Vibrant Ecosystem for Mobile IoT
Generating Value through IoT and Big Data
11:30 – 13:30 Thursday 1st March

Purpose
What a #BetterFuture means for business today
09:30 – 11:30
Mobile World Capital Barcelona
14.00 – 16:00 Mobile & digital technologies accelerating the
Future Networks impact of digital social innovation
Messaging as a Platform – The Future of Brand Please note, if you are invited to pre-register for a session this does not give you
Communications access to Mobile World Congress. In order to attend you MUST register for a
Mobile World Congress Pass via here Due to limited capacity pre-registering
does not guarantee a place, but will give you access to priority queuing which
16:30 – 18:30 will close 10 minutes before the scheduled seminar. GSMA Seminars are open to
Mobile Connect all pass holders on a first-come, first-served basis.
How are Identity Regulations Shaping the Digital

World?
In-depth overview of PSD2, eIDAS and new upcoming For more details on GSMA
identity initiatives Seminars, visit here
Conference & Events

Join us in Los Angeles
Mobile has the power to change the future, and #MWCA18 will bring
together the brightest minds in the industry today to imagine what
tomorrow could bring. This exciting event will highlight the intersection
of mobile with entertainment, content and media, consumer and
industrial applications in IoT, and the leading role of the Americas
region in driving global innovation.
GLOBAL PARTNER
WWW.MWCAMERICAS.COM
Ministerial Programme
Since launching in 2006, the Programme’s

The Ministerial Programme popularity and scope have grown each year. Last
at Mobile World Congress year the event welcomed nearly 1,700 participants,
including representatives from 166 governments and
is a unique invitation-only international organisations as well as the world’s
forum where CEOs, most influential telecommunications leaders.
Invitations are open to:
ministers, regulators and • National ministries including
policymakers from around telecommunications, finance and health;
• Telecommunications regulatory authorities, data
the world come together to protection authorities and central banks;
• Senior representatives from selected international
discuss key developments organisations and intergovernmental bodies; and
and policy trends in the • C-level and senior regulatory representatives
from the mobile industry, including network
mobile sector. operators and vendors.
From 26 to 28 February 2018, the To view the 2018 programme or register your
interest in attending, please visit
Ministerial Programme will bring together
www.ministerialprogramme.com
senior government and industry leaders to
explore how mobile connectivity is driving
innovation and growth across multiple Official Sponsor: Supporting Sponsor:
sectors, and exchange ideas on the
policies needed to create a better future.
Conference & Events

Make CitiesInclusive, Safe, Resilient and Sustainable
#SDG11 aims to reduce the impact of disasters on societies and economies, with a focus on
protecting the most vulnerable populations.
Mobile innovation provides mission critical communications for key services in every community.
Conference & Events

Partner Programmes
Hall 8.0 NEXTech Partner Programmes offer attendees the opportunity to
engage and learn from some of the top organisations in the industry. Each
programme is developed and presented by thought leaders in mobile
innovation with topics including industry insights, company solutions, product
launches, demonstrations, case studies and workshops.
Monday 26th February
Huawei Products and Secure Cloud & AI Digital

Solutions Launch Transformation
Monday, 26 February Monday, 26 February
14:00 – 15:30 10:30 – 18:00
Hall 8.0 NEXTech Theatre F Hall 8.0 NEXTech Theatre C
Huawei will unveil products and

What if we could make our
solutions in key technology areas
aspirations for tomorrow a reality
such as 5G, Telecom Network and
today? Join top C-level leaders to
All-Flash Arrays, which are
explore AI, Cloud and Mobile, and
designed to enable businesses and
be the first to see research from
consumers to innovate and prosper
the IBM Global C-suite Study in 4
in today’s connected world. This
focused sessions:
session is open to all attendees,
media, and analysts. Transformation Field Guide for
Mobile and AI
10:30–11:30
Client Data Privacy, Security and
GDPR
12:00-13:00
Take Transformation to the Core
14:15 –15:15
Real Reinventors Say Size Doesn’t
Matter
15:45 –18:00
For more details on our Partner Programmes, click here
Partner Programmes
5G Summit 2018 Taiwan’s Smart Solutions
The Future Enterprise is Monday, 26 February – Disruptive Technologies
Mobile 15:00 – 19:00 and Startups
Monday, 26 February Hall 8.0 NEXTech Theatre D Monday, 26 February
15:00 – 19:00 11:00 – 12:30
Hall 8.0 NEXTech Theatre E Hall 8.0 NEXTech Theatre E
5G is fast approaching and it will

