MMS SEMESTER-IV PROJECT ON SOCIAL MANAGEMENT SYNOPSIS

Name : Atul Shivaji Mangale

Roll No : 2016087

Project guide : Prof. Deepak Patil

1. PROJECT TITLE:

Corporate Social Responsibility: A Study on Indian Private Multinational Company

1. INTRODUCTION:
Corporate Social Responsibility is a growing and important part of an organisation‟s
overall strategy. The voluntary compliance of social and ecological responsibility of
companies is called Corporate Social Responsibility

CSR has an enduring impact on employees, shareholders, customers and other stake
holders. This is proven in developed nation.

CSR is considered to be at nascent stage in developing countries. Both primary and

secondary data reviewed and presented in this study breaks this myth. The study
correlates CSR initiatives with employees, customers and other stake holders of Indian
private multinational company. The study has examined the practices adopted by Indian
Pvt. Multinational company with regard to CSR.

2. PROBLEM TO STATEMENT:
India faces huge challenges in the area of poverty eradication, disaster management,
women trafficking, menace of child labor, infrastructure development, education,
sanitation and healthcare.

The need of the hour is joint effort by all the resourceful people, organizations and
communities in putting India first.

Time has come when not only Government Organization & NGOs thrive towards
implementing CSR, but also the private companies contribute towards better
Environment and community.

The amount of work done, in the field of CSR is proportionately very low to the
requirement of the country
3. OBJECTIVES:
The aim of this study is to explore different areas of CSR covered by the company in
India and to have a comparative analysis of such practices of Indian MNCs company
working in India.
To study the nature of CSR and the impact of CSR initiatives on overall Business
development and governance.
To study the problems, challenges, framework, issues and misconceptions of CSR.
To understand the CSR concepts because of Companies Act 2013 and growing Indian
economy and learn more about the issues and challenges of CSR.
To understand the direct & indirect benefits of CSR to the Organization.
4. SCOPE:
Indian private multinational always involved in philanthropy, but strategic CSR can help
them in developing a culture that is unique and can bring sense of fulfillment not only in
board of governors but also in employees.
The study will help to understand the CSR activities and its impact on Business with
special reference to employees, customers, shareholders and other stakeholders.

5. REVIEW OF LITERATURE:
Bhupender & Vikas Kumar Joshiya, Assistant Professor , University of Delhi
Issues and challenges of corporate social responsibility in India.
Over the time, CSR expanded to include both economic and social interests. Companies
have become more transparent in accounting and display „public reporting‟ due to
pressures from various stakeholders. In this study, challenges of CSR, policies for CSR in
India are studied.

Ms Nidhi Khurana Asia Pacific Institute of Information Technology, Panipat

Strategic corporate social responsibility: challenging sustainable actions in India
Looking at current economic condition of India, there is an immediate need of strategic
CSR delivering value proposition to the masses. The paper focuses on the reasons to
analyse the strategic gap between CSR implementation and CSR effectiveness and to
identify the focused sectors where sustainable actions of strategic CSR are required to
create synergies in India.

6. METHODOLOGY TO BE USED:
Primary Data: None.

Secondary Data: The secondary data was collected from the annual reports, reports of the
selected company. Further, the data was collected from research articles, journals, websites,
newspapers, etc.