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Arenas

Staging
Economic Vehicles
&
Logic
Pacing

Differentiators
Staging & pacing: What will Arenas: Where will we be active
be our speed and sequence of (and with how much
moves? emphasis)?
Speed of expansion? Which product categories?
Sequence of initiatives? Which channels?
Which market segments?
Arenas Which geographic areas?
Which core technologies?
Which value-creation strategies?

Staging Vehicles: How will we


Economic Vehicles
& get there?
Logic
Pacing Internal development?
Joint ventures?
Licensing/franchising?
Differentiators Alliances?
Economic logic: How will Acquisitions?
returns be obtained?
Lowest costs through scale
advantages? Differentiators: How will we win?
Lowest costs through scope and Image?
replication advantages? Customization?
Premium prices due to Price?
unmatchable service? Styling?
Premium prices due to proprietary Product reliability?
product features? Speed to market?

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