2 DECEMBER 2022

MILESTONE 3
RND TEAM
 RESTU NIK A D AV ID M IC HAE L E STER PAN JA ITA N
B UDIA
As COO Can R SYAH
working with david and can take As CEO i am a Initiative and Smart at marketing
a resposibility also Trustworthy responsible person

WE ARE OFFERING SOMETHING UNIQE AND NICE SHAPE

WE ARE A GOOD TEAM BECAUSE WE CAN TRUST EACH OTHER AND WORK AS A TEAM MATE
PROBLEM STATMENT
C ONTEXT P R OBLEM
When buyers wanted unique items but there were no unique
the problem occurs When women want something unique
items at that time available on the market, eventually many
and not the same as others when a lot of exotic animals were
buyers killed animals to take their skins and make products,
killed to make bags that time our product occurs. We
as a result of this the food chain in nature was damaged.
targeting Women in the age group 13+ They feel really
many people also want a reduction in plastic limbah, but
happy when they use our product and become the center of
many of them use plastic bags for shopping this is where we
attention.
will offer our products

C US TO ME R PAIN S OP PORTU NITY

They feel really happy when they use our

flooding caused by a lot of plastic waste and product and become the center of attention
damage to the food chain
now in Lombok, there are no wild animals
killed to take their skin to make a bag
Customer Interviews And Surveys Place your
logo here

Details of the survey Results

H25 for B2C and 2 for B2B) 25

the people who recive our alternative 23

the people who dosnt need our solution is 2

Problem Definition Place your
logo here

WADHWANI FOUNDATION | Entrepreneur

Clear & Succinct Problem Definition:

• Shipping costs and for girls.

• Bags produced outside the city, bags designed for girls
• Likes something unique, wants to look different, dosnt like similar thing and likes to collect bags.
• Wholesale order, free shipping, increase the price of goods.
• If you buy a lot there is a discount, free shipping is often available so you can benefit from it, The increase in
the price of goods is important for the stability of the profits that can be obtained if there are shipping costs.

‹#›
Market Sizing
WADHWANI FOUNDATION | Entrepreneur
Place your
logo here

• Top-down approach

• Bottom-down approach
 Solution
WADHWANI FOUNDATION | Entrepreneur

Place your
logo here

Solution description:
We offer a high quality products, more durable, and affordable
Currently the customers are addressing the problem by buying more products because it is low quality and not durable.
Our solution offers customers the benefit of save more money rather than buying more bag and have a good look of our
products.
The details of our offering consist of:
• Our products will have a high quality, there is no fail products or fracture products.
• If the products fall or any other possibilities of getting knock over it will not take any scratches or break.
• Even though our product is affordable we will give our customers high quality and durable products.

Why this business will work in our market/region or country:

Because we see in Indonesia it self the growth of fashion enthusiast is over flowing right now, so in our perspective this business will work and we will make a good
profit from this job.
Customer Persona Template
WADHWANI FOUNDATION | Entrepreneur
Personality trait Personality trait Personality trait
Motivations
Goals

Photo Girl, likes something unique, wants to look different, Dosnt like similar thing
and likes to collect bags.

Frustrations
Ethos
-

Age: 20th
Occupation: Student
Location: Dr Muardi 3B, No 11A Bio
Street, West Jakarta
Name: Ester Panjaitan
Personality University: Trisakti
Extrovert
Major: Teknik Pertambangan

Thinking
Likes something unique, wants to look different, and likes to collect bags.
Sensing

Prceiving
Competition Analysis
WADHWANI FOUNDATION | Entrepreneur
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logo here
Place your
logo here
 Customer Value Statement
r
Place your
logo here

Clear and Succinct - Customer Value Statement

For Teenagers who has need to full fill your trendy for fashions, the handmade rotan bag that
eco friendly and unique and not like the other is very trendy right now, so take care of your
planet by using handmade products.

We will make new designs for our product that any one can interested on our products.

Every seasons we will launch our product with different models and we will develop new products, so we will be one step ahead from the other.
Lean Canvas
PROBLEM SOLUTION UNIQUE VALUE UNFAIR CUSTOMER SEGMENTS Place your logo
PROPOSITIONS ADVANTAGE
here

People dont have the prefect fit on their outfits They can customize with
The Price of limited edition products that is considered unique sky rocketed their on idea or with our
sample
Get free refund for a bad quality
products
EXISTING ALTERNATIVES KEY METRICS
Purchase over priced products Sell over 100 products designs /
Rarely use their fashion items month with 400 customers /
years
Very easy to use and None Teenager and business woman
simple and not to big  People who are easy to spend
for a size of purse their money on fashion products
Stay on point and not to Celebrity or instagram models who like to
worry about meeting dressup
other people with a
different kind of purse
its only in indonesia
Hand made CHANNELS
Eco friendly
Customiseable
its only in indonesia ( lombok Instagram
and bali only ) whatsApp
Line
Word of mouth
Telegram

COST STRUCTURE REVENUE STRUCTURE

Setting up expense = Rp 40120 Rotan Bag (small)

Monthly expenses = Rp481440 Rotan Bag (large)
Customise fee
tissue box
Rotan Tray
Rotan Purse
Rotan Box
MVP
WADHWANI FOUNDATION | Entrepreneur

Full product/service description:

Place your logo
• Pricing ( Rp 100.000 - Rp 1.000.000 ) here
• Product/Service options
• Characteristics and benefits
• Description of how the product will work and steps the customer will
follow ( they only need to use the product )
MVP Validation
What is your MVP
Conclusion:
Test Details: Persevere

It took about 1-2 weeks to finish the the test for the mvp

Teenager girls age 13-25, for 15 to 20 people

How will we get to that audience?
By chat and share on social media

Results of Test:
Realizations / Insights:
We make the bag for more than a years and can sell it to other
people and have a good profit
the coustemer buy enought ,because the products is eco friendly and unique

Yes the coustemers pay the price, because we give the customers what they want

Next Steps:
Did customers come back to our product or show interest in doing so? We want to make it more unique models and variants than
Why or why not? any other brand.
Yes the coustemers comeback, because the products is very unique and fashionable

Did customers recommend our product to others or evangelize about it? Why or why not?
Offcourse, because the product is hand made,ecofriendly, and limited
 BRANDING, POSITIONING & CHANNELS

• Brand Name & Logo :

RND Crafting

• Positioning Statement:

RND Crafting offers a eco friendly materials, good products, and fashionable for customers who wants to
standout from the others and to help the workers.
Customer Sales Funnel for 1st year

TARGET MARKET:
SAM: 10000

LEADS:
4583

OPPORTUNITIES/
PROSPECTS:
745

CUSTOMERS:
375