Professional Documents
Culture Documents
Submitted to:
MR. CIRILO ADORABLE
QUENCHERS
KAPENG
NETIBO
0
QUENCHERS TABLE OF CONTENTS
I. EXCUTIVE SUMMARY
A. Type of Business
Nature
Name
Product and Services
B. Management, Marketing and Financial Highlights
C. Socio- Economic Contributions
V. FINANCIAL PLAN
A. Total Project Cost
B. Sources of Financing
C. Projected Financial Statement
Pro Forma Cash Flow Statement
Pro Forma Income Statement
Pro Forma Balance Sheet
D. Profitability Indices
Return on Investment
Payback Period
Net Income: Sales Ratio
A. Type of Business
1. Nature
Quenchers Kapeng Netibo is new in the coffee house
industry. Despite the dominance of many coffee house
around the Junquera StreetCebu City, we can compete
because our service offers a unique thirst quenching idea
with an exceptional ambiance of a cozy library. We are
targeting specific segments in the consumer and business
market, taking advantage of the industry’s higher demand on
coffee at the same time a good place to stay while making
some paper works.
Mission
Quenchers will make its best effort to create a unique
product where customers can enjoy their coffee and do their
assignments and whatsoever,they can also socialize with
each other in a comfortable and relaxing environment while
enjoying the best brewed coffee and different provincial
specialty. We will be in the business of helping our
customers to relieve their daily stresses by providing piece
of mind through great ambience, convenient location,
friendly customer service, and products of consistently high
quality. Quenchers will invest its profits to increase the
employee satisfaction while providing stable return to its
contributing owner.
Objectives
Create a solid concept in the industry and track
performance in order to begin expanding to other
markets within three years.
Bring in to the market the taste of unique coffee
experience.
Achieve an increase in sales of 20% on the succeeding
years.
Create a name in the coffee industry.
2. Name:
The name - Quenchers Kapeng Netibo is a distinctive title of
our new business. Simply, the word quenchers came from
the root word quench which means to satisfy. And literally
NETIBO is a concept of native coffee offers which are
coffee from roasted peanut and cacao.
3. Products/Services:
STRENGTHS
WEAKNESSES
> Unique OPPORTUNITY
coffee house >Struggle to THREAT
among others meet the
(OFFERS customer’s >Increasing
PROVINCIAL needs >Increasing
COFFEE) sales level of
>A limited opportunities competition
>Convenient
and very
marketing as people
helpful to the budget to become around the
prospective develop familiar with place
customers brand the new
> Affordable awareness market deal
product offers
( LOWER >Adjustment
PRICES
AMONG s to market’s
OTHER) first
challenges
3000000
PRO FORMA INCOME STATEMENT
2500000
2000000
1500000
1000000
500000
-500000
5000000
4000000
3000000
2000000
1000000
-1000000
NET INCREASE (DECREASE) IN CASH Cash Balance at the end of the period
NET INCREASE (DECREASE) IN CASH Add: Cash balance at the beginning of the period
NET INCREASE (DECREASE) IN CASH
CASH FLOWS FROM FINANCING ACTIVITIES Withdrawal by owner
CASH FLOWS FROM FINANCING ACTIVITIES Cash received as investment by owner
CASH FLOWS FROM FINANCING ACTIVITIES
CASH FLOW FROM INVESTING ATIVITIES Furniture and Fixtures
CASH FLOW FROM INVESTING ATIVITIES Air Conditioner unit
CASH FLOW FROM INVESTING ATIVITIES Small wares and miscellaneoous items
CASH FLOW FROM INVESTING ATIVITIES Coffee Maker
CASH FLOW FROM INVESTING ATIVITIES
CASH FLOW FROM OPERATING ACTIVITIES Other Expenses (Space Renovations)
CASH FLOW FROM OPERATING ACTIVITIES Repairs and maintenance
CASH FLOW FROM OPERATING ACTIVITIES Operating supplies
CASH FLOW FROM OPERATING ACTIVITIES Advertising Expense
CASH FLOW FROM OPERATING ACTIVITIES Miscellaneous Expense
CASH FLOW FROM OPERATING ACTIVITIES Utilities Expense
CASH FLOW FROM OPERATING ACTIVITIES Rent Expense
CASH FLOW FROM OPERATING ACTIVITIES Legal and Professional Expenses
CASH FLOW FROM OPERATING ACTIVITIES Salaries and Wages
CASH FLOW FROM OPERATING ACTIVITIES Cost of Goods Sold
CASH FLOW FROM OPERATING ACTIVITIES CASH DISBURSEMENTS
C. Socio-Economic Contributions
This coffee house generates significant impact to the
economy especially in the areas of:
A. Product/Service to Sell
- The following are the products to be sold in the
coffee house: (the price is only 15 pesos per cup.
