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SHAPING THE FUTURE OF LOGISTICS
by Jason McDowell
What Will Smart Cities Mean
For the Supply Chain?
ade ago, we were sill getting used to traffic m To help add
to the idea that our mobile phone transportation concerns, a smart city would
have infrastructure and smart ce
handle self-driving and connected
0 it sno sueprse thatthe US. With Ci sntined failure to pa
of Transportation (USDOT) and Google’s any kind of m ucture fund
Sidewalk Labs have put fo USDOT is seck
ich will
‘urban
ves ranging from housing to pollution
a) 3PLCentral Bi aenamantteien |[wrecus] TRENDS
SHAPING THE FUTURE OF LOGICS
transportation budget. “Smart cities are
not adequate against chronic under-
investment,” he said in a press call, “but
‘what we're introducing isthe possibilty
of technology innovation to solve some of,
‘our mobility challenges differently. This
conld be a way to flatten the curve of the
infrastructure deficit litle bit”
‘Where will the smart city be located?
USDOT has
ists to seven cities: Austin,
Columbus, Ohio; Denver; Kansas City,
‘Mo. Fittsburgh; Portland, Ore. and San
Francisco. The finalists are currently
developing proposals to introduce smart
technologies into their cities, and the
winner will receive $50 million toward
mplementing it plan
rowed down the
Asmart city environment would have
a drastic impact on the supply chai
Driverles vehicles would open up a new
world of transportation, logistics, and
technology solutions, and the impact ofthe
commercial driver shortage would likely be
far less dire in these ateas. Automated cars
and trucks would also improve delivery
efficieney and lower environmental
mpact, according toa DHL report
Also, a smart city presents an optimal
location to finally begin public urban
use of commercial drones lor delivery.
‘This depends heaviy on the Federal
Aviation Administration releas-
ing the long-avaited commercial
drone regulations, which may not hap-
pen soon considering that the deadline for
Minimum Wage Hike May Have
Maximum Supply Chain Impact
MINIMUM WAGE CHANGES, 2015 TO 2016
[A Si/hour ineresse in minimum wage yy Minimum wage fs same a federal
Amid all the issues being debated and
discussed in USS. polities. the country’s
current $7.25 federal hourly minim
‘wage has been a hot topic. Many argue
that minimum wage has failed to keep
‘pace with inflation, and needs substantial
increase to restore working class America’s
buying power and economic stability.
‘The most common number suggested
in recent months for a new federal mini-
‘mum wage has been $15 per hour. In fact,
some cities and states have already imple-
‘mented these wages on theit own. Such a
lange hike has many stakeholders across the
supply chain concemed about how those
increases would affect operational costs
Fora warehouse employing 500 people,
the annul cost ofa wage increase amentnts
to $I million annually for each dollar
raised, according to anew repot rom real
estate brokerage im CBRE (see chart).
With e-commerce sales continually
rising, and online retailers looking to open
warehouses and distribution centers near
'metro areas to meet the fast denery demands
of consumers, companies that refuse to
expand in these areas will have trouble
remaining competitive. Yt these metro areas
(24 Inbound Logistics Ape 2016
(BS) 3PLCentral
‘or 500 jobs increases labor spend by
1 million annually.
3B.
‘those regulations gets kicked down the toad
about as often as infrastructure funding
Dills do, Still, developing a connected ity
lays the groundwork for future drone use
Its difficult to predict what benefits
and technologies the first smart city will
bring until the finalists release their indi-
vidual plans. But whatever surprises are
in store, there can be litle doubt that the
jmpact on the supply chain will
‘be substantial
min. wage ($7.25/hour)
___ No change from 2015, but min.
‘wage is higher than $7.25/nour
gy Min. wage change from 2015 is
fess than 50 cents/hour
|| Min. wage change from 2015 1s
‘reater than 50 cents/hour
my Min. wage change rom 2015 is
‘$t/hour or more
{pj States contempiatingruture
Increases in minimum wage
‘SOURCE Navona! Conference State Legs, eh. 2016
are the same locations where support fora
‘minimum wage incre is fiecest.
Proponents of $15 per hour minimum
wage argue that cots such as these will be
offset because consumers will have more
to spend, patting money back into retail-
crs pockets. The feceral mmimum wage
hhas lost 8.1 percent ofits purchasing power
singe 1968, and a minimum wage properly
adinsted for inflation should rest at about
The Most Powerful
$12 per hour, according to Pew Research,
So, in theory, consumers who make more
‘ill eventually spend more.
