Introduction:

Tourism in Peru contributed the country's third-biggest industry, behind fishing and mining.
Tourism is coordinated towards archeological landmarks, ecotourism in the Peruvian Amazon,
cultural tourism in pilgrim urban communities, gastronomic tourism, adventure tourism, and
beach tourism. As indicated by a Peruvian government consider, the fulfillment rate for
vacationers in the wake of going to Peru is 94%. Tourism is the most quickly developing
industry in Peru, developing every year at a rate of 25% in the course of the last five years.
Tourism is developing in Peru speedier than some other nation in South America. Iperú is the
Peruvian national tourist office.

The movement and tourism (T&T) industry has been one of quickest developing areas all around
finished the previous ten years, also, this upward pattern is required to proceed in the future. A
solid T&T industry helps profitability and to associate nations by provoking hard furthermore,
delicate foundation overhauls, which are key components for improvement.
SWOT Analysis Of Emerging Markets In Peru

Strengths

 Cultural heritage and tourism.

 Local culture like art crafts, clothes, music
 Food culture: variety of Exotic dishes, Pisco Sour, Inca Kola.

Weakness

 Hesitation in investing in high capital infrastructure.

 Inadequate transportation infrastructure like roads, bridges, flight routes.
 Conflict between companies and government.

Opportunities

 Number of tourist doubled from 2000 to 2005.This trend is expected to continue in the
following years.
 The U.S.- Peru Free Trade Agreement in 2006.

Threats

 Inequality among classes.

 Corruption, inequality, rural poverty and environmental degradation.
Regardless of Peru's evident qualities, there are as yet numerous zones in the T&T
competitiveness measurement that should be strengthened with the goal that Peru can open the
part's actual potential for the nation's advancement. The fundamental zones that Peru should
center around have been joined into these major issues:

Safety and security and ground infrastructure:

Improving the state of these columns can be viewed as Peru's two primary needs for the
government of the nation. The alarming and developing level of criminal activities could be a
vital factor demoralizing tourists from going by the nation and weights existing organizations
with additional expenses.

Poor sanitation facilities:

It prevent tourist from making a trip to the nation, as they for the most part favor places where
they are free of stresses over health. Poor sanitation additionally represent to a general health
concern for the whole Peruvian population and a disturb the nation's improvement.

Price competitiveness:

It is another region where a purposeful effort amongst public and private sector is expected to
guarantee more quick improvement of the tourism business. In particular, air ticket charges,
airport charges, and lodging costs ought to be decreased. High airport charges and ticket charges
go about as a boundary to entering the nation, as they significantly increase the airfare.

Environmental sustainability:

Peru needs to increase the efforts to ensure environmental sustainability. Despite the presence of
several national parks and protected areas, effective and efficient protection of the environment
represents an area of relative weakness for the country. Protecting natural assets is of vital
significance for a nation of such phenomenal common riches as Peru. Its unique and diverse flora
and fauna are among the main tourist attractions, representing a significant source of income.
From the above discussion we can relate how globalization helps the nation to increase in and the
application of technology, how it also helps in the increase in the global competition in the
tourism like the government schemes to attract the tourist, expansion of cooperation between
public and private organization of the nation. Globalization helped the Peru to get advancement
in the communication and mainly in the infrastructure of the nation.

Globalization has opened new opportunities for tourism development in the world. Tourism and
Development.

Cultural factors through which Peru is attracting the tourism. Cultural tourism contributes the
biggest division of the tourism business in Peru. Pre-Columbian civilization establishments –
most quite the Inca Empire, Chavín, Moche, and Nasca – left a substantial archeological and
cultural effect on the country. The vestiges of Machu Picchu are the most globally perceived of
the considerable number of remains of Peru and in this way get the most travelers. The other
well-known remains are those of Chan, Sipán, Kuelap, Nazca Lines, Ollantaytambo, Caral,
Sacsayhuamán, and Sillustani.