A

SUMMER TRAINING REPORT

ON

“BRAND AWARENESS AND PREFERENCE

REGARDING GREEN CFL”

AT

Havells India Ltd.

Submitted in partial fulfillment for the
Award of degree of
BACHELOR Of Business Administration

Session: 2010-11

Submitted by:- Submitted To:

Devesh Dubey
BBA Part-III University of Rajasthan

1J11ﾵ
 Acknowledgement

At the outset

I wish to thank the respected HOD, Mrs Mahima Rai of the APEX College,
JAIPUR, for their useful guidance, encouragement and needed support to take the
project up titled as
I would like to thank Mr.R.N.Rohila for providing me enough
facility and inspiration for the fulfillment of this project at his
Company. Here I have prepared my Project on “Brand
Awareness and Preference regarding Green CFL”
It was most difficult project which I have taken for the first time in my still
career. I express thanks to my guide Company members at Havell’s Pvt. Ltd. for
their valuable guidance and suggestions and also providing me with essential
facilities for completing and presenting this project to carry out this project
successfully.
Wish to not only get the blessings of the above seniors but also the grace of
Almighty God to do more projects and learn more and more.

DEVESH DUBEY

(signature)
 Declaration

This is to declare that the 45 days Training work on

“Brand Awareness and Preference regarding Green CFL”, during the
period 10 May to 25 June 2010 is done by me, being submitted for BUSINESS
ADMINISTRATION. (B.B.A.).

Mr.Devesh dubey
B.B.A. IIIyear
Apex Collge,Jaipur
 CONTENTS
1. PREFACE
2. ACKNOWLEDGEMENT
3. INTRODUCTION
4. HISTORY
5. MISSION AND VISION;-

6. OBJECTIVE OF STUDY

7. VALUES
8. RESEARCH AND DEVELOPMENT
9. CORPORATE GOVERNANCE

10.PREFERENCE REGARDING GREEN CFL

Objectives of study.
Research methodology
11. LIMITATIONS OF THE STUDY

12. DATA ANALYSIS AND INTERPRETATION

13. CONCLUSION OF THE STUDY

14. BIBILIOGRAPHY

15. ANNEXURE

+
Officers and directors

Qimat Rai Gupta Executive Non-Independent Chairman of the Board,

Managing Director

Rajesh Gupta Director Finance, Non-Independent Executive Director

Sanjay Kumar Company Secretary, Compliance Officer

Gupta

Anil Gupta Joint Managing Director, Non-Independent Executive

Director
Age: 40
Surjit Gupta Non-Executive Non-Independent Director

Niten Malhan Non-Executive Non-Independent Director -

Representative of Warburg Pincus
Age: 38
Abid Hussain Non-Executive Independent Director

Avinash Prakash Non-Executive Independent Director

Gandhi
 INTRODUCTION

Company profile

Havells India Ltd. is a billion-dollar-plus organization, and is one of the largest &
India's fastest growing electrical and power distribution equipment manufacturer
with products ranging from Industrial & Domestic Circuit Protection Switchgear,
Cables & Wires, Motors, Fans, Power Capacitors, CFL Lamps, Luminaires for
Domestic, Commercial & Industrial applications, Modular Switches, &
Bathfittings covering the entire gamut of household, commercial and industrial
electrical needs.
Havells owns some of the prestigious global brands like Crabtree, Sylvania,
Concord, Luminance, Linolite, & SLI Lighting. over 50 countries across the
globe, the group has achieved rapid success in the With 91 branches /
representative offices and over 8000 professionals in past few years. Its 8 state-
of-the-art manufacturing plants in India located at Haridwar, Baddi, Noida,
Sahibabad, Faridabad, Bhiwadi, Alwar, Neemrana, and 7 state-of-the-art
manufacturing plants located across Europe, Latin America & Africa churn out
globally acclaimed products. Havells is a name synonymous with excellence and
expertise in the electrical industry. Its 20000 strong global distribution network is
prompt to service customers.
The company has acquired a number of International certifications, like BASEC,
CSA, KEMA, CB, CE, ASTA, CPA, SEMKO, SIRIUM (Malaysia), SPRING
(Singapore), TSE (Turkey), SNI (Indonesia) and EDD (Bahrain) for various
products. Today, Havells and its brands have emerged as the preferred choice of
electrical products for discerning individuals and industrial consumers both in
India and abroad.

In an attempt to transform itself from an industrial product company to a

consumer products company, Havells launched consumer electrical products such
as CFLs, Fans, Modular Switches & Luminaires. The company has been
consistent in its brand promotion with sponsorship of Cricket events like T20
World Cup, India-Australia Series and IPL Season 1 and 2. The company has also
taken the initiative to reach directly to the consumers through "Havells Galaxy" –
a one stop shop for all electrical and lighting needs.

