E

LVS A L
E VO O
O
P
R PR
XO N S
A
N A T
I

IA REL
J UL I C B
L
U
P
WHO AM I?
OBJECTIVES
1. Position co-founders Mike
Karanikolas and Michael
Mente as entrepreneurial
leaders in the fashion
industry.
2. Strengthen and promote
REVOLVE’s press events and
initiatives revolving around
certain announcements and
launches.
needs
3. Target REVOLVE’s core
demographic as millennials
with relevant and valuable
press.
4. Position REVOLVE as the go-to
e-commerce site for all things
fashion, as the one-stop shop
for ever fashion necessity one
STRATEGIES
1. Leverage the brand story in
interviews with relevant outlets
to develop a compelling angle
for REVOLVE’s overall
reputation. Nominate Mike
and Michael for applicable
awards in fashion and
business industries.
2. Create buzz around REVOLVE
events. Focus and target
relevant lifestyle and fashion
editors to invite as guests to
events. Create a new event.
3. Enhance REVOLVE’s
reputation through the use of
multiple social media
channels to target the
millennial generation. Utilize
platforms to their complete
capacity.
4. Further develop the idea of a
“social club” and bring it to
the east coast through a new
membership loyalist program.
REVOLVE IN ASPEN
TESTIMONIALS
“Juliana has a dynamic presence and an approach to
work that I noticed on her first day of work. She
charged right in, asked the right questions, and went
the extra mile every day no matter how tedious the
project. I knew I was in good hands when I had her
work on pitches and activation ideas, and she had a
creative spin to everything she worked on that inspired
me during the day. A moment that speaks to her
character – when she wrapped three projects for me
and asked what else she could do. Her drive will get
her far in life!”

Matt Murray

JONESWORKS
TESTIMONIALS
“Juliana is amazing, and I not just saying that
because we are both Aries. She is calm, cool and
collected all while being trendy as heck. Even
though she is not the best at packing boxes, she
has greatly improved since the start of our
internship. She is a trusty side kick to bring to the
cheese shop because she will try anything she’s
given. She radiates joy throughout the office with
her EXCESSIVE singing and always gets the best
looking sandwiches. See you in Spain.”

Nicole Fiorillo

Fellow JONESWORKS Intern