1. Are you a brand loyal customer?

 Yes  No

2. Which attributes did attract you to purchase branded products? Rank these
attributes in order of their importance to you.

 Brand Name  Transparent

 Price  Cleanliness

 Easy Availability  Others

3. What was the reason for the delay between the purchase decision and the actual
purchase?

 Financial constraints

 Waiting for more innovative product

 Waiting for market response

4. What influenced you to buy the above stated brand(s) ?

 Advertising  Shop Display

 Word of mouth  Family/Friend/Relatives

 Attractive packaging  Any Other

 Dealer

5. Influence of Brand name on purchasing decision

 Agree  Disagree

 Strongly Agree  Strongly disagree

6. Influence of Quality on Purchase Decision

 Agree  Disagree

 Strongly Agree  Strongly disagree

 7. Influence of Price on Purchase Decision

 Agree  Disagree

 Strongly Agree  Strongly disagree

8. Influence of Product features on Purchase Decision

 Agree  Disagree

 Strongly Agree  Strongly disagree

9. Influence of Family members on Purchase Decision

 Agree  Disagree

 Strongly Agree  Strongly disagree

10. Influence of Peer group on Purchase Decision

 Agree  Disagree

 Strongly Agree  Strongly disagree

11. Influence of Advertisement on Purchase Decision

 Agree  Disagree

 Strongly Agree  Strongly disagree

12. Will you like to switch your brand preference if you get some promotional scheme with
another brand?

 Yes  No

13. Do you think branded products are better than unbranded products?

 Yes  No

Can you differentiate a brand of a particular product you want to purchase from others available to you in a
market?

a. Do you feel a need to purchase a particular brand product

b. Do you feel that you want to make a particular purchase?

When you purchase a particular brand product, is it because you have felt rewarded for the confidence you
showed in that particular brand?

a. Is a lower priced brand product more attractive or

b. Would you rather purchase a selected brand product because you feel rewarded for your confidence they
have in a brand regardless of its cost?

If you go for a particular brand, are you generally willing to pay more for it?

If you were presented a newer product that looks equally good in terms of quality and all other aspects, would
you purchase it and ignore the brand you normally purchase?

Do you as a customer think that the brand you seek is particularly meant for you or has been created with a
message that is just for you?

Are you faced with a tough purchase decision when you have a brand you want in mind?

Do you believe that popular brands represent better quality of products?

When you see your preferred brand name of any product do you feel prompted to purchase that product even
when you have not gone out to purchase it?