Social and environmental responsibility has been at the forefront of Havells

operating philosophy and as a result the company consistently contributes to
socially responsible activities. For instance, the company is providing mid-day
meal in government schools in Alwar district, covering 15000 students per day.
Besides this company has acquired land for constructing a larger kitchen with all
the modern facilities to serve freshly cooked food to 50000 students in the area.
Havells runs a mobile Medical Van, equipped with a trained doctor and necessary
medicines in the rural areas of Delhi & NCR for the very poor and needy
villagers. We also set up free medical check-up camps. In the past also, the
company has generously contributed to the society during various national
calamities like the Bihar Flood, Tsunami and Kargil National Relief Fund etc.
Havells is a part of the Indian business group- QRG group. Established in 1958
as a trading company , Havells came into existence in 1983. The company is now
a Rs 1600 crore company with presence in all major electricalcategories. Havells
business is primarily focused on four key verticals.Switch Gear Lighting and
Fixtures Cables and Electrical consumer deliverable. What is interesting about
Havells is their penchant for advertising. The company had been making major
investments in promotions and has been using the recent IPL for brand building.
Havells shot into limelight with their campaign for Mini Circuit Breakers (MCB)
which are used to prevent short circuits . Most of the new homes/offices have it
butthese products were never advertised. Havells came out with a clutter breaking
humorous ad for their MCB which caught the consumer's attention. The product
ad had the famous tagline"Shock Laga Kya".The ad was a hit because of the
creative execution. I think the positive response from the consumers prompted
Havells to in vest heavily in brand promotions.Another classic ad was for Havells
CFL bulbs. The Rimpoche ad too was a highly interesting ad for a dull product.
Havells followed its ad campaigns with a touchy mother son campaign for its
cableproduc trange.I like this ad very much because it conveyed the " heat
resistant " feature of the product very smartly and touchingly.For its fan range,
Havells came out with another funny campaign. Recently Havells made use of
the Recession to come out with another creative one for its MCB range :

Havells also has been using the recent IPL for brand promotion. Whenever some
batsman gets out or when he scores a six, the two second message ad comes on
the scree Shock Laga Kya".These clutter breaking ads has significantly increased
the brand familiarity and liking of Havells brand. The brand is fighting very well
established players like Crompton Greaves, Usha,Anchor , Legrand etc. Havells
scored over these brands through its higher share of voice.
Regarding the branding campaign, Havells has been focusing more on product
advertising rather than building its corporate brand.
There is an interesting piece written about this in hindu : read here
If you see all these ads of Havells, the ads does not have a common thread . The
cable ad and the MCB ad and CFL ads are all very different. Although it all
comes from Havells, one cannot find a common thread. This is a problem for
Havells as a corporate brand. The company has so far not tried to bring in a
corporate brand theme. Havells does not even have at agline. Now everyone
associates Havells with the Shock Laga Kya tagline which is a specific tagline for
its MCB range. I am not sure whether this is a planned strategy where the
company tries to develop its corporate brand through product ads .
There is no doubt that these product ads are well crafted and has served the
purpose. But when we analyse the branding , Havells as a corporate brand has
built strong familiarity but no brand depth. If you ask me what Havells stands
for, I would say that it stands for " Shock Proof MCB". So Havells stands to be
identified for a single product rather than as an umbrella brand. One disadvantage
of developing a common corporate brand theme is that every Havells ad should
then have to align with that common thread which may constrain creative
thinking. But a brand should own a distinct place in the consumer's mind. Havells
corporate brand right now does not have than distinct space for it .
The logic of the current strategy is that through the product ads , Havells will
gain familiarity and thus brand equity. There is now flaw in this logic. But the
issue is abou the brand personality.A brand should have some core brand values
and manthra which makes it unique and distinct. This mathra has to be created by
the brand and communicated to the consumers.It is in this context that the current
strategy of product ads driving a corporate brand becomes ineffective.
Havells need not stop its product based advertising, what it can do is to develop a
brand manthra and a corporate tagline and when show the tagline in the product
advertisements. The individual product ads can retain their taglines like " Shock
Laga " . Thus Havells will be able to create a distinct corporate brand image
which will be highly beneficial in future.Labels: Business products, consumer
durable brands, corporate brand, electrical product

QRG Group, a billion-dollar-plus group which ranks among the top electric
product conglomerates in the world and is a major domestic and global player in
the production and sales of an impressive range of electrical products. The group
comprises of 4 companies – Havells India Ltd. (the flagship company with
Havells and Crabtree Brands), Standard Electricals Ltd., Havells-Sylvania and
QRG Healthcare. With 19 state-of-the-art manufacturing plants, 91 branch offices
and a strong backing of over 8000 professionals across the globe, the group has
achieved rapid success in the past few years. The flagship company, Havells is
acknowledged as a manufacturer & supplier of the widest range of low voltage
electrical equipment and has become a name synonymous with excellence and
expertise in the industry. Driven by a philosophy of dreaming big, empowering
team members, a culture based on transparency, honesty, a high focus on ethical
values and entrepreneurship at every level, the QRG Group of today is literally a
dream come true - a world class company which is one of most admired
organizations in India. With a number of strategic alliances in place, QRG Group
has shown phenomenal growth rate with the help of various joint ventures,
acquisitions, mergers and takeovers. The group, catering to the needs of
residential and industrial market globally, has 10 manufacturing units in India.
History

YEAR

1983 - The Company was originally incorporatd as Havell's India Private

Limited on 8th August, under the Companies Act, 1956 and subsequetly the name
was changed to Havell's India Limitd vide certificate dated 31st March,

1989 - The company undertook addition to its tool room facilities by going in for
manufacturing of sheet metal and moulding tools in-house.

