Professional Documents
Culture Documents
MARKETING ASPECT
Luscious Ice cream is made with its finest ingredient such as pandan,
improve respiratory conditions and milk which offers rich calcium. Luscious ice
cream has (I) cashier and (I) sales assistant to accommodate all the customers.
The station uses scoops to measure the quantity of the ice cream according to its
price
It shows that having an ice cream business with unique yet nutritious
also provide good profit to the business because many Tagumeños fond to eat
ice cream
Market
The target markets of the business are the people who live within Tagum
innovation which is unique in the eyes of many people at very affordable prices
where the other competitor doesn’t have. The Luscious Ice Cream is scooping
station where customers can easily afford. The entrepreneur maintains the
quality of the product that will satisfy the needs of the consumers and to maintain
location of the business is very accessible to the public and gives more
Demand
Through the data gathered using the google form survey, it shows that out
the children below 12 years old, there are many teenagers most likely to eat ice
cream and they are willing to spend at least P9.00 pesos a day. It is very
demandable because everyone would really love to eat ice cream it gives
Historical Demand
Tagum is more potential than other location. The proponents came up with the
Projected Demand
There is an average increase of 1.9% per year based on the average method
used.
Table 2
Historical Supply
proposed businesses Luscious Ice Cream base the supplies demanded per year.
Projected Supply
Table 4 Shows the projected supply of Ice Cream in scoop where the
Table 4
Table 5 Shows the demand and supply analysis of Luscious Ice cream.
The demand is increasing per year. It shows that this kind of business has a big
impact in market.
Table 5
Unsatisfied
Historical
Historical Supply Demand
Year Demand
(in scoop) (in scoop)
(in scoop)
2014 794,640 301,680 492,960
Projected
1 842,411 344,302 498,109
Production Capacity
consecutive 3 years. It shows that the capacity in scoop per year is increasing.
Table 6
Production in
Year Daily Weekly Monthly capacity in scoop
per year
1 360 2,160 8,640 103,680
2 480 2,880 11,520 138,240
3 600 3,600 14,400 172,800
Market Share
Ice Cream. To come up with the average market share, the annual production
Table 7
Table 8 presents the projected sales of the business which is the sales
revenue in the first year operation. As per assumption, a total estimated sale in
Table 8
Percentage Quantity
Particular Selling Price Total Sales
Share (in scoop)
Table 9 shows the projected sales in Year 2, the sales is increasing from
flourishing.
Table 9
Projected Sales
Table 10 shows the total projected sales of Ice Cream in scoop for the
next 3 years. Prices remain the same to give a quality yet affordable product.
Table 10
Supplier to Luscious Store to make it a final product and sell directly to Final
Consumer.
Promotional strategy
During the opening, the most effective way of promoting the product is to
give a free taste to everyone budgeted of 1\2 gallon per flavor. The strategy can
help in order that the product will be known. For freebies there are limited key
chains with the name of “Luscious Ice Cream” for the first 50 customers who will
buy ice cream worth ₱ 30.00 pesos and above, for advertisement there are
Promotional Expense
Total 1,597.00