We used reusable cup for customers who stay for
an hour to sip a delicious blend of coffee and
recyclable cup for on the go customers who are in a
hurry or wants to drink their coffees on their
chosen place of comfort.
market segments
COLLEGE
STUDENTS
OFFICE
WORKERS
business persons
TRAVELERS/
FOREIGNERS
SENIOR CITIZENS
C. Demand and Supply Analysis
D. Projected Sales
Per Month In Volume and In Pesos
No. of COFFEE In volume In
ORDER Pesos
180 Regular Cup 180 *15 2,700.00/
/ day day
(price of coffee)
X 30
81,000.00/
month
E. Marketing Program/Strategies
1. Practices of Competitors
STARBUCKS COLON
o Settle-based coffee house chain known for
its signature roasts, light bites and WIFI
availability.
OPPA CAFÉ
o Offers finger foods such as chips and
popcorn. Of course, they have this course of
milk tea with their very own Oppa milk tea
which ranges from 60-85 pesos ( also
depends on size)
DA BANG CAFÉ
o Korean inspired café that had its grand
opening on May this year. This is located
along Junquera Street in Cebu City, near
Cebu business Hotel.
o One of the most chic and rustic café serving
Australian Brunch and dessert with a Korean
twist. The Café encompasses the full
experience from the delights of brunch,
aromatic premium coffee beans and
complemented with great music and
ambiance.
2. Own Marketing Program/Strategies
Strategic Assumptions:
B. Production/Operations Process
C. Service Schedule
Our service operates in seven days a week. Meaning
to say we are open 5:00 early morning and close at 3:00 in the
after noon
D. Labor Requirement
Our labor requirement encompasses the idea of
accepting out of school youth job applicants for extending
our help to the individuals who are in need of the job but are
not degree holder.
E. Machinery/Equipment Requirement
EQUIPMENT QUANTITY TOTAL
PRICE
Stainless steel programmable Coffee maker 2 16,000.00
Small Wares and miscellaneous items (all utensils used 10,000.00
including mugs and
cups)
Air Conditioner unit 1 6,500.00
Furniture and Fixtures (includes all furniture ) 10,000.00
F. BUSINESS LOCATION
Our business shall be located at the heart of the city. Where the
segments are easily be access. It is found near I love siomai ,
fronting the Makati Bank.
The selection of this location is
under several considerations such as it is near the three
Universities like CTU, UV ,and USC which is the first of our
higher in the number of segments.
10,000/ month
Space for rent near USC MAIN
campus, Philippines Christian Terms:
Gospel School, CNU, -2 months advance deposit
dormitories, apartments, -2 months security deposit
boarding houses, etc. -minimum of 2 years
Perfect for any type of business. -post dated checks to cover term
Condition Address Floor Area
Pre-owned Junquera Street Cebu City 30
G. BUSINESS LAYOUT
2017-
TASK DURATIO 2018
N
WEE
K 1
2 3 4 5 6
RENT 1 WEEK
RENOVATION 2 WEEKS
HIRING OF STAFF 2 WEEKS
PURCHASING OF 3 WEEKS
EQUIPMENT
2 WEEKS
TRAINING
2 WEEKS
DOCUMENTATIONS
PRE-OPENING 1 WEEK
V. Financial Plan
map to its success. It is an indispensable tool for the ongoing performance
and
This Business Plan is used by the management of Quenchers as a road
improvement of our business. Management commits to reviewing this Business
plan on a regular basis to make certain financial projections remain accurate and
strategies remain pertinent as the economy, technology, communication
methods, and customer demographic change.
As the business becomes more established and proves its credit
worthiness, management may opt to expand its operations to perspective
places.
The majority of the residual profit will be invested back into the company
for capital retention, net worth enhancement, debt reduction and
expansion.