1991 - The company amalgamated with itself Elymer Havbell's Pvt. Ltd. which
had facilities for manufacture of HRC fuses with an installed capacity of 2,50,000
pcs.
1992 - For the manufacture of ELCBs, the Company signed another Technical
Collaboration with M/s Schiele
Industrieworke, Germany.
1994 - The company successfully launched the latest IEC design contractors,
relays, and motor starters for the first time India which have been well received
in the market. The company has finalized tie-ups in UAE, Oman, Kuwait and
Egypt for marketing its vast range of products in these countries.

1995 -The Company has introduced Product Managers and Industrial Teams to
emphasize the product mix and to strengthen its presence in all market segments.
 1996 - Schiele industriwerke, Germany, who have been our collaborators for
ELCBs, have entered into a new technical collaboration with the company for
quality upgradation for its products in the controlgear division.

The company decided to enter into the manufacture of Three Phase Energy
Meters for industrial applications.

Keeping in view business synergy's with the Cable Industry, the Company has
entered into the manufacture of low tension power cables.

Havell's group signed a Joint Venture Agreement with Hanson Electrical, a group
company of the UK Pound 11 Billion Anglo-American conglomerate, Hanson
Plc., one of the top ten Companies of UK.

1997 - One of the biggest achievements during the year is that the JV partners
have tested the MCBs and have entered into an agreemen with the Company to
exclusively market the MCBs in the world wide markets. Havell's Dorman Smith
Pvt. Ltd., U.K. JV company, wherein Havell's India Ltd is a 25% shareholder,
with Electrium Ltd. UK with the introduction of state-of-the-art `DORMAN
SMITH' brand Moulded Case Circuit Breakers in India.Havell's group, has
signed a new JV agreement with Ampy Automation Digilog Ltd., UK.

1998 - Cable division at Alwar is now ISO-9001 certified. Havell's group has
signed a new JV agreement with the Deutsche Zahiergesellschaft (DZG),
Germany.The 50:50 JV company Havell's Dorman Smith Ltd. in which Havell's
India Ltd. is a 25% shareholder had launched Moulded Case Circuit Breakers last
year in the Indian market.
 1999 - Electrical switchgear makers Havell's India has entered into a strategic
partnership with Cambridge Technology Partners India for implementing ERP on
a fast-track. The company has a 50:50 joint venture with DZG of Germany for
manufacture of high-end electromechanical and electronic energy meters.

2000 - Havell's entered into a technical collaboration with Geyer in 1998 to

manufacture miniature circuit-breakers.
For MCBs, the company has a technical collaboration with Geye AG of
Germany, with Schiele Industriewerke of Germany for RCCBs and with
Peterriens Schaltechik Gmbh for changeover switches.

The Company has entered into a joint venture agreement with Standard
Electricals Ltd., an unlisted company wherein the company hold 60%
shareholding.Havell's India Ltd has acquired a 60 per cent stake in Hyderabad-
based Duke Arnics Electronics Ltd.

2001 - The Company has been awarded the highest revenue payer award for the
year 2000 in the organised sector category Havell`s India Ltd has informed BSE
that the company had earlie acquired 60% shareholding of Standard Electricals
Ltd., Jalandhar, an unlisted company.

The company has acquired the entire 100% shareholding of Standard Electricals
Ltd., by purchasing balance 40% shareholding of the company. The Standard
Electricals Ltd., has thus become a 100% subsidiary of company w.e.f. December
31,2001.
2004 -Forays into the luxury bathroom fittings and accessories segmen under the
Crabtree Frattini brand name Havells India Limited has sold out its entire
shareholding of Standard Electricals Limited, an un-listed public limited
company which was a 100% subsidiary of the Company. Consequently, with
effect from such transfer, Standard Electricals Limited is no longer a subsidiary
of the Company.

2006 -Havells India Ltd has informed that Ms Sabina Geyer has resigned from
the Directorship of the Company with immediate effect.

2007 -Havells India Limited has appointed Mr.N Balasubramanian as additional

director of the Company who shall hold office upto the date of next Annual
General Meeting
VISION;-

To be a globally recognized corporation that provides best electrical &

lighting solutions, delivered by best in class people.

MISSION

To achieve our vision through fairness, business ethics, global reach,

technological expertise, building long term relationships with all our associates,
customers, partners, and employees
 VALUES

Customer Delight :-

A commitment to surpassing our customer expectations.

Leadership by example;-

A commitment to set standards in our business and transactions based on mutual

trust.

Integrity and Transparency :-

A commitment to be ethical, sincere and open in our dealings.