have a profound impact on almost
every industry around the world. Taiwan’s Information and
Communication and collaboration To seize the first opportunities in Communications Technology (ICT)
fuel enterprise success. The tools the 5G era and drive business industry pushes the boundaries of
to communicate and collaborate success learn from visionary innovation, emphasizes research
should be simple, intuitive, easily keynotes and thought-provoking and development, and propels
accessible and enjoyable end-user panel discussions that explore the domestic brands forward. With an
experiences. This session will key issues that will shape the world increasing focus on innovation,
unveil the latest research on the in this new mobile era. Topics design and brand building, Taiwan
future of communication and include: aims to seize a greater share of the
collaboration on mobile and value chain and boost its
• Convergence and Evolution -
provide key actions for service competitiveness worldwide. The
Creating 5G Mobile Networks
providers and enterprises to take Taiwan Excellence Product Launch
now to accelerate future success in • Innovation and Ecosystem - 5G
Enabling Business Success Press Conference will bring you the
a connected world. most up-to-date and cutting edge
• How to Achieve Digital
products coming out of Taiwan
Transformation in the 5G Era
today.
Our Partners are developing agenda content to reflect their vision on a variety of
complex and diverse ecosystem challenges they currently face and align with Mobile
World Congress 2018 event themes that include: The Future Service Provider, Networks,
The Digital Consumer, The 4th Industrial Revolution, Immersive Content & Media,
Technology in Society, and Applied AI.
Partner Programmes
Tuesday 27th February
Intelligence in Motion -
Automation and AI in
Alibaba Cloud Digital
5GAA Automotive Mobile Networks
Transformation Summit
Association Tuesday, 27 February
Tuesday, 27 February
and New Product Launch 10:30 – 16:30
Tuesday, 27 February Hall 8.1 CC8.18
09:00 – 13:00
09:30 – 12:30
Hall 8.0 NEXTech Theatre B
Hall 8.0 NEXTech Theatre F
Learn how and why service

providers are investing in AI to
The 5GAA is a cross-industry Alibaba Cloud has always been at solve their toughest challenges,
association between the cellular the forefront of intelligence. At the the infrastructure and technologies
and automotive industries to summit, we will work with partners fueling AI applications, and the
develop, test and promote to innovate new technologies and role of ONAP and automation in
communications solutions, initiate business models in the digital accelerating adaptive, “self-
their standardisation and accelerate transformation era. Eight cutting- everything” networks. Sessions
their commercial availability and edge products will debut to include:
global market penetration, to accelerate the world with the • ONAP
address society’s connected power of robust computing
mobility and road safety needs with abilities, AI, Big Data, security, and • Automation
applications such as automated the Alibaba Group ecosystem. • Machine Learning and AI
driving, ubiquitous access to Come connect with us and check Sponsored by:
services and integration into smart out all the latest information.
city and intelligent transportation.
Intelligence in motion, never stop.
How to Build a 21st Heroes of the Mobile Age

GTI Summit 2018 Century Mobile Brand Tuesday, 27 February
Tuesday, 27 February Tuesday, 27 February 11:00 – 14:00
09:10 – 13:30 09:00 – 18:00 Hall 8.0 NEXTech Theatre E
Hall 8.0 NEXTech Theatre A Hall 8.0 NEXTech Theatre C
With shifted focus to 5G+AI Fuel The Mobile Age has created the
With the evolution in consumer biggest business opportunity of
the Innovation, this summit will
behavior and an embrace of direct- our time. We can no longer speak
bring together the industry’s most
to-consumer brands, marketers within the limitations of just
influential mobile operators,
and media companies must devices, or networks or platforms.
vendors and vertical industry
constantly evolve their mobile The scale of the world today is
partners from around the world to
strategies to meet the needs of made limitless through mobile.
continuously promote 4G global
these always-on, cross-screen
development, shape the future of Through a series of ground
consumers. Join IAB at Mobile
4G evolution and 5G, and foster a breaking conversations with
World Congress to discuss cross-
cross-industry joint innovative and ‘Heroes of the Mobile Age’ McCann
screen consumer engagement, and
synergistic 5G ecosystem. Worldgroup will be looking at the
the role of data in supporting not
new mobile ecosystem for brands
only the experiences, but also the
and consumers.
products themselves.
Partner Programmes
LIVE: Co-Creating Visa Ready Summit The Shift to Streaming
Solutions with Digital Tuesday, 27 February Data & Cohesive
Tuesday, 27 February 15:00 – 19:00 Messaging
10:00 – 17:00 Hall 8.0 NEXTech Theatre B Tuesday, 27 February
Hall 8.0 NEXTech Theatre D 15:00 – 18:00
Visa will host clients and industry