Management will review and evaluate the financial condition of the company
on a quarterly basis. It is imperative that the following financial items be
reviewed to make certain key financial indicators are within an acceptable range
of the projected amount. Key financial indicators to review and compare to
projections are as follows:
Sales
Cost of goods sold
Gross profit margin
Expenses
Cash flows
A. Total Project Cost
As this business has just begun, we will put into considerations the
start-up cost of this business:
START UP EXPENSES:
Legal and professional 7,000.00
Printed Materials (Advertising
expense) 1,000.00
Space Renovations 20,000.00
Rent Expense 10,000.00
Prepaid Rent 10,000.00
Pre- start up utilities 1,500.00
Pre-Start up direct materials 22,920.00
TOTAL expenses 72,420.00
START UP CAPITAL
EQUIPMENT:
Coffee Maker 16,000.00
Small wares and miscellaneous
items 10,000.00
Air Conditioner unit 6,500.00
Furniture and Fixtures 10,000.00
TOTAL capital equipment 42,500.00
OVER ALL TOTAL 114,920.00
B. Sources of Financing
NET INCOME
1. ROI = TOTAL ASSET
4,674,770.44
= 23,295529.37
= 0.20067
4,674,770.44
= 23,295529.37
= 0.20067
(note: no liabilities)
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2. Payback Period
YEAR CASH FLOW BALANCE
Year 0
200,000.00 (200,000.00)
Note:
Net Income + Depreciation- Balance
4,674,770.44
= 13,524,439.27
=0.3456
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4. Operating Efficiency and Profitability
Gross profit
Gross Profit Margin = Net Sales
755,592.28
YEAR 1= 1,732,126.99 = 0.4362
1,736703.26
YEAR 2= 3,981,235.18 = 0.4362
3,407,365.41
YEAR 3= 7,811,077.11 = 0.4362
Gross Profit Margin shows the relationship between sales and the
cost of products sold, measure the ability of the business both to
control costs and inventories or manufacturing of products and to
pass along price increases through sales t customers.
Quenchers Gross Profit for the Years 1,2 and 3 have been stable
which is considered a positive sign even if the company had to
offer increase in COGS and increase in salaries and wages.
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E. List of Assumptions Used
1. Sales and COGS will increase at 10% per
month ON THE FIRST YEAR
2. Sales and COGS will increase at 15% per
QUARTER ON THE NEXT YEAR AND 20% ON
THE SUCCEDING YEARS
3. Increase in salaries and wages of 5% on the
next two years
4. Every last quarter month of the quarter, the owner has
withdrawals of 1,000 pesos for personal use.
5. Every First month of the quarter, the owner deposits an
investment of 5,000 pesos from personal money.
6. The cash Balance at the end of the period will be reused for
purchases of direct materials on weekly bases and the remains will be
deposited to the bank.
F. Schedules
1. Projected Sales
NO. OF CUP SELLING SALES/ DAY MONTH TOTAL
ORDERED/ DAY PRICE PROJECTED
SALES
180 ₱ ₱ 30 81,000.00
15.0 2,700.00
0
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DIRECT PRICE DAILY MONTHLY
MATERIALS EACH
Brown Sugar 3 KILOS 48 144
4,320.00
Grinded 2 KILOS 120 240
roasted 7,200.00
peanut
Grinded Cocoa 2 KILOS 120 240
7,200.00
Condense Milk 4 CANS 40 80
4,800.00
Water 4 GALLONS 15 60
(Mineral 1,800.00
Water)
DIRECT LABOR
Barista 230 per day 230 6,900.00
Service Crew 200 per day 230 6,000.00
MANUFACTURIN
G OVERHEAD
Stainless steel 2 quantity
programmable 16,000.0
Coffee maker 0
Small Wares all utensils 10,000.0
and used) 0
miscellaneous
items
Utilities Electricity 67 1,500.00
and water
consumtion
Machine on coffee 46 46.00
Depreciation maker
estimated
5 years
Miscellaneous 500 500.00
INDIRECT LABOR
Cashier 180 per day 180 5,400.00
45,666.00
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4. PRICE DERIVATION
NOTE:
1. Price volume/ month
derivation:
5400
45,666.00 8.46
70 % profit COGS
margin 45,666.00
x 1.7 profit margin
77,632.20
/ 5400 volume
0r 15.00 pesos
14.38
SELLING PRICE
15.00
COGS
8.46
net PROFIT
/CUP 6.54
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I F YOU ARE TRYING TO CREATE A BUSINESS, IT’S LIKE
BREWING A COFFEE, And YOU HAVE TO HAVE ALL THE
INGREDIENTS IN THE RIGHT PROPORTION AND RIGHT
HEAT.
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