Pursuit of Excellence :-

A commitment to strive relentlessly, to constantly improve ourselves

Havells India Ltd Share Price

 Share Price : Rs.320.10

52 eek high/low : Rs.352.70 / Rs.100

53 PE Ratio:12.28

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 MILESTONES

2009 : Set up of fully automatic 2nd unit for switchgear manufacturing

at Baddi.

Global consolidation of CFL manufacturing plant at Neemrana

for domestic and export purposes.

Launch of India's 1st HPF CFL

Launch of India's 1st BEE 5* Rated Fan

2008 : First Indian CFL manufacturers to have adopted RoHS, European norms on
Restriction of Hazardous Substances in CFLs.

Set up of Global Corporate office, QRG Towers at Expressway Noida

Investment of Rs.50 Crores in Global Center for Research and Innovation

(CRI)

Set up of fully automatic plant for Havells Lafert Motors at Neemrana

Change in Corporate BRAND identity

2007 : Set-up of Capacitor manufacturing plant in Noida, UP with the capacity of
6, 00,000 kVAr per month.
Acquired the Lighting business of a Frankfurt based company "Sylvania",
a global leader in lighting business and now the company's turnover
crosses US$ 1 Billion.
Warburg Pincus, a global private equity firm and one of the largest
investors in India, invested US $110 million in Havells India Ltd. Havells
issued fresh shares to Warburg Pincus, representing approximately 11.2%
of the fully diluted share capital of the company.
QRG Group entered healthcare business by acquiring a majority stake in
Central Hospital and Research Centre, Faridabad.

2006 : Crabtree India merged with Havells India.

Added CFL production unit in Haridwar manufacturing plant.
Expansion at Alwar manufacturing plant for increase of production
capacity.
Expansion at Baddi manufacturing plant and set-up of an Export Oriented
Unit.
First Company to get the ISI Certification for complete range of CFLs.
Started mid-day meal program at Alwar, Rajasthan caters to 10,000
students from 77 schools.

2005 : Set up manufacturing plant in Haridwar, Uttaranchal for manufacturing

Fans.
Awarded the KEMA certification by The Dutch Council for Accreditation,
making QRG the only group to attain this certification.
 Set up of R&D Center in Noida H.O.

2004 : Set up manufacturing plant at Baddi , HP for manufacturing of Domestic

Switchgear.
Set up a manufacturing plant for manufacturing of CFL at existing
mnufacturing plant in Faridabad, Haryan.

Research and Development

Innovation is the hallmark of every vital development at QRG Group. New ideas,
inventions deepen scientific knowledge and give its work force a new impetus
towards technical progress.

QRG’s technological strengths and its endeavor towards continuous research &
development have allowed it to fulfill its responsibilities towards its customers.
The responsibility of providing its customers the best products and zero defect
services to enable them to be comfortable and secure in usage of electricity.
Havells has recently invested 50 crores in the QRG Center for Research and
Innovation, set-up at the company's Head Office premises in Noida, U.P.
The objective of this centre is to provide the theoretical & experimental
foundations for all segments of electrical engineering. The centre closely
cooperates with the various departments so as to provide the best and the latest in
terms of technology and design.

Quality Control

The essence of quality is closely wrapped in the way we think, plan and work. It
finds its true expression when we extend beyond ourselves to exceed our
customer’s expectations. To deliver products those are safer, faster and simply
better.Each time, every time. Building customer confidence through teamwork is
a top priority to provide a wide variety of products and services. Realising and
respecting the basic needs of customers to feel more secure, we've committed
ourselves to make our products better, safer and smarter than what he or she is
looking for. That's a passion that began 30 years ago and that's how it continues
to be even today. Our customers rely on us and it is our responsibility to give
them the very best. All our products are as per IEC standards. QRG has a simple
rule on quality. If it doesn't exceed customer expectation, it's not quality
performance.
Certifications:

Corporate Governance

The QRG Group defines corporate governance strategically, which encompasses

not only what we do as a company with our profits, but also how we make them.
It goes beyond philanthropy and compliance and addresses how our company
manages its economic, social, and environmental impacts, as well as its
relationships in all key spheres of influence: the workplace, the marketplace, the
supply chain, the community, and the public policy realm.

We as a company have been in lead in offering a portfolio of eco responsible

products and services that deliver powerful, sustainable, energy-efficient
solutions that don't compromise on capacity and security. Our eco responsibility
initiative also focuses on how we run our business, and includes efforts to
develop an alternative-energy strategy, and thus reduce the environmental impact
of our operations. We strive to bring corporate responsibility to every aspect of
our business. We're committed to managing a responsible and diverse supply
chain that's consistent with our high standards for environmental and business
practices.
Breaking down the barriers that constrain innovation is a challenge; we have
readily embraced right from the start. Our ability to build communities and
promote the exchange of ideas through assistive technologies, participation
programs, and standardization is transforming the way people experience our
products. We offer our customers holistic energy-efficient solutions, enabling
them to not only save money and protect their capital investment, but also lower
their energy usage and protect the environment, thus fulfilling our CSR
responsibility of sustenance of depleting environmental resources.