PwC invites you to join a LIVE co- leaders to discuss innovation and
creation event where we will emerging opportunities in digital Braze (formerly Appboy) is leading
combine a problem-solving design payments. the conversation around the latest
technique with functional expertise Our panels will focus on the digital reinvention impacting
to move through strategy evolving form factors in Mobile brands: the need to drive
development, idea generation, Point of Sale, scaling open-loop connected experiences that feel
experience design, and execution payments in the Mass Transit more like human interactions. To
planning to address societal issues. sector, and how to accelerate get there, data has to be fluid and
We will work with participants to digital payment innovation through responsive, like the give-and-take
help design a future where a simple path to the creation, between individual people. During
governments, citizens and mobile certification, and adoption of new this session, marketing technology
can be used to address health digital payment solutions. The experts will join Braze to discuss
crises through a hands on working event will also include a cocktail how, with the right technology
event where each exercise builds and networking reception. ecosystem, “live” customer views
on the prior exercise within the and modern stream processing can
day. drive transformative consumer
experiences. Plus, a big reveal!
Partner Programmes
Wednesday 28th February
Transforming Networks CMO Summit Seizing the upside of

Wednesday, 28 February
for 5G disruption – new
09:30 – 17:30
Wednesday, 28 February marketplaces where
Hall 8.0 NEXTech Theatre D
10:30 – 16:30 industries collide
Hall 8.1 CC8.18 Wednesday, 28 February
09:30 - 12:30
Hall 8.0 NEXTech Theatre B
Invention in marketing is rife, and
we have gathered the pioneers at
Attend these sessions to gain the front line of innovation in the
insight into the 5G New Radio digital marketing world to lead The
architecture capabilities, migration CMO Summit. The programme has
strategies, and key technology Join EY to discuss how
been designed to tackle each hurdle organizations are initiating and
enablers for accelerating the path facing marketers: maximising
to 5G. Sessions include: responding to disruption and
exposure, protecting brand, driving industry convergence.
• 5G New Radio embracing AI, utilising networks,
creating personalised content and Digital disruption: entering a new
• Multi-Access Edge Computing era of convergence
staying within regulation.
(MEC) New routes to innovation and
It is no longer about consumption value creation
• Microservices and Containers
but a conversation with customers.
Join us at The CMO Summit, as we Operationalising convergence:
start that conversation. thriving in a connected ecosystem
Maximize the upside of operating
in an interdependent world
Creating the workplace of the
future: redefining the intelligent
enterprise
Leverage new technologies and
Transforming Mobile talent to transform your
Better Filter for Now and Network Economics of organizations.
Next Radios 4G/5G
Wednesday, 28 February Wednesday, 28 February
15:00 – 19:00 09:00 – 12:00
Join Fingu as they discuss how they The network economics are critical
have found New Filter technologies success factors as CSPs upgrade and
to squeeze size, increase attempt to monetize their networks
performance for now and future to be able to handle the massive
Radios as it relates to: growth in traffic and deliver content
• Middle frequency band current and services with low latency.
and 5G macro radios: Filter CSPs must address the demands on
technologies for capacity increase technology by changing the
• Low frequency band wireless economics of the network with
private network: How to reduce size strategies for Cost Reduction:
• Smaller filters for 4G/5G small cell Redefining the RAN and Revenue
and MIMO radios Generation: Enterprise LTE networks
from Mavenir, the industry’s only
• Millimeter wave filters for 100% S/W End-to-End Cloud Native
microwave transmission solutions provider.
Partner Programmes
A Hyper Connected
World. Secured
The fusion of TV & Remote SIM Provisioning
Digital: 1 to 1 creative for Connected Devices
storytelling Wednesday, 28 February
Revolutionizing Mobile Wednesday, 28 February 09:30 - 13:30
Network Security 9:00 – 12:30 Hall 8.0 NEXTech Theatre C
14:45 – 16:35 Hall 8.0 NEXTech Theatre F
GDPR Briefing: Cyber
Security Impacts Remote SIM provisioning
17:00 - 18:30 represents the next revolution in
The rise of sophisticated IoT connectivity. This disruptive
technologies like ACR; coupled shift offers significant benefits and
with 1 on 1 nature of UDID; can challenges for the mobile market.
power specific messages Join NXP and Roam2free as they
With LTE roaming traffic growing pinpointed in sequential order highlight the latest advances and
exponentially and the rise of 5G and across different screens. A digital solutions for the eSIM market. A
IoT, increasing numbers of mobile canvas is designed where brands live panel of Chinese mobile
and IoT devices are being targeted can come to life. Fueled by data, industry representatives will also
across your entire network. companies are taking storytelling discuss recent technology
Cybercriminals use cloud technology to a whole new level. See creative adoptions and deployments and
and automation to weaponize examples of brands captivating what they signify for the rest of the
infected devices in minutes, not audiences on all screens, creating global consumer market.
hours or days. Join Palo Alto meaningful, personalized moments
Networks, Unit 42, AT&T Business that inspire viewers to take action.
Solutions, and Hardenstance for a
series of short presentations and a
panel discussion on the growing
threat landscape, the advanced
techniques needed against
automated cyber threats, and the
security implications of GDPR.
Sports & Entertainment

