International Business

Group 4
Bundesrepublik Deutschland
A Peek into the Past

The Holocaust, 1933 - 1945

Fall of Berlin Wall, 1989

The Present Specifics

Area GDP 2nd most popular

357,168 km2 Immigration Destination in
$4.150 trillion the world
Population
82,349,400
Official Language
Currency Capital German
EURO Berlin Ethnicity
79% Germans
Religion
59% Chritians
Its all about…
Tourism Currywrust & Pretzels
7th most visited Oktoberfest
country Football
 PEST

Political

 The political system functions under a system called Grundgesetz

 The legislature, the judiciary, and the executive are the 3 wings which
make up Government of Germany

 The Constitution of The Federal Republic of Germany is the main

source of authority

 The German electoral system makes it very difficult for any one party
to form a government on its own
 PEST

Economic

 Germany has comparatively low raw materials

 Leading producer of solar power technology and wind turbines,

Industrial & Agricultural sector are the major contributors to the GDP

 German cities like Berlin, Frankfurt and Hanover hold the largest
annual international trade fairs.
 PEST

Social

 Germany is a modern, multicultural country

 Local architecture, music, literature, art and sports are fields which
reflect the socio-cultural scene of Germany

 The unique architectural styles of the country are the result of the
fragmentation during centuries

 German literature dates back to the Middle Ages

 It is also popular for its old tradition in visual arts & innovations

 Many international sporting events takes place in Germany

 PEST

Technological

 Germany backs national science and technology in many ways

 The country provides funding for broad European research and

development

 Germany’s automobile industry is its greatest strength

 Germany's environmental technologies industry is expected to grow

at a very rapid pace by 2020.

 Germany ranks third, after Japan and Sweden, for patents filed
simultaneously with the U.S, Japanese and European Union trade
offices.
 The Imports

Category Volume % Share of total

imports

Machinery including $135.8 billion 12.9%

computers
Electrical machinery, $130.4 billion 12.4%
equipment
Vehicles $112.8 billion 10.7%

Mineral fuels including $77.9 billion 7.4%

oil
Pharmaceuticals $48.7 billion 4.6%
 The Imports

Category Volume % Share of total

imports

Plastics, plastic articles $40.2 billion 3.8%

Optical, technical, $37.8 billion 3.6%

medical apparatus
Organic chemicals $30.2 billion 2.9%

Iron, steel $23 billion 2.2%

Aircraft, spacecraft $21.1 billion 2%

 The Exports

Category Volume % Share of total

exports
Vehicles US$251.9 billion 18.8%

Machinery including $224.6 billion 16.8%

computers

Electrical machinery, $137.7 billion 10.3%

equipment

Pharmaceuticals $76.8 billion 5.7%

Optical, technical, $64.4 billion 4.8%

medical apparatus
 The Exports

Category Volume % Share of total

exports
Plastics, plastic articles $40.2 billion 3.8%

Optical, technical, medical $37.8 billion 3.6%

apparatus

Organic chemicals $30.2 billion 2.9%

Iron, steel $23 billion 2.2%

Aircraft, spacecraft $21.1 billion 2%

 German Companies operating Globally

 BMW India is a 100% subsidiary of the BMW Group and is headquartered in

Gurgaon (National Capital Region) & India in the year 2007

 At present 14 BMW models are sold ranging from Rs.33 lakhs to Rs. 2.62
crores(i8)

 Products offered include BMW, MINI and BMW Motorrad(motorbikes)

 53,744 units sold since 2012 including MINI

 24 authorized dealership across India

 2nd in terms of market share in luxury car segment(as on may 2017)

 German Companies operating Globally

 Bosch is a leading supplier of technology and services in the areas

of Mobility Solutions, Industrial Technology, Consumer Goods, and
Energy and Building Technology

 Entered India as early as 1922(automative parts supply)

 Success only came with the cooperation with the Indian company
Ghaziabad Engineering Corporation and its subsidiary company
Motor Industries Co. Ltd. (Mico), founded in 1951
 German Companies operating Globally

 Under a Bosch license, Mico manufactured spark plugs and

diesel injection pumps

 From 9% stake in 1954 to 70% in 2008, the company was

renamed Bosch limited

 Bosch employees a total of 30000 people

 Indian Companies operating in Germany

 Industry: Iron & Steel

 It entered Europe in 2010

 Company offers flat sheets, wires, rods, steel plates

 Reported loss after taxation of EUR 4,103.4 million

 Total employees 1,310

 Joint venture with ThyssenKrupp

 Industry: Aluminum, Copper and Metals

 Subsidiary of Hindalco Industries Limited

 Hindalco acquire Novelis in 2007

 Total employees 2,035

 Output in FY17: 3.07 Million Metric Tons

 It is the world’s largest aluminum rolling company