Corporate Governance and Ethics

An implicit sense of ethical business conduct has been the cornerstone of the
QRG way on corporate governance. On issues ranging from customer care and
business excellence to financial propriety and more, explicit rules and regulations
supplement the traditional values on which our group companies have been
shaped. This is what we have endeavored to do in the 50 years of our existence.
Our values of understanding, trust, integrity and ethics have served us in good
stead.

Corporate governance as practiced by our Group translates into being fair and
civic-minded, fulfilling our duties to the entire spectrum of stakeholders, and,
most importantly, making integrity an article of faith across all our operations.
The group's adherence to ethical business conduct is rooted in the vision of its
Founder Mr Qimat Rai Gupta. We started on sound and straightforward business
principles, considering the interests of our shareholders and welfare of our
employees as foundation of our long term success.
The 'leadership with trust' philosophy that has come to play such a vital role in
how our customers perceive us is all the more remarkable given the climate of
unparalleled public distrust of people in positions of authority today both in
business and politics.

Employee Relations

Our people are the key to our success. Their skills, knowledge, ideas and
enthusiasm drive our business. We have high-quality, diverse workforce and
employees who fulfill their potential. We have achieved this by giving them
development and advancement opportunities along with competitive
compensation and benefits that appropriately reward performance

We communicate widely with employees to demonstrate how their efforts

contribute to our success and to listen to their concerns. We also encourage them
to align with our vision. We are committed to open communications and a
workplace where everyone's voice is heard.

We use several channels to communicate with employees, including an internal

web portal and company website along with communication sessions with the top
management of the company. These sessions provide assessment of employee
satisfaction and are inputs for business planning, management decision-making
and company strategy development. They also help employees implement
company policies, meet high standards of conduct and ensure their behavior
reflects company values and policies.

We seek to meet leading health, safety and wellness standards to enhance our
business performance while optimizing employee health. Our facility policies are
designed to continually reduce the risk of occupational injury and illness while
promoting employee health and well-being. We wish to be a company that is
known for its leadership in corporate ethics and responsibility. A company where
employees are proud to work, and customers, partners and suppliers want to do
business with.

Breaking down the barriers that constrain innovation is a challenge; we have

readily embraced right from the start. Our ability to build communities and
promote the exchange of ideas through assistive technologies, participation
programs, and standardization is transforming the way people experience our
products. We offer our customers holistic energy-efficient solutions, enabling
them to not only save money and protect their capital investment, but also lower
their energy usage and protect the environment, thus fulfilling our CSR
responsibility of sustenance of depleting environmental resources.
CSR INITIATIVES;-

While it acquires companies and builds internally, QRG Group never loses sight
of its responsibility as a good corporate citizen. QRG believes that serving people
with meager or no means is the duty of every well-to-do person. It consistently
puts that philosophy into action and has initiated several projects for social
causes. This has greatly increased the number of children attending school
regularly and also alleviates hunger.
Corporate Social Responsibility (CSR) at QRG portrays the deep symbiotic
relationship that the group enjoys with the communities it is engaged with. As a
responsible corporate citizen, we try to contribute for social and environmental
causes on a regular basis.

QRG Foundation's Video

Kitchen With Modern Facilities

The company has acquired land for constructing a large kitchen with all the
modern facilities to serve the meal to around 40000 to 50000 students.

Mid Day Meal

Being a responsible and concerned corporate citizen, QRG also undertakes other
welfare activities in and around its plant locations, In Alwar region, the company
is providing mid-day meal close to 15000 students of primary schools.

Medical Check-up Camps

Blood Donation Camps

Contribution Towards Tsunami and Kargil National Relief Fund

Work Culture

QRG Group is continuously applying modern management techniques such as

Kaizen to enable employees to improve their day to day functioning in small
steps, one at a time. QRG has also implemented Japanese version of 5S which
stands for "a place for everything and everything in its place". The company has
introduced these techniques as it firmly believes that small changes add up to
large results and the only way for a corporation to grow, is to make its people
grow.

The Group is driven by qualified and experienced professionals backed by a work

force of over 8000 employees. All branches and manufacturing facilities are
computerized and networked with each other. An open door policy at all levels
encourages employees to be participative, innovative and creative. Empowering
employees helps the organization in harnessing individual talents to the fullest.
Emphasis is laid on building team spirit which helps employees to realize
collective potential.

Brands;-
Building Circuit Protection

Havells India Ltd has emerged as preferred choice for discerning range of
individual and industrial consumers. Havells is the largest manufacturer of MCBs
in the country and 30% of the MCBs sold in UK are Havells manufactured. Our
products are approved by international quality bodies such as KEMA,
UL,CE,CSA and VDE and are as per IEC standards.

Miniature Circuit Breaker

Miniature Circuit Breaker

Changeover Switch
Residual Current Circuit Breaker

Fans

Havells entered fan business in mid-2003 and has emerged as one of the fastest
growing fan brand in the Indian market. Havells has captured the customer's
fancy with innovative designs and excellent finishes. From premium fans in
exquisite antique finishes to fans specially designed for kids to dual color fans
and super speed fans. Havells offers a complete range to meet varied individual
needs.