Summit 2018
10:00 – 18:00
Hall 8.0 NEXTech Theatre A
In an effort to explore key areas of

opportunity and related challenges,
leading personalities from across the
finance, sports and entertainment
industries will join with executives
from the mobile world for a lively
discussion regarding the impact of
digital and social platforms and
related consumer offerings.
Partner Programmes
Thursday 1st March
Power Hour: New Power Hour: How to Power Hour: Breaking All
Business Developer Survive and Succeed in the Rules with AI
Thursday, 01 March the Digital Economy Predictions
11:30 – 12:30 Thursday, 01 March Thursday, 1 March
Hall 8.0 NEXTech Theatre F 11:30 – 12:30 10:00 – 11:00
Hall 8.0 NEXTech Theatre D Hall 8.0 NEXTech Theatre F
The Business of
Power Hour: Securing Gamelab Mobile
Commercial Drones
The Edge For IoT Thursday, 01 March
Thursday, 1 March
Thursday, 01 March 09:00 – 19:00
09:45 – 13:30
13:00 – 14:00 Hall 8.0 NEXTech Theatre B
Hall 8.0 NEXTech Theatre C
Hall 8.0 NEXTech Theatre E
Gamelab Mobile is an exclusive one- IDE Drone Summit will present

day summit that brings together panel discussions and sessions with
the leaders of the gaming and the key players from mobile industry,
mobile sectors to discuss the latest leading drone manufacturers, drone
trends and opportunities in the users, as well as law firms about
convergence of entertainent, integration of mobile technologies
technology and media. Gamelab into drone business.
Mobile sessions discuss topics such
E.J. Krause & Associates, Inc. is a
as #MobileGaming, #MobileEsports,
privately held exhibition and
#PlayerContent, #MobileVR and
conference management company,
#MobileAR, as well as the
headquartered in Washington with
opportunities on the convergence
worldwide offices. The International
of these trends with
Drone Expo (IDE) – exhibition and
mobile/Internet technologies such
conference for commercial use of
as #5G, #BigData, #Cloudgaming
drones is currently held in Los
or #IoT.
Angeles, Shanghai, Tokyo and
Barcelona.
Partner Programmes
Power Hour: 5G Power Hour: Solving The mSchools Changing
mmWave - Disruptive Global Digital Identity Education Together
Step? Crisis Thursday, 01 March
Thursday, 1 March Thursday, 1 March 09:00 – 19:00
11:30 – 12:30 10:00 – 11:00 Hall 8.0 NEXTech Theatre A
mSchools Changing Education

