COMPETING ON BUSINESS ANALYTICS

AND BIG DATA

www.exed.hbs.edu/programs/DATA/

day one day two day three day four

7:00–8:45 AM 7:00–8:45 AM 7:00–8:45 AM

Please Note: This schedule is intended to be
representative of the program structure and
Breakfast and Discussion Groups
content. Dates, times, faculty, and session topics 9:00–10:15 AM
are subject to change. Managing the Business with Analytics
Making better strategic and operational decisions
by using a broader range of information and analysis.
Breakfast and Discussion Groups
9:00–10:15 AM
Marketing Analytics in Action
Using marketing analytics to design more effective
demand-generation programs, inform decision
making, and gain advantage.
Breakfast and Discussion Groups
9:00–10:15 AM
Analytics in Human Resources
Creating processes that enable better insights into
performance and costs and that facilitate more
effective workforce management.

10:15–10:45 AM 10:15–10:45 AM 10:15–10:45 AM

Break
10:45 AM–12:00 PM
Analytics: Laying the Foundation
Exploring the critical role business analytics can play
in diverse business functions.
Break
10:45 AM–12:00 PM
The Marketing Analytics Revolution
Balancing analysis and creativity in marketing;
improving return on marketing investment.
Break
10:45 AM–12:00 PM
Analytics Across the Enterprise
Employing analytics can enable better clinical and
operational decision making in a healthcare setting.

12:00–1:00 PM 12:00–1:00 PM 12:00–12:30 PM

Lunch Lunch Lunch
1:00–4:00 PM 1:15–2:30 PM 1:15–2:30 PM 12:30–1:30 PM
Registration Big Data and the Online Business Planning with Inconsistent Data Building Your Organization’s Analytical Capabilities
Making the most of data produced by online Making production and procurement decisions; Assessing analytical capabilities and processes,
activities; employing real-time analytics in managing risk in the face of uncertain demand. identifying gaps, and acquiring the right mix of skills.
operations management.

2:30–3:00 PM 2:30–3:00 PM 1:30 PM

Break Break Departure
3:00–4:15 PM 3:00–4:15 PM
Harnessing the Potential of Unstructured Data Analytics in Retail and the Supply Chain
Taking advantage of unstructured data to improve Employing analytics to strengthen supply chain
operations or create new revenue streams. operations.

4:30–5:30 PM 4:15–4:30 PM 4:15–4:30 PM

Introduction to Analytical Competition
Balancing art and science in decision making;
building advantage through better analysis.
5:30–6:15 PM
The Nature of Big Data
Understanding how business information is changing
and how big-data analytics differs from a traditional
small-data approach.
Break
4:30–6:30 PM
Big Data: Panel Discussion
Expanding your understanding of trends in big data
and analytics; applying best practices.
Break
4:30–6:30 PM
Analytics for Performance Management
Managing performance and risk in the midst of
change; complying with regulations and ensuring
appropriate transparency.

6:15–8:00 PM 7:00–9:00 PM 7:30–9:30 PM

Welcome Reception and Dinner Reception and Dinner Closing Reception and Dinner

S0414
For more information, please contact our client service specialists at: executive_education@hbs.edu | 1-800-427-5577