Ceiling Fans
Premium Underlight Fans,Special Finish Fans,Decorative Fans,Energy Saving
Fans,Standard Fans,High-Speed Fans Table Fans

Pedestal Fans

Air Circulator Fans

Ventilating Fan s

Lighting
Lighting is important and the quality of light affects every walk of modern life. A
better understanding of light will enable you to use it more effectively.
LED Lighting

LED Lighting

Consumer Lighting

Commercial Lighting

Landscape-Bunker Lighting

Foot Mounting
Havells is manufacturing three phase LV Motors at Neemrana (Rajasthan). The
motors are manufactured in technical collaboration with Lafert (one of the largest
motor manufacturer in Europe) who are now the owners of AEG Electric Motors.

All the motors are being manufactured conforming to the relevant Indian and
international Standards and are robust in electrical and mechanical design to,
cater under severe environmental conditions for every application such as

 Pumps
 Conveyors
 Fans
 Compressors
 Cranes
 Blowers
 Hoists
 Vibrators

The plant has a capacity to manufacture over 250000 nos. energy efficient motors
per year ranging from 0.12HP to 300HP extendible to 500HP in near future. The
complete range of motors from frame 56~315 are manufactured in-house and the
plant and machinery has been procured from AEG Electric Motors.

The motor manufacturing plant comprises of :

  Fully automatic winding lines
 Automatic impregnation plant
 Ultra-Violet impregnation plant
 Fully automated temperature controlled paint stations
 Fully equipped Mechanical Test Lab
 Modern Type Test Plant having 9 test beds with Power Analyzers

Service Centers
Motor Efficiency Calculator

Saving= KWxLxHr.xCx{1/(standard η)-1/(EE η)} Where,

L = Load factor (percentage of full load/100)

Hr. = Annual operating hours
C = Average energy cost
Simple Price Premium
Payback =
(years) Annual savings

3390
Simple
Payback = = 6 Months
Period
9877
Life Cycle Cost Saving = Rs 1,30,500/-

Considering life of 15 Years

Cables and Wires

Set up in the year 1996, Havells Cables plant (an ISO: 9001-2000 certified unit)
is located in Alwar, in the state of Rajasthan, India. Since inception, Havells has
invested heavily in the manufacturing infrastructure, which has today become
one of the largest in India. All wires & cables are manufactured on most modern
laser controlled automatic machines, using best raw material from primary
manufacturers ensuring perfect quality.
Power Cables - Aluminium
Havells Galaxy

On 11th of January, 2010 Havells launched their 2nd Havells Galaxy in Mumbai
and 33rd in India!

.
The uniquely tailored space has been created to perfectly suit the style, culture
and wide portfolio of Havells. The Interior design has been crafted to include all
their products which include fans, lighting, motors, bath fittings, switches, and
many more.
This time again, Havells has won my heart. Earlier it was their Go green
initiatives and now their “one stop shop” galaxy. Truly, Havells have led the
way…After going through the prior day’s sales figures, I walk through the store
greeting employees and pointing out problems, if any. I do a regular check if
there is possibly any unnecessary use of electricity. I remind my employees that
“The consumer is looking for value and is looking for service.”

Greet customers, assist with sales and handle the phones. Mornings may bring
fewer customers so this is a good time to receive merchandise, check in vendors.
This is also an ideal time to complete as many items on my daily task sheet as
possible.
At mid-day walks in our regular visitor, Mr. Rajeesh, the local builder. Today he
is not alone, looks like his client has accompanied him. While his client walks to
our Bath fitting section, he comes up to me and starts chatting up about how
customers are these days. “They want to know everything. It’s so much easier
now to get them to one shop for it all. Previously, I had to take them with me to
so many places on the one day that they had time.” It’s always nice to hear a
customer say that we make their life easier. With the urban culture rising, people
like to buy from specialized stores and Havells Galaxy caters to this rising need
of the customers by providing a one-stop-shop for their entire electrical needs.

These days, it’s good to be careful about everything from the cables to the MCB
you use. Leaving it to the local electrician is not the best idea. The products we
are offering combine the attributes of elegance, technological advancement and
convenience in one. The concept of Havells Galaxy, a One Stop Shop is dynamic
and differently positioned from the retail format existing in the country and we
are glad to serve end-users directly through this store.

Havells plans to open many such galaxies. Currently, there are 31 such display
centers spread across the country including cities i.e. New Delhi, Noida,
Faridabad, Mumbai, Surat, Lucknow, Kanpur, Chennai, Kolkata, Baroda, Jaipur,
Bangalore, Udaipur, Sri Ganganagar, Aligarh, Himmatnagar, Kolhapur, Udaipur,
Bhuvneshwar, Ernakulum, Madurai, Kuch, Karur, Raipur and Bokaro. You can
find the Galaxy in your city here.