Together, organized by Mobile World
Capital Barcelona, is a one-day
seminar for school administrators
and policy makers to discuss the role
of mobile in education.
With the support of the public and
private sector, this 4th edition is
centred on Leadership and Digital
Transformation in schools. Attendees
hear from mobile education experts
Power Hour: Turning IoT Power Hour: Turning IoT and see how other schools address
mobile learning.
Ambition Into Business Ambition Into Business
Visit here:
Reality Reality mSchools.mobileworldcapital.com
Thursday, 01 March Thursday, 01 March
11:30 - 12:30 13:00 - 14:00
Hall 8.0 NEXTech Theatre F Hall 8.0 NEXTech Theatre F
These unique
programmes provide
valuable insider
knowledge concerning
the rapidly growing
mobile ecosystem for
attendees’ areas of
interest.
Partner Programmes
NEXTech Labs
The NEXTech Lab is an open theatre where industry experts leading in cutting-
edge technology will present their latest innovations. Located in Hall 8.0 across
from the NEXTech Theatres, these labs will offer exciting content available to
all attendees during all four days of the show. For more details, visit the
agenda and filter by Tracks for NEXTech, to find Labs that interest you.
Monday Tuesday Wednesday
10:00-10:30 How secure is an infosec company

Creating a better future through Revolutionizing digital sales with CEO's Smart Home? An AI approach
Connected Intelligence personalized video to disrupt Smart Home security
10:45-11:15 Creating a better future through

Connected Intelligence (Panel itsme®, taking digital ID to another itsme®, taking digital ID to another
Discussion) level level
11:30-12:00 Mobile Traffic Classification as a 5th Generation URL Classification

layer of Defense against Malware, Systems and the Benefits to Mobile
AI in Digital Marketing Malicious Bots, and Phishing Operators
12:15-12:45 App-ocalypse Now – Apps Are

Changing The World, Here’s How
TOTAL - Connecting the next billion To Survive And Thrive! And they Said it couldn’t be done….
13:30-14:00
What You Need to Know: Experimentation is the Prerequisite Adidas: Best practices for deploying
Augmented Advertising for Innovation mobile analytics apps
14:15-14:45
GDPR and the consumer choice Power Solutions for the Smart Power Solutions for the Smart
conundrum, are you ready? Devices Devices
15:00-15:30
itsme®, taking digital ID to another It’s Time to Think Differently About Neuroscience helping people get
level Mobile Security lean
15:45-16:15
Generate Revenue with NB-IoT & Generate Revenue with NB-IoT & Generate Revenue with NB-IoT &
LTE-M LTE-M LTE-M
16:45-17:15
Mobile User Acquisition & Neuroscience helping people get
Sentiment Analysis of User Reviews lean TOTAL - Connecting the next billion
Partner Programmes
Take Urgent Action to Combat Climate Change and its Impacts
#SDG13 aims to promote education of climate change and its impact and improve systems to reduce
the risk and impact of climate change on at-risk communities and nations.
Mobile connectivity can help reduce the environmental footprint, and enable remote climate change.
Partner Programmes
Registration
How to Register
Step 1: Step 2: Step 3: Step 4:
Create an account or log Submit your details Choose your pass. Do Complete your
in to your 2017 account at including your ID and not forget to use your registration and receive
https://myregistration.firabcn.es photo, and then opt for discount code or free email confirmation.
a visa invitation letter if pass code if you have
you need one. one.
Registration Information
ID Collection: All attendees must submit their Passport Age Limit: Mobile World Congress is only open to
or EU National ID card data during the registration attendees who are 16 years and over. Attendees under
process. Please ensure you have this to hand before this age, including infants, are not permitted entrance
you register as you will be unable to complete the throughout the build-up, event or dismantling periods.
registration process without it. No other forms of ID are Any requests for an exemption to this rule need to be
accepted. made in writing to the Event Organiser prior to the
event – onsite requests will not be accommodated.
Visa Invitation Letter: You can request a visa invitation
letter when you register (just after ID collection!), or Photo Upload: By uploading a photo of yourself (head
you can log back into your account at any time to make and shoulders only please!), you can use your My MWC
a request. You must be fully registered and have paid Event App to access the venue. The Mobile Badge will
any outstanding balances (if applicable) in order to allow you to access the venue without having to show
receive a letter. This will arrive as a PDF document in your Passport or EU National ID card every time.
an email from the Registration Team. Please ensure
that you only apply for a letter if it is required.
Registration Sponsor:
Registration Enquiries: To learn more about these
items and other registration enquiries, visit
https://www.mobileworldcongress.com/attend/register/
Attend as a Group
Attend the Mobile World Congress as a group to enjoy the group booking
discount. Email Delegation@mobileworldcongress.com for information.
Attend
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Conference Lunch u u
Pre-Event Customer
Service u u
The Platinum Experience

