Infinity Cologne

Business Plan
• Executive Summary
• In today's highly competitive environment, it is difficult to differentiate
one perfume outlet from another.That is why the Infinity Company
introducing the Infinity cologne that have long lasting fresh feeling, aside
from that is it aroma that make you feel fresh.
•
• Our main purpose is to establish a wholesaler company in terms of
perfume. This will be distributed in different perfume outlet in Iligan city.
Aside from that is to recognize our company as one of successful perfume
company in the Philippines
• .
• Product and Services
• The Infinity Company offers a perfume that is suit on what customers
desire for, in terms of perfume. We will distribute this product in different
outlet or businesss in Iligan city through delivering as a wholesaler.

Financing
• In our company there are exact capital that given by the our incologne,
some of our staff will be given a contribution so that infinity cologne will
be able to have a loan for rid a big payment to the bank.
• Mission Statement
• Our main goal is to be one of the most
successful company in terms of perfume in the
Philippines.
• Management Team
• The Infinity Company will manage by the
following officials:officials
• Mohammad Ja'faar M. Sultan as Manager
• Haniyah R. Dida-agun as Assistant Manager
• Khalid Cota as Treasurer
• Faida Caute as Secretary
• Salahoden Dake as Auditor
 Sales forecast
• Below are the expected financial over the 3
years.
Profit and loss
(Year)

Year 1 2 3

Sales 1,750,000 1,850,000 2,000,000

Operating cost 700,000 750,000 800,000

Taxes 80,000 83,000 85,000

Net profit 97,000 1,017,000 1,115,000

• Expansion Plan
• The Infinity Company look forward that the
business will recognize globally and expand during
the first 3 years of the business. The founders of
Infinity Company plan to execute marketing
strategies that the main target is the individual such
as teenager,kids, and adults on the target market and
planning to open other branches in major shopping
malls in the Philippines to reach the goals of the
company for 3 years from now.
• Company and Financing Summary

• Registered Name and Corporate Structure

• The Infinity Company was process and approved
by the Department of Trade and Industry ( DTI ) .
• Required Funds
• The Infinity Company required 3,000,000 of funds.
Below is a break down of how funds will be used.
project start-up costs

Initial lease payment and deposit 400,000

Working capital 600,000

Lease hold improvement 400,000

Opening supplies 650,000

Marketing budget 600,000

Miscellaneous and unforeseen 250,000

cost
Total start-up cost 2,900,000
• Investor Equity
• The Infinity Company are seeking for investment
from the bank. The 50% of the initial set-up of the
business will come from the bank and the 50% will
come from the officials or owners of this
company.Management Equity The Infinity
Company owns the 50% of the business while the
remaining 50% will coming from the owners of this
business.
• Product and Services
• The Infinity Company offers perfume, this
products have different types of cologne. We are
offering cologne for men and women and we
differentiate cologne through ages and gender of the
customers, for them to be able to find their perfume
• Strategic and Market AnalysisEconomic Outlook
• Nowadays, the economic market condition in Robinson,
Iligan City is in a good condition because it is new in Iligan City
that is why there are more customers who visit here and it is a
good sign to start delivery products in terms of cologne in
different shop outle
• ts.Industry Analysis
• The perfume industry is one of the looks a bit and brand have
making into the top in the industry and will we the growth of
the company through the market survey we will able to know
if the perfume has bit by the customers or not.
• Customer Analysis
• In analysing our customers we give importance the needs and
wants or what the customers desire in terms of perfume, so
the Infinity perfume has no limit of age because we
differentiate the ages and gender to be suitable on what they
want by it's different flavor.
• Customer Profile
• The Infinity Company target customers is no limit of
age it is usually depends on how the people use it.
It's either kids, teenager, and adults but especially
the teenager or millennials because they are very
confused on what kind of perfume they will use.
• Competitive Analysis
• As we observed in the market, there are various
cologne company that is establish in different places
Nationwide. The Infinity Company will try to achieve
our success we will use utilize marketing plan and
continually to win more customers by improving the
quality of our products and being proactive and stay
current popular industry trends.
• Roles and Responsibilities
• Manager
• =Responsible for organized and managing the business the who priorities
the long term succes of the business.
• Assistant Manager
• =Responsible for assisting the manager to ensure the awareness for the
company.
Treasurer
• =responsible for recording the all income and expense of the infinity
company.company
• Secretary
• =responsible for recording the all files that is all about the company
• .Auditor
• =Responsible of assuring all business financial statement are accurate and
truthful.
• Chief of Staff
• =Responsible organization and managing the staff or employees in their
work.work
• Chemist
 Salary
Position Salary per month

Manager 55,000

Assistant manager 45,000

Treasurer 35,000

Auditor 35,000

Chief of staff 35,000

Employees 20,000

Chemist 45,000

Toata 273,000
• Recruitment and Selection Strategies
• Chemist>
• Must be 25y/old and above>must be a
graduated of any 4years courseEmployees
>this will be posted through online page and
public places here in Balo-i lanao del norte
and Iligan city.
• Marketing plan and Marketing Objective
• The product of Infinity company are the highest
quality. quality
• To establish a presence as a successful perfume
business in the Philippines. Philippines
• To expand into a number of outlets we delivers our
products by 3 years.
• To create an atmosphere where employees and
customers coming to work and can good mony
• .Marketing Strategies
• The Infinity company planning to use a number of
marketing strategies that the product or business will
easily recognize on target market. These strategies
include website / online that our customer can visit
through using technologies and also use the traditional
• Pricing
• Below are the posible price of infinity
perfume.
ITEMS PRICE PER BOX

KIDS PERFUME (24) 50 EACH 1,200

TEENAGER PERFUME (24) 65 1,560

EACH

ADULT PERFUME (24) 70 EACH 1,680

ORDINARY PERFUME (24) 55 1,320

EACH
Financial Plan
• Underlying AssumptionThe Infinity
Company expect that will have annual
revenue growth rate of 15% per year.
Machineryry
Items
and equipments
project cost

0ffice table and chair (13) 60,000

5,000 each
computer set (12) 15,000 each 180,000

eachfax machine 50,000

sofa chair (2) 7,000 each 14,000

book shelves(2) 4,500 9,000

Built-in book shelves 15,000

Extra chair (10)500 each 50,000

Television set 6,000

Aircon (3) 10,000 each 10,000

eachfire extinguisher (2) each 6,000

Water dispense 10,000

Cignal 4,000

Pldt 2,5000

Disposable pipettes (10) 3,000 30,000

each
Funnel and measuring 50,000
equipment (10) 5,000 each
Seripettor (10) 3,000 each 30,000

Buchner flask and ceramic 30,000

funnel (10) 3,000
Chrimper (10) 2,000 20,000

Digital scales (1)0 8,000 each 80,000

Magnetic strirrer (10) 9,000 90,000

each
Total 750,500
Supplies
Items
and tools needed
Project cost
Office paper sub 20 long 250
Office paper sub 20 short 225
Long folder 300
Short folder 250
Maker(20)20 each 400
Ballpen (100) 6 each 400
Calculator (12) 5 each 4,800
Pencil (25) each 125
Paper clip (10) each 100
supplies product 500,000
506,850
Total
 utilities needed
Utilities Project cost

Rent 28,000

Water 2,000

Electricity 5,000

Internet 3,000

Delivery vehicle/truch 9,000

Tota 47,000