A store that has all your electrical needs – from Fans, which are not only amazing
but also energy-efficient and decorative, to Lights and CFLs, Capacitators,
Modular plate switches, Circuit protection and more.
There are just a few simple ways you can do the same!

 Use a pressure cooker to cook food instead of a microwave oven. It is more

efficient and saves on energy considerably.
 Use CFLs in your kitchen as it gives brighter light than a Tube light and
consumes lesser energy.
 Avoid grinding dry items in your grinder or mixer as it takes longer time
than liquid grinding and hence consumes more energy.
 After using your blender/mixer/oven, make sure you unplug the device as
while plugged it still consumes little energy.
 Clean your gas stovetop after cooking so as to ensure that your gas jets will
work efficiently. That also heats food evenly and in a timely manner.
 Use moderate flame settings in order to conserve LPG while cooking on a
gas burner. Use small burners for small vessels as a higher flame will cause
waste.
 Do not leave the refrigerator door open for longer time as the cold air will
escape and then it will use more energy to develop cold air again.
 Do not let the water run while washing dishes by hand as it leads to waste.
Avoid it by using sink stoppers and dishpans.
 Water that is used to wash vegetables can be re-used to water plants.
 Do not heat the food immediately after taking it out of the refrigerator as it
requires more time to get heated, which wastes a lot of gas. Keep it out for
some time and then place it on the stove.
 When cooking food, make sure that you use a lid. Circulation of the heated
air helps cook food faster. This helps to save LPG.
 Replace a leaking tap immediately and ensure that it is fully turned off, as it
wastes a lot of water in the entire day.
Our range of fans that will give you the “Ultimate Aaram” :

 Ceiling Fans
 Table Fans
 Wall Mounting Fans
 Pedestal Fans
 Air Circulator Fans
 Ventilating Fans

Havells is one of the leading players in the Indian electrical products industry.
The company is known for its safety electrical appliances, award winning
products and clutter-breaking advertising campaigns like ‘Shock Laga Kya?’ and
about how not to be a ‘Bulb’. Havells is a name synonymous with excellence and
expertise in the electrical industry. Its 20000 strong global distribution network is
prompt to service customers.

Havells is a part of the Indian business group – QRG Enterprises. Established in

1958 as a trading company, Havells came into existence in 1983. The company is
now a US$1bn plus company with presence in all major electrical categories.
With 91 branches / representative offices and over 8000 professionals in over 50
countries across the globe, the group has achieved rapid success in the past few
years. Its 8 state-of-the-art manufacturing plants in India located at Haridwar,
Baddi, Noida, Sahibabad, Faridabad, Bhiwadi, Alwar, Neemrana, and 7 state-of-
the-art manufacturing plants located across Europe, Latin America & Africa
churn out globally acclaimed products.
Havells business is primarily focused on 10 business verticals:

 Industrial & Domestic Switchgear

 Lighting and Fixtures
 Cables & Wires
 Fans
 CFL
 Motors
 Capacitors
 Modular Plate Switches
 Digital Dimming & Energy Management
 Bathfittings

Social and environmental responsibility has been at the forefront of Havells

operating philosophy and as a result the company consistently contributes to
socially responsible activities. For instance, the company is providing mid-day
meal in government schools in Alwar district, covering 15000 students per day.
Besides this company has acquired land for constructing a larger kitchen with all
the modern facilities to serve freshly cooked food to 50000 students in the area.
Havells runs a mobile Medical Van, equipped with a trained doctor and necessary
medicines in the rural areas of Delhi & NCR for the very poor and needy
villagers. They also set up free medical check-up camps. In the past also, the
company has generously contributed to the society during various national
calamities like the Bihar Flood, Tsunami and Kargil National Relief Fund etc.
!

 If you stop for more than 30 seconds turn off your car engine because
restarting uses less petrol.

 When buying a new vehicle, buy an energy-efficient one by comparing the

energy requirement/consumption of various models.

 Plan and combine your errands such that they are accomplished on the
same trip.

 Keep your car windows open instead of the air conditioner in more
moderate weather.

 Driving fast wastes precious fossil fuel as well as time and money at the
petrol pump. So reducing your speed is one of the simplest ways to save
energy on the road.

 Ensure your vehicle’s air conditioner is serviced by a certified technician

who recaptures the CFC and recycles it instead of letting it loose into the
air as CFC’s (chlorofluorocarbons) are mainly responsible for ozone layer
depletion.

 Park the car in a shady spot in hot weather so as to keep the air conditioner
cool.

 Accelerate and apply the brakes of your vehicle gently as quick starts and
stops can decrease mileage up to 12 percent.

 Use alternative forms of transportation like public transportation, bike or

walk.
  Old, dirty oil and clogged filters rob your engine of energy efficiency and
increase air pollution. So ensure that your car is properly tuned, spark
plugs are firing right and the oil and air filters are clean.

I hope after going through these tips you will make conscious efforts to conserve
our precious energy by not only implementing them but also spreading the
message among others and help them to avoid being a ‘Bulb’.