Airport Arrival Service u
VIP Parking Access u
Concierge Service Desk u
Priority Dining
Reservations u
VIP Meeting Space u
u
Priority Seating:
Keynotes & Glomo
Awards
Exclusive Content u
Register for the Platinum Experience for an entirely different perspective at MWC. Learn more.
Attend
Badge Collection
The week before the event, you will receive an email from us
with instructions for Badge Collection. This will include a
QR code that we ask you to present when you reach a badge
collection desk. This makes it easier for our agents to find
your account and print your badge, and saves you time.
You can also access your QR code through your registration account or your app.
You MUST also remember to bring your PASSPORT or EU NATIONAL ID card with you to collect. We cannot
issue your badge without checking this document. Photos / photocopies / driving licences or other forms of
ID will NOT be accepted
Badge Collection Locations
We have reduced our onsite services to open up new opportunities for you to collect your badge at a time
and location that is both quick and convenient.
Barcelona Airport After baggage reclaim in Terminals 1 and 2

Sants Estació On the concourse outside of the train station [Metro Line 3 / 5, Sants Estació]
At the junction of Passeig de Gràcia and Gran Via de les Corts Catalanes
Passeig de Gràcia
[Metro Line 2 / 3/ 4, Passeig de Gràcia]
Jardinets de Gràcia Passeig de Gràcia / Carrer de Sèneca [Metro Line 3 / 5, Diagonal]

Hotel Barcelona Princess Avinguda Diagonal / Plaça de Llevant [Metro Line 4, Forum]
Hotel The Gates Diagonal Avinguda Diagonal / Carrer de la Ciutat de Granada [Metro Line 1, Glòries]
Attendee Badge Sponsor:

For detailed opening hours, please visit here.
Attend
Venue Access
Once you have collected your badge, you are ready to
access Mobile World Congress 2018!
There are a few different ways that you can gain access to the event, so please familiarise yourself with the
options listed below:
Your printed badge

If you are accessing with
+
your printed badge, you
need the following to
access the venue during
the event.
or
Photos/photocopies/ Printed
Passport EU National
driving licenses are not Badge ID Card
accepted.
Your Mobile Badge

If you wish to access the venue
+
with your Mobile Badge, you
will need to activate this
through the My MWC Event
App and ensure that you wear
your printed badge. You do
not need to present ID at the Printed Mobile
access point, but will need to Badge Badge
carry ID with you.
NEW FOR 2018! FACIAL RECOGNITION

Facial recognition is coming to Mobile World Congress. If you have
uploaded your photo during registration and collected your badge, you
are eligible to participate in our access pilot. Look for the icon and enrol
so that you can use facial recognition technology to enter the venue. The
future of Mobile ID is brought you by Mexia One and PwC.
Attend
Transport & Hotel
Take the Metro Hotel Accommodation

The Metro Line 9 Sud is now fully operational and is Once again, we are proud to appoint b network as
the perfect transport option for MWC18 connecting the official accommodation agency for Mobile
the Barcelona Airport to the city with a stop directly World Congress 2018. In partnership with the
underneath Fira Gran Via. It’s convenient, fast, and Barcelona Hotel Association, b network has
environmentally friendly, in short this is the most secured a range of great accommodation solutions
convenient way to reach the venue. at every price point and is ready to assist with
accommodation bookings at more than 400
Line L9 Sud connects with three other major Metro
properties from apartments to 5* luxury in the
lines, so nearly every are of city now has a simpler
Barcelona area and on its outskirts.
way to get to MWC. Combined with a free transport
pass that covers the four event days, it is more Click here to reserve your accommodation now!
convenient to get around the city than ever before. Book early for the best deals!
Rates and booking For MWC18 attendees can