However, labor accounts for 20 percent
of supply chain costs, according to the
CBRE report, so even if consumers
do eventually spend enough to nullify
increased labor expenses, companies must
still be prepared for an initial impact that
will negatively affect the bottom line.
id Most
Affordable WMS in The CloudySupply Chain
Disruptors:
The Storm After
The Calm
A quiet storm has been brewing
beneath the relative calm that the trans-
portation and logistics sector enjoyed
in 2015, according to a report by profes-
sional services fm Fw. Customers)
changing needs have made shipper
supply chains more complex, revealing
five key trends that are disupting the sta-
tus quo:
"Supply chain fracturing, lobal
supply chains increasingly feature a mix of
offshore, nearshore, and onshore locations,
-
reducing delivery ime to customers from.
cays to hours
2. Rising recognition that
be a strategy, not a commodity. As
spers learn that logistics can yield a
considerable competitive advantage, they
1no longer consider shipping a tactical
decision influenced solely by cost, but
rather a strategic consideration based on
factors such as customer expectations, sales
volume, and prodiet mix.
3. Increased need for enhanced
services to high-margin product
shi Shippers selling valuable
and sensitive products, such as specialty
pharmaceuticals and fragile electronic
equipment, require their transportation
partners to provide exceptional handling,
security, reliability, and tracking,
4, Large-scale events that cause
shippers to reevaluate their pro-
curement tactics. ‘The frequency and
‘magnitude of disruptive events —higher
peaks in demand, “10-year” storms and
other natural disasters, labor stkes, and
geopolitical uncertainties —eause shippers
to reevaluate their procurement tactics and
the efficacy of their logistics networks
(a) 3PLCentral
High Fiber Diet
12012, Google launched Gooale
Fiber-a project to bulld a
‘ber optic communications
infrastructure. ince then, the
company has rapidly expanded the
project across America, with many
cities either currently or soon to be
online (see list, right).
‘With Google Fibers super-tast
Internet connection of up to 000
‘megabits per second, a bigger pipe
‘means less compression. “For the
first time, !don'ttink about the
pipe,” says Google Fiber customer
Marcelo Vergaraof Propaganda 3,
a developer of in‘eractive software,
‘games, websites, mobile apps, and
supporting technologies, located in
Kansas City.
‘Given the growing importance
of e-commerce operations, supply
chain Software-as-Service,
and the impact of technology
on transportation and logistics
‘operations, having access to near
light-speed web tone can drive
efficiencies. When making your next
site Selection decision, it might be
worth evaluating Google Fiber cities
for your logistics, manufacturing,
and service operations to continually
drive supply chain speed.
5. E-commerce growth and tt
inroads it Is making in shipment
complexity within the business-to-
‘business arena. The rise in e-commerce
is resulting in greater shipment complex-
ity, and more demanding transparency and
tracking requirement.
‘These trends are creating new demand
patterns as shippets want logistics patt-
ner that ean operate aeross diverse supply
chains and distribution networks and that
The Most Powerful and Most
CURRENT FIBER CITIES:
m Atlanta, GA
Austin, 1.
‘= Kansas City, MO
1m Provo, UT
UPCOMING FIBER CITIES:
Charlotte, NC
Huntsville, AL
Nastwll, TN
Raleigh-Durham, NC
‘salt Lake City, UT
‘San Antonio, TX
‘San Francisco, CA
POTENTIAL FIBER CITIES:
(Chicago. tL
Irvine, CA
Jacksonvill, FL.
Los Angeles, CA
Louisville, KY
‘Oklahoma City, OK
Phoenix, AZ
Portiand, OR
‘San Diego, CA.
‘San Jose, CA
Tampa, FL,
tically inclined —as comfortable
im the C-suite asin a buyer’ office, accord
ing to PwC. Shippers particularly seek
carriers that can accommodate spikes in
volume and maintain high performance
levels during disruptions. And they are look-
ing for business-enhancing opportunities,
such as 30 prmting and digitally enabled
solutions, that provide visibility into multi-
ple vendoss, greater price transparency, and
aconsumerlike userexperience,
‘Apil2015= Inbound Logistics 2
Nitec rl CE Sila tt Cots)Any Freight Invoice, From Any Provider,
Anywhere in the World.
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