 Williams, George Alfred (1916). "Robert Havell, Junior, Engraver of

Audubon's The Birds of America". The Print-Collector's Quarterly VI (2):
226–257.
 Wood, Christopher (1995). Victorian Painters. Antique Collectors' Club. ISBN
1-85149-171-6.
Havell's India Limited

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Valuation
Chg
▲▼ Company name▲▼ Price▲▼ Change▲▼
%▲▼
517354 Havell's India Limited 515.35 -13.25 -2.51%
532351 Aksh Optifibre Limited 17.30 0.00 0.00%
523539 Precision Wires India ... 70.10 +0.95 1.37%
526027 Cubex Tubings Ltd. 17.70 +0.50 2.91%
517564 GR Cables Ltd(NDA) 2.17 -0.08 -3.56%
500077 Cable Corp. of India Ltd 19.90 +0.25 1.27%
590028 Nicco Corporation Ltd. 5.07 -0.12 -2.31%
504920 Jhagadia Copper Ltd 4.60 -0.05 -1.08%
522281 Ram Ratna Wires Limited 37.60 -1.60 -4.08%
IRC IRCE S.p.A. 1.41 +0.01 0.71%
Havell's India Limited... Havell's India Ltd. (P... %
Havell's India Limited discussions

Description

Havells India Ltd. (Havells) is an electrical and power distribution equipment

manufacturer. The Company’s products include industrial and domestic circuit
protection switchgear, cables and wires, motors, fans, power capacitors, compact
fluorescent lamps (CFLs), luminaries for domestic, commercial and industrial
application, modular switches and bath fittings covering the entire gamut of
household, commercial and industrial electrical needs. Its brands include
Crabtree, Sylvania, Concord, Luminance, Linolite and SLI Lighting. Its
manufacturing plants are located in Haridwar, Baddi, Noida, Faridabad, Bhiwadi,
Alwar and Neemrana. The Company’s subsidiaries include Havell’sCyprus
Limited, Havell’sHoldings Limited, Havell’sMalta Limited, Havell’sNetherlands
Holding B.V., Havell’sNetherlands B.V., SLI Europe B.V., Havells
SylvaniaHoldings BV1 Limited, Havells SLI Lighting Products Inc., Flowil
International Lighting (Holding) B.V. and Sylvania Lighting International B.V.
LIMITATIONS OF THE STUDY

Responsible managers & personals in the HR department of

Havells india Ltd. provide necessary assistance to me Finance
Straitegy of Havells”. They discussed different aspects &
functions of marketing as practical Havells India Ltd . Almost all
the necessary information was provided to me in the support of
this project report.

However there are some problems, which cannot escape from.

The limitation faced, felt or expressed by me are as follows –

 Due to lack of time (i.e., Two & half month) it is not

possible to reach all respondents.
 The lack of availability of time on the respondent’s part.
 Some respondent’s was biased.

I tried to overcome on these limitations.

CONCLUSION OF THE STUDY

I have studied and analyzed the Havells india Ltd on different

aspects of the , Finance, outlets, distribution & consumers. The

survey was conducted in various areas of Alwar city with great

enthusiasm. This project report Concludes that Havells india Ltd

brands are easily available in various parts of Agra because of that

the local distribution channel of the Havells india Ltd is much

strong and 100% is tough job & the most important thing,

which I feel to improve is “ the availability to retailers &

consumers”.

The retailers & consumers both promotes either HAVELLS or

any other of it’s brands (eg. Mountain Dew) for could be with

regard to order processing, warehousing, inventory management

& transportation; besides that shop covering, time of enter &

exit from the market by the salesmen, cooling appliances, glow

shine board, schemes, incentives, prizes, gifts , discount, proper

billing , returning of defective goods, proper supply should be

improved.

My job was to make HR managers aware of all the problems

so that a proper course of action be required to be undertaken

The only competitor of Havells is no local brands can bea

Havells.
 BIBILIOGRAPHY

BOOKS:

 Khan M.Y. and jain P.K., FINANCIAL MANAGEMENT, 4th

Ed., New delhi: Tata Mc Graw – hill publishing company
limited,2005.
 Pandey I.M., financial management,9th Ed., new delhi:vikas
publishing house pvt.ltd.
 Chandra prasanna, financial management,6th Ed.new delhi:
Tata Mcgraw hill publishing company ltd.2005

WEBSITE

www.google.com
www.havells .com

ANNUAL REPORT OF HAVELLS INDIA LTD.

References
 Bryan, Michael (1926–34) [1903–04]. Bryan's Dictionary of Painters and

Engravers. Bell.
 Hunnisett, Basil (1980). A Dictionary of British Steel Engravers. F. Lewis.
ISBN 0-85317-067-3.
 Goddu, Joseph (Nov 2002). "The making of Audubon's The Birds of
America". Magazine Antiques.
 Mallalieu, H. L. (1986). The Dictionary of British Watercolour Artists up to
1920. Antique Collectors' Club. ISBN 1-85149-036-1.
 Turner, Jane (editor) (1996). The Dictionary Of Art. Grove. ISBN 1-884446-
00-0.