conditions for 2018 take advantage of great
b network has negotiated with the majority of the travel benefits!
city’s hotels to provide the best possible rates and
Emirates, an official Partner Airline of MWC is
booking conditions to MWC attendees. b network’s
offering special fares to attendees. Emirates has
rates are usually between 25% and 50% below the
excellent connections to all of the six continent via
rates on the direct market (depending on the type
Dubai with more than 150 current destinations
of room). Booking conditions applied are also
worldwide – and are continually expanding their
more flexible than the direct market. Visit their site
route network.
to see great options now.
SkyTeam Global Meetings would like to offer you
Tel: +34 935500350
seamless air travel to MWC18. Their registered
Email: mobileworldcongress@b-network.com
Global Meetings event offers you attractive
Web: www.mobileworldcongress.b-network.com
airfares. Take advantage of exclusive discounts up
in both Business and Economy Class. To get more
details on these and other travel discounts, visit
For 2018, MWC registered our website for more information.
attendees will be able to benefit
from a 35% discount when traveling
by train with origin/destination in
Barcelona. To request the promotional
code, please contact
transportmwc18@mobileworldcongress.com
Attend
See more information here
about RENFE Trains. www.mobileworldcongress.com 73
Barcelona, A Magical City
There are few cities in Europe – or around the See the Sights
world – that have an allure quite like Everyone you ask will name a different Barcelona
Barcelona. Whether you’re interest lies in sight as their favorite. From the pedestrian avenue
amazing architecture, sandy Mediterranean Les Rambles and the Gothic Cathedral to the as-
beaches, dance and culture, historical yet unfinished Sagrada Familia church or the
significance, vibrant party scenes, or works of Antoni Gaudí, there is much to see.
gastronomical delights, Barcelona has Barcelona Turisme has a wonderful website,
something for you. You’ll definitely want to www.barcelonaturisme.com, to help you narrow
soak up the city while you’re in town for MWC. down
Be sure to schedule some time before or after
the event to experience the best of Catalonia! Stay Safe
Barcelona is a safe city. Nevertheless, while you are
Your Arrival visiting we suggest taking common-sense
Most attendees enter the city via Barcelona Airport, precautions as you would when visiting any major
which is located just ten minutes away from Fira city, including carrying only as much cash as you
Gran Via and is served by more than 110 airlines. Of need, keeping an eye on your personal belongings,
course, the city is also served by the AVE high- both inside and outside the venue, and remaining
speed train, which connects with the European. vigilant in crowds, restaurants and on public
transportation. Watch out for people creating
Getting Around by New Metro Line, L9
distractions and diversions. Also, we strongly
Public transport in Barcelona is convenient, suggest you remove your badge when you leave the
inexpensive, and reliable. The Metro L9 that venue, so as not to advertise that you are carrying
connects the Barcelona Airport to the City makes the latest mobile devices. However, if you do
it even more so. experience a security incident while in Barcelona,
Line L9 Sud connects with three other major Metro please call +34 900 77 2018, a free 24-hour security
lines, so nearly every area of city has a simpler way telephone number providing assistance and
to get to MWC. With two stops convenient to Fira information during the event days. Making a report
Gran Via and a free transport pass that covers all helps the city to fight petty crime. This service
four event days, it is easier and more convenient to covers the entire city of Barcelona - not just the
get around the city. So say goodbye to traffic and event venue - and the number will be printed on the
hello to Metro L9. back of your badge pass for easy reference.
Attend
Mobile World Live
Want the latest mobile industry news

delivered straight to your inbox 24 hours
a day, 365 days a year? Get up to speed
with Mobile World Congress before
arriving in Barcelona with our multimedia
news service Mobile World Live.
Produced by the mobile industry for the
mobile industry, Mobile World Live is THE
essential multimedia resource keeping mobile
professionals on top of the news and issues
shaping the market. It offers daily breaking
news from around the globe. Exclusive video
interviews with business leaders and event
reports provide comprehensive insight into the
latest developments and key issues. All
enhanced by incisive analysis from a team of
expert commentators.
Catch Mobile World Live TV at
Mobile World Congress
Stay ahead of the news with Mobile World Live
TV. We broadcast live from the show across
giant screens at the venue, online via
www.mobileworldlive.com, and across
Barcelona on a dedicated TV channel.
Accessible in over 24,000 hotel rooms, our
programming includes exclusive interviews
with C-level executives from the world’s largest +
operators, device makers and equipment
vendors; exclusive live keynotes; panel
discussions; press events and reports direct
from the show floor. Mobile World Live TV -
keeping you informed at all times.
Attend
The industry’s most critical
regional discussions for mobile
business leaders
The GSMA Mobile 360 Series presents a conference

platform cultivating regional engagement through topics
that are impacting the mobile industry on both a localised
and global scale. Over 60% senior-level leaders from
operators, government bodies and adjacent verticals
convene to learn and discuss challenges and successes,
as well as network with peers.
2018 Events Include:

