Professional Documents
Culture Documents
Assignment 4
Submitted by : Group 9
Sam's club
ASDA Stores Ltd.
Seiyu Group
Bompreco
Jet.com
Great Value
Bonobos
Moosejaw
Shoebuy
Modcloth
Sam’s Club
Brand Revitalization
5 Reflection Self-Image 6
• For those who needs quality products in very less amount of • Pioneer of return policy and COD
time • Customer centric
• Buy anything at one click • Proactive and up to date
• Fast delivery • Exclusive products
Brand Element Critique
Criterion Brand Names & URLs Logos & Symbols Characters Slogans & Jingles Packaging & Signage
Transferable- open
Transferability Excellent transferability Excellent transferable - to varied interpretation Transferable
Affective-Conative-Cognitive
Execution Plan Television Commercial