West Africa - Abidjan, 11-12 April 2018
Privacy & Security - The Hague, 30-31 May 2018
Africa - Kigali, 17-19 July 2018
Europe - Brussels
Latin America - Buenos Aires
MENA - Dubai
Further event details and additional announcements

to come. www.mobile360series.com
Sponsors & Partners
EVENT SPONSORS
Attend
C 67/M 54
J
WOMEN4TECH SPONSORS
MWC TOURS & EXPERIENCES PARTNERS
Attend
Promote Just, Peaceful and Inclusive Societies
#SDG16 aims to reduce corruption, increase transparency in all institutions, strengthen political
participation and provide legal identity for all by 2030.
Mobile makes it easier for citizens to connect to their communities and government institutions
including through digital identity solutions.
Attend
PARTNERS
PARTNER EVENTS
POWER HOUR PRESENTERS
TECHNOLOGY TRAINING PARTNER
Attend
4YFN PARTNERS
GOLD PARTNER HOST PARTNER
SILVER PARTNERS
OFFICIAL ACADEMIC PARTNER WOMEN4TECH SUPPORTING PARTER
MEDIA, RESEARCH & ASSOCIATION PARTNERS
MOBILE SUPPORTS GLOBAL MEDIA PARTNERS

+ SDG 17
Revitalize the global
partnership for
sustainable
development
#SDG17 aims to enhance sustainable
development practices globally through ICT OFFICIAL MEDIA PARTNERS
and innovative technologies and to
encourage public, public-private and civil
society partnerships and collaboration
towards the Goals.
The mobile industry actively embraces
partnerships and supports the implementation of
the SDGs.
Attend
SUPPORTING PARTNERS
media
WOMEN4TECH PARTNERS
EVENT SUPPORTERS
Attend
AN EVENT OF
Be part of the conversation! Follow the GSMA on our

social media channels and use hashtag #MWC18
www.mobileworldcongress.com
#MWC18 Brochure Last updated on 12 Feb

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#MWC18 Brochure Last updated on 12 Feb

Going to be featuring visionary keynotes and panel

at MWC18? • A cutting-edge product and technology Exhibition

For the latest information, visit

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For the latest information, visit

Climbing rate of attendees year over year:

Percentage of attendees by region:

What are the SDGs?

Get ready to meet all 17 goals!

As online services Consumer interaction and The growth in IoT has

Embracing the Digital Revolution

Fira Gran Via

Saturday, 24 February N/A N/A N/A

Sunday, 25 February N/A N/A N/A

Monday, 26 February 09:00 – 19:00 07:30 – 22:00 08:00 – 19:00

Tuesday, 27 February 09:00 – 19:00 07:30 – 22:00 08:00 – 19:00

Wednesday, 28 February 09:00 – 19:00 07:30 – 22:00 08:00 – 19:00

Thursday, 1 March 09:00 – 16:00 07:30 – 16:00 08:00 – 16:00

For the latest information, visit

Gran Via / Passeig de Gràcia 46 47

Av. Joan Carles I

Ready, Set, Network! Get in touch on

Meet & Eat Check out this year’s winners here

For more information click here

For restaurant booking service details,

Learn more here

Best in the industry A Pavilion for

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THE GSMA PRESENTS

Creating a Better Future

Learn more at gsma.com/betterfuture. Follow the #CaseForChange

Attend the #BetterFuture seminar on @CaseForChange @CaseForChange

Download the SDGs in Action app!

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mentoring and youth education; “Women Transforming

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19,000+ 700 650 275+ 40 8

Gold Partners: Host Partner: Silver Partners:

Academic Partner: Women4Tech Supporting Partner:

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Add Topic Tours to Your Experience Now!

Learn more about each topic, click here.

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And your hosts for the

Outstanding Achievement Mobile Tech Category

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Just because you’ve been to Mobile World Congress in recent

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Monday 26th February Wednesday 28th February

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